Yintoni okufunekayo i-Store yakho kwi-Next Generation Shopper
Ukunyaniseka njengoko siyazi ukuba inokufa. Ngoku oku kungabi yindlela efanelekileyo kakhulu yokuqala iqela, kodwa nge-Generation Z shopper, inokwenyaniso. Iiminyaka ezili-500 ezixubhileyo , esi sizukulwana esilandelayo se-shopper kulindeleke ukuba siphinde sithengise njengoko sisazi. Bangabantu abazalelwa ngo-1996 okanye kamva, kwaye bazokuthatha. Yaye baya kuba bathembekile xa ulungelelanisa neemfuno zabo.
Enyanisweni, ngowe-2020, esi sizukulwana siza kuba sisiqela esikhulu kunazo zonke kwihlabathi elenza ngaphezulu kwama-40 ekhulwini lomthengi.
Kwaye iimfuno zabo kunye neendlela zokuthengwa ziya kuphoqa abathengisi ukuba baphinde babuye baphinde baphinde baphinde baphinde baphinde baphinde baphinde baphinde baphinde baphinde baphinde baphinde baphinde baphinde baphinde baphinde baphinde baphinde baphinde baphinde baphinde baphinde baphinde baphinde baphinde baphinde baphinde baphinde baphinde baphinde baphinde baphinde baphinde baphinde baphinde baphinde baphinde baphinde baphinde baphinde baphinde baphinde baphinde baphinde baphinde bahlawule. Esi sizukulwana sinika imingeni ekhethekileyo kubadayisi:
1. Inqaku elifutshane elijongene neNkcazo
Akumangalisi ukuba eli qela linenkcazelo emfutshane. Baye bakhuliswa ukuba baveze yonke into ekhowudi kunye nezigidi eziyi-140 zokugqithisa. Izithuba ezide kunye nomyalezo womnxeba uya kubabulala.
2. Azinxibe
Nangona aba bafana befana nabaphambili babo ngeendlela ezininzi, umlinganiselo omkhulu kakhulu kwizixhobo abazifumanayo kunye nokuzisebenzisa. Bangakwazi ukuxhuma kwiprogram enye ukuya kwesinye - ukusuka kwiipopu ukuya kwizithuba - ukusuka kwingxoxo ukuya kuthengisa ngokulula. Enyanisweni, abaninzi balaba bathengi bakhankanya abathengisi abanikezela ngamava angenasiphelo sokuthenga njengobomi babo.
3. Baxabisa uluntu
Ngobomi obuhlala "entlalweni" aba bathengi bakhetha "thina" kwaye "kungekhona" mna. Bafuna iingcamango ezininzi ngaphambi kokuthatha isigqibo sokuthenga kunye nokwabelana ngokuthengwa kwabo kwi-intanethi njengama-trophies kwimeko.
4. Bayazi ukuba bancinci, kodwa abafuni ukuba ubaphathe ngaleyo ndlela
Eli qela liqonda ukuba lutsha (abaselula). Kodwa, bakholelwa ukuba baxhobile ngamandla amaninzi (kunye neengqondi) ngokowabo kunye nabazali babo abadala kunye nabazali phambi kwabo. Ngamanye amazwi, bakholelwa ukuba banokufezekisa izinto ezifanayo ngo-19 ukuba abazali babo abazange bafike kwi-29.
Oku kuthetha ukuba balindele ukuba ubaphathe njengabo bangama-30 kwaye kungabikho kumava angama- 20.
Ngoko ngale mingeni kunye neempawu eziphambili zeGeneration Z, uphendula njani njengomthengisi? Yenza ukuba intloko yakho ivele ikhona? Futhi ukuba ungumthengisi ozimele, mhlawumbi ucinga ukuba akunakwenzeka ukuphumelela kwesi sizukulwana. Usuvele utshitshiswe into yokuba abayi kuze bathembeke, ngoko kutheni nizama? Impendulo ilula - uyazivumelanisa okanye ufe. Nazi ezinye iindlela zokulungelelanisa nokukhula:
Gcina Uyilo
Lo mntu uyisimboli se-eye. Ngoko qinisekisa ukuba izinto zakho ezilungileyo zihamba kumgca wokujonga umgangatho. Banoxabiso elikhulu kwibala kunye nokuziva. Bayixabisa uphawu xa kunceda ukugqiba isigqibo. Umzekelo, cacisa ulwahluko phakathi kweentlobo zeenkuni kwisitoreji somgangatho. Oku kubonakala kuyigugu. Nangona kunjalo, ezinye iintlobo zeempawu ezingenakho. Kodwa gcina imiqondiso kwinqanaba lemehlo kwaye kungabi ngaphezu kwezinto zakho zokuthengisa kwiindonga ngecala.
Esinye isibonakaliso baxabisa kakhulu, nangona kunjalo, itekiti yentengo. Bakhathazeka kakhulu ngabathengisi abafihla i-tags okanye babeke amaxabiso emva kwempahla. Ngokomzekelo, umkhuba oqhelekileyo kwiivenkile zeekhamera ukuba ungabi namanani entengo kwi-shelf.
Ingcamango "yenza ukuba umthengi ahlale esithandweni kwaye baya kuhlawula nayiphi na intlawulo." Hayi kwesi sizukulwana. Baqeqeshwe ngokwabo ukuba bangakhange baqwalasele into xa kungengabhajethi. Ngoxa beza kuchitha ngaphezu kohlahlo lwabiwo-mali ngamanye amaxesha, oku kuhlawulwa kwexesha eliqhelekileyo kuqhutyelwa yinkqubo yesetyenzisi kwaye kungekhona uphawu.
Kukho ukugxininiswa kwintengo yesi sizukulwana kuneMillennials. Ngoko iigqabazo zokugqibela malunga neentengo zamanani zenza ingqiqo. Qinisekisa ukuba ukuloba kwevenkile yakho kubonisa ixabiso ngokuthengisa kwakho. Akukuko konke okuthengiswayo, kodwa bafuna ukubona ukuba ivenkile yakho ilinganisekile kwaye ixabiso lixabiso eliphambili kwisitolo sakho.
Bayakuvuyela umbala kwaye "baphaphaza" kwaye banamahloni kwithuba elincinci kunye "nebala elimhlophe." Izitoro ezinokuthengwa kwezinto ezincinci kwiimeko ezingenakunqwenelekayo azikhenkali kweli qela.
Kodwa ngelo xesha, abayithandi ama-racks adibeneyo kunye neendlela ezincinci. I-Clutter kwaye "ixakekile" yongeza uxhaso kwinkqubo yokuqwalasela iintengiso. Kwaye kubalulekile xa ucinga ngendlela eyahlukileyo ngayo eli qela kwiivenkile kubazalwana bakhe abadala.
Kukho ulwahlulo lwamaxesha ngokuchanekileyo kwimisebenzi yokuthengwa kwe-Centennial ukuya kwi-Millennial. I-Millennial isoloko isuka kwivenkile ukuyithenga ngokukhawuleza. Kwakungekho ixesha elide lokuqwalasela. Benza umsebenzi wabo wesikolo kunye nophando ngaphambi kokuba bathenge, kodwa kwakungaphezulu kwesigqibo somntu ngamnye. Ngama-Centennials, ngakolunye uhlangothi, uchithe ixesha elide kwisigaba sokuqwalasela. Bakuvuyela ukuzingela. Benza amaphepha e-Pinterest kunye nee-scrapbooks njengenxalenye yenkqubo yokuthenga. Baqhagamshelana noluntu lwabo kwaye baqoke imibono ngaphambi kokuthenga. Zonke ezi zinto zongeza ixesha kwinkqubo. Abayi kucindezelwa. Kodwa ngaba le ngcinezelo ingabangela ukungathembeki?
Gcina i-Atmosphere
Izitolo ezithatha abathengi beGen Z zine "vibe" ngabo. Baye "baziva" ngeendlela ezininzi. Ngokomzekelo, isitorethi sakho kufuneka sibhenele kwiintlobo ezininzi njengoko kunokwenzeka. Ukubona, isandi, ukuthintela kunye nokuvumba kubalulekile kungakhathaliseki ukuba yiyiphi imveliso oyithengisayo. Bathanda umculo. I bonisa ubomi. Isitoreli esicacileyo (okanye isitoro esenza isiteshi somsakazo sendawo kunye nazo zonke iintengiso zayo) kuthathwa njengesifile okanye ukuvala kule shopper.
Ukuthintela umqondo omkhulu kule shopper. Bafuna ukukwazi ukusebenzisana nemikhiqizo kwisitolo sakho. Bafuna ukuzama iphampu kwivenkile yakho ye-hardware kungekhona nje ukuyijonga. Bafuna ukufumana i-dimmer yokukhanya. Kwaye novumba kubalulekile. Kwiminyaka, i-Abercrombie & Fitch ifake umnikelo wabo wokuqhumisa kwi-disseus emnyango wangaphambili. Ngaphambi kokuba umntu angene kwisitoreji, ukulindelwa kwebhanki kusekwe.
Te knoloji
Ngaphambili, ndabelana ukuba baxabisa uluntu. Ngoku nje, ama-Amazon afumane ilungelo lobume bekhnoloji eyobangela ukuba abathengi bangakwazi ukuthenga i-intanethi ngaphakathi kwendawo yokuthengisa xa umthengi usebenzisa i-wifi yamahhala. Ingcamango yokuyeka ukubonisa indawo, yinto yokusebenzisa izitena zokuthengisa izitena kunye nomdaka njengendawo yokubonisa apho ungachukumisa kwaye uzive iimveliso ngaphambi kokuba uthenge, kodwa ke uye kwi-intanethi ukuthenga kwakho. Yinto eqhelekileyo yinto eyenza ukuba iTeknoloji yamalungelo obunelungelo lobunikazi ukuliyeka. Nangona kunjalo, ukungaphumeleli ngolu ngcamango kukuba uxelela isizukulwana esixabisa izimvo zomphakathi kunye nabahlobo abangenakukufumana kuloo venkile. Ndiye ngaba nabathengisi abaninzi bandixelela ukuba abayi kuze babeke kwi-wifi yamahhala kwesi sizathu. Kodwa bahluleka ukuqonda ukuba iGen Z shopper iya kubonisa ukunyaniseka kwivenkile ebandakanya indlela abahlala kuyo kunye nevenkile. Yaye ukunyaniseka kubonakaliswe ekuthengeni kwabo.
Enye yemiceli mngeni yinto ebalulekileyo yokuphila kwesi sizukulwana. Ngokwenene, indawo engcono kakhulu yolu xhoba iya kuba ngaba ingahamba ukusuka kwi-Instagram post ukuthenga kwisitoreji ngokuchofoza. Abathengisi abancinane abanobudlelwane ne- omni-channel esele bayesaba le ngcamango. Noko ke, kha thazeka. Iipesenti ezingama-65-70 zeli qela zikhetha ukuthenga kwisitoreji. Ngoko inyaniso bafuna ukuhamba ukusuka kwisithuba ukuya kwindawo yokugcina apho bazama khona. I-SEO yewebhusayithi yakho eyenza iimveliso kunye nezindlela ezilula ukufikelela kubalulekile.
Bonisa kwaye U xelele
Lo wokugqibela ungabonakala ungaqondakali, kodwa esi sizukulwana, kukho ukuqhosha okukhulu kwizinto abazithengayo. Kwaye inxalenye ehambelana neenkcukacha xa bexelela ivenkile apho bafumene khona. Cinga ngeendlela zokukhuthaza abathengi bakho ukuba "babonise baze batye" kwivenkile yakho. Ngokomzekelo, kwizitolo zamagada, sasinomqondiso kwi-counter eyathi "Tweet malunga namava akho esitolo namhlanje kwaye ufumene iipesenti ezili-10 ekuthengeni kwakho okulandelayo."
Kwakumangalisa inani labathengi abathumela ngokuzonwabisa ukuba bafumane i-coupon ye-10 yeepesenti. Gcinani engqondweni, sacela ukuba bagxininise kumava. Kwakungekho isheke okanye "nje." Kwaye inxalenye engcono kukuba sifanele sibone ubungqina beposi. Ngoko, kwakungekhona ngesithembiso sokwenza oko - kwakukukuvuyela oko kwenziwa. Kwaye kuba bekukho kumathengi enethiwekhi yoluntu, bekuyiyona ndlela ibaluleke ngaphezu kwanantoni na esiyifumana ngayo i-tweeted yethu.
Kukho konke ngabo
Abadayisi kufuneka batshintshe bangathethi malunga nabo baze baqale ukuthetha ngabathengi babo. Ukuthengiswa kwamanqaku amaninzi kunye nokukhangisa kugxile kulowo umthengisi acinga ukuba kubalulekile ngokuchasene noko umthengi acinga. Kufuneka bayeke ukuthengisa iimveliso kwaye baqale ukuthengisa amava. Kudinga ukukhuthaza imibono kunye neeprojekthi ezidibanisa nempilo yomthengi ngeendlela ezintsha.
Isizukulwana Z sibonisa abathengisi abafuna ukuguqula izitolo zabo kunye namava okanye bafe. Abathengisi kufuneka bacinge ngeendlela zabo zangaphambili zokwenza ibhiziniselwano baze bamkele i-shopper entsha ezayo kwisitoregi sabo. Oku kuthetha ukuba zonke iindawo zenkampani kufuneka zicinge njengento ehambelana nokusebenza "kwiiylos" zazo. Oku kunenzuzo kumnini-shishini loomncinci kuba uhlala ewonke a masebe enye.
Inxalenye enhle yesi sizukulwana kukuba abayilindele ukuphelela. Enyanisweni, babeza kukuvuma ngokubandakanya nabo kwi-design yakho okanye inkqubo yophuhliso. Bathanda izitolo ezivavanya iingcamango kwaye zicele ukufakelwa. Ungaze ulinde ukugqibelela ingcamango yakho. Zama kwaye uwameme kwingxoxo. Baza kukuvuza ngenxa yalo. Yaye umvuzo ukunyaniseka kwabo.