Ukuba bekufuneka ndibe nomgangatho wemibuzo endiyifunayo nganye ngeveki ngokulandelelana ukusuka kwixesha eliqhelekileyo ukuya kumncinci, kwi-top of those lists "kufuneka izitolo zitena kunye nezitya zikhuphisane kwaye zisinde?". Ukuba ulandela i-akhawunti yami ye-twitter (@hudsondead) okanye ufunde nayiphi na amanqaku am okanye i-interviews, ndibe ngumgqugquzeli onamandla kakhulu wezitena kunye nomdaka kule minyaka elishumi edlulileyo.
Inqaku elincamisayo kukuba kwiminyaka embalwa edlulileyo, iicatshulwa zam ziye zaphuma "kumntu osweleyo esalenga" uludwe "kwixesha elizayo" eliluhlu.
Ngamanye amazwi, abeendaba bafuna ukucaphula kwaye ukuba ngaba intatheli wayegqibile izitena kunye nomdaka wayefile, basebenzisa isicatshulwa sam sokubakho ubungqina bokuba kwakukho abantu abadengekile ngaphandle.
Ndiyakhumbula ndihlezi kwiphaneli ngo-2010 kunye nabanye abafana abane. Zonke i-panelist (ndoloza enye) ziqikelele ukutshabalaliswa kwemva kunye nomdaka. Enyanisweni, bacebisa abantu abaphethe izitishi ukuba bahluke kwaye bajonge ukwenza umsebenzi wabo kumashishini asekhompyutheni. Ndandingumranger omnye ngaloo mini. Ingxenye yalo yayingenxa yokuba ndinguye kuphela umfana owayevela kwiivenkile kunye nabanye bebonke abantu be-tech, kodwa ngokunyanisekileyo, ngenxa yokuba ndithetha nabantu kunye nabantu bandixelela ibali elihlukile.
I-Forrester igqibile uphando ngoNovemba ka-2014 ecela abantu ukuba bathengise ukuthenga phakathi kwe-inthanethi kunye nokugcina. 2 / 3rds abaphenduli bathi banokukhetha izitolo. Enye ingxelo igxile kwiminyaka eyi-millennials (uyazi isizukulwana esisetyenziswe ngeteknoloji) kwaye kwakhona, abaninzi baninzi bathi bakhetha izitolo.
Ngoko, ukuba abantu bathanda izitolo, ngoko kutheni begcina ingxaki?
Nantsi ukuxubha - Ndiyakholwa ukuba izitolo zetena nezitya zixakeke , kodwa kungekhona ngezizathu ezifanayo nabanye. Ndiye ndayingxenye yeprojekthi ethile yophando eyaqala ngo-2014. Sabuza abathengi abathengisa umbuzo onzima kakhulu - "ukuba unokubuyela njani kwidolo xa behlangabezana neenjongo zakho?" Kulo suku, sisafumana impendulo engama-49%.
Okuyoyikisayo. Abathengi bethetha nangona ukulindeleka kwabo kudibeneyo kuphela ithuba eliyi-50/50 esiya kubabona kwakhona. Ngoba?
Ubona ukuthengiswa kwe-intanethi kunokuhlangabezana nokulindela. Kodwa yintoni abathengi namhlanje abayifunayo kukuba banelungelo lokulindela - yiloo nto esiyifunayo. Ingxaki ngempahla yangasemva neyomhlaba kukuba xa amava engcono kwivenkile kune-intanethi, yintoni i-motivation yami ukuphuma kuma-pajamas ndize ndikubone? Futhi musa ukukhohliswa, abantu abazithengi nge-intanethi kuphela ngenxa yexabiso. Uphando emva kokuba uphando lubonise abantu baya kuhlawula ngakumbi inkonzo, kodwa zibuze:
Ukuba onke amava anjalo (izitena kunye nomdaka kunye ne-intanethi) uya kusebenzisa ntoni ukuze wenze isigqibo sakho?
Kwabaninzi, kuyintengo kwaye ngoko ke inkolelo engafanelekanga yokuba intengo yeso sizathu esenza abantu bathenge i-intanethi. Kodwa inyaniso kukuba, ukuba ndifumana ithuba elikhethekileyo kwivenkile, ndiya kuhoywa kwi-intanethi. Musa ukungahambi kakuhle, ndiza kuwusebenzisa ngokuphanda, kodwa phantse ukuhlaziya ukubonisa indawo apho intanethi iba ngumqhubi, kodwa ukuthengwa kusitolo. Kodwa inyaniso sonke sathengile nge-intanethi ngoku. Kwaye sonke sineziganeko ezimbi ukwenza njalo. Ngoko sifunde ukuba i-intanethi ayiyiyo impendulo.
Ngoko siyaqhubeka sifuna.
Ngaba unobunjineli kumava esitolo sakho ogqithiseleyo?
Imali eninzi ifakwe kwisitoreji sokugcina izitena kunye nomdaka kwiinyanga ezili-12 ezidlulileyo kuneminyaka engama-6 edlulileyo. Abathengisi bezona ntengiso ezinkulu kwi-intanethi njenge-amazon.com sele bevula izitolo zetena nezitye. Ngaba konke oku kuthetha ukuba iivenkile ziphila kwaye kakuhle? Akhondlela. Ukuba amava kulezi zitolo ayingeyehlukile, ngoko sixelela abathengi bethu ukuba banokuthenga i-intanethi. Sisesemngciphekweni apho izitolo zihlala zigcinwe iimpahla zokuthengisa kwi-intanethi. Kwaye isantya apho abathengisi bazama ukuhlakulela khona amandla omnichannel . Kodwa kuyahla kubantu.
Abantu bangathanda ukuthenga abantu. Yinto nje elula. Oko akusayi kuze kuguqulwe.