Izicwangciso zokuThengisa abaThengi abaThengi

Ukunikwa kweenkonzo zabathengi ezilungileyo kulindeleke, kwaye kuyimfuneko ukuba ishishini lithengise. Kodwa xa sisebenzela abathengi ngeendlela abangalindelangayo, senza i-wow facto r eyenza sihluke kumncintiswano. Enyanisweni, kwimeko yokuthengisa namhlanje, kuyimfuneko. Abathengi abafuni ukuba bahlangane nabo; bafuna bagqithise .

Nazi izicwangciso ezine zokukunceda uhambe ngeyona ndlela eyongezelelweyo kwiqhinga lakho leenkonzo zamakhasimende ngokusebenzisa ezi ndlela ezine:

  1. Abaxhasi bee-Escort kwindawo ekufuneka bayifunayo.
    Xa abathengi babuza umthengisi apho unokufumana khona umkhiqizo esitolo, umnini-mthengisi uya kuthi yintoni ekhangela umkhiqizo ogcinwe kuyo.

    Izitolo ezininzi ziye zamkela isicwangciso esitsha: xa umntu ebuza apho bangayifumana khona umkhiqizo, umninimzi-ntengiso uthi, "Makhe ndikubonise ukuba kukuphi," kwaye bayaqhubeka bathatha ilungelo lomthengi kwimveliso.

    Ukuxelela umthengi apho bangayifumana khona imveliso kukuthetha ukuba awunandaba nokuphila kwabo okanye amava esitolo. Ngokuthatha abathengi kwimveliso, uthi, "Siyaqonda kwaye sikuxabisa njengomthengi, kwaye siya kukuthatha apho ufuna khona."

    Nangona kubonakala, "njengabantu basendaweni ye-10", kuseyiyolo olulindelekanga xa uwathatha kwimveliso.
  2. Buza malunga neprojekthi yabo.
    Akukuphela nje ukuthumela umthengi ingcamango elungileyo, kodwa kukunika ithuba lokuba uxoxe nomxumi kwaye mhlawumbi uthengise ngakumbi. Leveki eledlule, ndakha i-pergola kwindlu yonyana wam. Ndaya kwidolophu yokuphucula ikhaya eyaziwayo ukuze ndifumane ezinye izinto. Kungekho na umntu owake wandibuza into endiyisebenzayo okanye ndacinga ukuba ndiqwalasele into endiyidingayo. Isiphumo sasingekho enye kodwa uhambo oluthathu kwivenkile, enokuthi ibe kwaye lufanele lube luhambo olulodwa - ukuba kuphela umthengisi abuze malunga neprojekthi yam.

    Ukugxila kwi "mfa nekiso" (umphumo wokugqibela) kumthengi akulindelekanga, kodwa kufanelekile. Emva koko, ukuba siyakwazi ukubona ivenkile kumbono womthengi, oko kuya kuba yinto engqiqweni yokuba siqale ngokuphela kwengqondo. Uhambo oluthile lubonisa ukwaneliseka okukhulu kunye nexesha elithile lokuzonwabisa ngemveliso emitsha okanye iphrojekthi ezalisiweyo.
  1. Cela imvume yokwenza iziphakamiso zomkhiqizo
    Iinkampani ze-Classer, njengeRitz Carlton kunye ne-Fidelity, ziza kubuza, "Ngaba ndingayichaza izinto ezimbalwa?" Ngokubhekiselele nje "ukuthengisa" iziphakamiso zakho kumthengi.

    Olu luthintelo oluhle luthi inkampani ikuphatha ngokukhethekileyo, ukuba ifuna imvume yakho ukuba yinxalenye yenkqubo yokwenza izigqibo. Bacela ukungena kwihlabathi lakho, kunokuba bacinge ukuba kulungile. Esi sicwangciso esilula ukubonisa intlonipho.

    Ukucela ukwenza isiphakamiso akuyimfuneko, kodwa ihlukanisa iinkampani ezingcono kwiinkampani eziqhelekileyo. Ngokukodwa xa ucinga ukuba ezi zinto "ungeze" kwiintengo zangaphambili.
  1. Ukubonelela ngezilungiso zeemeko kwii-oda zomthetho kunye nemveliso ekhonjiswa.
    Akukho nto ebi ngaphezu kokulinda impendulo kwisitoreli malunga nomkhiqizo oye wabiya (nokuba uthengiswa ngorhwebo ngokuqhelekileyo isitolo okanye i-odolo ekhethekileyo). Abathengi banokukhungatheka xa bengayazi ngexesha elifanelekileyo xa umkhiqizo uza kufika okanye xa umkhiqizo abafumana uncedo uya kulungela.

    Kunokuba wenze abathengi balinde olo lwazi, sebenze ngokufanelekileyo kwaye unikeze abathengi izilungiso rhoqo kunye nexesha. Uza kubakho abathengi ngokuqalisa lolu hlobo loqhagamshelwano. Ibonisa ukuba uphuma kwindlela yakho ukwenza ukuba umthengi azive ekhululekile kwaye uyomeleze benza ukhetho olufanelekileyo kwindawo yokuthenga.

    Amaxesha amaninzi, izitolo aziyi kubiza ade "bazi into." Ngamanye amagama, abafuni ukubiza umnqweno ade bafumane ulwazi oluthe xaxa ukwabelana. Abathengi bandixelele ngokuphindaphindiweyo ukuba baya kulinda ixesha elide kwaye banokugxininiseka kakhulu malunga namava enkonzo xa nje bexhunyanwa nabo. Kwizitolo zamasihlangu, umgaqo wawukho, biza umthengi ngendlela ekhethekileyo rhoqo iintsuku ezintathu. Ngoxa abaqeshwa babengenakuhlala bexhamla ngalo. ngamnye umthengi. Uninzi lwethu lokulibazisa lwaluvela kubathengisi kwaye ngaphaya kolawulo lwethu Kodwa inyaniso yokuba sigcina umthengi ukwaziswa yintoni eyenza yonke imohluko.
  1. Yazisa umthengi omele uluncedo.
    Esi sicwangciso asikho esitsha - kwaye kufuneka ukuba sesele siyinxalenye yomgaqo-nkqubo weenkonzo zabathengi kunye nokusetyenziswa rhoqo ngabasebenzi. Nangona kunjalo, isicwangciso esiphawulekayo kuba kungabonakali nje ukunyamekela nokuqwashisa abathengi, kubangele ukuphazamiseka kwabathengi, oku kungakhokelela ekuboneni ukuba ngabaxhamli beenkonzo zabampofu.

    Xa sisebenzisana ne-Shell Oil iminyaka emininzi edlulileyo, senza umsebenzi wokuqokelela ulwazi malunga nezinto zokuqeqesha esizikhulayo.

    Umthengi uza kungena kwivenkile yonke imihla aze ahlawule igesi. Ukongezelela, wayeza kuthenga indebe yekhofi kunye nepakethi ye-cigarettes, ukutshintsha "ukusa kusasa" kunye nemihleko kunye nomabhalana. Wayechitha yonke imizuzu engama-40 kwisitoreji. Ngolunye usuku, umntu ofanayo ufika kwisitoreji echitha ixesha elifanayo -40 seconds - ukufumana oko akufunayo. Kodwa ngeli xesha washiya ivenkile ebiza ukuba wayenomsebenzi wamakhasimende ompofu.

    Kwathatha ixesha elifanayo lokufumana oko wayekufunayo, kodwa wayenelisekile. Njani oku? Kutheni wa khalaza?

    Elula. Ngenxa yokuba wayemele alinde emgceni, engazange ayenze-kwaye akazange avunyelwe ngumabhalana. Wayeqonda ixesha lokuba lide ngaphezu kwemizuzwana engama-40, ebiza ukuba wathola inkonzo yabampofu. Ukuvuma okulula kumabhalana kwakuya kuphelisa ingxaki.

    Ukuba abathengi balinde emgceni okanye balinde ithuba lokuthetha nawe, banika okulula "Sawubona, ndiya kuba nawe ngomzuzwana." Nceda ucinge ngokungeza umqondiso omkhulu kwiindawo zesitolo apho abantu kufuneka balinde khona. Ezi zinto zenza umehluko wehlabathi kubaxumi kwaye zinempembelelo enkulu kwindlela abajonga ngayo inqanaba leenkonzo.

Hlalani nijonge iindlela zokuhamba umgama owongezelelweyo xa unika abathengi benkonzo. Baya kuqaphela, nangona isenzo silula. Ngokuqhelekileyo zizinto ezincinane ezenza umehluko omkhulu. Yiloo nto endiyithanda ukuyibiza ngezobuGcisa boLwazi. Cinga ngomthengi wakho kwaye ugqibe ekusebenzeni kumava enjini kwisitoreji sakho esedlula ngaphezu kokulindela yonke i-cutover rhoqo.