Ndabuza umhlobo wam, uDavid Hochman we-DJH Marketing Communications, ukuba athathe inxaxheba kwintetho yodliwano-ndlebe ngokugxila kwindlela yokwenza umsebenzi wezentlalo kwiindawo zokutya.
Yiyiphi iMedia Media
Lo ngumbuzo oqhelekileyo oza rhoqo kwaye uDavid ubonisa iingeniso zentlalo yoluntu kwindawo yokuthengisa. UDavid uthi: "Kuphucula ukuthengisa kwakho kwendabuko kunye ne-PR ezithuthi ezibandakanya ukushicilelwa, i-radiyo, ukukhangisa kweTV, ukukhangela kwe-injini yokusesha (SEO), i-telemarketing, i-imeyile ngokuthe ngqo, ukuthengiswa kwe-imeyile (njengoQhagamshelwano oluQheleleyo) kunye nokushicilelwa kweendaba." U-Dave ubonisa ukuba i-media media iyomelele xa unesisitye okanye esinye isetyenziselwano sokuthengisa esisebenza kuwe ukuze ungayishiyi into ekusebenzela yona.
I-Media Media idlulisa ukuthengiswa kwendabuko ngokugcwalisa izikhewu apho ukuthengisa okwemveli kungonelanga. Ngokomzekelo, ukunyathelisa iziphazamiso zokukhawuleza wena ngokweshedyuli yomshicileli. UDave uthe umzekelo omhle "umphathi we-Sickles Market e-New Jersey wayefuna ukwenza yonke i-soups engu-15% ukukhutshwa ngokukhawuleza.
Umphathi weemali uthe aphendule umthengi ngosuku olufanayo. "Wathetha ukuba ukuthengisa kwexesha elidlulileyo" kukungabikho nto yokuthengisa ". ukuya kwindawo. "Into enomdla apha iyakwazi ukuqhathanisa ukuthengiswa kwendalo yangaphambili kule migudu yesiganeko soononophelo loluntu kwaye babone ukwanda okuthe xaxa kwintengiso." Utsho uDave.
Kutheni Kutya ukutya oosomashishini kufuneka bafumane iMedia Media
Ngokutsho kukaDave, "Izixhobo zoononophelo loluntu zenza uncedo lwabahlali ukuba bafumane ulwazi olubalulekileyo, oluchanekileyo lwenkcazo yeyona nto eyenza ukuthengiswa kwakho kunye nefuthe kubathengi." Ixesha langempela liyintloko njengoko umthengi utshintshana iindlela ezikhawulezayo kunye nezangezidalwa njengeqela elijoliswe kuyo kodwa liyi-snapshot yengxelo yabathengi ngexesha.
I-media media ivumela ukufikelela kwabathengi kubantu abakha inkampani yakho kunye nolwazi olufanelekileyo malunga nekhredithi yakho kunye nemveliso. Ukusuka kwimbono yokuthengisa / ukubeka uphawu, oku kuthetha ukuba yonke inkampani inokwenza i-brand yabo ibe yinto efana neenkampani eziyaziwayo iNewman's Own kunye ne-Orville Redenbacher. I-media yoluntu ikuvumela ukuba wenze uhlobo oluthile lwenqaku lakho, udale ubunikazi ngeendlela ezingenakulungiseka kwixesha elidlulileyo, ngokukodwa ngokusebenzisa i-hashtag malunga nesihloko esithile. Ukususela kwizinto ezibonakalayo, i-Facebook, i-Twitter kunye neeblogs zinganceda ukunciphisa iifowuni ezingenayo kwiinkampani zakho, ukunciphisa iindleko zokusebenza.
Iindaba ezentlalo zentsebenziswano ziphucula ukunxibelelana kwabasebenzi, zithuthukisa umgangatho wabasebenzi, kwaye zinokunciphisa umvuzo.
Ukuqaliswa kokuqala kwenkxaso yemali, i-Social Media ikuvumela ukuba uhlakulele kwaye ushicilele ibali lakho lemveliso kunye nemilayezo yomkhiqizo oyintloko ekufikeleleke kwiindawo zakho zeemarike ngaphandle kokuhlawula ngokukhethekileyo kwi-PR kunye nokukhangisa ukunqoba izihlunu kunye neefowuni ezifakwe kwi-media media party.
3 Elula, Ukubandakanya iIsocial Media Ideas kwiBrans Brands
- Yakha iholide yokutya
- Ukuphuhlisa isicwangciso se-hashtag
- Sebenzisa i-crowdfunding ukudala ulwazi kumajelo asekuhlaleni
Ngaphambi kokuba uqalise iqela leNzululwazi, kufuneka ukuba uchaze iinjongo kunye neenjongo
Ukuchaza iinjongo kunye neenjongo kubalulekileyo kunoma yimuphi umbandela weshishini lokutya. Kubaluleke kakhulu kwiimithombo zentlalo ukususela ekubeni amashishini amaninzi agxila kule ndlela yokuqhelanisa njengoko kubonakala ngathi ngumlingo womtsalane wempumelelo yokuthengisa. Kulula kakhulu ukuseta iphepha le-Facebook okanye i-akhawunti ye-Twitter. Emva kokuba unabo, uya kulindela ntoni iziphumo eziphambili?
Nazi ezinye zezinto eziphambili zokuqwalasela:
Uhlobo luni lomsebenzisi / ukuguqulwa (s) ofuna? Ngaba uxhasa iganeli yokuthengisa ngokuthi kufuneka bajonge imveliso yakho kwiithala zeesitolo okanye ufuna ukuguqula umthengi othe ngqo oko kukuthenga umkhiqizo wakho wokutya ngqo kwiwebhusayithi yakho ye-ecommerce? Unako ukwenza zombini, kodwa kufanele ubeke phambili kwenye okanye enye.
Uza kutshabalalisa njani incoko kwaye ugcine abachaphazeli bakho baqhuba ngaphandle kokuthengisa? Ngaba uya kunika izinto ngaphandle kwehhala? Invest in creating a compelling content? Unokwenza konke kwaye unako ukutshintsha rhoqo nanini na kodwa kwakhona kufuneka ubeke phambili.
Njani, kwaye uza kuthatha ixesha elingakanani ukuphendula / ukuphendula kumsebenzi womsebenzisi? Kungenxa yokuba akudingeki uhlawule rhoqo xa wenza into efana ne-PR yendabuko kunye neentengiso akuthethi ukuba akufanele uhlakule ikhalenda yokuthengisa ngokuqwalasela ngenyameko.
Ulinganisa njani impumelelo? Ukubuyela kwi-Investment (ROI) kwaye kwaye kufuneka ilinganiswe ngezinye iindlela ngaphandle kokunyuka kweengeniso. Cinga i-ROI kwi-Social Media njengaleyo-nangona iindaba zentlalo, njengeqonga kunye noluhlu lweziteshi, ayithengi okanye akhululekileyo ukusingatha ubukho, ixesha kunye nezibonelelo zisenza iindleko ezizinzileyo.
Ukuze kufezeke oko, ukuba sikhulisa izibonelelo zethu okanye sisebenzisa izibonelelo ezininzi, utyalo-mali luya phezulu. Ihla kwi-adage endala, "ixesha liyimali."