Ukuveliswa kweMveliso emitsha kwiMarike yokuThengisa iNiche
Kutheni ndibekela i-Zero Water? Ngaba akusiyo kwicandelo lokutya kunye nesiphuzo ? Ngoko-ke, kutheni ukuba oosomashishini bokutya okanye nabani na abanomdla ekuthengiseni bafuna ukwazi ngeshishini lokucoca amanzi? Kukho izifundo ezibalulekileyo malunga nendlela yokuqalisa ishishini lokutya.
Iintengiso zabathengi zithengiswa kwiintengiso kunye nemiba yokumisa umthengi weentengiso, fumana imveliso yakho kwireferensi okanye udibanise uze ufumane umthengi ukuyithenga kwaye uyithenge kwakhona kakhulu.
Kubalulekile ukujonga ezininzi iimveliso zabathengi abaphumeleleyo , kungekhona nje ukutya kunye nezixhobo zokusela, ukufunda iingcebiso kunye nezindlela zokuqala ukuqhuba ishishini lokutya. Usenayo ibhizinisi lokutya? Kulungile ngoko uyazi zonke izinto malunga nokuveliswa kwemveliso entsha kunye nendlela yokuqalisa ishishini lokutya?
Siza kujonga ngaphandle kweshishini lethu, ukutya kunye nesiphuzo, ukubona indlela amaZero amanzi aphuhlise ngayo ngayo iimveliso ezilungiselelwe abathengi , izihlunu zamanzi zasemakhaya, zifake kwi-shelf kwaye zifumana amanzi angcolileyo kwiglasi yomthengi.
Uphuhliswe ngaphezu kweminyaka elishumi elineshumi elinesibini ukulungiselela isisombululo seNkwenkwe yentsapho yamanzi amakhulu
Bonke abashishini abakhulu baqaphele ukuqonda ingxaki abanokuyicombulula ngayo umthengi. Ngamanye amaxesha ingxaki umrhwebi uyichaza kuphela ukuqala kwaye ibakhokelela ekwenzeni inzuzo kwimarike eyahlukileyo okanye enkulu. Ngamaxesha amaninzi ukuveliswa kwemveliso kunye nenkampani kusekelwe kwintsebenzo yoshishino.
Ingxaki yokuqala eyasungula isisombululo yayikubonelela ngamanzi aphezulu kwintsapho yakhe. URajan Rajan, umsunguli kunye nomqambi weMveliso yeZero Water, wayehlala kwidolophu encinane eMichigan eyayinomgangatho obunciphekileyo wamanzi. Amanzi okupompoza ayengakhethi kwaye intsapho ixhomekeke ekuphuzeni amanzi asebhodini kwaye incike kumfazi wakhe ukukhupha iibhotile zamanzi angama-2.5 kwivenkile.
Ngoku wayeneengxaki zangempela ukulungisa ... ukukhulula umfazi walo msebenzi!
URajan kunye nendodana yakhe baqalisa ukufuna inkqubo engcono yokucoca. Esikhundleni sokuphinda "uvuselele ivili", uRajan wayebukeka ubuchwephesha bezobuchwepheshe bokuhlanjululwa kwamanzi ezazihlambulula amanzi kwiinkampani zonyango, izityalo zamandla enyukliya kunye ne-navy submarines. URajan, onjineli njineli, wathatha okulungileyo kunazo zonke waza wadibanisa ibe yinkqubo eya kulungelelaniswa nokusetyenziswa kwabathengi.
Ibhizinisi lokuhluza amanzi yamanzi laliyinqanaba elitsha. Amanzi amaZero aya kuthiwa yi-innovator.
Uhambo lokuShishino
Abasunguli baqaphela ukuba bayazi indlela yokuphucula kunye nokufuna umntu onobuchule onamava anokwenza umkhiqizo wemveliso yomthengi - faka i-CEO ye-Doug Kellam ye-Zero Water. UDoug wayeneemveliso zeemveliso zabathengi kunye nolwazi lokuthengiswa kwezeshaneli ngokuthengisa ngezinto ezintsha zokuthengisa; Wayelawula ukuveliswa kwemveliso entsha kwi-teknoloji ephakamileyo yeDyson. U-Doug unemvelaphi emitsha yokuvelisa imveliso kwaye nangona engekho usomashishini wokutya, oko akwenzayo kufana nantoni na eninzi okwenzayo kwicandelo lokutya kunye nesiselo. Inkampani yakhe incinci kunye noomashishini, udale umkhiqizo omtsha kwi- market ye-niche kunye nenjongo yakhe kukufumana ishedyuli kwindawo yokuthengisa ezinkulu.
Ngaphandle kweKiko (Ukufumana UkuThengiswa KweMveliso)
Imveliso yokuqala yayiyinxalenye enkulu ye-unit counter-top, eyaziwayo ngoDoug inqabile kakhulu e-Asia. Inkqubo yokuhlanjululwa kwamanzi i-countertop yayiphumelele kodwa yayingeyona imveliso apho iqela labathengi lamanzi liza kuthenga khona endaweni yamanzi amabhotile. Umzamo wokuphuhliswa kwemveliso awuqhutywanga yiqhinga lokuthengisa. Imveliso yasebenza kodwa ngubani umthengi walo mveliso ococekileyo wamanzi kunye nohlobo olukhethileyo kwaye babeya kuthengisa phi?
UDobg waqaphela ukuba kwakukho ithuba kwiimarike zokuhanjiswa kwamanzi ama-5-gallon ... malunga ne-5% yemindeni yase-US banokupholisa amanzi. Inkqubo yokuhlambulula amanzi yamanzi yayiyimveliso epheleleyo yokubuyisela amanzi okupholisa amanzi ekhaya. U-Doug wathi, "Sinokuyicombulula iingxaki zabathengi ngokwenene apha. Iibhotile zamanzi ezi-5 zamagolane ziyabiza, ziyi-clunky zokusingatha nokuthatha indawo eninzi ekhaya. , kwaye oku kuncitshiswe kakhulu ukukhula kwethu. Kwafuneka sijonge umbandela wamanzi ebhodini ukuba sifezekise iinjongo zethu zokukhula "
Ngokwe-Datamonitor's Bottled Water, i-Global Industry Guide, i-market ye-bottled water market yanda ngo-3.9% ngo-2010 ukufikelela kwixabiso lezigidi ezingama-99,335.1. UDoug wayesazi ukuba ukuqaliswa kwemveliso entsha ye-Zero yamanzi kufuneka uqhathanise amanzi aphepheni ahlanjululweyo kunye namanzi amabhodlela kwaye ubonise ukubaluleka kobathengi kunamanzi okusela. Ukugcinwa kokusingqongileyo kugxininisa ekuthengisweni kokutya kwabathengi - kwaye abathengi abaninzi bathatha indawo yeebhodlela zamanzi ezilahlayo kunye nezixhobo zokugcina izitye ezizinzileyo zokuphuza amanzi.
Icandelo loxhasi lokuhlambulula amanzi lihambisa amanzi ahlanzekileyo ngaphezu kwamacandelo amathathu; izihlunu zeepaki, iiphampet mounts kunye neeyunithi zecink. Iintambo ze-Faucet, imizekelo ye-PUR kunye ne-Bretta yamanzi ifayile, ifuna umsebenzisi ukuba asebenzise amathuluzi ambalwa ukuba afakwe kwifaucethi kwaye ngaphantsi kweeyunithi zokucoca kufuneka zidinga. Kukho umdla omkhulu kumanqaku okucoca amanzi, kukho iiwebhsayithi eziqhathanisa izihlunu zamanzi.
UDoug, ekubeni ngumthengisi weemveliso zomthengi ogqithiseleyo, waqaphela ukuba umgca wecandelo lokucoca i-pitcher ngumxhasi oyinyaniso wabathengi. Ngama-30% ukuya kwi-40% yendlu esebenzisa imbiza, le nto imele imarike enkulu ngokwaneleyo yeZero Water ukuze ikhule. Amanzi amaZero aqala ukuhlaziya iifayile ezibandakanya ubugcisa babo obuhlukile. Ukugxininisa kwimveliso yabathengi kuthetha ukulungiselela ukufikelela kwishedyuli enokungenzi nto kunye nekhnoloji yabo kunye nokunye ukukwenza ngokumiswa kwemveliso.
Iya kwiSherf
Bajolise kwii-Target stores (akukho nxeba ejoliswe kuyo) njengomthengisi wabo wokuqala. Ngokutsho kukaDoug, "Sigubungele i-Target nge zizathu zokuba kufuneka bawuthathe njani umkhiqizo." Ukunyamezela kwinqanaba lethu ekugqibeleni sifike iindawo zokugcina iimvavanyo. kwakukho uhambo olubanzi! "
Isicwangciso sokuThengiswa koRhwebi
Ngokutsho kukaDoug, "Isicwangciso sethu sineengxenye ezi-3, intengo yokukhuphisana , ukuphuhlisa imilinganiselo yokusebenza yokucoca ngokuthe ngqo kumncintiswano kunye nokudala umbhobho ohlaza okwehlukile ukucaca ngokucacileyo kwi-shelf ngokuchasene nabakhonkco beplastiki".
UDolg wongeze iqela eliyingqayizivele kwimveliso, "Sasiquka i-Total Meterved Solids Meter engabonakaliyo kwiphakheji. Umthengi unokukhawuleza kubona ukuba ii-Zero zamanzi zinemiphunga embi emva kokucoca." Umthamo weeMitha eziManzi eziDiweyo ziyingxenye ebalulekileyo yokuveliswa kwemveliso entsha kuba lubeka ukuthembeka kweentengiso kumthengi - abazange nje benze isithembiso sokungcola okungenamanzi emanzini, baxhobisa umboleki ukuba avumele ukuba ibango liqiniseke. I-TDS Ikhasi lokufunda kwiZero zamanzi livumela ukuba umsebenzisi abone indlela "embi" ngayo amanzi abo asekuhlaleni kwaye ungeze kwiibango zenzuzo.
Isicwangciso sithande isicwangciso se-Zero Water sokuthengisa, "Ndathetha nomntu ophezulu kwiTgethi kwaye babe neCandelo elungileyo, elincinci, elincomekayo kwisicwangciso sabo sokuthengiswa kwezinto zokuthengisa." Xa kuhlolwa i-Zero Water ukuhambisa umthengi wandixelela ukuba ekugqibeleni sabona siLungile! . " Oku "kulunge" kwinqanaba leklasi livumelekile Ukujolisa ukuhlawulisa intlawulo ye-premium yokusebenza okugqwesileyo ukuvumela ukuba i-Zero Water ithathe enye ingeniso kunye nenzuzo.
Qhalela kwi-Plate Consumer (i-Glass)
I-Zero Water inqume ukuba indawo yabo yokubeka impahla yayisisigxina seNqabileyo, iSokhuseleko kunye noBungcwele. Lo mveliso ukubeka uphambili kunye nabathengi abachaphazelekayo ngamanzi kwaye baqonda ngokusingqongileyo ngendlela efanelekileyo ngokuchasene neentshutshiso.
Imidiya yokuncokola
Njengawo onke amashishini okuqala amashishini, akukho mali ibhengezo enkulu. I-media media ibandakanya inxaxheba ebalulekileyo kwimigudu yokuthengisa iManzi.
Bakha i-Facebook Fan Page kwaye basebenzisa ubunjani be-viral media media ukukhuthaza imitha ye-TDS. Iimitha ezifakwe kwibhokisi yebhokisi yamanzi isitikiti kuso kunye ne-Facebook URL ikhuthaza abathengi ukuba bajoyine iphepha le-Fan Fan kwaye babelane ngeziphumo zemitha kunye nabanye abalandeli be-Zero Water.
Iwebhusayithi yeZero yamanzi yakha iphepha, vavanya itompu yakho. Umveleli kwisayithi unokufaka ikhowudi ye-zip ukuze abone umgangatho wamanzi kwindawo yabo. Ukuba ikhowudi ye-Zip ayinayo idatha, umthengi uya kufaka ikhowudi ye-zip kunye nokufunda kwi-TDS imitha.
I-20% yabathengi ibhalise ukuthenga kwabo kwiwebhsayithi ye-Zero yamanzi ukuvumela inkampani ukuba yenze isiseko semithombo yabasebenzisi. Bafuna ngokukhawuleza "abama-blogger" bathumela iisampuli zeemveliso ukuba ibhlogi zihlolwe. Iiplani zexesha elizayo zibandakanya ukulandela iingxoxo zeblogi ukuqonda ngokubanzi ekusebenziseni iimveliso zabaxhasi kunye neengcamango zophuhliso olutsha.
Iitrakthi
Borrow, Adapt, Adopt. Kubalulekile ukujonga ngaphandle kweshishini lakho ukuvelisa imibono emitsha yemveliso ukukhula kwishishini. Umsunguli wamanzi kaZero wayejonge amashishini ahluke kakhulu. Ekuqalekeni, uyazibuza ukuba kutheni umthengi iimveliso zorhwebo uza kubheka kwiyeza, iikryukliya, amacandelo omkhosi. Ukuba wayelindele kuphela izinto ezintsha kumashishini okucoca amanzi, i-Zero Water ayizange idale.
Amanzi ama-Zero ayengayifaki imveliso yawo ukuba ithathe indawo yolu khuphiswano njengoBrita. Esikhundleni sokuba indawo yabo imveliso yayiyiyo indlela iZero zamanzi ezazisa ngayo abantu abatsha kwicandelo ... abantu ababengabasebenzisi bamanzi bebhotile xa umthengi ekulungele ukwenza isigqibo sokutshintshela emanzini asebhodleleni ... abamba abathengi ngokusebenzisa iipakethe zabo ezizodwa kunye nezibonelelo ezinamandla.
Umthengi osemgangathweni akazi ukuba yintoni emanzini abo ... ukungcola asifuni ukusela. Kananjalo abaqondi ukuba izixhobo zokucoca amanzi eziqhelekileyo zincinci kakhulu ukususa ukungcola kumanzi. Ngokucacisa ngokucacileyo ukuba "yintoni emanzini akho ahlanziweyo", bafaka ingqamaniso ecacileyo yokuba ukhuphiswano lwalukwazi ukuhlangabezana.
Iiblogi zinamandla ekudaleni i-buzz kwaye ziyinxalenye ebalulekileyo yegama lokuthengisa ngomlomo. Inkampani encinci efana (iZeroWater) yenza umdehluko omkhulu kubomi babathengi kunye nokuphucula ukubonakala kwayo kweentengiso kwi-sampling yemveliso yeblogi.
Khangela ngaphandle kwexesha lokutya kunye neyophuzo kwiphondo ngexesha lakho-ukufumana umkhiqizo wakho ngaphandle kwekhitshini kunye nomgca wokuthengisela kunye nomgca womthengi.