01 - I-Facebook Ad ye-Real Estate - Cwangcisa i-Ad yakho
Xa ulungele ukubhala eli nqaku, ndamisa iintengiso ezimbini ze-Facebook kwaye ndatshintsha isabelo-mali kwi- Google Adwords kuya kwi-Facebook ukubona ukuba i-Facebook iya kwenza ngcono kum ngaphezu kwe-Adwords. Ngokufikile ekufumaneni ishishini kwiintengiso, ziphela iiveki ezintathu kwi-market slowly, ngoko andinako ukukhomba naluphi na. Kodwa, ndiyakubonisa ukuba kutheni ndicinga ukuba oku kuya kuba apho ndiza kufaka imali yam PPC kwithuba elithile. Enyanisweni, ndimise umkhankaso wam Adwords ukuhambisa ibhajethi ngokupheleleyo kwi-Facebook.
Iintengiso ze-Facebook zinikwe
Ngomfanekiso, ungabona ukusika kwiphepha le-Facebook. Njengoko "i-real estate" ichazwe kwingcaciso yam yeprofayili, ndibona ezininzi iintengiso kwi-real estate. Ziyabonakala ngakwesokudla kwesikrini, kwaye rhoqo ufumane ukukhangela. Ukusetyenziswa komfanekiso kusebenza kakuhle, kwaye umfanekiso ochanekileyo uya kuwuqwalasela, ubuncinane ukuba undifundele ukuba ndifunde i-ad headline. Intloko efanelekileyo iya kundibangela ukuba ndifunde itekisi yomzimba wesikhangiso. Ezi ntengiso zazibonakalisa njani kum, kwaye kungekhona iintengiso malunga ne-inshurensi okanye ukupheka?
Ukujolise kwiiNgcono eziPhambili kwiZaziso ze-Facebook
Ixabiso elibaluleke kakhulu ngoku kusetyenziswa iintengiso ze-Facebook kwintengiso yam ye-real estate yikhono lokutshintshela isikhangiso ukuze kufinyelele amathemba angcono. Kwaye, akusiyo nje isikhangiso esisodwa, njengoko umkhankaso ungaba neqela elininzi, elijoliswe kubaphulaphuli abahlukeneyo ukuba uyathanda. Umzekelo uza kuba ngumthengisi wokufikelela kubathengisi kwaye ufumane uludwe, kunye nomnye wabathengi. Umfanekiso kunye nesicatshulwa ngasinye, ngokuqinisekileyo, kugxininise kwimishini yalo mboniso. Kodwa, umthengisi unokwenkqisa nakwizinto ezilungileyo kakhulu kummandla, ubudala, amagama angundoqo, okanye olunye ulwazi oluntu.
Umzekelo kwindawo yam esiphakamileyo kunye neemakethe zasekhaya zeeholide ukubeka isikhangiso ukuze usebenze kuphela xa umsebenzisi we-Facebook enegama elithi "ski" kunye negama lam dolophu kwindawo ethile kwingcaciso yabo yeprofayili. Ndakwazi ukunciphisa ukujoliswa kwenkcazo yesibhengezo sam kusuka kubasebenzisi abayi-300 be-Facebook ukuya ngaphantsi kwe-30,000. Ukusetyenziswa kakuhle kwebhajethi yam. Zonke iimarike zihlukile, kodwa kukho iindlela zokunciphisa iqela elibona isikhangiso sakho kulabo banokuthi babe ngumthengi kwixesha elizayo.
Cwangcisa Iimpapasho Zakho ze-Facebook kwiNjongo nganye yokuThengisa iMpahla
Ngaphambi kokuba uye kwindawo yendawo yokukhangisa, yenza isicwangciso sakho sobhengezo kwindawo. Yenza isigqibo malunga nenjongo yesibhengezo ngasinye, ngubani ojoliswe kuyo, nokuba yeyiphi isikhangiso kufuneka sitsho kwindawo oya kuba nayo. Kwakhona, thatha isigqibo malunga nomfanekiso ukuhamba nesibhengezo. Nangona akakho ulwazi oluneenkcukacha ngoku ukuyiqinisekisa, ndikholelwa ukuba umfanekiso wendawo , owaziwayo kakhulu, uya kusebenza kangcono kunomfanekiso wakho. Ukuba umntu unomdla kwiindawo zaseDenver, mhlawumbi umfanekiso weentaba zentshonalanga okanye i-skyline. Kuthetha ukuthatha iso labo. Njengazo zonke iintengiso, umxholo oyintloko uyimfuneko. Xa usuqulunqe isicwangciso sakho endaweni, unokwenza umkhankaso wesikhangiso ngemizuzu.
Masithathe isinyathelo esilandelayo kwaye uye kwi-Facebook uze wenze isikhangiso sesampula ukuze ubone indlela esebenza ngayo.
02 - I-Facebook Real Estate Ad-Intloko, Umbhalo kunye neSithombe
Isinyathelo sokuqala ekumiseni isikhangiso sakho se-real estate ye-Facebook kukucacisa isikhokelo sakho sesicatshulwa okanye isihloko somxholo, umbhalo we-ad body, kwaye ulayishe umfanekiso. Kulo mfanekiso wesifundo usibona ukuba yinkqubo elula, kwaye umfanekiso ulayishiwe ukusuka kwidiski yokusebenza yomsebenzisi. Njengoko kuboniswe kwisinyathelo esedlule, lo mfanekiso ubalulekile. Nangona isikhangiso kwiphepha lam kuloluhlu lokugqibela lubonisa umfanekiso womntu, akusikho oko ndicinga ukuba kufuneka kwenziwe kwintengiso efanelekileyo yezindlu. I-skyline okanye enye indawo evelele kwaye eyaziwayo iya kuba yinto engcono. Sithengisa i-real estate, indawo, ngokunjalo ukugqala ingqalelo yomsebenzisi we-Facebook ngomfanekiso oqinileyo wento kule ndawo yinjongo.
I-URL Uyabathatha
Ewe, siya kuwathabatha kwindawo ethile xa bechofoza kwisibhengezo. Kuza kuba yiwebhusayithi okanye ibhulogi yakho, kodwa kukho ikhonkco apho ukuba uwathathe kwi-Facebook Fan Page yakho xa unayo. Ukuba ukwakha iintengiso ezahlukeneyo kubathengisi kunye nabathengi, unokuba ufuna ukudala iphepha lewebhu ngalinye, ngeenqwelo kunye nezihloko ezijongene neenkomfa ezitshisayo nganye. Oku kudla indlela engcono kunokuthatha wonke umntu kwikhasi lakho lasekhaya, kodwa ukhetha.
I-Real Estate ye-Facebook Ad Headlineline
Ufumana amahlamvu angama-25 kuphela kwesihloko, ngoko gcino ixesha lokuza kunye nomnye oya kubakhathalela kwaye abenze bafune ukufunda yonke i-ad. Yenza iinguqulelo ezimbini okanye ezintathu, kwaye unokuzijikeleza ukuze uvavanye ngamnye ngokulungisa isikhangiso sakho kamva. Sisebenza umsebenzisi we-Facebook ngokusebenzisa inkqubo, kwaye sinemizuzwana embalwa nje yokwenza. Ifoto yokubambisa amehlo iwazisa kwicala lasekunene leskrini, isikhokelo sothutho sithatha inzala yabo, kwaye i-text ad adware bafune ukucofa ukuze babone ngaphezulu.
Umbhalo we-Facebook Real Estate Ad
Apha sinamahlamvu angama-135, ngoko kufuneka sibenze i-pitch yokuthengisa ukuze ucofe iqhosha. Ukuba isibhengezo esijoliswe kumthengi sinesihloko esinjenge-"Denver-Hot Buyers Market," sinokuthi senze inkcazelo enamandla kwisibhengezo malunga nokuba abathengi "baqamba ngamanani abo" xa bethenga amakhaya eDenver. Sebenzisa ubuchule bakho nolwazi lwezinye iintengiso ezisebenzele kuwe kwiwebhu nakwezinye iindawo. Phinda ubhale amaxesha amaninzi ukuze wenze ubuninzi beendawo zakho zobungakanani be-135.
Sithe sathetha ngomfanekiso, ngoko ulayishe ukuba njengento yokugqibela kweli nqanaba. Ngoku, uye kwisinyathelo esilandelayo kwaye siza kubona indlela yokusebenzisa i-Facebook isikhangiso esimangalisayo ngokubhekiselele kwisikhangiso sethu sezindlu.
03 - I-Facebook Real Estate Ad Targeting Process - Isinyathelo 1
Njengoko kunemiba yolwazi esivumela ukuba sijolise ngqo kubasebenzisi be-Facebook abone i-ad yethu ye-real estate, siyaqhekeza esi sikrini sibe ngamanyathelo amabini. Ngokuya kwesikhangiso sethu ngokwalo, ezi zimbini zibalulekileyo zibaluleke kakhulu, njengoko siza kuxela i-Facebook ukuhambisa iintengiso zethu zezindlu ezikhethiweyo kwiqela elikhethiweyo labasebenzisi, kwaye sinokugxininisa ngakumbi ukuba sifuna. Makhe sijonge kwinto nganye kule nxalenye yeskrini njengoko kuboniswe kumfanekiso.
Indawo yoMsebenzisi
Abaninzi abaqeqeshiweyo bezindlu baya kufuna ukugcina le nto ibanzi ngabaphulaphuli ngangokunokwenzeka. Nangona kunjalo, iimarike zakho, kunye nabathengi kunye nabathengisi osebenza nabo, unokuthi ugxininise insimu apha apha. Ukuba uthetha ukufumana ubuninzi bakho abathengi kwilizwe elingummelwane, unokufuna ukudala isikhangiso ekujoliswe kubasebenzisi be-Facebook kwimeko. Kubathengisi, unako ukuya ngqo kwisixeko. Ukuba uyenzayo, uya kuboniswa ngolunye uhlobo lokukhethwa kwee-mileage ukusuka kwisixeko sendawo. Kunzima ukufumana ingakumbi ngakumbi. Kubathengisi kunye nohlu, abo bantu ngabantu abanamakhaya oya kubhala, ngoko kutheni ubonise isikhangiso kumntu kwiikhilomitha eziliwaka kude. Ikhefu liza kuba liholide okanye usebenzise indawo yemakethe yasekhaya, apho abathengisi bempahla bakho bahlala kwenye indawo.
Ubudala, Usuku lokuzalwa & Sex
Apha unako ukulawula abantu abaselula kunye nabancinci ngeminyaka yokuqala. Ngaphandle koko, kuya kuxhomekeke kwimarike yakho kunye neendawo ozozikhonza. Unokufuna ukufumana umncinane. Ngomhla wokuzalwa, andinakucinga ngantoni yexabiso apho. Ngoku ubulili / ngokwesini kunokubaluleka. Ipesenti enkulu yabathengi basekhaya bangabesetyhini. Ukuba ufuna ukujolisa isikhangiso kulelo qela, unokwenza umxholo wesigxina kunye nomzimba wombhalo, uze uqinisekise ukuba ngabafazi kuphela abakubonayo.
Amagama angundoqo
Amagama angundoqo angaba yinto ebalulekileyo ekujoliswe kuyo ukuba ihambelana neenjongo zakho. Kwimeko yam, i-market home market market, bekuyi-slam dunk ukubeka igama elithi "ski" lapha, kunye negama lam dolophu. Njengoko kuboniswe kwisinyathelo sokuqala sale khokelo, ndakwazi ukujolisa kwisibhengezo sam phantsi kwabasebenzisi abangaphantsi kwe-30,000 abakhankanywe ngegama lam dolophu okanye "ukusabalala" kwingcaciso yabo yeprofayili. Ukuba usebenza nabasomali-mali, "umtyalo-mali wezakhiwo" unokunyanzela ukuba ngubani obona isikhangiso. Akukho nqakraza, akukho ntlawulo, ngoko kutheni ungazame, ngakumbi kwindawo ethile?
LeMfundo
Ngokuqhelekileyo, mhlawumbi kwakungayi kuba yinto efanelekileyo yokunciphisa amathuba akho ngale ndlela. Umntu ongeyodwa unokuba kwidolophu yasekholejini, kwaye ungobuchule ekusebenzeni kunye nezindlu zokuqeshisa okanye ukuthengisa ukutyelela okanye ukufudukela kwiprofesa. Leyo iqela elincinci, kodwa kukho ezinye izizathu onokuthanda ukuchaza izinga lezemfundo.
Yiloo nto yesahlulo sokuqala sekhasi elijoliswe kuyo, ngoko uye kwisinyathelo esilandelayo kwiindawo ezininzi zokujoliswa kwe-ad real estate ye-Facebook.
04 - I-Facebook Real Estate Ad Targeting Process - Isinyathelo 2
Sifeze isiqingatha sokuqala senkqubo yokujolisa isikhangiso se-Facebook, kodwa sinokuyilungisa inkqubo yethu yokunikezela ngetengiso. Nazi ezikhethiweyo ezikhethiweyo ezikhoyo.
Ubudlelwane, Inomdla kwiIilwimi
Ukuba ugxila kwiintsapho, intsimi yobudlelwane ibalulekile. Ngakolunye uhlangothi, ukuba ngabafundi abakwiikholeji okanye abatsha abaqeqeshelwa ukuthenga izakhiwo zijoliswe kulo, ke le ntsimi ingafumaneka ngokufanelekileyo. Andikwazi ukubona nayiphi na indlela "Inomdla" kwiinjongo zethu. Ukuba enye intengiso uyayigxininisa kubaxhamli abathetha ulwimi oluthethiweyo, ngoko ulimi lweelwimi lunokugqibelela.
Ukuxhamla kunye nabahlobo boxhumo
Njengoko i-Facebook iqala, ezi zizwe zinganceda kakhulu. Kwanje, ukuba kukho iqela eliphuma apho kunye noqhagamshelwano oluninzi, kwaye iqela libhekiselele kummandla kunye nendawo yokuhlala, unokufuna ukungena kwiindawo ezixhunyiwe kunye nabahlobo babo. Kungenzeka ukuba ulungele kwangoku kwidolophu yasekholeji ukudibanisa namaqela adibene neziko.
Iqela lethu leThimba eliPhambili leqela leqela
Ngoku, ekujonge inamba engezansi, sibona ukuba sinciphise iqela lethu elilindelekileyo ukuya kuma-545,660, abo bangaphantsi kweekhilomitha ezili-50 zaseDenver, kwaye baneminyaka engama-35 nangaphezulu. Ukuba sinyuka siphinde sitshintshe imigaqo, okanye songeza ezitsha, le nombolo ingafumana enkulu okanye encinci. Iqalise ngaphezu kwezigidi ezingama-350, ngoko unokubona ukubaluleka kweli gunya lokujolisa.
Yiya kwisinyathelo esilandelayo ukusekela umkhankaso wethu wesikhangiso kunye nesabelomali.
05 - I-Facebook Real Estate Izikhangiso kunye nexabiso
Xa isikhangiso sethu senziwe kwaye silungile, kwaye sizimisele ukujoliswa kwethu ekufikeleleni kuphela amathuba okubaluleka kweso sikhangiso, sinokutshintsha, okanye kule ngxaki, sakha iphulo lethu kunye nebhajethi. Ukuba isikhangiso esisodwa sisesigxina, uhlahlo lwabiwo-mali lubahlanganisa bonke njengeqela, kungekhona isabelo-mali ngasinye.
Ukusekwa kweNkampu kunye neentsuku zokusebenza
Simisa isikhangiso sethu sokuqala, ngoko ke sisikhankaso sethu sokuqala, ngoko ke sinika igama elo phulo. Emva koko sixelela i-Facebook ubuninzi esifuna ukuyichitha imihla ngemihla. Ungayenza le nto ngezantsi njenge $ 1 ukuqhuba uvavanyo, kodwa qiniseka ukuba ayilwanga ngaphantsi kweendleko zeklikha elikodwa, okanye iingxelo zakho ziza kuba zingenanto. Ngoku xelela i-Facebook ukuba kukho iintsuku ezithile ofuna ukuba isikhangiso sisebenze, okanye nje ukuyiqhuba ngokuqhubekayo. Ngokusekelwe kwinani leemboniso zentengiso elindelekileyo, i-Facebook iya kuba nenani eliphakanyisiweyo kwibhokisi yebhajethi yansuku zonke. Siza kubona kwinto elandelayo ukuba kutheni i-$ 50.
CPC okanye iPCM kunye neBhidi
Ngokusekelwe kwinto yokuba kukho abantu abangaphezu kwama-500 000 abaya kubona isikhangiso sethu, i-Facebook ibonisa ukuba ibhanti yethu ephakanyisiweyo i $ 0.71 / qhosha, kwaye sinokulindela malunga nokuchofoza ama-71 / imini. Kukho i $ 50 yakho. Ukuba oko kungaphandle kwesabelomali esiyifunayo, siza kubona okuncinci ukuchofoza xa sitshintsha inombolo yebhajethi yansuku zonke. Kwaye, kumava, mhlawumbi awuyi kuhlawula i $ 0.71, kodwa enye inombolo encinane.
Kule ngongoma, unokufuna ukubuyela kwiskrini uze uqinise imilinganiselo yakho encinci, kunokuba ube ne-ad yakho yokuyeka ukuqhuba kusasa emini ngenxa yokuba uhlahlo lwabiwo-mali luphelile. Unokuhlala ukhulula imigaqo kamva ukuba awufumani ukuchofoza okufunayo.
Yiloo nto yokubeka i-Facebook Real Estate Ad Campaign. Kulula kwaye uyakhawuleza, ngoko kutheni ungazame?