Kutheni uzikhathaza ngePPC, xa uva malunga nawaphi amaninzi kunye nama-brokerage azame ukuKhowula ngeKhowudi kwaye aphumelele kuyo? Unokuva amabali ngemali echithekayo, ayikhokelela ekuveleni, kwaye akukho shishini kwitafile yokuvala. Ndiqinisekile ukuba ezininzi zezi zibonakaliso ezichanekileyo zamava abo, njengoko zininzi iindlela zokwenza i- PPC engalunganga kwi-real estate .
Esinye isizathu sokunika enye okanye ukujonga kuqala apho i-SEO ingakufumani khona ngoku.
Iinguqulelo ze-algorithm ye-Google yeqela elidlulileyo leminyaka sele lizalise kakhulu iphepha lokuqala "le-realtown real estate" iziphumo zophando nabadlali abakhulu: Zillow.com, Trulia.com, Realtor.com, Redfin.com, Homes.com, njl Andiboni i-website ye-agent ye-arhente ye-real estate ekhuphuka kwikhasi lokuqala naliphi ixesha elifutshane, ukuba ngaba.
Makhe ndiqale ngokukunika isicatshulwa esheshayo sokuba kutheni ndifanele wenze iPCC kwi-Google:
- Ujolise kwithemba lakho ngegama lakho eliphambili : Endaweni yokuthemba ukuba i-robot yosesho ibeka iphepha lakho malunga nokulungiswa kweengxoxo kwiimarike yakho, yakha ibinzana eliphambili kwiphankaso yakho ye-PPC, kwaye iindwendwe kuphela ezichofoza kuyo ziya kuba yizo ozifunayo.
- Ulawula uhlahlo lwabiwo-mali: Ubeka ukuba ufuna ukuchitha ngaphi ngosuku okanye ngenyanga, ngoko awuyikumangazi ngeebhilikhwe ezinkulu ongazange uzilindele.
- Uhlawula kuphela ukutyelelwa kweso sihlandlo: Ukuba bangaqakraza baze bafike kukhasi lakho lokufika, awuyi kuhlawula. Ngokungafani nokuqhuba isikhangiso esithengiweyo kwaye uthemba ukuba kubonwa okanye kukukhokela, ukhokhela ithemba elifanelekileyo lokutyelela indawo yakho.
- Uyazi oko kusebenzayo noko kungenjalo: Ukunika ingxelo kweakhawunti yakho kubonisa ukuba yimaphi amabinzana athatywayo, kwaye yiyiphi iindleko, njengeCCC, Ixabiso leKhonkco, lihluka ngokusekelwe kwiimeko ezininzi kuquka ukhuphiswano.
- Ungakwazi ukulandelela ukuguqulwa: Ngamanye amagama, awukwazi nje ukuba zeziphi iibhloko eziphambili ezithumela i-traffic, unokusekela isizukulwana sakho esihamba phambili kumaphepha akho okufika njengokuba uyazi ukuba ziphi na izikhokelo kunye nethemba.
- I-CPC yakho inokuhla ngokusekelwe kwiindlela ezilungileyo: I- Google ikunika "amanqaku okubhengezwa" kwiintengiso zakho, kwaye isekelwe kwimibandela yamfihlo. Nangona kunjalo, siyazi ukuba i-CTR, Cofa ngeRatio, kunye nokuziphatha kwabavakatyeleli besiza kunokubangela ukuba izikolo eziphezulu zikhangele iindleko ezisezantsi. Ungakwazi ukufumana indawo engcono kunokuba ukhuphiswano lwakho nangona bahlawula ngaphezulu ngokuchofoza.
Ngokombono wam ngokusekelwe kwiminyaka yokwenza i-PPC kwi-Google, ukwenza okulungileyo kunokubaluleka kakhulu kuwe. Ukutshintshwa kwesabelomali sakho sokuthengisa ukushicilelwa kwi-PPC sinokuba yisona sigqibo esona sigqibo esilungileyo kulo nyaka. Ndiyakholelwa ukuba akufanele uhlawule "SEO Guru" ukuze "kukubeke kwiphepha lokuqala" leGoogle, njengoko kunjalo nangona kunjalo, mhlawumbi ayiyi kuhlala ixesha elide. I-Google yeGeming iyakhawuleza ibe ngumsebenzi olahlekileyo.
Ukuba uhlawula umntu kumsebenzi we-SEO, thabatha loo mali uze uyithumele kwi-PPC. Yenza okulungileyo, kwaye uya kufumana ukuba isayithi lakho liya kuqala ukubona ukukhula kwezithuthi kunye nezikhokelo ezifanelekileyo. Inxalenye ebaluleke kakhulu "yokwenza okulungileyo" kukuba unelungelo lokunikwa kwekhasi lokungena kunye nokubizela. Ukuba awukho, iindwendwe ziya kuza, kodwa izikhokelo aziyi kuba.
Nabani owenza umxholo wabo ngokufanelekileyo, udala iifow-action-force, kwaye uchitha imali kwi-PPC ngokuqinisekileyo uya kubona ukuphucula ukusebenza kwendawo yabo kunye neengeniso zabo.