Ukusebenzisa iifayili zeenkcukacha zomthetho njengethuluzi lokuthengisa ngomsebenzi womthetho
Iifayili zenkampani zomthetho zixhobo ezithandwayo zokuthengisa phakathi kwamagqwetha. Incwadana ingaba yindlela enkulu yokubonisa ubungcali kummandla womthetho, yindlela efanelekileyo kakhulu yokukhangela abathengi kwindawo ekhethekileyo. Nangona kunjalo, ukuba zenziwe kakubi, i-newsletter ye-firm firm isenokukhupha ibhizinisi elingaphezulu kunokuba livelise.
Abanye abagwebi baqeshisa inkonzo yokubhala yomthetho okanye umshicileli wencwadana yokudala i-newsletter, ngelixa abanye bafuna ukubhala iincwadi zeendaba kwi-firm. Ngandlela-thile, amagosa kufuneka aqikelele ezi ngcebiso zokuba nencwadana ye-newsstand eqinile yomthetho:
01 - Bhala kwiNgesi yesiNgesi
Nangona le nqaku owayibhalele ukuhlaziywa komthetho inokudunyiswa nguprofesa wakho kunye nabanye abathathu abantu abayifunayo, abaninzi abantu bafumana isitayela sokubuyiselwa komthetho sokubhala ngokomthetho ukuba singanakunyani okanye singabi nantoni.
Isikhalazo esiqhelekileyo sokuba abathengi banalo malunga namagqwetha abo kukuba abaqondi ukuba ugqwetha lizama ukuthini kubo, nangona uthetha ngomntu. Xa kusemaphepheni, ingxaki idla kakhulu.
I-newsletter ye-firm firm should not sound like a view of court or opinion. Amanqaku kufuneka alula, acacile kwaye abhalwe ngokucacileyo. Yenza sengathi ungumnyathelisi omhle kunokuba ugqwetha, kwaye ubone indlela ekutshintsha ngayo ukufundwa kokubhala kwakho.
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02 - Shicilela ngokulinganayo
Enye yeengxaki ezinkulu iingcali ezijongene nazo neendaba zabo kukuba umntu kufuneka abhale. Ukuhlala ukhuthaze kwaye kugxile ekufumaneni i-newsletter nganye ngexesha kungabi nzima.
Ingaba ukhethe ukuthumela i-newsletter nganye ngeveki, ngenyanga, okanye ngekota, qinisekisa ukuba uyithumele ngezantsi. Ukuphatha ixesha lemihla yamaphephandaba njengemali njengenkundla yamatyala kunye nexesha lokuthumela.
Amagqwetha azama ukusebenzela kwiphepha leendaba "xa befumana ithuba" abanalo incwadana yexesha elide. Qhubeka uthumela i-newsletter kubafundi bakho ngexesha elifanelekileyo.
03 - landela i-3Cs yeeNdaba zeNcwadana
UJacci Howard Bear uncoma ukuba zonke iincwadana zilandele i-3Cs: ukulungelelaniswa, ukulondolozwa (ukuxhamla), kunye nokwahlukana. Ukubambisana kwindlela yokudibanisa kudibanisa izinto eziyilwayo, ezifana nezitayela zohlobo, ukuma kunye nemifanekiso.
Ukugcinwa kuthetha ukungachithi indawo kunye neebhokisi ezininzi, iifoto, izinto ezicacileyo, okanye amafonti amaninzi. Ukwahlula kubhekisela ekudaleni umdla kwimbali yeendaba "ngobukhulu, ukulungelelanisa, umbala, ukuma kunye nezinye izinto ezichaseneyo."
04 - Yithetha into efanelekileyo
Kanye nje ngokuba amagqwetha athambekele ekubhaliseni ngokomthetho, nabo banokubhala ukubhala ngezihloko ezingenakunomdla kunoma ubani kodwa ngabagwebi. Uninzi lwabantu alukhathaleli ngokwenene imiba yeendlela zokugqibela zesikhalazo sezobheno kwindawo yakho yokusebenza.
Izigwebo zenkundla yezobhenela zingaba ngumthombo omuhle wokuphefumlelwa kwezihloko zeendaba, kodwa akufanele ubhale izicatshulwa zenkcazo ye-newsletter ye-firm firm.
Endaweni yoko, sebenzisa imiba kwimeko njengento yokubhaliweyo yokubhala malunga nemicimbi ebanzi echaphazela abathengi bakho kunye nabathengi abanakho. Buza umbuzo oya kubachaphazelekayo kubaxhasi bakho, uze uphendule kuwo kwiphepha leendaba.
05 - Nciphisa i-Hype Sales
Iifayili zeenkcukacha zomthetho eziyimpumelelo zinobunikezela ngolwazi kubafundi ngemiba echaphazela ubomi babo. Uninzi lwabantu abanomdla ekufundeni iphepha emva kwiphepha lokuba indlela yakho yomthetho iqinile ngayo izahlulelo zalo mntu okanye loo mntu, kwaye abanomdla kakhulu ekufundeni iphepha emva kwekhasi labangqina benkampani.
Incwadana yefayili yenkampani idinga ukuba nenento ethile ukuze abantu banesizathu sokuyifunda, bayabelane ngayo kwaye bagcine ikopi yalo. Inokusebenza ngokufanelekileyo ukubandakanya i-hype yokuthengisa kodwa ungayidluli.
Abantu baphendula kakhulu umntu ozama ukubafundisa kunomntu ozama ukuthengisa into ethile. Ukufundisa abafundi kunye nokubonisa ubuchule kubakhonkethi abathengi ngaphezu kwekhawu lokuthengisa elingapheliyo
06 - Mema abafundi ukuba baqhagamshelane neFirm
Yonke i-newsletter ye-firm firm kufanele ibe neenkcukacha zoqhagamshelwano eziqinileyo eziboniswe ngokukodwa, kunye nesimemo kubafundi ukufowunela okanye i-imeyili ngolwazi olungakumbi.
Ngokuzenza ufumaneke kwaye unike abafundi ithuba lokufumana ulwazi oluthe ngqo ukusuka kuwe, iqumrhu lomthetho liyakwandisa kakhulu imiphumo yokufumana iifowuni ezivela kubafundi beendaba.
Amagqwetha abamema abafundi ukuba baqhagamshelane nabo ukuze bafumane ulwazi oluthe xaxa bafumane impendulo enkulu kunaleyo abangayenziyo. Ekubeni injongo yonke yencwadana yeenkcukacha zomthetho ukufumana abathengi abatsha, qiniseka ukuba abafundi bayazi ukuba ufuna ukuthetha nabo.