Wonke umnini wesitolo okanye umphathi unomsebenzi kwiinkalo ezithile zokubuyisela. Abanye bathengi kakhulu; ezinye zigqwesa kwizinto ezibonakalayo zokuthengisa kunye nokubonisa; abanye bangabathengisi abanamandla. Abadayisi bavame ukugxininisa ngamandla abo njengento ebalulekileyo ebhizinisini kwaye ngokuqhelekileyo bayayihoxisa ezinye izinto ezifuneka ukuba zihlolwe.
Ukuze ugweme le mpazamo, hlalutya rhoqo isitolo sakho usebenzisa isethi yemigangatho epheleleyo ukuqinisekisa ukuba zonke iinkalo zoshishino ziyahlolwa:
1. Hlaziya izinto ezibonakalayo kwisitolo sakho.
I-esesthetics yakho yesitolo yenza ukuba abathengi bazive njani xa bengena? Ingaba isitoreji sikhiphe ubugcisa okanye i-vibe engabonakaliyo? Ngaba iimbonakalo ezibonakalayo zimema abathengi ukuba bathenge into ethile?
Hlola ivenkile yakho ngokubonakalayo kwiindawo ezimbini:
Ubeko : Ngaba ukubeka isitoreji kuyabonakala? Ngaba usebenzisa isakhiwo sokugcina esitolo esiphezulu? Ngaba iindawo ezihamba phambili zanele ukuba abathengi bahambe? Ngaba iithalafu ziqulethe izinto ezigqithisileyo ezithengisa imbono yomthengi weemveliso?
Ubonisa (kubandakanywa nomqondiso): Ingaba indawo yendawo ibonisa into okanye ibonakaliso efanelekileyo imele ukuba ivenkile yaziwa ngani? (Ngokomzekelo, ukuba uyisiganeko esithile esikhethekileyo, kufuneka ube nesiganeko esikhethekileyo sokugqoka okanye into emngceleni.) Ngaba isibonakaliso sibonisa into yokunyusa kwixabiso elikhethekileyo okanye incwadana yemicimbi ezayo yevenkile?
Ngaba iimbonakalo zakho ziphucula iimpahla? Sibone iwindi ekhangayo ibonakaliswa ngenxa yewindow engcolileyo.
2. Hlaziya iimveliso zakho zokuthenga iimpahla.
Uninzi lwabantu bakholelwa ukuba ngumqhubi omkhulu, kwaye bambalwa kakhulu abantu bakholelwa ukuba ungumqhubi omubi. Ngokufanayo, abaninzi abathengisi bacinga ukuba bathengi kakhulu.
Masibe yinyani-bonke abathengisi kufuneka bahlole iimpawu zabo zokuthenga kunye nokuthengiswa kwempahla.
Ixesha elithengiswayo lithengise ixesha elingakanani kwivenkile? Yonke into yokuthengisa ithetha usuku lokuphela kweentsuku ezingama-90. Ngoba? Ngamanye amaxesha malunga neentsuku ezingama-90.
Kuze kube nini ulindele ukuphawula iimveliso? Ingaba isitolo sakho sisebenza kwiimida eziphezulu kunye nezinto ezithile? Kwamasebe amaninzi kangangoko kunokwenzeka, ngaba unikezela ngokufanelekileyo, okulungileyo, kunye nokulungelelaniswa kweyona mveliso?
Ngaba ukuthengiswa kubonakala kukutsha, kwaye kukutsha, ukuthengiswa kwezinto zangoku kufike imihla ngemihla? Yenza ukuhamba kwexesha eliqhelekileyo, ukuhamba kwexesha elide lokuthengiswa kwexabiso eliphezulu, olusebenza kakhulu kunokuba ubuninzi bezinto ezithengiswayo kwivenkile yakho.
3. Vavanya iqela lakho lokuthengisa.
Ingaba ivenkile iyazi ukuthengisa? Ngaba abathengi bakho bangazalisa ukuthengiswa, okanye ngaba njengamabhalana abalindele ukurhweba impahla? Ngaba abathengi bacela abathengisi ngegama? Ngaba abathengisi bakho bacela ulwazi lwabathengi ukuze uxhumane nabaxhasi kwikamva?
Ngaba abathengisi bakho bathengisa ngeentengiso ezininzi? Kwincwadi yethu ye -Retail Sales Bible , sixoxa ngekhono lokwengeza-ukukwazi ukufaka izinto ezininzi kumthengi. Ingaba ngaba abathengi bakho banolwazi kulobu buchule?
Qonda amandla eqela elikhulu lokuthengisa.
Siye sabona ezinye zeentengiso ezimbi kakhulu zifumana inzuzo enkulu kuba umnini uyazi ukuthengisa kunye nendlela yokuqeqesha abathengi babo ukuba bathengise.
4. Hlaziya ukukwazi ukwenza imali.
Incazelo yokwenza imali ithatha imali engaphezulu kunokuba uyichitha. Ukusuka kwindawo yokujonga ingxelo, i-inventory yakho ithathwa njengexabiso; ukusuka kumbono womthengisi, i-inventory yindleko engaphuculanga ngaphezu kwexesha (ngaphandle kokuba uthengisa iwayini efanelekileyo).
Ngaba usebenzisa indlela yokuthenga ethembekileyo ukuqonda ngokuchanekileyo inzuzo yakho? Kufuneka ukwazi rhoqo ngenyanga ukuba yeyiphi ipesenteji yentengiso yakho iyonke kwiindleko (izibonelelo, ukurenta, ukupakisha), kwaye yeyiphi ipesenti eya kwiirhwebo ezintsha. Ukuba uyazi le pesenti ezimbini, ungekho ngaphaya kwesithuba sokuguqula inzuzo .
5. Hlaziya abasebenzi kwivenkile yakho.
Abasebenzi bakho bachaphazela njani ukuziphatha nokuthengisa?
Ngokuqhelekileyo ubungqina bomphathi onamandla ngumvuzo omncinci. Abadayisi abakhulu banomsebenzi osebenza nabo ixesha elide.
Nangona kunjalo, ukuhlaziywa ngokunyanisekileyo nomqeshwa kungabonakali, kwaye ngamanye amaxesha abathengisi kufuneka bavumele abasebenzi abanzima ukuba bahambe.
Kutheni umqeshwa ekhutshwa? Akusoloko iphoso lomqeshwa; amaxesha amaninzi umphathi-mthetho ubeka ityala lokungakwazi ukuthetha ngokufanelekileyo okanye ukuhluleka ukwenza umsebenzi ngokufanelekileyo.
Hlola indlela osebenzisa ngayo iteknoloji.
Ngaba iimetriki zakho zibonakalisa iteknoloji kunye neendaba zoluntu ozikhethele ukuzisebenzisa ukuhlangabezana neenjongo ozilindele ukuba zifeze? Njalo inyanga inika isixhobo esitsha ngezithembiso ezintsha. Abathengisi abakwazi ukuzisebenzisa zonke. Ukubonisa ukuba iziphi izixhobo ezisebenza kakuhle kuwe, kwaye ulungiselele impembelelo yazo kwisitoreji sakho.
7. Hlaziya iwebhusayithi yakho, iphepha le-Facebook kunye nebhulogi.
Ezi nxalenye zewebhu zidibene kunye kwaye zenze njengesandiso sesitolo sakho sezitena kunye nomdaka. Ngaba zihambelana nomgangatho ofanayo wobugcisa?
8. Hlaziya ukulungelelaniswa kwakho.
Ingaba ngaba abathengi bakho bahambelana nomhlobo wentengiso oyithengisayo? Unogogo oneminyaka engama-68 ubudala unokuphumelela ekuthengiseni i-skateboards, kodwa oku kukuphela, kungekhona umthetho. Ukuba ivenkile yakho ithi iyona nto ingcono kwizinto okanye izinto ezininzi, ngaba ngokwenene ezo zinto? Khangela ukhuphiswano lwakho ukuze uqiniseke.
9. Hlaziya umgca wakho wesayinwe.
Umgca wakho wokutyikitya - amagama ambalwa aphantsi kwegama lakho logcino - uxelela abathengi, ulawulo, kunye nabasebenzi onobani kunye nento omele kuyo kwimarike. Ingaba umgca wakho wesayineli uchaza ngokuchanekileyo? Ukuba akunjalo, yithathe indawo yento enye.
10. Sithenga, uthenge, uthenge.
Ukhuphiswano lwakho wenza ntoni ukuba awukho? Yonke imihla, nganye iiveki, okanye (ubuncinci) kanye ngenyanga, ivenkile igcina njengeyakho. Kwakhona, ivenkile izitolo ezingafani neyakho. Ziziphi ezinye iivenkile ezibonisa ukuthengisa? Ziyiphi imibala abayisebenzisayo ekuboniseni? Basebenzisa njani umqondiso kwivenkile?
Unokulwa njani imfazwe ngaphandle kwengqondo? Ukuthengwa kukunika ubunqweno kunye nokuphefumlelwa okufunekayo ukubetha ngempumelelo ukhuphiswano lwakho.