Indlela yokukhetha i-eBay Business Model

Iimodeli ezisi-6 eziqhelekileyo, eziye zahlolwa ngexesha elithengiswayo kwi-eBay zichazwe

Ucinga ngokuqalisa i-eBay yakho ishishini? Mhlawumbi uye wabona imimiselo yokuthengisa yee-kay ezithengisa iikiti ezithembisa indlela elula yokufumana ubutyebi ngokukhawuleza usebenzisa i-Secret Proven Method [TM] okanye i-Winning eBay Business Model [TM]. Ngokuqhelekileyo, uya kuxoxwa ngezimangalo ukuba le yimizekelo yezoqoqosho kuphela e-eBay ephathekayo ephathekayo "abasemzini" abazi ngayo.

Ungazivumeli uzikhohlise. Ukuba i-$ 34.95 yencwadi, iCD, ividiyo, okanye ikiti yayiyindlela eya kwezigidi kwi-eBay, wonke umntu kwihlabathi wayenokwenza oko.

Okugqithiseleyo kwinqanaba, kungekhona wonke umntu kwihlabathi onokuphumelela kumthengisi we-eBay. Kubathengisi be-eBay ukwenza imali, emva koko, kufuneka baninzi kakhulu abathengi be-eBay, kwaye kufuneka bancintisane nabanye ukuba bathengise abathengi. Leli lizwe lenene, kwaye kuthengisa nantoni yoshishino lokuxhamla. Ukuthengisa nge-intanethi, apho wonke umthengi angakhetha ngokwenene kwihlabathi labathengisi, unqabileyo ngaphezu koko.

Ngexesha elifanayo, kuyinyaniso ukuba kukho abathengisi be-eBay abaphumeleleyo apho, kwaye abaninzi balaba bathengisi bafikelele kwimpumelelo ye-eBay basebenzisa iindlela ezahlukeneyo zoshishino. Nangona oku kuthetha ukuba akukho Mnye Oyinyaniso weMpawu [TM] oye wafumanisa, uya kukukhokelela kubutyebi be-eBay, oko kuthetha ukuba njengomthengisi waseBay unokuguquguquka nge shishini lakho. Into enyifunayo ngokwenene ingcaciso engabalulekanga.

Ukukhetha Umzekelo Woshishino Osebenza Kuwe

Kukho amanqaku amaninzi eBusiness njengokuba kukho abathengisi, kodwa imodeli embalwa jikelele ibonwa kwakhona kwi-eBay. Isihluthulelo sokuphumelela njengomthengisi we-eBay kukudlala kwiinzuzo kunye nobuchule. Ngamanye amaxesha ezi nzuzo ziyinto yento oyaziyo, ngamanye amaxesha obani owaziyo, ngamanye amaxesha izibonelelo ezifumanekayo kuwe, kunye nakwezinye izihlandlo zizinto ezilula njengokuthi uhlala phi .

Kwiphepha lamibini elandelayo iinqanaba ezithandathu eziqhelekileyo zoshishino lwe-eBay, zishwankathelwe kwaye zityhuke kwiinkcukacha omele uziqaphele ngazo, nganye inkcazo ngokulinganisa ukusuka phezulu ukuya phezulu:

• Ukuqaliswa kokuqalisa: I-degree apho phantse nabani na onokuqala olu hlobo loshishino ngaphandle kokuba nolwazi olukhethekileyo, oonxibelelwano olukhethekileyo, imali eninzi, okanye ezinye izinto ezinokuba nzima ukuza nazo.
  
  
• Ukunciphisa ubunzima: Ubunzima obuya kubakho ukukhangela iimveliso zakho (ukufumana izandla zakho kwizinto ozithengisayo) njengoko ishishini lakho lisebenza.
  
  
• Ulawulo: Ulawulo oluphezulu (iindleko zokusebenza) ezibandakanyekayo kwishishini.
  
  
• Inzuzo yokukhuphisana : Inzuzo oya kuba nayo nangolu hlobo lwemodeli yoshishino ngaphezu kwabanye abathengisi kwi-eBay.
  
  
• Ubungenako impumelelo: Ukudibana nokukhula okubanzi kweshishini elifana nalolu hlobo kunye namathuba ukuba nayiphi na umthengisi owamkelayo uyakufumana ukuba inenzuzo kwaye ilawulwe ngokwaneleyo ukuqhubeka ixesha elide.

Funda ukuze ubone imodeli yezoqoqosho kunye nokulinganisa kwazo, ugcine engqondweni ukuba kuwo wonke umthetho kwihlabathi kukho ukungabikho-ke sebenzisa le ngxoxo njengesikhokelo, kungekhona iindaba ezilungileyo. Ekugqibeleni, impumelelo yakho njengomthengisi we-eBay konke malunga nawe, ubuchule bakho, kunye nokukwazi kwakho ukwanelisa abathengi bakho- abathengi be-eBay -ngokuqhubekayo.

Umzekelo woShishino: Drop Shipping

Ukuqaliswa kokuqalisa: Ephakamileyo
Ukunciphisa ubunzima: Uphantsi
Ulawulo: Uphantsi
Inzuzo yokukhuphisana: Ephantsi
Ingozi: Iphantsi

Indlela esebenza ngayo: I-model yebhizinisi ye-eBay ephezulu kakhulu, ukushiya ukuthumela umgama yiloo ntengiso oya kuyiva kwi-radiyo ethembisa ukuba unokufumana ubutyebi kwi-eBay yokuthengisa izinto "awunakuze uthenge." Le ngcamango ilula . Ungumthengisi wase-eBay esekelwe kwelinye inkampani, ozalisekisa ngokuqinisekileyo imiyalelo.

Uthumela uludwe lwezinto , uqokelele imali, uphathe isevisi yabathengi, kodwa ungagcini na isitoreji okanye uqokelelo okanye ukhathazeke ngokupakisha nokuthumela. Xa umthengi ezuza uluhlu lwakho kwaye akuhlawule, ngokukhawuleza ubeke umyalelo kumthengi wakho ngexabiso elincinci, ohambisa loo nto ngqo kumthengi wakho. Ufakela umdahluko.

Iingxaki: iingxaki kunye nobunzima belo mzekelo zininzi kakhulu ukuthetha kodwa enkulu kakhulu kukuba abathengisi abaninzi abanako ukwenza umsebenzi woshishino wokuthutha ococekileyo. Uyathengela ubungakanani obufanayo (enye ngexesha) njengabathengi bakho, ngoko ufumana ubuncinci ukuba kukho nayiphi isaphulelo sokukhangela kwakho. Ngexesha elifanayo, uhlawula zonke iimali ze- eBay , kunye neendleko zokuthutha, oku kuthetha ukuba iimitha ezisentlabeni zincinci. Okubi kakhulu, abathengi banokuthi bajike ngexesha elizayo baze bathenge ngqo kwi-oda yokuzalisa i-aphoyintimenti ngawe, ngokugqithisa uluhlu lwakho olupheleleyo. Okwangoku, i-feedback yakho kwi-eBay ejongene nayo kwaye nguwe onoxanduva ngokusemthethweni malunga nokuthengiselana, nangona ungananto yokulawula indlela umlingani wakho ozalisekisa ngayo.

Ekugqibeleni, kuba kulula ukuqala olu hlobo loshishino, izigidi zinayo. Naluphi na uhlobo lwento eyenzekayo ukuthengisa nge-marge efanelekileyo ngokukhawuleza kuthathwe (kwiiyure, kungekhona iveki okanye iinyanga) ngamaninzi nakwezinye iimveliso zabanye abathengisi be-drop shipping, kwakhona, ukudala ingxaki yokunikezela apho unalo ukhuphiswano olunzima lwamanani sele sele i-razor encinci yeengcambu zengeniso xa izihlomelo zento (b) ziphindaphinda ngaphandle kokulawula, zisongela ngokungqongqo kunye nokufunwa.

Ubungenako impumelelo: Ephantsi. Uninzi lwabantu abaqala lo hlobo loshishino aluqhubeki ngenxa yokuba ukuthengisa akufanelekanga (ukuba ufuna ukwenza nayiphi na imali) okanye imali ayilungele (ukuba ufuna ukwenza nayiphi na into yokuthengisa). Ukongezelela, ii-hassles ziphezulu kwaye ukhuphiswano lukhulu. Kwi-frontside, kunobungozi obuncinane bokungena kwi-drop-shipping xa kuthelekiswa namanye amaxabiso athengisayo; lakho ishishini livaliwe ngaphandle kweemfanelo xa uyeka ukuthumela uluhlu olutsha.

Umzekelo woShishino: I-Wholesale-Retail

Ukuqalisa ngokusemandleni: Iphakathi
Ukunqongophala kwengxaki: Phakathi
Ubuso: Phakathi
Inzuzo yokukhuphisana: Ephantsi
Ingozi: ephakamileyo

Indlela esebenza ngayo: Yiyo imodeli ye-classic yeentengiso, kuphela ethathwa kwi-intanethi nge-eBay . Unquma ukuba yeyiphi iintlobo zeempahla ofuna ukuzithengisa. Emva koko, uzalisa ubudlelwane kunye nomthengisi (s), isisitoreji sakho sempahla kunye nezinto ezithengwe ngobuninzi bexabiso (kunye neesaphulelo eziqhelekileyo) kwaye uthengise kwi-eBay.

Iingxaki: Kukho iingxaki ezibini apha. Eyokuqala kukuba le "akuyi kuqala" ishishini kwigumbi lakho lokulala, kulobu busuku! "Uhlobo lomsebenzi. Emva kokuba ufumene indawo yesaziso sakho kwaye ufumane imvume yokwenza indawo yokuqhuba ibhizinisi kuloo ndawo, uza kufumana uphando kwaye ube nokwakha ubudlelwane nabanikezeli kunye nokufuna imali enokulinganiswa yecala eliphambili lokufaka imali kwi-inventory yakho kunye nokulawula iindleko zakho zokusebenza, ezibandakanya yonke imisebenzi yamashishini amancinci, ngokuthe ngqo ekugcinweni kweencwadi, ukunikezelwa kweelayisenisi kunye nomsebenzi (nokuba ngowakho okanye omnye umntu nge-payroll).

Bonke abatyalomali bakho basengozini-ukuba i-inventory yakho ayithengisi (okanye ukuba idliwe ngamagundane okanye ikhutshwe ngaphandle kwesikhukhula ngaphandle kwomshuwalense), ukulahleka kukukho.

Inokwenzeka impumelelo: Phakathi. Ukuba ivenkile egazini lakho, i-eBay ingaba yindawo enkulu yokungena kwihlabathi le-intanethi yezoshishino. Kungcono kunokuvula iwebhusayithi yakho kuba i-eBay iza nabaphulaphuli abakhiweyo. Ngakolunye uhlangothi, ukhuphiswano olunzima ukuba usetyenziswe ngokunjalo. Olu khetho lungcono kulabo sele benamava ekuthengiseni, okanye ngubani ofuna ukuwufumana, kungekhona kulabo bafuna "ishishini" eliku-intanethi.

Umzekelo woShishino: Utywala / utywala / uLuhlu lwezityalo

Ukuqalisa ngokusemandleni: Iphakathi
Ukunciphisa ubunzima: Uphantsi
Ulawulo: Uphakamileyo
Inzuzo yokhuphiswano: Phakathi
Ingozi: ephakamileyo

Indlela esebenza ngayo: Njengomzekelo wendabuko othengiswa ngokuthengisa, ubeka impahla yakho kunye nezinto ezithengiweyo ngobuninzi bexabiso kunye nexabiso, uzama ukuzithengisa kubathengi ngabanye be-eBay ngamanani aphakamileyo, ukuphazamisa umahluko.

I-twist kule modeli kukuba uthengisa izinto ezingenqabile ngenye indlela-izinto ezikhethiweyo ezingabikho mntu, inkunzi enkulu yeebhonki impahla ezininzi okanye izinto zokusebenza ezinokuthi zibe ne-AS-IS, NJANI ukuba kuncinci kakhulu ukuba kukho nayiphi imali, njalo njalo, oku kuthetha ukuba inzuzo yakho yokukhuphisana okanye iindleko zakho zokunyusa ziphucule.

Iingxaki: Ngelo mzekelo uza kuba nazo zonke iingxaki ezibandakanyekayo kwimodeli yeshishini yokuthengisa ngokuthengisa kunye neengxaki zokukhangela. Uya kuba nomlenze omkhulu apha. Ngaba ubona ukuchonga amathuba kunye nobudlelwane bokwakha kunye nezinye iinkampani njengomgcini-mali okanye udibanisa imilingo kunye nempahla yezinto ozifumene ngeendleko eziphantsi kakhulu ukuba uhlukanise "uhlelwe" "olungenakuthenjwa" kwaye uchonge, ifoto, kwaye uchaze amaninzi (amaninzi awakwazi ukuwazisa) izinto eziza kuluhlu lwakho. Okugqithiseleyo kwinqanaba, ukutyunjwa kwaloo hlobo kungaqatshelwa ngokungaqinisekiyo kwaye kunzima ukuyigcina, nangona abanye abantu babonakala benemvelo yendalo.

Ubungenako impumelelo: Phezulu. Lo ngowona mnye wamanqaku oshishino owenza eBay oko namhlanje. Ubuqhetseba kukuxuba izakhono zoshishino lakho kunye nomzimba wolwazi olufikelelekayo kwimithombo yokufumana imithombo okufuneka ufumane okanye uyenze ukufikelela ekuthengeni impahla, ukuchithwa kwempahla, okanye iimpahla ezifakwe kwinqanaba okanye kwizinto ezinjengeentengiso ezinkulu zorhulumente. Kuya kufuneka ufumane izandla zakho zingcolile kunokuba zimbini zemizekelo yangaphambili, kodwa ngenxa yokuba iimpahla zakho zincinci kakhulu kwaye ukuchithwa kweendleko zakho kuncinci, kuya kuba nethuba elingcono lokwenza inzuzo eqhubekayo-ukuba unako ukugcina yakho yepayipi.

Umzekelo woShishino: Izinto zeNgingqi, yezandla

Ukuqaliswa kokuqalisa: Ephakamileyo
Ukunciphisa ubunzima: Uphantsi
Ulawulo: Uphantsi
Inzuzo yokukhuphisana: Ephakamileyo
Ingozi: Phakathi

Isebenza njani: Umbono osemva kwalo mzekelo ukuchonga kwingingqi yakho yendawo okanye inethiwekhi yakho yoqhagamshelwano isethi yempahla ekhethekileyo, ingcweti, iimveliso, okanye iinkonzo ezingabani na omnye umntu kwi-eBay, kodwa kukho imfuno ekhoyo. Nangona umthamo wokuthengisa uphantsi nangoluhlobo lwezoshishino, iindawo eziqhelekileyo zihlala ziphakame kakhulu xa ufumene imveliso enjalo kwaye uphuhliso lwe-supply chain.

Iingxaki: Kunokwenzeka ukuba usebenze ishishini elinje ngoluhlu lwezityalo kwaye lukhulu kakhulu. Endaweni yoko, iingxaki zakho ziyakuthi zifumaneke kwimveliso (i) ekuthengiseni kwindawo yokuqala kwaye, mhlawumbi ngakumbi, ukufumana indlela yokuqinisekisa ukuba ukubonelelwa kweemveliso ezinjalo kuzinzile, kwaye uyakwazi ukukhula kunye neemfuno zakho njengoko ishishini lakho likhula.

Ubungenako impumelelo: Phezulu. Ukuba ukhe ukhethe kakuhle kwaye imarike ikhona kwi-eBay yeempahla ekubhekiselele kuyo, ishishini lakho liya kulungiswa ngokukhula, ukukhula okuzinzileyo kwaye kuya kukhuselwa ngokuthe ngqo kwabanye abathengisi, abayi kukwazi ukuphinda baphinde ngokukhawuleza ukunikezelwa kwakho ikhonkco ekuphenduleni impumelelo yakho.

Imodeli yoShishino: UkuziThabisa kunye neNgcaciso

Ukuqalisa ngokusemandleni: Ukuqhathaniswa
Ubuso: Phakathi
Inzuzo yokukhuphisana: Ephakamileyo
Ingozi: Phakathi

Indlela esebenza ngayo: Ukusebenzisa i-hobby yakho okanye indawo ekhethekileyo yobungcali, uyakha ngokukhawuleza i-inventory yezinto ezikhethekileyo eziqokelelweyo / ezidibeneyo kunye nomzimba wabathengi abathembekileyo abathandana nabo.

Ukutya ngokuqhelekileyo akuyona inkalo yobuninzi kunye nenani elikhulu, kodwa kunokuba ulandele kanzima ukufumana izinto, izixhobo, okanye izakhi, ngokuphindaphindiweyo ukuhlaziya, ukuhlaziya okanye ukudibanisa, uze uthengise njengebakala eliphezulu okanye izinto ezizodwa abathengi abazodwa kwiBay. Imveliso yangempela oyithengisayo yinkalo yakho nobuchule bakho, okukuvumela ukuba unikele ngempahla enqabileyo engabonakaliyo, ayifumanekanga kwenye indawo, okanye engasekelwa kwenye indawo.

Iingxaki: Ingxaki ebalulekileyo ngoluhlobo lwe-eBay ishishini kukuba unokwenza okanye awukwazi . Ingaba ishishini liincwadi zee-comic, amakhadi e-baseball, iikhamera ze-antique, iinqwelo zeemoto ze-Italian, okanye i-Star Trek e-paraphernalia, ulwazi olufunekayo ukuphumelela kule hlobo loshishino kufuneka lwakhiwe ngaphezu kobomi bonke. Ngaphandle koko, kukho kwakhona umba wokukhangela. Kwabaninzi abaqokeleli abaqokeleleyo okanye abenzi bokuzithengelayo abahlala behamba ngeentengiso zokuvakasha kweendawo, iimpahla zokugcina, izitolo ezithengisayo, izitolo ze-antique, ivenkile, kunye nabenzi bezodwa kunye nabathengisi, oku sele kuseyinxalenye yobomi. Kwabanye, nangona kunjalo, umsebenzi obandakanyekayo ngumbuthano omtsha kwixesha lokuzilibazisa-kwaye enye ingenakuyamkelwa ngokupheleleyo okanye ingenakwenzeka.

Ubungenako impumelelo: Phezulu. Ukuba unolwazi olufunekayo kunye nokuzinikezela kwaye unokufumana intlonipho yommandla woluthando owujolise kuyo, le ngenye yezoqoqosho ezizinzile zeBay. Kwakhona enye inokuthi ithathwe nawe ukuba unqume ukushiya i-eBay, ngenxa yokunyaniseka kweentlobo zabathengi abandakanyekayo. Ukuba awunayo i-hobby, nangona kunjalo, eli shishini mhlawumbi alikho kuwe.

Umzekelo woShishino: iBrick-and-Mortar eBay

Ukuqalisa ngokusemandleni: Ukuqhathaniswa
Ulawulo: Uphantsi
Inzuzo yokukhuphisana
Ingozi: Iphantsi

Indlela esebenza ngayo: Ukuba sele ukhona "okwenene" (mhlawumbi eyaziwa ngokuthi "isitena kunye nomdongwe") isitolo, ivenkile, okanye ishishini kwilizwe elingenakutshanje, yongeza nje nge-eBay ukuyithengisa ngandlela-thile.

Ukuthunyelwa kwempahla kunye nokuthengwa kwezorhwebo, oku kufuthi kuthatha uhlobo lokubeka uluhlu oluhle lwezinto zakho zangaphakathi kwi-eBay. Ukuba bathengisa kwisitoreji, ukhansela i- auction eBay . Ukuba bathengisa i-Intanethi, uyayiphatha kwaye uyithumele ngaphandle. Kwabanye, i-eBay iba yindawo efanelekileyo yokukhupha iimpahla zonyaka kunye ne-unsold. Kwabanye abanye, imodeli yintsikelelo yabo bonke abanye apha: i-eBay iba yindlela yokwenza izinto eziza kuthengiswa ngakubo abathenge abathengi kwi-intanethi.

Iingxaki: Iingxaki ezinkulu apha ziyi-logistics-ingxaki ebandakanyekayo ekulungiseni ukugcinwa kweencwadi zakho, ukuphathwa kwempahla, abasebenzi kunye nezinye iindawo zoshishino ukuba zibandakanye i-eBay njengento entsha yebhizinisi lakho. Kuza kufuneka ufumane isantya nge-eBay; Ihlabathi le-intanethi lihamba ngokukhawuleza ngakumbi kunelizwe langaphandle, kwaye abanye abathengisi bendabuko banenkathazo yokulungiswa kwinkonzo yabathengi kwaye bahambelana nokulindela ukulindelwa kwabathengi be-eBay.

Kukho ingxaki enkulu kunazo zonke: ukuba awunayo ivenkile yesitena kunye ne-mortar , akukho ndlela yokongeza ukuthengiswa kwe-eBay kwisimo soshishino sakho sezitena.

Inokwenzeka impumelelo: Phakathi. Ekupheleni kosuku, amathuba okuphumelela apha kuxhomekeka kwizinto ezimbini, kuphela enye yazo ngokupheleleyo phantsi kolawulo lwakho. Iyokuqala kukukwazi ukuzimisela njengoshishino olukhoyo. Okwesibini, njengento ebaluleke kakhulu, yimalini apho iintlobo zeemveliso osube usebenza ngazo zingathengwa okanye zithengiswe ngenzuzo kwi-eBay. Ukuba uyintengiso yomthwalo, i-bookstock, okanye umthengisi wefenitshala, amathuba amaninzi. Ukuba uyithengi yekhonkco okanye ivenkile ye-lube-yeoli, kunjalo, uya kuba neengxaki ezininzi ukwenza ukuba kwenzeke.

Ekupheleni kosuku, impumelelo njengomthengisi kwi-eBay ifana nempumelelo kuyo nayiphi na ishishini shishini. Ayifuni nto engaphantsi kweengcinga ezilungileyo, isimo sengqondo esifanelekileyo kunye nesethi yezakhono, umsebenzi onzima, kwaye akukho ncinane inhlanhla.

Into ebaluleke kakhulu ukugcina engqondweni njengoko uhlolisisa uluhlu oluyisiseko lwemodeli yoshishino olufana nale yileyo ukuba enye okanye ezimbini zazi ziimeko zakho zingcono kunezinye.

Mhlawumbi unako ukufikelela kwingxowa-mali kunye nobugcisa boshishino. Ngakolunye uhlangothi, mhlawumbi ungobuchwephesha beentlanzi okanye i-cyclist. Mhlawumbi uhlala kwimimitha engamashumi amabini ukusuka kwindawo yobugcisa kunye nemakethe yezengqesho kwi-Deep Southwest. Ukuba ucinga ngokunika i-eBay i-whirl, landela impumlo yakho kwaye imodeli ishishini lakho ngamandla akho kunye neenzuzo eziyingqayizivele ukuba ufuna ithuba elihle kwimpumelelo-ungangeni ngqo kumanqaku oshishino angase asebenze kwabanye ukuba wakho Iimeko azifani nezo.

Ngokuphathelele abo banikela ukukuthengisa "ukwenza izigidi ngokukhawuleza zisebenzisa i-eBay" kits, into enye ingatsho: umntu wenza izigidi ngokukhawuleza zisebenzisa i-eBay, kodwa kwiimeko ezininzi azikho na abavakalisi bezinto ezinjalo abafuna ukuba ihlabathi likholelwe ukuba .