I-Advantage ye-Competitive - Ukwakha Inhlangano Ehlalayo

Ukusebenzisa I-Competitive Benefage to Your Benefage

Yintoni eyenziwa yinkampani yakho? Okwangcono okanye kunjalo, yintoni inkampani yakho inokuba yinto engcono kunayo nayiphi na inkampani? Kwaye mhlawumbi nje kubalulekile, yintoni enokuyenza into engcono?

NgokukaJim Collins, umbhali weGood to Great , izimpendulo kule mibuzo elula zinikeza ingqiqo kwinjongo yakho. Kwaye, ukuba uphendulwa ngokunyaniseka okubuhlungu, ziyimpembelelo yokuhambisa inkampani yakho ngobukhulu. Ngoba? Kungenxa yokuba le yintsebenzo yakho yokukhuphisana .

Yintoni Inzuzo Yokuncintisana?

Ngokukodwa, yizo zakhono ezizodwa zenkampani kunye nezibonelelo ezisebenzayo ukuphumeza izicwangciso ezikhuphisanayo ngokufanelekileyo. Ukuqonda inzuzo yakho yokukhuphisana kubalulekile. Sizathu sokuba usomashishini. Yiloo nto oyenzayo eyakha abathengi ukuba bathenge imveliso / inkonzo yakho endaweni yomncintiswano wakho. Iinkampani eziphumelelayo kakhulu zenza ngokukhethekileyo ukuba zikhetheke kwaye zihluke kwimisebenzi abayinyani, kwaye zijolise kuwo onke amandla abo kule mimandla.

Ukuxhasa I-Advantage Yakho KuPhuphiswano

Ngokuqinisekileyo xa sele ufumene inzuzo yakho yokuncintisana, awukwenziwanga. Akwanele nje ukuba ube nethuba ngaphezu kwabaqhubi bakho. Ukuze ishishini lakho libe likhulu, lifuna imimoya yokhuphiswano kunye neentsholongwane zendawo. Kufuneka ukwazi ukulwa nemikhosi emakhweba enokutsha kunye nokungaqiniseki.

Ngamanye amazwi, inzuzo yakho yokukhuphisana idinga ukuzinzileyo kwaye ikwazi ukunyamezela ukuvavanywa kwexesha lokuba inkampani yakho ibe yinkulu. Ngoba? Ngenxa yokuba ininzi inzuzo ingaphindwa kwixesha elithile.

Amaziko angamaqhinga angamaqabunga: Kubangama-70 ekhulwini yazo zonke iimveliso ezintsha zingaphindwa ngaphantsi komnyaka omnye kwaye iipesenti ze-60 ukuya kwe-90 zokuphucula inkqubo (ukufunda) ekugqibeleni ziyahlula kumashishini.

Kwaye wonke umntu uyazikhuphisana ngexabiso alisoze alondoloze.

Yintoni Inzuzo Yakho Yokhuphiswano?

Ngoko, yintoni inzuzo yakho yokukhuphisana? Ingaba unayo? Yaye ukuba uyayenza, ngaba ugxila kulo? Nayi indlela esheshayo yokujonga ukutsala kwakho. Ingaba kukho naziphi na ezi nkcazo eziqhelekileyo eziqhelekileyo?

• "Singcono kunabo. Bangaze benze __________ kunye nathi."
• "Abathengisi bethu banzima kakhulu kwaye bakhawuleza. Abasoze baphendula ngokukhawuleza."
• "Yonke into esiyidingayo yintrakthi enye enkulu."
• "Siza kuba nenzuzo yokuqala. Sizakuvala abathengi bethu phambi kokuba abaphiswano bethu bazi into eyenzekayo."
• "Akukho mntu uyazi umthengi wethu njengathi."
• "Amashishini am neentlanzi. Ithimba lethu lincome kakhulu."
• "Ukuba abantu abadala bathenga umkhiqizo wethu, sisekhaya mahhala."
• "Siyiyo. Akukho namnye emakethe yethu eyenza oko senzayo."

Ukuyifumanisa nguMichael Porter, iHarvard yokuncintisana inzuzo enkulu. UMnu. Porter uthi, "Kuyinto enkqonkqokisayo ukuba inkampani ikholelwe ukuba ingakwazi ukuhambisa uhlobo olufanayo lomkhiqizo / inkonzo ababenokubambisana nabo kwaye benokwenza ngcono kangangoko ixesha elide. Kunobungozi kakhulu ukubetha ngokungahambi kakuhle kwabaqhubi bakho ".

Ukuba kukho nayiphi na le nkcazo eyaziwayo okanye ukuba unobhanki ngokungahambi kakuhle kwamashishini akho, lixesha lokufumana ingqalelo ngenjongo yenkampani yakho.

Okokuqala, vavanya into eyenziwa yinkampani yakho ngokujonga izinto ezilungileyo kunye noko ungakuhle. Yenza ibe yintsebenzo yokhuphiswano ngokugxininisa amandla akho kule mi sebenzi. Okokugqibela, yenze into eza kuqhubeka ngokuphuhlisa nokusebenza kuyo.

Ukubeka Inzuzo Yokukhuphisana kwiVavanyo

Ngoku sekuyisikhathi sokubeka inzuzo yakho yokukhuphisana. Uyazi njani xa usuqulunqe inzuzo ekhuselekileyo yokuncintisana? Nazi iindlela ezintathu ezinokukunceda ukuba uhlole ukuba uhamba ngendlela efanelekileyo kwaye ugcine apho:

• Abaxhamli kufuneka babone umahluko okhoyo phakathi kweemveliso / inkonzo yakho kunye nezo mphathiswa wakho. Lo mahluko kufuneka ubonakale kubathengi bakho kwaye kufuneka ifuthe kwisigqibo sabo sokuthenga . Umzekelo: Coke kunye nePepsi.
• Inzuzo yakho yokukhuphisana kufuneka kube nzima ukuxelisa. Gwema ukuwela kumgibe ongakwazi ukuzenza. Umzekelo: IN-N-OUT Burger noMcdonalds.

• Ezi zinto zingentla zidibeneyo mazibe yimisebenzi enokuphucula rhoqo, ekuncedisweni, kwaye isebenze ukugcina loo mgca ukhuphiswano lwakho. I-Ex: i-Wal-Mart i-Kmart.

Ngaphambi kokubeka le nqaku phantsi, zibuze: Iyintoni inzuzo yam yokukhuphisana? Kwaye kuzinzileyo? Inkampani yakho incike kuyo.