Uyilo lokuthengisa, ungakhangeli
Umhlobo kunye nomcebisi wam, uRick Segel (umbhali we-Retail Business Kit ye-Dummies kunye nombhali-mbhali kunye ne -Retail Sales Bible ) kunye ndixoxa nge-disconnect between "designers" kunye "nabadayisi". Ndiyaqhubeka ndiva abathengi abaninzi nabathengi abaqeshisayo bezakhiwo zangaphakathi ukuze bavuselele ivenkile kwaye ababonanga ukwanda kwintengiso . Yiphutha elilula ukwenza. Sicinga ukuba umyili umyili.
Kodwa sikhohlwa ukuba ivenkile i malunga nokuthengisa ngaphandle kokujonga .
Isitorethi sakho sokuthengisa sinokubukeka kumangalisa, kodwa ukuba ayilungiselelwe ukuthengisa, oko akukwenzi nantoni na.
Njengawo nawuphi na umsebenzi, kukho iindawo ezikhethekileyo ukuba iqumrhu okanye umntu ujolise kuyo. Nangona nabani na onokuyila indawo yokuthengisa; kuthatha uMthengisi wokuThengisa ukwenza okulungileyo. Umthengisi obonakalayo ngumntu ojolise ngokuthe ngqo ekuthengiseni. Baye baqeqeshwa kwimigaqo yokuthengisa kwaye bajolise kwi-design yabo ekuthengiseni ngokumalunga nokuphumelela. Kungenxa yokuba igama loyilo kwisihloko asithethi ukuba banokuthengisa. Khumbula, ivenkile yokuthengisa kufuneka yenzelwe ukuthengisa, ingabonakali kakuhle. Amaphuso okufumana ukuyila ayihlawuli iibhili. Makhe ndihlanganyele imizekelo yale nto.
I-Design Design ayikho
Kwakukho ivenkile yokuthengisa ehlawulwe i-47,000 zamaRandi ukuba ibe neqela elinobugcisa labakhonkco bezakhiwo zangaphakathi, ukulungiswa, nokulawula ukuthengiswa kwezoshishino ezinempumelelo kakhulu.
Nangona ivenkile yayiqhuba kakuhle, umnini-nto wayeziva ukuba lixesha lokuphucula phambi kokuba abathengi baqale beva ukuba ivenkile yayibheka "idethi." Bahamba ngokukhangela ilizwe ukuba bafumane inkampani efanelekileyo.
Umyili abakhethileyo bavule iingcamango zabo. Uninzi lwalufunyenwe kakuhle kodwa kwakukho iindawo zokuthengisa ezithengiswayo ezinkulu eziye zazisuswa ngenxa yezizathu "zobugcisa".
Okanye njengokuba umyili wezobugcisa uchaza ukuba, "ukuvula indawo eneengqamaniso eziza kubangela abathengi ukuba bathenge."
Kwiinyanga ezimbini emva kokuba i-remodel igqityiwe, umnxeba ovela kumgcini-mboli wangena ku-Rick ekhalaza ukuba ukuthengisa kwakhe kuye kwehla. Uthi kwakunzima kuba wonke umntu wayemthanda ukubonakala kwintsha. Bathengela ngaphantsi . Wathumela kwimifanekiso ngaphambi nangemva kwaye yacaca kakhulu. Abaqulunqi basuse zonke iirhweba kwiindawo ezithatha ininzi yezithuthi!
Kwakuhle, kodwa amahle akahlali athengisa. Sicebisa ukuba kufuneka aye kumyili kunye nokucacisa okwenzekile kwaye ngokuqinisekileyo baya kulungisa. Umqambi wanciphisa izimvo zakhe waza wamxelela ukuba 'yile ndlela yokugcina izitolo eziphumeleleyo eNew York nakwindawo yaseMasipala bonke bekwenza.'
Umnini waphendula wathi, "kodwa ndiyakwazi ukuphuma ebhizinisini ukulinda oko." Yilapho sifike umnxeba ovela kumthengisi ukuba acele ntoni. Ukulungelelanisa, safumana umnxeba ngenxa yokuba uRick wayecebisa inkampani. Impendulo yethu yayilula, "Yiya kumnini wenkampani." Ewe, eli nkampani likhulu kwaye lenza yonke imisebenzi yoyilo, kodwa sazi ukuba umnini we-design firm ufuna ukwazi. Kodwa akazange afune ukuba nabani na onenkathazo kule nto kodwa ukuthengiswa kwayo kwahla ngeepesenti ezingama-38.
Umnini wefayili waphendula. Izicatshulwa zezobuGcisa zazisuswa kwaye indawo yokuthengisa ngokugqithiseleyo ibuyiselwe kwindawo yokuthengisa ngokukhululeka; okwangoku, ivenkile yayibonakala iyintsha kwaye intsha-yonke into ayezama ukuyifeza ekuqaleni.
Mhlawumbi ndingabhalisanga eli nqaku ukuba kwakungaphindwanga ngokukhawuleza phantsi kwempumlo kaRick. U-Rick uhlala kwindawo yegalufa ephethe ivenkile yakho yokuthengisa esithengisa iikhati, iibhola, iibhegi, njl . -nonke into oyilindele kwivenkile yegalufu. Nangona kunjalo, le venkile yayilungele ukulungiswa kwaye yaqesha umqulunqo ophezulu wokuncedisa ukulungisa, ukuhlaziya nokulawula umoya wesitolo.
Njengoko kwimbali engentla, lo myilili ususile ininzi yendawo yokuthengisa eyintloko kunye nokongeza ukuhlambalaza ukulimala, wathatha indawo yendawo yokuqala yokuthengisa kunye neetafile, izitulo, kunye nesepha ukuze kubekho "indawo yokuphumula". uyisongela ukuba umntu ongaphandle angenazi naziphi na okanye ukugqithiseleyo ukuba umfazi "uhlolwe" yindoda ehleli kwindawo yokuphumula.
Iimpahla zithengiswa kumva kwesebe, engenazo naziphi na izithuthi. Oku kuyilungiselelo elilula kwaye siqinisekile ukuba umyili weklabhu oyenzileyo uya kwenza ulungiso.
Umthengisi Wemiboniso okanye Umhlobiso Wangaphakathi?
Uninzi lwezihlandlo zangaphakathi zokuhlobisa abacatshulwayo. Abekho. Kodwa kubaluleke kakhulu into ocinga ngayo wena okanye ndicinga ngayo. Ekuhlobiseni kwangaphakathi, yinto nje yongcamango. Kwi-merchandising ebonakalayo, kufuneka unike ingxelo kummandla ophezulu-ukukhala kwerejista. Ngaba wandise ukuthengisa okanye nje ukwandisa ubugcisa?
Yabona, oko kuyisisitshixo kwiprogram yokuthengisa yorhwebo . Kuqonda ukuba kufuneka kwenziwe utshintsho ukwenza iimeko zisebenze. Bonke abaklami benza iimpazamo. Ababuthathaka baya kugxininisa ukuba bachanekileyo kwaye bafuna ukuphumelela nokuchaneka ukuqinisekisa ukuphumelela. Ngokuqinisekileyo le meko iya kulungiswa kwaye ukuthengisa kuza kubuya kudlule amanqanaba ukusuka ngaphambili.
Into eyenza kubi apha kukuba ivenkile yeprogram ithengisa iimpahla zentengiso. Oko kuthetha ukuthengisa okuncinci kwenza ukubonakaliswa kwegama elincinci. Abo bathengisa kunye namalungu angaphambili baya kulahleka ngonaphakade. Ngoko kuya kubachaphazela ngakumbi kunokuba kuthengiswa okuphantsi namhlanje.
Kuzo zombini za mabali, sibona abaqulunqi abaneenjongo ezilungileyo benza izigqibo ezimbi. Umyili wezinto zangaphakathi uzama ukuwonga amawonga ngeendlela zawo. Uzama ukufumana ukuthengisa okuphezulu kunye nokuphakamileyo. Nazi ezinye iimbuzo ozozibuza xa ukhetha umyili wevenkile yakho yokuthengisa :
1. Bangaphi iminyaka abaye benza ukuthengiswa kweevenkile?
2. Zingaphi izitolo ezigqibileyo?
3. Ziziphi iziphumo zangaphambili nangemva kokuthengisa? (Ayikho imifanekiso.)
4. Yintoni ifilosofi yabo ekudaleni ivenkile yokuthengisa?
5. Iyintoni inkqubo yabo? (Musa ukuwa ngokuchanekileyo nge-4 Part Plan) Fumana iinkcukacha ezithile kwiimveliso.)
6. Ngubani oza kusebenza kule projekthi? Yintoni amava abo kunye nokuthengisa? (Musa ukuqesha iqumrhu elenzile ukuthengisa kunye neqela elingenalo.)
7. Bayayilinganisela njani impumelelo ? Baya kuthi njani benze umsebenzi omuhle? (Qinisekisa ukuba iyafana nawe.)