Iingcebiso ezi-4 zokunyusa iiNkcazelo kwiSitolo sakho

Ndandincokola nomthengisi owayenomdla kakhulu malunga nomcimbi wokuthengisa impelasonto. Baphinda kabini ukuthengisa kwithuba elifanayo kunyaka ongaphambili. Xa ndambuza ukuba zithini iimali ezidlulileyo kunyaka ngonyaka (YOY), wayengazi. Njengoko sifunde kumanani, nantsi into esiyifumeneyo:
Ukuthengisa Imajini yegrosi Inzala yokuqala phambi kokucuntsulwa
2015 $ 28,000 25% $ 7,000
2014 $ 14,000 49% $ 6,800

Ngoko, ngelixa iveki lakhe liyimpumelelo enkulu kwimali engenayo yokuthengisa, bekuyilahleko enkulu kwi shishini.

Ukuphazamiseka kwabangela ukuba inzuzo enkulu ibe yinto yokunciphisa kwaye idibanise ukulimala, le venkile yayiyindawo esekelwe kuyo ikhomishini, ngoko ke iindleko zakhe zokuhlawulela ziphindwe kabili iYOY, kodwa unayo imali engaphezulu kwama-200 ngaphezulu kwinzuzo enkulu yokuyihlawula.

Ngaba le nto ithetha ukuba akufanele uqhube ukuthengisa? Akunjalo. Nangona kunjalo, kukunika umbono ocingayo malunga nokuthengisa kwefuthe kunokuba neentlambo zakho. Ngaloo nto engqondweni, nantsi izicwangciso ezintathu zokugcina ulondolozo lweentlambo ngelixa usondeza isidingo sakho sangaphakathi sokuthengisa kwisiganeko sakho.

Sebenzisa iiVermout

Bonke abathengisi banalo uluhlu lwempahla abayifuniyo (njengamanye nawe.) Ukuba uthengela i-closeout, ufumana into engaphezulu kwama-50% ngaphantsi kweqhelekileyo kuwe. Oku kukuvumela ukuba ubeke into esesitheleni esikhankanywe kwixabiso eliqhelekileyo lokuthengisa uze ulithengise ngaphantsi kodwa uqhubeke wenze iimitha zakho. Ngokomzekelo, sasisebenzisa ukuthenga into ethile ekupheleni kweminyaka yonke. Ngokuqhelekileyo sithengisa i-$ 50, kwaye sithengisa nge-$ 100.

Xa sifikile ekupheleni, sasiwuphawule kwi-$ 100 nangona sasihlawula i-$ 25 kuphela. Nangona kunjalo, siyithengisa i-40%, kwaye asikwazanga ukuyigcina kuma-shelves. Ukuba ulandela apha, le nto yayiyi-$ 35 kwintlawulo eninzi into ethengiswayo.

Sebenzisa izixhobo ngokubhekiselele kwiMarkdowns Direct

Enye yeendlela ezininzi abathengisi baphumelele ukuqhuba iBOGO okanye Thenga 1 Fumana 1!

ganeko. Ingqondo engavaliyo kumthengi, kodwa isebenza. Abantu baya kuthengisa iimveliso ezininzi kunye neentlobo zeentshukumo nangona isaphulelo sinye. Ngokomzekelo, unako ukuqhuba i-25% kwi-store yakho yonke kwaye ngamnye umntu athenge into eyodwa. Okanye unako ukuqhuba i-Buy 1 Fumana i-50% ekuthengiseni (ukuchithwa okufanayo), kodwa bathenga izinto ezimbini kumnye.

Hlawula irhafu yentengiso

Xa iTexas yokuqala iqalisa iholide yentengiso yokubuyela esikolweni, bekufana nokufumana iKrisimesi yesibili. Enyanisweni, senze okungakumbi ngeveki ekuthengiseni kunokuba senze ngexesha leveki likaMnyama ngoLwesihlanu ngaloo nyaka. Inxalenye emangalisayo kukuba iimiba zam ziba ngcono. Uyabona, uMbuso waseTexas uthe baya kukhwela irhafu yokuthengisa kwimpahla ethile (bonke abasesitolo sam) ngexesha leentsuku ezintathu kwi-Agasti. Kuthetha ukuba umthengi usindise kakuhle 8.25% xa kuthengwa. KONKE ukuthengwa ndiye ndagijima kwisitoreji sam kunesaphulelo esikhulu kunelo - umthengi waphendula. Ezingqondweni zabo, babesindisa itoni. (Inqaku lesibini: qiniseka ukuba uyayiqonda imigaqo kwimeko yakho yokuqhuba isiganeko sokuthengisa njengaye. Akubona onke amazwe aya kuvumela.)

I-Cash ilungile kunokuba i- Dead inventory

Ngoku, eli nqaku lokugqibela linokubonakala liphikisana nabanye, kodwa undive.

Enye yezinto eziphazamisayo yindlela esiqhotyoshelweyo sibonakala sibe yincwadi yethu. Sithenga into kwaye siyazi nje ukuba iya kuba yimpumelelo enkulu kunye neenyanga ezimbini, asithengisanga nanye. Kungcono ukuthatha uphawu lokumakisha kunye nokuhamba ngokukhulula ukuhamba kwemali ukufaka endaweni ye SKU kunye nomnye oya kujika. Kodwa silinde, kwaye sithatha ingqalelo encinane kwaye emva koko. Kwiinyanga ezintandathu kamva sithengise ngempumelelo 2 kwi-8 yale SKU esinayo. Okwangoku, siphume ngaphandle kwesinye kwenye i-SKU ukuba sithengisa kathathu ngoku, kodwa asikwazi ukuthenga ngenxa yokuba sasingenayo imali.

Ukuba unesixhobo sokufa - bulala - kwaye usibeke kunye nesitolo sakho kunye nabathengi bakho ngaphandle kosizi lwabantu bonke.