Iindlela ezi-3 eziphezulu zokukhuthaza ukufakwa kuhlu kwi-eBay

I-eBay yindawo yokuqala yemakethe ye-intanethi yehlabathi kunye nenye yezona zinto zithengwa kunye nokuthengisa uluntu. Ngenxa yokuba abaphulaphuli abaninzi behlanganiswe kwindawo enye (abasebenzisi abayizigidi ezili-171 emhlabeni wonke), ukunyuka kwamathuba okubonakala kubenza kube lula kubathengisi ukuphakamisa iimveliso zabo okanye ishishini kwi-eBay. Yingakho abaninzi abathengisi beza ku-eBay, ukuze bathelele abaphulaphuli abakhulu kwisayithi. Abathengisi abaninzi abaninzi bathengisa ngelahleko njengenxalenye yesicwangciso sokuvuna amakhasimende.

Ngokomzekelo, abanye abathengisi abakhulu basebenzisa isicwangciso seendalente ezingama-99 seendali zokuvuna amakhasimende.

Njengoko i-eBay iguqukile, ngokunjalo ukuthengiswa kweendaba zoluntu kunye nezinye iindlela zokukhuthaza uluhlu. Igama lomdlalo kwi-eBay kukuba ufike phezulu kwosesho uze ubonwe. Ngoxa i-eBay isitshela ukuba uludwe luya kuphakama xa uphendlo xa izihloko zilungiswa kwaye amagama amakhulu angundoqo afakwa kwiibhloko, kukho ezinye izinto ezithengisayo zithengisa ukukhupha izihlomelo zazo phezulu kwosesho. Ezinye zibiza imali, abanye bathatha ixesha lokuba benze ukuthengisa.

Uluhlu lweBay olukhuthaziweyo

Inqaku elitsha ngo-2017, ngulo hlobo lwe-eBay yesikhangiso esixhasiweyo, esifana neentengiso ze-Facebook. Uluhlu olukhuthaziweyo yindlela yokwenza izinto ezibekwe phezulu kwi-search. Abadayisi bahlawula ngokukodwa ukubeka indawo ephakamileyo. Nantsi indlela esebenza ngayo.

1. Abathengisi bakhetha ukuba zeziphi izihlomelo abafuna ukukhuthazwa okanye ngokukhetha uluhlu okanye ngabanye ngokukhetha uluhlu.

1. Abathengisi bakhetha ireyithi yomrhumo phakathi kwe-1% kunye ne-20% yentengo yokuthengisa. I-eBay ngokwenene inikezela ngeeNgxelo eziPhakanyisiweyo ze-Ad Ad Rate Report ngokokuba abathengisi abaqinisekanga ukuba banokukhuphisana kangakanani, i-eBay inika ingxelo yeveki ye "intlobo yemigangatho isekelwe kwimilinganiselo ephakathi kunye neyona max ad adisiwe ngabadayisi abasebenzisa uludwe olukhuthaziweyo. ulwazi ngeveki. " (eBay.com)

1. Abathengisi bahlawuliswa kuphela xa into ekhuthazwayo ithengisa, emva kokuba umthengi echane kwi-ad kwaye ithengisa ngeentsuku ezingama-30. Ngoko-ke, kungabi phambi kweetyala, kuphela iintlawulo zentengiso emva kokuba into ithengisa.
2. Abathengisi banokufikelela kwiidatha ezibonisa ukusebenza komsebenzi kunye nokuchofoza, ngoko banokutshintshela uluhlu oluphakanyisiweyo lweziphumo eziphezulu.

Sebenzisa iMedia Media

Khuthaza izinto ze-eBay kwi-Twitter, Pinterest, ikhasi lakho le-Facebook kunye ne-Instagram. Sebenzisa le ndlela ngokukhawuleza njengoko ungafuni ukuba abahlobo bakho bagule ngokuthumela kwakho rhoqo kwaye ungabuthandi okanye ungakulandeli. Ukukhuthaza ukungaqhelekanga okanye kunzima ukufumana izinto. Ngekota ye-4, xa abantu bethenga izipho zeeholide, unokuba luncedo oluthe xaxa kunye nokukhuthazwa kweendaba zoluntu. Yilumkele ukuba ayinakugqithisa.

Le yindlela embalwa nje elula efuna ukuba yinto encinane kakhulu kwaye isebenze kwi-eBay imodeli yoshishino okanye imarike. Isihluthulelo sokuthengisa ngokuqhubekayo nokwenza imali kwi-eBay sigxile kwiinkcukacha kuzo zonke izihlomelo. Ukusebenzisa ezi zicwangciso kunokunceda ukwandisa ukubonakala kwakho kwaye kukhuthaze kokubili uluhlu lwakho lwe-eBay kunye ne-e-store yakho ngaphambili kwi-eBay.

Yenza iibhokisi zePromotion

I-eBay inikezela ibhokisi yokunyusa, okanye ukubonakalisa imifanekiso, ukukunceda ukukhangisa izinto zakho kwi-eBay Store yakho.

Kwiibhokisi zokunyusa, abathengisi banokugqamisa izinto ezibonakalayo, bhengeze izikhundla, okanye bachaze iindlela ezahlukeneyo zokukhangela izinto. I-eBay inikeza iintlobo ezintathu zeebhokisi zokunyusa:

1. Ukuthengisa izinto ezithile. Sebenzisa olu hlobo ukufaka enye okanye ngaphezulu kwezinto zakho zokugcina. Abathengisi banokugqamisa izinto ezisandululweyo okanye ziphela ngokukhawuleza, zombini zifumana ukuphucula ekukhangekeni. Khetha izinto ngesandla okanye vumela i-eBay ukufaka izinto zakho ngokuzenzekelayo.
2. Nika izixhumanisi kwezinye iindawo zesitolo sakho. I-eBay ithi, "Sebenzisa olu hlobo ukunika abathengi iindlela ezizezinye zokufumana izinto kwi-Store yakho. okanye imifanekiso enika ukufikelela kula maphepha athile.Khetha phakathi kwegraphics egqibeleleyo okanye unikezele ngokwakho. Iimpawu ezingagqibekanga kumlinganiselo oqhelekileyo kwindawo zitshintshile ukuba zilungele. "

1. Yenza ibhokisi yokukhuthazwa ngokwezifiso. Yakha ibhokisi lakho lokunyusa elikhethekileyo ukubonisa ulwazi olunjengeenkcukacha zokuthunyelwa kunye neenkcukacha zentlawulo, ikhonkco kwiphepha lakho lokubhalisa iphepha le-imeyili, okanye iphepha lakho lokuphendula. Abathengisi banokubhala i-HTML yabo kwibhokisi yokukhuthazwa ngokwezifiso, kodwa qi Awufuni ukwenza wonke umsebenzi ukuze uthenge umthengi ekuhlaleni kwakho uze ulahlekelwe yiyo ngenxa yokuba abanakukwazi ukufunda uluhlu lweselula.

Ukuhlaziywa nguSuzanne A. Wells ngo-Agasti 30, 2016.