Yintoni i-SWOT Analysis?
Uhlalutyo lwe-SWOT lungafana nesimo sokucwangciswa kwemisebenzi kuJames Bond. I-SWOT igxile nje: Amandla, Ubuthathaka, Amathuba kunye Nezisongelo.
Ummandla ngamnye udala ibhokisi kwi-grid kwaye uzalise kwicandelo ngalinye ukukunceda ukuseka isicwangciso sokuthengisa .
Amandla kunye nobuthathaka kugxininisa ishishini lakho ukujonga ngaphakathi ngaphakathi kwinto enokwenza ngayo ishishini lakho. Amashishini amaninzi akhangele ngaphakathi kodwa angaphumeleli ngaphandle kwenkampani yabo. Izinsongelo namathuba angaphandle; jolise kwiimeko zehlabathi lenene. Le yilapho uhlalutyo lwe-SWOT luncedo. Kukunzima ukuba ubone ngaphaya kweendonga zakho zenkampani ukufumanisa ukuba yimaphi amathuba avulekileyo kwenkampani yakho kunye nendlela yokwenza ngayo amandla akho.
Ngoxa uninzi lwahlalutyo lwakho luya kuthobela, i-SWOT ingaba neenzuzo ezininzi kwi shishini lakho elincinci. Ezi ntlawulo zingabandakanya:
- Insight apho ibhizinisi lakho lingagxila ekukhuleni
- Ukuqonda ngakumbi kwishishini
- Gxininisa kwiintengiso kunye nokuthengiswa okukunika inzuzo yokukhuphisana kwimarike
- Ukubonela phambili ukujonga izinto ezisongelayo kunye nokuphendula ngokuthe ngqo
Ukuphuhlisa uhlalutyo lwakho lwe-SWOT, qwalasela icandelo ngalinye ngesilinganiso esithile sokungqinelana kwaye ube ngqo. Abathengi bakho baya kukwazi kwindawo yemarike kwiimpawu ezithile okanye izinto ezenza ukuba bathi, "WOW." Musa ukulibala izikhalazo zokuthunyelwa kwexesha elide okanye umthengi. Ukuze uzalise ngempumelelo i-SWOT Analysis yombutho wakho, qwalasela le mibuzo elandelayo.
Amandla
Cinga ngamandla akho ngokumalunga nokukhuphisana kwakho nakubathengi bakho. Ngokomzekelo, bonke abakhuphisana nabo bangathengisa usebenzisa umnxeba, ngelixa usebenzisa ngokuthe ngqo ubuso nobuso ukuthengisa. Nantoni na umthengi ufuna ukuba unikeze kwaye umqhubi wakho akwenzi, unokuba namandla.
Ubuthathaka
Kulula kakhulu ukubhala phantsi amandla akho ombutho kunobuthathaka. Cinga ngezichaso zakho abathengi ngexesha lokuthengisa. Cinga ngamagqabantshintshi akho. Ngaba kukho inyaniso kwizinto abazithethayo?
Amathuba
Ibhizinisi lakho elincinci lichaphazelwa yinkalo yangaphandle, njenge: zomthetho, ezopolitiko, ezobuchwepheshe kunye neenkcubeko. Cinga oko kunokukwenza ukuba ishishini lakho lingasebenzi, kwaye yintoni eyakuyitshintsha. Izinsongelo zingaba ngamathuba okanye ngokulandelana.
Iingongelo
Izinsongelo zingabandakanya indawo yoshishini okanye ukuveliswa kwemveliso, ilungelo lobunikazi okanye iimpahla ezithengiswayo, izibonelelo zabasebenzi kunye nabasebenzi, iindleko eziphezulu zemveliso, iimveliso okanye inkonzo enjengeemincintiswano, imigaqo karhulumente, ukuphuhliswa kwetheknoloji entsha, iimveliso ezintsha ezishiyekayo, ukhuphiswano lwamanani kunye noqoqosho uxinzelelo.
Uhlalutyo lwe-SWOT yisisitye esheshayo nesilula ukuqonda umfanekiso omkhulu.
Yilona qalo lokucwangcisa ngobuchule. Xa unesigxina se-SWOT, ungafuna ukuzama uhlalutyo oluphambili, njengee-Forces Five Five Forces.
Eyona nto ibaluleke kakhulu ekuthathelwa kulo msebenzi kuwukusebenzisa olu lwazi kwi shishini lakho elincinci. Thatha zonke iindlela ezifunekayo ukunciphisa iintsongelo kwenkampani yakho kwaye uzibeke usebenzise amathuba.
Ehlelwe nguAlyssa Gregory.