Njengowesi-11 esikhulu kunazo zonke ukuthengiswa kwehlabathi, iCandelo elithengisekileyo levenkile yokuthengiswa kweentengiso ngokucacileyo lenza into ngokufanelekileyo. Ngoko, abahlalutyi bezentengiso, iinkokeli kunye nabafundi bafuna ukwazi ukuba "into efanelekileyo" yintoni. Yingakho imibuzo malunga ne-mission target target and founders yile mibuzo efunwa rhoqo kwi-industry.
Abasunguli banoma yiphina inkampani ngokuqhelekileyo ukuba babhale-okanye babandakanyeke-ingxelo yokuqala ye-mission yenkampani.
Ekubeni abaxhasi beeThagethi-uGeorge Dayton noJohn Geisse-banamava amaninzi okuthengisa ngaphambi kokuba baqalise ikhonkco ekujoliswe kuyo, kunokwenzeka ukuba iSitatimende seNkcazo seNkampani yeThagethi sokuqala sabhalwa ngaphambi kokuba kuvulwe ivenkile yokuqala.
Kodwa emva kweminyaka engama-50 + emva kokusekwa kweTgethi, zonke izikhokelo zangaphambili zenkampani ezivela ngqo kwi-Dayton kunye / okanye iGeisse sele zihlaziywa ngamanye amaxesha. Isitatimende senkampani yeCandelo elijoliswe kulo namhlanje ligxininisa iinkokheli kunye nabasebenzi ngokuzalisekisa izithembiso zanamhlanje ze-brand brand.
Iinjongo zokuThengisa izityebi, iNjongo kunye neemilinganiselo
Ukususela ngoJuni ka-2016, le yiSitethi yokuThunywa kweeTechget Stores, ejoliswe kuyo njenge "Injongo" yayo:
"Sifeza iimfuno kwaye sinika amandla okubakho kweendwendwe zethu." Oku kuthetha ukujoliswa kwezinto ezikhethiweyo zokuthengwa kuzo zonke iziteshi ngokunikezela ngexabiso elibalaseleyo, izinto ezintsha eziqhubekayo kunye namava amangalisayo-ngokuzaliseka ngokuqinisekileyo ukuba silindele ngakumbi.
Ngokumalunga nesikhokelo esinikwe ngumgaqo-ntetho we-Target, iinkalo eziphambili kunye nezigqibo zeenkokeli ezijoliswe kuyo kunye nabasebenzi zikhokelwa yinkampani yeeNqanaba ezintandathu, ekujoliswe kuyo ngokuthi "Yintoni esiyikholelwayo."
Nangona abaqashi uGeisse no-Dayton bengabhali phantsi isitatimende se-Target mission, bakhangele iimbali zabo, kulula ukubona indlela umbono wabo kunye nezithethe zabo zisagxothwa ngayo kwinkcubeko yenkampani ejoliswe namhlanje.
Umsunguli we-Infrastructure Infrastructure uJohn Geisse Wayenayo kwiNkcazo yokuThunywa kweNjongo
UJohn F. Geisse wazalwa ngowe-1921 eMadison, eWisconsin. Impembelelo enkulu kwiminyaka yakhe yokuqala yayisithuba esasichitha emkhosini. Ngo-1941 uGeisse waphumelela kwi-Annapolis Naval Academy. Wayekhonza ezintlangeni zeAtlantic nePasifiki ngexesha leWWII kwaye wahlala phantsi njengomlawuli weLt.
Emva kweMfazwe Yehlabathi II uGeisse wathuthela e-Indianapolis apho wayesebenza khona kwiivenkile zeSebe lase-Dayton. Wakhawuleza wenyuka kwiinqanaba zabasebenzi apho ukuba abe ngumphathi. UJohn wayeyaziwa ngokuba ngumvelisi kunye nomthuthi. Ngoxa wayesebenzela uSttonton, wasungula ingcamango yokugcina isicatshulwa esicwangcisiweyo ngo-1962.
Kamva, ngo-1968 uGeisse wasungula i-Venture Stores kwiCandelo leeSitolo zeeMeyi ngoMeyi. Uphuhliso lwalo lukhuphiswano oluchanekileyo lweThagethi. Ngowe-1982, uGeisse wasebenzisa iingcamango zakhe zokuvuselela izinto ezintsha ukuze athole enye imbono entsha yokuthengwa kweentengiso ezithiwa yi-Wholesale Club. Wakhula loo makhonkco kwiivenkile ezingama-28 ngaphambi kokuba kuthengiswe yiWalmart kwaye ibuye yabuyiselwa njengezitolo ze-Club zeSam.
IGeisse ixelwe ngombono wokuguqula iimveliso ezingcono kunye nokubuyisela kwifomati yesaphulelo. Uyaziwa ngokuba nguvulindlela wezinto ezininzi ezivulekileyo kwiithalafu, kunye ne-self-service yesebe yokuthenga.
IGeisse yaqashwa nguSam Walton , umsunguli weWalmart Stores, iminyaka engama-25. UWalton ubhekisela eGeisse ngokuthi "nguvulindlela kwiingcamango zokubuyisela izinto ezintsha," ngokutsho kweNew York Times.
Umsunguli woMoya oyiNtlangano uJohn Geisse Wayenayo kwiNkcazo yokuThunywa kweNjongo
Ekubeni i-Dayton Stores Stores yilapho iGeisse efumana ithuba lokuqala lokulawula ukuthengisa, wathonyelwa kakhulu iinkokheli ezilapho, ezathi, ngelo xesha, zaziziinkulu ezihlanu zoMsunguli uGeorge. Kwakuyilifa likaGrddaddy Dayton, nangona kunjalo, eyadala isiseko apho inkampani ye-Dayton yeSitolo igcina ikhula xa uGeisse esekelwe izitora zokujolisa.
Umsunguli we-Dayton uGeorge Draper Dayton wazalwa eNew York ngomhla we-6 Matshi, 1857. Abazali bakhe babekho kwimihlaba yonyango. Emva kokutshata watshintsha waya eMinnesota ngo-1883 apho wayesebenze kwi-bhanki kwaye ephethe ixabiso lempahla.
Ngowe-1902 wavula ivenkile yakhe yokuthengisa, eyayibizwa ngokuba yi-Goodfellow Dry Goods Inkampani.
Ngonyaka kamva igama latshintshwa kwiNkampani yeeSuku zeDayton Dry. Lelo dolo lokuqala laliqalo lefa eliphindayo elibizwa ngokuba yi-Dayton Corporation. U-Dayton wayaziwa ngokuba ngumvukeli. Imbali yakhe yobubele yayivela ekuzinikezele kwakhe kwiinkolelo zakhe zonqulo . Ingxelo Dayton yafunda iBhayibhile imihla ngemihla kwaye iya rhoqo esontweni.
Enye inkolelo yenkolo yokuba uStton wawamkela ngokupheleleyo yayiyimbongo yeshumi. Wayekholelwa ekunikeni ishumi kwishumi seenzuzo zakhe kwizizathu ezilungileyo kunye nemibutho yokunceda egameni likaThixo. Ininzi yabamkeli beSukuton okweshumi baxhomekeke kwizizathu zonqulo.
Iicawa, iinjongo, izithunywa zevangeli, kunye nezikolo zonqulo ziyiminye imibutho ethanda uSukuton ukuyixhasa. U-Dayton wabuye wadala iSttonton Foundation, isiseko esisinikelo esinomsebenzi "wokunceda ekuphuculeni intlalontle yoluntu naphi na emhlabeni."
Kulula ukubona indlela iinkolelo zonqulo zikaSttonton zakha ngayo iimpawu zeSitolo seSttonton, kunye nendlela amaxabiso omsekeli ahlala ngayo namhlanje ngokuzinikela kweTgethi yokunikela ama-5% yazo zonke iinzuzo kwimibutho yoluntu. Kulula ukubona indlela iinkolelo ze-Dayton kunye nefilosofi zezobugcisa ngenxa yesiseko somsebenzi we-Target, umbono, kunye nemilinganiselo namhlanje xa ufunda le nkcazelo evela kuGeorge D. Dayton:
"Impumelelo yenza ukuba sisebenziseke ehlabathini, ibaluleke kakhulu kuluntu, sinceda ekuphakanyeni kwinqanaba lomntu, ngoko ke siziqhubela phambili ukuba xa sihamba kwihlabathi kuya kuba ngcono ngakumbi ukuba siphila ixesha elifutshane lobomi bethu."