Ixabiso elichazweyo: Amanqanaba amanani ahlukeneyo amathathu
Ngaba ixabiso kunye neendleko ezifanayo?
Nangona ezo zimbini zisetyenziselwa ukuthetha ngokungahambisaniyo kwiintetho ezingabhaliweyo, kwiintetho zeengxoxo zoshishino ngokusemthethweni kunye neendleko azikho konke okufanayo. Intengo yintoni umthengi ahlawula ngayo imveliso okanye inkonzo.
Indleko yintalo-mali yomthengisi kwimveliso eyathengiswayo.
Qaphela ukuba lo mahluko phakathi kwentengo umthengi ehlawulela umkhiqizo kunye neendleko kumthengisi ukuba athenge okanye enze imveliso yimeko. Kuba ngumlimi wengqolowa, umthengisi wokutya ungumthengi kunye nexabiso elibekwe ngumlimi yiloo nto umthengisi ohlawula ukufumana ingqolowa. Kodwa umthengisi wokutya, nangona kunjalo, oko akuhlawulela ingqolowa yindleko zakhe; emva koko, uya kubeka ixabiso ngaphezu kweendleko, apho ibhakawa liza kuhlawula ukuze lifumane ingqolowa.
Ukwahluka kucacileyo kwi-statement ye-engeniso yenkampani apho uguquko lwexabiso luhambelana nokuthengisa kwaye lubonakala njengemali yengeniso kwingxelo engenayo. Iindleko zokuvelisa imveliso, ngakolunye uhlangothi, kuboniswa kwingxelo yengeniso njengendleko zeempahla ezithengiswayo.
Umthengisa uthetha njani ixabiso?
Kukho iindlela ezininzi zokubeka indleko, kodwa phantse zonke zihla ukuya kwiindlela ezintathu eziqhelekileyo:
- Izindleko ezisekelwe kwixabiso . Le ndlela ingayigcini (inkolelo kodwa kungekho rhoqo ekusebenzeni) yintoni nawuphi na omnye umthengisi onokubeka njengexabiso lentlobo efanayo okanye imveliso efanayo, kwaye isiseko sokuthengisa intengo ngokuhambelana naso neendleko. Imilinganiselo yokumakisha imodeli yinkqubo ethile yale ndlela jikelele. Kwizinto zokuthengiswa kwezixhobo zomculo, umzekelo, ezininzi iimpahla zinezixhobo ezimbini zokuhamba, i-A markup, apho iindleko zamarubha kunye nama-guitari ngama-50 ekhulwini kwixabiso lokuthengisa, kunye ne-B markup, apho iindleko zeempahla zebhodibhodi zingama-60 ekhulwini xabiso lokuthengisa. Ezi zi nje iindibano; abathengisi bempahla eyahlukeneyo banokuhamba kunye neepesenti ezahlukeneyo. Omnye umphumo obangel 'umdla wokubaluleka kwemali kukuthi ngaphakathi kwishishini kunokuseka umgangatho, ngaloo ndlela uyanciphisa kakuhle impembelelo yokhuphiswano.
- Xabiso lokuncintisana . Intengo yokukhuphisana, njengoko igama libonisa, lijonga ukhuphiswano lomthengisi ngaphambi kokubeka intengo. Ziyintoni ukuthengisa loo mveliso? Umthengisi angabeka ixabiso elifanayo, ekwazi ukuba oku kunqanda omnye umthengisi wexabiso lentengo okanye, ngokukhuphisana ngokubanzi, anganceda ukuba anqumle nayiphi na into efanelekileyo yokunikezelwa ngepesenti encinci.
- Ixabiso elisekelwe kwimfuno. Le ndlela ingaba ngumphumo wokukhula kwemfuno okanye ukunciphisa imfuno. Kwimeko yokuqala, umthengisi anganokwandisa intengo yokuthengisa yento ethile ekunikezeni okuncinane. Ukuthengwa kwezindlu zendlu yokuhlala yinto enjalo. Ekubeni yonke indawo yokuhlala imela imveliso ekhethekileyo-akukho nanye indlu ehlabathini (ukuphuhliswa kwezindlu ngaphandle) kufana nokuthengisa. Ukuba umthengisi ubona ukuba imfuno iyalungisa, uya kumcebisa umnini ukuba amkele "amabhidi okukhuphisana." Ukuba indlu inemfuno eyaneleyo, intengo yokuthengisa ekugqibeleni ingaba ngamawaka angama-dollar ephezulu kunexabiso lokuqala elibuzayo. Kwamanye amaxesha, umkhiqizo ophezulu kwixabiso awukwazi ukuveliswa; ekuphenduleni ukunyuka okwenyuka komkhiqizo, umthengisi unokuphakamisa intengo yokuthengisa. Ukuthengiswa kwexabiso, ngakwesinye icala, ngokuqhelekileyo kubhekisela kumgangatho wexabiso-based based price, apho ukunciphisa imfuno kuthatha ukuhambisa intengo yomthengisi ophantsi, mhlawumbi amaxesha amaninzi, ukuze kucaciswe i-inventory.
Ngalunye lweendlela ezintathu zineendlela ezininzi, enye yazo ingeniso lokungena . Ezinye iimarike zinika umxube othakazelisayo kubo bonke abathathu. U-Ebay, umzekelo, unikezela abathengisi kwiimarike apho babeka khona intlawulo, ngokuqhelekileyo ngenxa yeendleko zemveliso. Ngelo xesha, kuba i-marhwebo ivulekile, kunye nabathengi abaninzi kunye nabathengisi, abathengisi abaphumelele kakhulu beka amanani ngokukhuphisana. Ngamanye amaxesha, abathengisi be-eBay banokucela ngakumbi kwimveliso esetyenzisiweyo kunenani lempahla yokuthengisa, ngenxa yokuba imfuno iyalungisa. Ngaphezu koko, i-eBay iphinde ixhase ngeevenkile , enye ifom yexabiso eliguquguqukayo elisekelwe kwimfuno.