Umdla weChicago unikeza iiNqanaba zokuNcedisa iiNkxaso kwiNkxaso yeNkqubo
Abaxhasi bemibutho badlala indima ebalulekileyo ekucwangcisweni nasekusebenzeni kwanoma yimuphi umthendeleko woluntu . Ngomdla weChicago 2007, abaxhasi abangama-69 abahlukeneyo kwiindidi ezixhasayo ezixhasayo zixhasa umcimbi.
UChristine Jacob, umphathi omkhulu weenkampani ezixhasayo kwi-Ofisi kaMeya weeMicimbi ekhethekileyo e-Chicago, uxhasa iinkqubo ezininzi kulo nyaka. Kodwa ngenxa yokutya, injongo yakhe kukuchonga abaxhasi kunye neendlela ezikhuselekileyo / zokuthetha ngokukhawuleza ukuze kuncedise ukufumana ingeniso yemali yesiganeko.
Iindidi zokuxhaswa kwi-Taste ziquka ezi zilandelayo:
- Ukuhambisa ($ 750,000)
- Village Village ($ 125,000)
- Ngomhla ka-Julayi (i-$ 125,000)
- I-Credit Card esemthethweni (i-$ 90,000)
- Ukutya Isiteji ($ 90,000)
- Ikhontrakthi: 1 ngobusuku bonke (ekhethiweyo)
- I-Gourmet Dining Pavilion (i $ 50,000)
- Indawo yokutya (i-$ 40,000)
- Ukuthatha inxaxheba ($ 30,000)
- Kwi-Site: iintsuku ezili-10 (i-25,000 zamawaka)
- Kwi-Site: 1 ngosuku (i-$ 5,000)
- Imidiya: ixabiso lentsapho (i-$ 120,000)
Kakade ke, abaxhasi baxhamla kwaye bavavanya iingenelo zokuthatha inxaxheba kumthendeleko woluntu malunga neenjongo zabo zoshishino.
Ngokomzekelo, abanye abaxhasi basebenzisa i-Taste njengethuba lokuzhenxisa ngokwazo kunye nezinye iindlela zokuzonwabisa ukuze bandise ukubonakala kwabo kunye nabammileyo. Isiphumo: I-Humana Senior Pavilion, iDonick's Cooking Corner, iGallo Wine Pavilion (inxalenye yeGourmet Dining).
Indlela Yokukhusela Abaxhasi
Ngenxa yokuba Ukutya kweChicago ngumcimbi wesigxina osemthethweni, ukuvuselelwa kokuxhaswa ngokutsha kuqale ngoSeptemba kunyaka olandelayo kunye nezibophelelo zentengo kaDisemba.
"Siyintlonelo yokuba i-Taste yinto," kuchaza uJacob. "Abantu bayasibiza - into ephezulu. Iphupha lomthengisi lokuba yinxalenye yokutya. "
Xa ikomiti yeprogram ye-Taste idibana nonyaka ngamnye ekuwa, ziqwalasela iinkalo ezintsha zeprogram kwaye yilapho iqela lokuxhaswa liqala ukudibanisa le ngcamango kwiqonga layo.
Ngo-2007, i-Taste yayiquka imimandla emithathu emitsha: Yiya 'iPavillion Green, Sports Pavilion, kunye nePlavilion yamazwe ngamazwe. Ukuba ngaba umxhasi angabonakaliswa, uluhlu luxhaswa kuphela ngumzi, kwaye iinzuzo zilinganiswa kwaye zisetyenziselwa ukufumana umxhasi wonyaka olandelayo (ngokude nje ngomnyaka ozayo.
Indlela Yokubakhuthaza Abaxhasi Bitsha
Ukuba ngabaxhasi bengenzi ngokuphela komnyaka okanye bayeke ngenxa yesizathu, ixesha lokuba iqela lokuxhaswa lixhaswe ngabaxhasi abatsha.
UJamess uyachaza: "Oku kunokuthetha ukubiza okubandayo kunye nemigca." "Ngokomzekelo, ukuba umxhasi wezimoto uhla, siya kufumana omnye umxhasi wezimoto esiye sasebenza kunye naye ngaphambili."
Kwabo baxhasayo ngenkxaso yokuqala ngethuba lokuqala okanye abo babambe isiganeko esilungelelaniso esilungiselelwe ngaphambili, uJacobs unikeza iingcebiso ezilandelayo:
- Nangona ukuba awuphumelelanga, zama ukukhusela umxhasi weminyaka yokuqala.
- Inkxaso-mali kufuneka ichongwe njengenxalenye yesigaba sokuqala sokucwangcisa.
- Qinisekisa iinkqubo zeprogram ekuqaleni ukuvumela ixesha elide ukufumana abaxhasi.
- Ukuchonga ixabiso lecandelo ngalinye; ukuqinisa iintlawulo zeprogram ebanjwe ngaphambili kunye namazinga ayo axhasayo.
- Yenza umxholo wecandelo ngalinye kwipropati / inkxaso ngamnye.
- Ukunika abaxhasi bezinga eliphakamileyo ilungelo lokunqaba kokuqala. Uninzi lwabaxhasi banokuthatha inxaxheba okanye kwiindawo ezithile. Baninzi
- Ukuhlaziywa zonke inkxaso kunye neenyanga ezintandathu ngaphambi komcimbi.
- Abaxhasi abatsha / abaxhamliweyo ngokutsha ubuncinane kwiinyanga ezintathu ngaphambi komcimbi.
- Ubambe iintlanganiso zeveki okanye rhoqo kwiintlanganiso zokuxhasana kunye nokuhlaziywa.
Iimpawu eziqhelekileyo kwiPhakheji yokuNcedisa
Abaxhasi bajonga ukubuyela kwi-investment (ROI) xa kulingana nexabiso leenkxaso. Kwaye izinto ezibalulekileyo ziquka ukuqonda kunye neenzuzo zemali.
Nangona kunjalo, abacwangcisi beziganeko abaququzelele iziganeko zoluntu ezifana nomthendeleko wokutya baya kugqiba amanqanaba okuxhaswa kunye neenzuzo ezicacileyo ezivela kumququzeleli ukuze ancedise ukuxhasa ezo njongo ze-ROI. Ngokuxhomekeke kwinqanaba lokuxhaswa, ukubonakala kubandakanywe kwi-Taste kunokubandakanya nayiphi na inxalenye okanye zonke ezi zilandelayo:
- Amanqaku / amabhanki amathuba (isigaba, ukuthuka, iinqaba, isitratato, njl)
- I-logo yequmrhu kwi nqanaba eliphambili
- Udidi olulodwa
- Intente yokukhuthaza
- Ukupapashwa kwezixhobo zokufunda
- Inqanaba lesimo kwincwadana yesiganeko
- I-logo yezobhengezo kwizaziso zentengiso
- I logo logo kwiifestile zetikiti
- Kuthetha kwi-intengiso yerediyo
- Iitikiti zokuhlala eziphambili
- Ukusetyenziswa kweentente zokubamkela iindwendwe
- Isalathiso esona sikhulu
- Ibakala eliphambili likhankanya
- Ithuba lokuzisa i-inflatable ukwenzela ukunyuka kokubonakala
- Ukushicilelwa kwenkampani yokushicilela kunye neenkomfa zokushiya iikiti
- Ukupaka nokuhambisa iimvume
- Izimemo zokushicilela iqela lokubuka kuqala
- Ithuba lokusasaza izinto ezenziwe kuqala zesampula
Iinzuzo zoxhaswa
Nangona i-"cash" ibonakala ngathi iyona sizathu esivakalayo sokufumana abaxhasi , ezinye iinjongo ezininzi zikhona ngokubandakanya iindidi zenkxaso kwi-festival yokutya yabantu, ngokukaYakobi:
- Ukuxhaswa kwekhontrakthi kunceda ukuzisa amagama aphezulu.
- Iinkxaso-mali zenkampani ziphucula inkqubo.
Ixabiso leeMfuno eziNtu
Ukuqinisekiswa, ukuxhaswa ngesiganeko esilungileyo esiluncedo sokuncedisa kubo bobabini abaxhasayo kunye nomququzeleli, ngoko ke ukunikezelwa ngomusa ngamanye amaxesha kungabonwa njengemali. Eminye imizekelo uYakobi uphakamisa iquka ezi zilandelayo:
- Abaxhasi beMidiya ukubonelela nge-TV, i-redio kunye nokupapasha.
- Abaxhasi beRadio bakhupha iindleko zetalente.
- Abaxhasi bee-Airline ukubonelela ngeendawo zokuzonwabisa ezidolophini.
- Amagumbi okubonelela ngeendawo zokungcebeleka zokuzonwabisa.
Enye into ebalulekileyo xa kuchongwa abaxhasi kwiimeko zentsapho: "Asinayo 'iindidi' zesigaba. Siyakuphepha ugxobhozo kunye nabaxhasi abanxulumene ngesondo, "utsho uJacob. "Ngenxa yokuba lo ngumthendeleko wokutya, akukho sampuli yokutya evunyelwe."
Kuba ubani ocinga isiganeko esinjengokukuqala ngqa, uYakobi uncoma ukwenza uphando oluninzi kwaye ubonisa ukuba abacwangcisi bacinga ukusebenzisa i-firm firm to find out how some people do it.
"Ngokubhekiselele ekudaleni into entsha, ndiza kuphanda iimeko ezifanayo. Inethiwekhi kangangoko kunokwenzeka. Awukwazi ukusebenzisa ixabiso kunye neenzuzo ezifanayo, kodwa zama ukuthelekisa ii-apples kwiipulo. "
U-Jacobs uphakamisa i-IEG, umboneleli wezizwe ozizimeleyo, uphando, uqeqesho kunye nohlalutyo malunga nokuxhaswa, njengemithombo efanelekileyo yolwazi.