Indlela yokudala i-Perfect Media Pitch

Indlela yokufumana iMedia kwiNkcazo yokuKhuthaza iBhizinisi lakho laseKhaya

Ukuthengisa konke malunga nokufumana ishishini lakho lasekhaya phambi kwabanye. Ingaba ixesha elidliwayo kwaye libiza, kodwa enye yeendlela ezintle kakhulu, ezinokuthi zenzeke ukuba zikhulule, zibonakala njengengcali kwiimidiya. Sekunjalo, kuwo wonke ubha unokufumana kwi-media buzz, ukufumana intatheli kunye nabavelisi ukuba baqaphele kunzima.

Enye indlela elula ukuyisebenzisa usebenzisa i- Help A Reporter Out (HARO) , apho uphendula khona kwiimfuno zeendaba zeendwendwe kunye neengcali.

Kodwa nangona kunjalo, kufuneka uhambise i-pit-out pitch ukuze uqaphele. Ukongezelela, kunokubakho iindawo zokuzonwabisa ezijolise ngabaphulaphuli bakho abangayisebenzisi ingxelo yeHARO ukuze bacele izixhobo, apho kufuneka, kufuneka unqabile.

Abalobi beendaba kunye nabavelisi bafumana imimandla emininzi ngemini, oko kuthetha ukuba banako ukuwahoya abo abangabakhathaleli. Ukukhusela iqhosha lokucima okanye udoti, nali izicwangciso zokudala i-pitch egqibeleleyo yemidiya.

Ngaphambi kokuba wenze iNtloko

Ukubhala umxholo othi intatheli kunye nabavelisi baphendule kulo kuthatha uphando kunye nokucwangcisa, kuquka:

1. Yenza uludwe lwezihloko onokuzibekela. Abantu bamaphephandaba badinga imibono kunye nomxholo. Nika kubo ngokubonelela ngesihloko esithile uyingcali. Yenza isihloko sakho sibe nesigqibo kunye neendaba eziphathekayo. Xa ugxotha ingcamango yakho, hamba ukuza kunika isihloko. Ngokomzekelo, umgcini-makhuphina angafaka "i-10 Impazamo Impazamo Imindeni Yenza Imilinganiselo Yabo" ngexesha lonyaka weerhafu. Ngoxa uza kubeka ingcamango eyodwa kwi-media enye ngexesha, akukhathazi ukuba uluhlu, ngoko uhlala unento ethile efikelela kumajelo malunga nendaba.

1. Uphando lwezona zinto zijoliswe kuzo. Awufuni ukuthumela i-pitch yakho ngaphandle. Kunoko, ufuna ukufumanisa imidiya ejongene nesihloko sakho kwaye igqitywe yi- market target . Ngokomzekelo, ukuba ungumhlaba ongeyena mncedisi, iimpahla zakho eziphambili zeendaba zixhomekeke kwi-real estate kwaye zijolise kwi-Realtors. Ukuchonga iintlobo ezahlukeneyo zezibonelelo, ukusuka kumaphephancwadi eendaba kunye namaphephancwadi (kwi-intanethi nakwii-off), kumabonakude nakumavidiyo, kwirediyo nakwi-podcasts. Nangona kulungele ukufikelela kumaziko amashishini amakhulu, musa ukugxotha amancinci, ngakumbi ukuba axhomekeke kakhulu. Unokufumana iziphumo ezingcono kwi-Realtor kwi-Tips Top Tips kwi-podcast kune-nqaku kwi-website yombutho wesizwe.

1. Funda malunga nemidiya ofuna ukuyifaka. Njengokuba kubhaliweyo izinto zakho zokuphromotha , kufuneka ujoliswe kumaphephandaba. Ukuze wenze njalo, kufuneka ufunde okufutshane ngabo. Ezinye izinto ekufuneka zihlolwe ziquka, yiyiphi intatheli okanye umlimi obeka isihloko sakho, yiyiphi imihlathi okanye imibukiso eyenziwe kutshanje (ukugwema ukuphosa into eyenzayo), ithoni yomxholo, kunye nemarike iyafikelela (kufuneka ifane lowo ufuna ukufikelela). Kwakhona, qaphela ukuba unesikhokelo esithile sokuthumela iingcamango zamabali.
2. Uyilo lwethemplate ukwenza umsebenzi. Ngelixa uza kulungelelanisa ukuba uphume kwi-media outlet, kukho ulwazi oluya kubonakala nganye. Ukuba nethemplate oyifakayo ngokukhawuleza kwinqanaba ngalinye likhawuleza kwaye lilula kunokuba ubhale bonke ukususela ekuqaleni. (Jonga ngezantsi malunga noko kungena kwi-pitch yakho).

UkuBhala nokuThambisa iNdawo yakho

Ngoku ukuba uyazi iimbono ofuna ukuyibeka kunye nobani ofuna ukumisa, lixesha lokuqala ukubhala. Nantsi indlela:

1. Jongana nomgca wakho kwintatheli ethile okanye umlimi, ukuba uyayifumana. Yichitha ixesha elifutshane ukuzingela igama. Umgca obhekiswe kumntu ofanelekileyo uya kuthotyelwa ngakumbi kunokuba unelinye igama elingalunganga okanye isiqhelo esithi "Ngubani Ongayikhathalela."

1. Landela izikhokelo zemithombo yeendaba . Ukuba i-outlet yemidiya inemiyalelo yokungeniswa, qi niseka ukwenza oko bathethayo. Akunandaba nokuba ingcamango yakho ingeyiyo, ukuba awuthumeleli ngokungeniswa kwakho ngokufanelekileyo, iya kuhoywa.
2. Bonisa ukuba uyazi i-outlet. Ingabonakala ingenakukhathazeka, kodwa ngokwenene, ukuvumela ukuba intatheli okanye umlimi azi ukuba ufunde okanye ubukele ezinye zeziqulatho zazo, kwaye ukuphawula kuyo kwakha ukuthabatha inokunyusa amathuba okufunda kwakho.
3. Gxininisa kwizinto ofuna ukuzenza. Abaninzi abasomashishini bakhokelela ukuba banjani kakhulu kubo, kodwa iimveliso zeendaba ziyakwazi ukwazi ukuba unokubanceda njani; iimpawu ezindala kunye neemfuno zokulawula. Khumbula, iimpapasho zeendaba zifuna iimbali, ngoko ke ugijime ukuba, kungekho shishini lakho.
4. Yenza umsebenzi womthombo wemithombo yolwazi lula. Uphando olungaphantsi intatheli okanye umlimi kufuneka enze, ngcono. Faka phakathi naziphi na iinkcukacha ezibalulekileyo kunye nemithombo ukuxhasa ingcamango yakho.

1. Yiba nomdla kwaye uthathe inxaxheba. Nangona ufuna ukuba yingcali, awufuni ukuxhamla.
2. Yiba mfutshane kunye nelo nqanaba. Abeendaba kunye nabavelisi abanalo ixesha elide lokufunda imimango. Nayiphi na into edlalwa ngayo kunye nokuqhubekayo isenokususwa.
3. Faka iinkcukacha malunga nendlela yokufikelela kunye nawe. Nangona i-pitch yakho iya kuboniswa kwi-imeyile intatheli / umlimi angakwazi ukuphawula impendulo, unike idilesi yakho ye-imeyile. Kwakhona ufaka inombolo yakho yefowuni, iiwebhusayithi kunye nezonxibelelwano zoluntu.
4. Yenza ifomathi yakho ifomathi. Sebenzisa itekisi (kungekhona i-HTML), ifomati eyisiseko kunye nokufomathiza ukukhusela i-pitch yakho ibonisa ukudibanisa nokungahlanjulwanga ibhokisi le-imeyile yeposi.
5. Thumela i-pitch yakho kumlobi-ntatheli omnye okanye umlimi kumthombo weendaba. I-Mass ithumela ingcamango yakho kuyo yonke intatheli echazwe kumgca wesigxina sephepha eliya kuphazamisa abaphengululi. Aba bantu basebenzisana kunye, ngoko baya kukwazi ukuba wabathumelela bonke. Ngaloo nto uthe, ungathumela imimiselo efanayo kwiindawo ezahlukeneyo zeendaba ngexesha elifanayo.
6. Landela . Yilapho abantu abaninzi belahlekelwa khona kwi-PR kunye namathuba ompapasho. Ukuba intatheli / abavelisi bathanda ingcamango yakho, basenokuphendula ngokukhawuleza, kodwa rhoqo, ingcamango yakho igcinwa kodwa ayiphendulwa. Abantu beMediya baxakeke kakhulu, kwaye ke kuya kukulandela. Iqhinga kukukwenza ngendlela engabakhubekisiyo. Lindela iiveki ezimbini okanye kunjalo, uze uthumele i-imeyile yokulandelelana ukuba ubuze ukuba bayifumene umgca kwaye xa bafuna ulwazi oluninzi. Ungabiza, enokusebenza kakuhle, kodwa kwakhona, khawuleza kwaye ufutshane kwifowuni. Kungakhathaliseki ukuba wenzani, landela ngokulandelelanayo kwi-pitch yakho kanye. Endaweni yoko, unokufaka ingcamango ehluke ngokupheleleyo.

Ukuba ngaba oonxibelelwano nabezindaba kuwe, qiniseka ukuba uyingcali kwaye ulungiselelwe udliwano-ndlebe. Emva kokuba udliwano-ndlebe, thumela i-imeyli yokubulela kwaye ungeze umthombo kwintlu yoqhagamshelwano lomntu kunye neenkcukacha (isihloko kunye nomhla) wodliwano-ndlebe. Emva kokuba uthungelwano lwezithuba zentetho-ndlebe / i-airs, yabelane ngayo nabathengi bakho beendaba kunye nakumajelo asekuhlaleni.