Kungathi kubonakale kungenangqondo ukufikelela kubaxhasi ngaphandle kwe-intanethi kwaye ubacele ukuba banikezele kwi-intanethi , kodwa abanye abancedisayo bakhetha ukufunda nge-mission yakho ngefownuni okanye kwileta kunokuba i-post media media post.
Ngaphezu koko, ngokuyalela abaxhasi okanye abaxhasi abaza kubakho ngokufaka isikhalazo esingekho phantsi kwe-intanethi kwifom ye-intanethi ye-intanethi, ubapha indlela efanelekileyo yokunikela kwimibutho yakho.
Ngokusebenzisa izicwangciso zokuthengisa ezingaxhunyiwe kwi-intanethi (kunye nakwi-intanethi), uya kufinyelela kubaphulaphuli abaninzi, onokunyusa inani lemali oyinyusayo.
Nazi iindlela ezine ongasebenzisa ngazo iindlela zokuthengisa ezingekho phantsi kwe-intanethi ukuphucula ukuxhaswa kwezimali kwi-intanethi:
- Ukukhuthaza ukunikezwa kweselula ngexesha lemiba yokuxhaswa kwemali.
- Thumela i-imeyile ngqo ngeendlela zokunikezela nge-intanethi.
- Yakha izinto zokuthengisa abaxhasayo bangathatha nabo.
- Qalisa umkhankaso wokunceda ukuzisa abantu.
Iphulo ngalinye liye landiswa ukuba lingabonakali nje isizathu sokuba luncedo kodwa nendlela ongayifakela ngayo kwisicwangciso sakho sokungabikho kwengeniso. Ingaba ulunde ntoni? Masigxume ngqo kwisiqalo sokuqala.
1. Ukukhuthaza Ukunikezelwa Kwemfono Ngeziganeko Zokuxhaswa Kwemali
Kutheni ku sebenza
Iziganeko zokuxhaswa kwezimali ziyinxalenye ebalulekileyo ye-fundraising. Kwaye sizathu esihle. Bangakwazi ukuphakamisa imali nokwazisa ngenjongo yombutho. Iimpawu nazo zibonisa ithuba lokujongana nabantwana ukuba baxelele kubaxhasi ukuba kutheni imishini yobubele ibaluleke kangaka.
Iindwendwe ziya kufika kumcimbi osonkisayo ngelixa zixhase isizathu sokuba banomdla okanye banomdla wokufunda okungakumbi.
Ukuvuya kakhulu kwesiganeko kubakhokelela abantu ukuba bathathe isinyathelo njengesivolontiya okanye banikela kwiphulo lakho.
Nangona kuqhelekile ukuxhaswa kweemicimbi zenkxaso ukubonelela imisebenzi efana neyunivesithi yothando okanye i-raffle ukukhuthaza iindwendwe ukuba zinike ngexesha lomcimbi, imibutho ingasebenzisa imicimbi ukukhuthaza ukunikezela kwabo kwi-intanethi.
Inyaniso kukuba abantu abasayi kuthwala imali, kodwa baqhuba iifowuni zabo, ukwenza iziganeko zokuxhaswa kwezimali kwindawo efanelekileyo yokukhuthaza ukunikezelwa kweselula .
Ekubeni i-mobile inikezela ngokukhawuleza kwaye kulula, iindwendwe ziyakwazi ukubuyela emva ekunandipha umcimbi wakho.
Indlela yokuqalisa
Asikwazi ukuyixinzelela ngokwaneleyo: ukukhuthaza abaxhasi ukuba banike ngeedivayisi eziphathekayo malunga nokubonisa indlela elula ngayo inkqubo.
Umbutho wakho unokukwenza ngeendlela ezininzi, njenge:
- Ukubonisa ividiyo yeendlela zakho zokunikezela ngeselula ngexesha lakho.
- Ukuba nesithethi somcimbi sihamba ngeendwendwe ngokusebenzisa inkqubo yokunikela.
- Ukusebenzisana nabaxhasi usebenzisa imiyalezo yombhalo ngexesha lomcimbi.
Unokufumana abaxhasi abanomdla kwiindlela zakho zokunikezela ngezithuthi ngokuthetha ngokulula nangokulula phambi komcimbi.
Masithi usebenzisa i-text-to-grant service kunye nekhompyutheni yokungena ngephasiwedi, oku kuthetha ukuba abaxhasi abaye banikezela ngomyalezo wesicatshulwa baya kufuneka bangenise ulwazi lwabo lokuhlawula.
Ungayichaza le nto xa ukhuthaza umcimbi wakho ukuvumela abaxhasi bazi ukuba kulula kangakanani ukufaka isandla ngexesha lakho lokuxhasa imali.
Njengoko ubona, kukho iindlela ezininzi zokukhuthaza ukunikela ngexesha lakho. Indlela efanelekileyo yokukhuthaza abantu ukuba banike ukubonisa indlela umbutho wakho onokwenza ngayo ubomi bubhetele kubantu nakwiindawo ohlala kuzo.
2. Thumela i-Mail ngqo ngeendlela zokunikezela nge-intanethi
Kutheni ku sebenza
Ngelixa i-imeyile ibe yindlela eyintandokazi yokufikelela kubaxhasi, i-imeyile ngokuthe ngqo isisityebi esinxibelelwano esinamandla. Iincwadi ziza kubamba lula ukuncedisa abaxhasi bakho , zenze zivule ngakumbi ukuva umyalezo wakho.
Indlela ehloniphekileyo yokucela iminikelo ngeposi ngokuchanekileyo ibe yi-envelope ephendula ngokwazo ukuba abaxhasi bangabuya kunye nomnikelo wabo wokutshekisha (kungekhona imali!).
Indlela yokuvula imvulophu yasebenza, kodwa uphando olutshanje olwenziwa yi-MobileCause lubonise ukuba ama-35 ekhulwini abaxhasi banokuthi baphendule kwisicelo seposi ngokuthe ngqo ngokunikela nge-intanethi.
Imibutho ekhuthaza ukunikezela nge-intanethi kwiimeyile zabo ezichanekileyo banokufumana iminikelo. Kungenxa yokuba abaninzi abaxhasi (ikakhulu abancinci) ababhali ukuhlola. Bakhetha kakhulu ukunikezela nge-intanethi njengokuba behlawula iindleko zabo kwi-intanethi.
Indlela yokuqalisa
Umbutho wakho unokukhuthaza ukunikezela nge-intanethi usebenzisa iindlela ezimbini: i-imeyile echanekileyo okanye i-newsletter.
Xa i-imeyile ngqo, akudingeki ukuba uthumele ngamnye umnikeli okanye ujonge ileta. Sebenzisa i-imeyile ngqo ukuba ufikelele kubancedisi abakhulu, amashishini kunye nabanye abaxhasi abakhetha ukhetho lwezithethe.
Esibheno sakho, unokukhuthaza ukunikezelwa kwe-intanethi ngu:
- Kubandakanya i-URL kwiwebhusayithi yakho okanye iphepha le-intanethi ye-intanethi.
- Ukubonelela ngemigaqo malunga nendlela yokunikezela ngomyalezo wesicatshulwa .
- Ukubeka ikhowudi ye-QR eyalela abaxhasi kwifomu yakho yomnikelo weselula.
Unokuphinda ukhuthaze ukuxhaswa kwemali kwi-intanethi. Ewe, ungasebenzisa zonke izicwangciso ezikhankanywe ngasentla, kunye kunye unokuxhasa izipho ezifanayo kubancedisi abaye bancedisa kwisizathu sakho.
Iinkampani ezininzi zineenkqubo zesipho esifanayo ezifuna abaxhasi ukuba bangenise isicelo kwi-intanethi. Baxelele abaxhasi malunga nokuba banokuba neminikelo yabo ehambelanayo kwaye banikele i-URL kwisiseko sedatha esichaphazelekayo apho banokufuna uphando lwenkqubo yabo yomqeshi. Yenza kube lula ngabaxhasi ukuba baqonde kwaye balandele ngezipho zabo ezifanayo.
3. Yakha Izinto zokuThengisa abaNcedisi abangayithatha nabo
Kutheni ku sebenza
Enye yeengqungquthela ezinkulu zokuthengiswa kwe-intanethi kukuba abaxhasi abanalo nantoni na engabonakaliyo abangayifumana kwisiganeko, intlanganiso, okanye ukutyelela (ngaphandle kokuba, ngokuqinisekileyo, baprinta ibhlogi yakho okanye i-post media media).
Ingaba ubamba isiganeko, ukudibanisa nomxhasi omkhulu wekhofi, okanye ufuna nje ukuba abanye abaxhasi bangathatha nabo xa bevakashele iofisi yakho, banale ncwadana okanye incwadana. Yindlela enhle yokunika abaxhasi ulwazi oluthe vetshe, baqondise kwiindlela ezininzi zokunikela kunye nokusabalalisa igama malunga nothando lwakho.
Ngencwadana, unokunika abanini ulwazi malunga nomsebenzi wakho ongenzi nzuzo ngendlela ephosakeleyo kunye nokubandakanya izixhobo ezisemgangathweni apho bangafunda khona xa bengakulungele ukunikela. Basenokugqithisa loo ncwadana kuhlobo okanye kwiintsapho zabo.
Ukongezelela, ukuba nenento ebonakalayo kuyisikhumbuzo esikhulu sesibangela sakho njengokuba umnikeli angasithumela ngokulula kwifriji yakhe okanye ayifake kwideski.
Indlela yokuqalisa
Uyilo luya kuba yinxalenye ebaluleke kakhulu ekudaleni izinto zokurhweba. Sebenzisa unonophelo ekufomeni nasekubonisweni kolwazi lwakho. Yenza izinto zakho zibukeke zibugcisa kwaye zifunde lula.
I-Balance ineqhosha elincomekayo malunga nokudala izinto eziphathekayo zokuthengisa kunye neengcebiso ezinokuthi zisebenze kubo bonke abaxhasi-kungekhona nje kubantwana bebhoom!
Nazi izicwangciso ezimbalwa zokugcina engqondweni xa udala izinto zakho zokuthengisa:
- Gcina i-brand eqhubekayo. Njengoko uthanda ngewebhusayithi yakho engenzi-nzuzo kunye ne-akhawunti yezobuntu, yenza uphawu lwakho luhambelane. Ngaloo ndlela, xa abaxhasayo bebona incwadana yakho okanye iposikhadi, bayazi ngokukhawuleza ukuba kungokwenzuzo.
- Phula isicatshulwa kwisiqendu esifutshane. Xa ufunda inqaku elinamabhloko amakhulu okubhaliweyo, abantu banako ukukhupha umxholo kunokuba bafunde yonke indlela. Okufanayo kuya kwizinto zakho zokuxhasa imali.
- Sebenzisa iziboniso ukuphucula umyalezo wakho. Njengoko ilizwi lisithi, "umfanekiso ufanele amazwi awaka." Okugqwesileyo konke, iifoto kunye nemifanekiso igqithisa imvakalelo kwaye ibonise abaxhasi impembelelo yakho, engakhokelela kwiminikelo engaphezulu.
- Faka inqaku elithi "Iindlela Zokuxhasa" icandelo. Faka neendlela zokuxhasa abancedisayo. Oku kunokuba yiyiphi i-URL yephepha lakho lomnikelo kwiziganeko ezizayo ezifuna amavolontiya.
Ingaba udala incwadana enomkhankaso omkhulu, ipakethe evumelekileyo yabaxhasi besikhathi sokuqala, okanye iposikhadi ye-peer-to-peer fundraiser, izinto zokuthengisa zisebenza ngokufanelekileyo ukuze zisebenze nayiphi na imeko.
Ngaphezulu, kukho ezininzi izixhobo ezingenazibonelelo ezingathengiyo ezingasebenzisa ukucwangcisa ukunyuswa kwazo.
4. Qala iPhulo lokuHlola lokuHlola lokuKhuphula ukuLwazisa
Kutheni ku sebenza
Iimfuno zenkxaso-mali zenza ukuba iiprogram zokuthengisa zidibanise izibonelelo kunye nabathengisi. Ngexesha leprogram yokukhangela, abathengi banokukhetha ukuxhasa inhlangano yakho. Nazi amabini amanqaku achaza umxholo wokukhangela ngolwazi olungakumbi: Iikhankaso ze-Charity Checkout ziphumelele ngenxa yokuba abaninzi abathengi bathi Ewe kunye ne- 5 ye-Slam Dunk Cause Marketing Programs ye-Nonprofit Local .
Ngokwesiko, i-checkout yokunceda isebenza ngeendlela ezimbini:
- Umthengi ungeze inani lemali ekuthengeni kwakhe.
- Umthengi uncedisa umrhumo wemali kwijeyiti yokunikela ngegama.
Nangona ezi phulo zingaba luncedo ngokwabo, ukungenzi nzuzo kunokwandisa ukuxhaswa kwabo ngezimali ngokukhuthaza iindlela zokunikezela nge-intanethi ngokunjalo.
Cinga ngako ngale ndlela: abathengi banokuba nomdla wokunikela kwiphulo lakho kodwa mhlawumbi baya kubaleka okanye abanakho imali yokufaka isandla. Ukuba babona uphawu ngaphaya kwebhodi lakho lomnikelo kunye nemiyalelo malunga nokunikezela nge-text-to-give okanye i-URL yewebsite yakho, abaxhasi banokunika ixesha elide xa baninzi ixesha.
Indlela yokuqalisa
Ukukhuthaza ukuxhaswa kwemali kwi-intanethi ngexesha lokuncedwa kweentlawulo kunokuba luncedo ekukhuthazeni abaxhasi ukuba bafunde kabanzi malunga nombutho wakho kwaye benze iminikelo ngaphandle kwenkqubo yokukhangela.
Nazi iindlela ezimbalwa zokukhuthaza ukunikezelwa kwe-intanethi ngexesha lakho lokutshintshela okulandelayo:
- Beka uphawu ngaphandle kwebhodi lakho lomnikelo kunye nemiyalelo malunga nokunikezela nge-intanethi.
- Cela abaxhasi ukuba babhalisele i-e-newsletter yakho xa benza igalelo.
- Nika izinto zokuthengisa ngeenkcukacha ngeendlela ezininzi zokufaka isandla.
- Jonga ibhokisi lakho lomnikelo kunye newebhusayithi yakho engenzi-nzuzo kunye nee-akhawunti zeendaba zentlalo.
Eyona nto ibaluleke kakhulu, yenze impembelelo engakukhunjulwa kubaxumi. Qinisekisa ukuba abathengi bayazi isizathu sakho sokungenzi nzuzo kunye nezinye ezifezekileyo.
Ukuba abantu banako ukuxhuma kwi-mission yakho kweso futshane, banokukwazi ukuhlola iingxelo zakho ze-intanethi kwaye banokwenza umnikelo.
Ngoku ukuba ufunde ngezi ngcebiso ezine ukwandisa iminikelo ye-intanethi kunye nezicwangciso zokuthengisa ezingasebenzisi ungaxhunyiwe kwi-intanethi, ulungele ukubeka ezi zicwangciso kuvavanyo.
Ngezinye iindlela zokukhuthaza izipho, uya kuhamba ngendlela yakho yokufikelela kwiinjongo zakho zokuxhaswa kwezimali kunye nokuzalisekisa umsebenzi wakho ongenzi nzuzo.
UJohn Killoran ngu-CEO we-@Pay, isatifikethi sokunikela ngeselula.