Ukuxhaswa kwezimali kungakuvuyisa, kodwa qaphela iingozi
Leli gama elithi "fundraiser" lingadideka. "Uphuhliso" yilo lizwe elingenzi nzuzo libiza insimu yokuxhaswa kwezimali. "I-Fundraiser" ngokuqhelekileyo ibhekisela kwisiganeko sokuxhasa imali.
Ngoko ke, xa ukhangele imisebenzi ekuxhaseni imali, lindele ukufumana ukuba ichazwa njengezikhundla zophuhliso, ezifana "noMlawuli weNtuthuko," okanye njengenxalenye "yeqela lophuhliso."
Iingeniso-nzuzo ziqhuba kwi-fundraising. Ngenxa yoko, abaxhasi bezimali bahlala befumana imivuzo ephezulu, indawo ephezulu kwiteksi yentlangano, ukufikelela kubantu abanamandla kunye nabanxulumene nabantu abakhonza ebhodini, kunye nokuhlonipha okuphezulu kuluntu lwabo.
Abantu Bafumana Njani Ukuxhaswa?
Kwiminyaka emininzi, abantu baqhubekele ekuxhaseni imali. Kwakungabikho ama-degree ekuxhaseni imali, ngoko ke zonke iintlobo zemvelaphi zamukelwa.
Amaxesha amaninzi abantu bafumana izixhobo zokuxhaswa ngemali, kodwa, nabo, ngaphambili bebefundisi, abantu behlabathi bezoshishino, kunye namavolontiya kumaqela onobubele athola indlela eya kwi-fundraising.
Ngokomzekelo, uLynda Lysakowski, i-fundraiser kwaye ngoku umbhali, wasebenza kwibhanki eyakhuthaza ukuvolontiya. ULynda naye wanceda ngemisebenzi emininzi yokuxhaswa kwe-alma mater. Ekugqibeleni, waqonda ukuba wayekuthanda kangakanani ukuxhaswa kwemali kwaye wenza ukuxhuma kwilizwe lequmrhu ukuya kwiingenzi-nzuzo njengengxowa-mali.
Ngakolunye uhlangothi, u-Amy Eisenstein wayephumelele kwinkqubo yolawulo lwabasebenzi kunye nolawulo olungenzi nzuzo kwaye wacinga ukuba ufuna ukuba ngumlawuli olawulayo ongenzi nzuzo ekugqibeleni. "Uthiyile" ukuxhaswa kwemali kodwa wayesazi ukuba kwakuyimfuneko ebalulekileyo kwii-CEO ezingenzi nzuzo.
Ngoko, u-Amy wathola umsebenzi njengengxowa-mali ye-nonprofit encinci apho kwakufuneka enze yonke into.
Wayeyithandana nayo, wamangaliswa, kwaye wayenamathela kuyo. Namhlanje ungumcebisi ohloniphekileyo kwizinto ezingenzi-nzuzo kunye nezincinci kunye nesithethi efunwa kakhulu kunye nomlobi.
Namhlanje, uya kufumana ezininzi iinkqubo ezigqityiweyo zokutya ezingenzi-nzuzo kunye nabaqeqeshi. Unokufumana uMlawuli woLawulo loLuntu, uMgaqo-nkqubo weSizwe okanye uMphathi woCwangciso loMmandla. Kwaye ezinye iikoyunivesithi, ezifana neLilly Family School of Philanthropy eYunivesithi yase-Indiana, ngoku zinamazinga e-philanthropy,
Yintoni Abaxhasi Benza Ngayo?
Ingcamango yokuxhaswa ngemali ingabonakala iyatshisa. Emva koko, akunzima yini ukucela abantu ukuba banike imali? Emva kokuba uqeqeshwe kakuhle, "ukubuza" akunakubonakala kungenako. Kodwa, nangona oko kungabhenxisanga kuwe, kukho amathuba amaninzi emisebenzi ekuxhaseni imali engadingi ukudibanisa nomntu onjalo nabaxhasi.
ULinda Lysakowski, umbhali weNgxowa-mali ephakamileyo njengoMsebenzi: Yintoni, Ngaba uCwecwe? , dwelisa ezi zizodwa ngaphakathi kwiphondo lophuhliso lenzi-nzuzo:
- U kunikwa . Abantu abaninzi bafuna ukushiya imali kwizinto ezizithandayo emva kokufa. Ukucetywa ukunika abaqeqeshi bancedisa ukupheliswa kwezinto zokuphila ezivela kubaxhasi okanye ukusekwa kwezixhobo ezibonelelekileyo ezinokunikezelwa kwezipho . Ukunikezelwa okucwangcisiweyo kukukhethekileyo kumagqwetha, abacwangcisi bemali okanye amabhanki anqwenela ukungena kwilizwe elingenzi nzuzo.
- Izipho ezinkulu . Ukulandela iminikelo emikhulu kufuna ukudibanisa ubuso nobuso kunye nabaxhasi abaza kubakho. Abanikeli abaninzi badinga ukunonyamekela kwaye ngamanye amaxesha iingxoxo ezilukhuni. Ngenxa yoko, izikhundla ezinkulu zezipho ezingenzi-nzuzo ziyalela imivuzo emihle.
- INgcali yeCape . Iiprogram ezizodwa, eziza kwenzeka kuphela kwiminyaka embalwa, njengolukhankaso lwempembelelo luhamba ngokukhawuleza kwaye ludinga ukulungelelanisa. Ezinye iiprogram ezizodwa zihlala ziqhubekayo, njengemikhankaso yomvuzo, kwaye zifuna ukuzibophelela ixesha elide. Ukuphucula ukuhlola kule mimandla, nangona kunjalo, inokuguqulela ekugqithiseni lula kwenye intlangano, ukubonisana, okanye kwintloko yeengenzi-nzuzo.
- Ukunika Unyaka . I-chunk enkulu yenzuzo nayiphi na ingeniso inzuzo iphuma kwiphankaso yayo yonyaka. Iiprogram zokunika unyaka zingabandakanya i- imeyile ngqo , ukucela umnxeba kunye nokuxhaswa kwe-intanethi . Iingcali zokunika unyaka zonyaka zidinga amandla, ubuchule kunye nokungafani.
- Ukunikezela ngokuBambisana . Isikhundla sokunikezela ngokubambisana singabandakanya ukulungiswa kwesiphakamiso sesiseko senkampani , ukulungiswa isipho esifanayo esifanelekileyo seminikelo, ukufuna uxhasomali kwisiganeko esithile, okanye ukudala inkqubo yokuthengisa-ntengiso kunye nenkampani. Amava amandulo ebhizinisini aya kukulungisela kakuhle le niche, ngakumbi ukuba unobungcali bezoqoqosho.
- Imicimbi Ekhethekileyo . Ukuba uthanda ukuphosa iqela, le nto ingaba ngumsebenzi olungeleyo ongenalo inzuzo. Okukhudlwana okungenzi nzuzo, iziganeko ezikhethekileyo zikhona. Unokufumana ufune uxhaso , ulawulo lwekhalenda, usebenze uhlahlo lwabiwo-mali, ulungelelanisa amavolontiya , umise intlanganiso yesizwe kunye nokunye.
- Ukubhala . Ukuxhaswa ngemali kakuhle kukufuna ukubhala kakuhle. Ukuba unokubhala kakuhle, unokwenza ngokubhaliweyo ekubhaliseni , okanye uphuhliso lwezinto zokuxhaswa ngemali ezivela kwiphepha leendaba ukuze uthumele iileta zeposi kwiibheno ze-intanethi. Ezinye izinto ezingenzi inzuzo ezifana neeyunivesithi nezibhedlele zize zenze iimagazini. Ukuba ungumntu oyiNgesi, okanye unamava kwi-journalism okanye kwi-PR, unokufumana nje umsebenzi wokubhala ongenzi nzuzo.
- UmNxibelelanisi wezeNtlalo . Namhlanje, ukungenzi nzuzo, amakhulu kunye nabancinci, badinga abantu abangakwazi ukulawula ukuhamba ngokukhawuleza kwimixholo yezaziso zentlalo, ezifana ne-Facebook, Twitter , okanye i- Instagram . Ubungcali kufuneka kunye nokuvuya ekudibaneni nabantu abakwi-intanethi.
- Uphando, Ukungena kwiDatha, kunye noLawulo lwabaxhasi . Ngaba uqhutywe kwedatha? Ngaba unetalente kuzo zonke izinto zobugcisa? Efanelekileyo kwiinkcukacha zolwazi? Ndiyathanda inselele yophando? Ukuxhaswa kwemali kuxhomekeke kwingcaciso yophando. Abaxhasi bafuna ukwazi konke abakwaziyo malunga nabantu, iziseko kunye neenkampani ezingabanika imali. Ukungathethi yonke inqolobane yokugcina irekhodi efunekayo ukulawula ulwazi lomnikeli.
Uninzi Kangakanani Abaxhasi Bezimali?
Ukuxhaswa kwemali ngenye yemimandla ehlawulwa ngakumbi engcono yomsebenzi onobubele. Inkundla yokuxhaswa kulindeleke ukuba yandise njengoko inani leengeniso-nzuzo likhula. Kukho kwakhona okuphawulekayo njengabaqeqeshi bezemali ukufumana amava kunye nokunyuka nokuphuma. Ngaphandle koko, ukutshatyalaliswa kwentsana yomntwana yokuthatha umhlalaphantsi kuyakukhuthaza ukukhula komsebenzi.
Nangona siva malunga neengxowa-mali zemali eziza ngasenyakatho kweedola eziligidi ngonyaka, ezo zinqabile ngokwenene. Ingxelo yomvuzo ithi imbuyekezo yokuxhaswa kwemali iphakanyisiwe, kunye nomvuzo ophakathi kwamadola angama-70,000. Uluhlu lwemivuzo lubandakanya ngaphezu kwama-85,000 wama-dollar kwabafundi abaphezulu kwaye malunga ne-47,000 kwi-25 engama-25 ekhulwini.
Ziziphi Iingxaki Zokuxhaswa Kwezimali?
Iingxaki zikhoyo kwihlabathi elingenzi nzuzo, ngakumbi xa kuziwa ekuxhaseni imali. Ngaphezu koko, ezo ngxaki azikho malunga nabaxhasi abanokukholisa.
Uhlolisiso lwe-CompassPoint kunye no-Evelyn noWalter Haas, i-Jr Fund nje kwiminyaka embalwa edluleyo ifumene ukuba ukuxhaswa kwezimali ezingenzi nzuzo kwakubonakala kuyinto embi.
Ingxelo ibiza ukuba ingxaki ngumjikelo onobungozi, icacisa:
- ukukhutshwa okuphezulu phakathi kwabasebenzi bokuphuhliswa,
- ukunqongophala kwabaviwa abaneemfuno zokufumana imali,
- kunye nokungabikho kwemithombo phakathi kweenkonzo ezingenzi nzuzo.
Nangona ezi ziphumo zingenokuba ziindaba ezilungileyo zokuxhaswa kwabaqeshi bemisebenzi, kuba zihlala zibonakala ziyimarike yomsebenzi, nazo ziyisixwayiso.
Ngokomzekelo, ii-CEO (ngokuqhelekileyo zibizwa ngokuba ngabaPhathi abaLawulayo) zihlala zilindele kakhulu kwii-fundraisers zabo. Kwakhona, abaxhaswa ngemali bangaphinda baqeshwe, bahlawulwe ngaphantsi, kwaye bangabi namandla okusebenza kakuhle.
Ukwenza imeko embi ibe yimbi, iibhodi kaninzi aziqondi ukuxhaswa kwemali, azifuni ukukunceda, kwaye zinokuxhasa ukuqesha abantu abangafanelekanga ukugcina iindleko. Iibhodi zinokucinga ukuba ziyazi kakuhle xa kuziwa ekuxhaseni imali.
Indlela Ongakuphesela ngayo I-Job Fundraising Bad
UMazzarine Treyz, umbhali wencwadi malunga nendlela yokufumana imali yokwenza imali, uxwayisa "ukusekwa. Zonke ezikhokelela ekuphumeleleni. Baye "bamiswa."
I-Treyz icetyisa ukuba abaxhamli beemfuno zezemali babuza imibuzo ebalulekileyo malunga nomsebenzi ngaphambi kokungena kuwo. Ziquka:
- Bangaphi abantu abaye babamba le ndawo kwiminyaka emihlanu edluleyo? Uya kufumanisa ukuba umsebenzi ungumnyango ojikelezayo.
- Ndiyakwazi ukuthetha nomntu wokugqibela owawubambe? Ukuba kuvunyelwe, incoko enjalo ingabonisa ezininzi. Ngokomzekelo, ngaba i-ED kunye nomlawuli wophuhliso bahlangene, kwaye ukuba umntu ophelileyo ushiye kwimigangatho emihle okanye embi. Jonga ngokungahambi kakuhle kwaye udibanise kwisihlalo.
- Ngaba kukho uhlahlo lwabiwo-mali? Ukuba akunjalo, yintloko kumnyango. Awunakufumana inkxaso efanelekileyo.
- Ngaba uMlawuli oLawulayo unjengeengxowa-mali? Ukuba loo mntu uxoxisana naye, mbuze nje ukuba unomdla wokuxhasa imali. Impendulo engcono kukumomotheka kunye "nokuba kunjalo."
- Ibhodi ivakalelwa njani malunga nokuxhaswa kwezimali? Ukuba ibhodi icinga ukuxhaswa ngemali akusiyo umsebenzi wabo, jonga.
- Ingaba unesiseko sedatha ? Ukuba impendulo ayikho, ithetha ukuba akukho ziseko zophuhliso, kwaye uza kuchitha ixesha elide ulifumana phambi kokuba ungenise imali entsha.
Kutheni konke oku kubalulekile?
Ewe, ukuba uhamba "ukusetha" kwaye uyaphula, igama lakho liya kudaka xa ukhangele umsebenzi wakho olandelayo. Akunakucingela ukuba akuyena inkohlakalo yakho.
Ngenye indlela, unokuba udangele kwaye unqume ukuxhaswa kwezimali kungekhona kuwe emva koko. Kwaye kuya kuba buhlungu. Unokuba ngumhle kakhulu kwiimeko ezifanelekileyo.
Ngaphantsi
Ukuxhaswa kwemali ngumsebenzi oqaqambileyo ukuba ufuna ukusebenza kwihlabathi elingenzi nzuzo. Umvuzo ngokuqhelekileyo ulungile, unokuyonwabela imeko ephakamileyo ngaphakathi kwintlangano, kwaye kukho indlela yomsebenzi. Ukuxhaswa kwemali kunokukhokelela ekukhokheni inzuzo engenzi nzuzo.
Kukho iindlela ezininzi zokufumana imali. Nangona ungayithokozisi imbono yokubuza abantu ubuso nobuso ngemali yabo, unokusebenza emva kweembononongo njengombhali, ukuphatha imicimbi yoluntu, izinto zokwakha, okanye ucezu kunye nedatha yeedayisi.
Kukho izinto ezimele zijonge ukuba ngaba ufuna ukuxhaswa ngemali, nangona kunjalo. Gwema "ukuseta" kwezinto ezingaphezulu kunye nezibonelelo ezimbalwa ngokubuza imibuzo ngaphambi kokuba u-ewe kwindawo ethile.
Nangona kunjalo, qwalasela ukuxhaswa ngemali njengomsebenzi. Iyakwazi ukuvuza ngokukhawuleza.