Iinjongo ezi 8 Iinjongo zokuThengisa ukuThengisa imali

Akukhona nje ngemali, kodwa nendlela.

Enkulu okanye encinci, entsha okanye eyasungulwa, i-nonprofit yakho ifuna ukusekela iinjongo zokuxhasa imali.

Oku akukona ukubeka inani elithile leedola ngokujoliswe kuyo (nangona le nto ibaluleke kakhulu).

Yiyo malunga nendlela ocela ngayo iminikelo.

Nazi izicwangciso kunye neenjongo zokusebenzisa ukuba ufuna ukukhulisa imali yakho okanye ukuphucula kwindawo ethile

1. Khangela kwi-Multichannel Fundraising
2. Inxalenye Yabaxhasi Bakho
3. Jikela kwiCrowdfunding

1. Iziganeko ezingcono zeMpi
2. Cinga ngeNkxaso yeNkxaso
3. Thatha iBhodi yakho kwiBhodi
4. Yakha Ifom enkulu yokunikela
5. Sebenzisa izibongo ngokuhlakanipha

1. Khangela kwi-Multichannel Fundraising

Abaxhasi bakho basendaweni engaphezu kweyodwa; ngaba ucela iminikelo ngendlela engaphezulu kweyodwa?

Ukusebenzisa i-multichannel fundraising kufuneka ibe enye yeenjongo zeenjongo eziphezulu.

Ngoba?

I-Multichannel fundraising yakho ibhetele kakhulu:

1. Ukuqhagamshelana nabaxhasi abaninzi kunye nethuba.
2. Ukukhulisa imali engakumbi kwimisebenzi yakho.

Ycinge.

Abanye babanikeli bakho baya kuxabisa umnxeba. Abanye bathanda ukuvula i-imeyili kwi-nonprofit yakho. Abanye abancedisayo banokukhetha i-imeyili kunye nezinye izibheno ze-intanethi.

Indlela yodwa yokwanelisa ininzi yabanikeli bakho ixesha elininzi kukufumana iindlela ezininzi.

Izinketho zokuxhaswa ngemali kwiivenkile kwi-digital age yethu ziphela.

Unga:

• Khuthaza abaxhasi ukuba banikeze nge-text-to-give.
• Sebenzisa iividiyo ukuphakamisa imali .
• Phunyezwa umxhasi weentanga-ntanga ukubandakanya nabaxhasi .

• Thumela i-imeyile ukuqhuma kwixesha elibalulekileyo, njenge #GivingTuesday.
• Abaxhasi ngokuqondile kwifom yakho yokunikela ngekhompyutha .
• Kunye nokuninzi!

Ukujika kwi-multichannel fundraising kungabonakala ngathi unomgomo omkhulu wokusetha. Kodwa ukuba awusebenzisi zonke iindlela ezikhoyo zokuxhaswa kwezimali, ungaphuthelwa kwiqhekeza elikhulu lokupaka.

Injongo yakho kwisigwebo esisodwa? Ukwandisa iindlela zakho zokuxhaswa kwezimali ukuze ufumane abaxhasi abaninzi kwaye uphakamise imali engaphezulu kwintlangano yakho.

2. Icandelo lakho Abaxhasi

Icandelo lihamba ngokubambisana ne-multichannel fundraising.

Akukho baxhasi ababini. Bafanelwe ukuphathwa njengabantu abathile, kungekhona njengeATM ezingenanto.

Ukwahlula abaxhasi bakho baya kwenza izinto ezimbini:

1. Inceda ukujolisa imiyalezo yakho kwaye ufikelele kubanikeli abafanelekileyo ngendlela efanelekileyo.
2. Inika ababoneleli bakho ithuba elihle, elongezelelweyo lomntu kunye nenhlangano yakho.

Kukho iindlela ezininzi onokuzibandakanya ngazo abaxhasi bakho, kodwa eziqhelekileyo zilandelayo:

• Amava kunye nombutho wakho.
• Indlela yoqhagamshelwano olukhethiweyo.
• Unxibelelwano ngamaxesha.
• Indlela yokunika ekhethiweyo.
• Ukunika iqondo.
• Ngesini.
• Ubudala.

Yenza umyalezo ube ngumntu ngokwakho ngokubambisana kunye nokuqokelela imali yakho. Jongana nomnikeli ngokuchanekileyo nangokuchanekileyo ukupela igama lakhe.

Isibheno ngasinye kufuneka sibhekise ekubandakanyekeni kwangaphambili kunye nenkxaso, xa kusebenza. Abaxhasi banako ukunikela xa uvuma iminikelo yabo yangaphambili yexesha okanye imali.

Injongo yakho kwisigwebo esisodwa? Ukuvelisa ingeniso engakumbi ngokuxhaswa kwabanikeli kunye nokuthumela izibheno ezizimeleyo.

3. Jikela kwi-Social Fundraising

Ukuxhaswa kwemali yoluntu (kwaziwa nangokuthi uontanga-pe-fundraising fundraising) inceda nge ::

1. Ukukhulisa isixhobo sakho somnikelo.
2. Ukuqiniswa kokubandakanyeka kwabaxhasi bakho ngokuzibandakanya kwi-fundraising yakho.

Ukuba awuqhelekanga kwi-social fundraising, ngokuqhelekileyo kuhamba into enje:

1. I-nonprofit yakho ifumanisa ukuba kufuneka iphakanyise inani elithile lemali (rhoqo liboshwe kwisiganeko).
2. Ucela abalandeli bakho abazinikezele kakhulu ukukunceda.
3. Aba bameli baphakamisa imali ngokufikelela kubahlobo, amalungu omndeni kunye nabo basebenza nabo.
4. Ngokuqhelekileyo, uya kusebenzisa iqonga leontanga le-intanethi, apho umkhosi wakho weentetho ungathumela imiyalezo kubangani bawo.
5. Ngokuxhamla uxhulumaniso lwabaxhasi bakho, unako ukuphakamisa imali kwaye ufumane abaxhasi abatsha.

Injongo yakho kwisigwebo esisodwa? Sebenzisa i-fundraising yoluntu ukukhulisa isiseko sakho sabanikeli kunye nokubandakanya abalandeli bakho abanomdla.

4. Izeziganeko ezingcono

Nabani na ophrofethi abangenzi nzuzo bangakutsholwa ngamabali amaxhala malunga neemeko ezimbi zokuxhaswa ngemali.

Izimemo zethu azizange zenze ngexesha.

Akukho mntu wabonisa.

Isithethi sethu sasifikile.

Asizange sikhulise imali eyaneleyo yokuhlawula iindleko.

Ngaba le miqobo iyaziwayo?

Awukwazi ukulawula imozulu, izithuthi, okanye iimemo ukulahleka ngeposi. Kodwa unokunciphisa le mngcipheko ngokucwangcisa umcimbi omkhulu kunye nokubeka iinjongo ezifikelelekayo.

Ezinye iingcebiso ngeemeko zibandakanya:

1. Ukukhuthaza umcimbi wakho.
   Abantu abayi kubakho kwimicimbi yakho yokuxhaswa imali xa bengayazi ukuba nini okanye kuphi. Ukusebenzisa iinqununu ozikhethile kwiinjongo # 2, thumela iimemo kunye nezikhumbuzo ngokusebenzisa iintlobo zonxibelelwano.
2. Lungisa uluhlu lwakho lweendwendwe.
   Abanye abaxhasayo bakhetha uhambo oluhambahambayo kunokuba ibhola yokuncedisa ngokusemthethweni. Thumela izimemo kubanikeli abafanelekileyo kakhulu ngokusekelwe kwindlela abafuna ukusebenzisana ngayo nentlangano yakho.
3. Sebenzisa ixesha lokuthetha ngokuhlakanipha.
   Iziganeko ezininzi zinikela ixesha elithile kwiintetho. Musa ukusebenzisa eli xesha ukuthetha nje ngenhlangano yakho. Yazisa abaxhasi bakho kwaye ubabulele ngenkxaso yabo. Unokubakhuthaza ukuba banikele ngokufanelekileyo ngoko kunye ne-text-to-give.

Injongo yakho kwisigwebo esisodwa? Bandakanya abaxhasi kwaye uncede umbutho wakho uphakamise imali ethe xaxa kunye neziganeko zokuxhaswa ngemali. Iziganeko akufanele zikubeke ebomvu .

5. Cinga ngeNkxaso yeNkampani

Uninzi lwabantu lucinga ngabantu ngabanye xa kuziwa ekuxhaseni imali. Phantse i-75% yazo yonke iminikelo yokunceda evela kubantu, emva koko konke.

Kodwa oko akuthethi ukuba ufanele ukungawahoyili ezinye iifom zokuxhasa imali.

Ngokukodwa , iingenzi-nzuzo akufanele zihoye iinkqubo zokunika iinkampani . Zonke iintlobo zeenkampani zisebenzisa iinkqubo zokunika iinkampani ukubuyisela ezingenzi-nzuzo.

Kodwa, ukunyusa imali kumashishini, ukwakha uxhulumaniso kwiinkampani ezinomdla ofanayo. Ngokomzekelo, ezinye iinkampani zinikela kuphela kwintlobo ethile engenzi-nzuzo (ezendalo, ezisekhaya, ezemfundo). Yenza okokuqala uphando lwakho.

Makhe sibone imizekelo embalwa yokunikezelwa kweenkampani:

• Izipho ezihambelanayo: Ezi nkqubo zixhaswa ngabasebenzi abangaphantsi.
• Izibonelelo zokuzithandela: Iinkampani zinika imali kwimibutho apho abasebenzi babo bazinikela ngokuzithandela.
• Iminikelo enomdla: Akusiyo yonke iminikelo yenkampani yemali. Iminikelo enomdla iminikelo yeempahla okanye iinkonzo.
• Izibonelelo zentlalo: Iinkampani zifuna ukunceda ezibangela uluntu lwabo basekuhlaleni. Abaninzi bakhetha ukungenzi nzuzo kwendawo okanye bamkele izicelo zokufumana isibonelelo semali yonyaka .

Injongo yakho kwisigwebo esisodwa? Musa ukuthembela kuphela kwiminikelo ngamnye; ukongezelela imizamo yokuxhaswa ngemali kunye neenkqubo zokunika iinkampani.

6. Yenza iBhodi yakho kwiBhodi

Uninzi lwabafundi abangenzi nzuzo bakholelwa ukuba imibutho yabo iphumelele ngakumbi xa amabhodi abo anceda i-fundrais e .

Iibhodi zinokubeka umzekelo omhle ngokuzinikela ngokwabo kunye nokuchonga abaxhasi abatsha .

Ukuba ngaba ibhodi yabalawuli bakho ingasetyenzisiwe ngenxa yakho, unokuyenza njani abanye abantu ukuba banike?

Ngenhlanhla, akufanele kube nzima ukuba ibhodi yakho ibandakanyeke ekuxhaseni imali. Kukho iindlela ezininzi zokuba amalungu ebhodi enze i-bit yabo.

Nazi ezinye zeemviwo zebhodi:

1. Uqalise iphulo eliyinkunzi lokunyusa imali isakhiwo esitsha. Kufuneka ufumane izipho ezikhokelayo. Buza amalungu akho ebhodi ngalawo mnikelo. Bancede ukuba babe yienkokheli.
2. Ufuna ukuqalisa i-peer-to-peer fundraiser kodwa awazi ukuba ubani ofuna ukukhaba imali. Khangela akukho ngaphezu kwebhodi yabalawuli bakho.
3. Uza kusingatha i-gala yakho yasebusika yonyaka kwaye isithethi sakho sichithwe. Ngubani ongcono ukumbeka esikhundleni sakhe kunamalungu akho ebhodi?

Musa ukushiya ibhodi yabalawuli bakho kwimigudu yakho yokwenza imali. Bandakanya nabo kwaye ubonise abaxhasi bakho ukuba ubuninzi bakho nkokheli yakho.

Injongo yakho kwisigwebo esisodwa? Khuphula imali eninzi, kwaye khuthaze abanye ukuba banikele, ngokubandakanya amalungu akho ebhodi.

7. Yakha ifomu elikhulu lokunikela

Cinga ngezinto ezininzi ozithengayo kwi-intanethi nyanga zonke. Njengabo baninzi abathengi, mhlawumbi uthenge kakhulu kwi-Amazon okanye kwi-eBay okanye kwiwebsite yevenkile.

Wonke umntu uthenga izinto kwi-intanethi - kutheni abaxhasi bakho abangenzi nzuzo bengenakufuna ukunikela nge- intanethi?

Abanikeli abaninzi baye basebenzisa iphepha lokunikela nge-intanethi ukunika izizathu zabo ezizithandayo. Kodwa balindele kwaye bafanelwe inkqubo elula yokunikela. Ngaba iwebhusayithi yakho kunye nefomu lenkxaso linikeza loo nto?

Ukuba akunjalo, kusenokuba ixesha lokusebenzisa ezi ndlela ezine ezilungileyo:

Musa ukuphazamisa abaxhasi

Ifomu lakho lomnikelo liphumelela xa abaxhasi behamba ngaphambi kokuba bacinezele inkinobho yokunikela.

Nciphisa i-barbar kunye ne-top-of-page navigation ukunyusa izinga lokuguqulwa kwekhasi lakho lomnikelo.

Faka i logo edibanisa kwikhasi lakho eliyisiqalo, kodwa ungafaki amanqaku angaphezulu okanye ukuhamba.

Gcina ukuvumelana

Iwebhusayithi yakho inokuba nelinye izinga lokutshiza. Usebenzisa imibala eguquguqukileyo, amafonti, imifanekiso kunye nemifanekiso.

Musa ukuphazamisa oko kuhambelana ngokufumana ifom yokunikela ebonakalayo eyahlukileyo.

Faka phakathi imibala efanayo kunye nefonti njengewebhusayithi yakho uze ufake uphawu lwakho kwindawo evelele.

Abaxhasi bafuna ukwazi ukuba banika umbutho wakho . Ungabaqinisekisa ngokusebenzisa uphawu olufanayo njengewebhusayithi yakho.

Gcina i-Data Data Donate Safe

Ukuba ngabaxhasi bakho baziva ukuba ulwazi lwabo alukhuselekile, abayi kunika intanethi.

Qinisekisa ukuba ifomu lakho lokunikela nge-intanethi lihambelana nezikhokelo zeKharity Payment Industry (eyaziwa nangokuthotyelwa kwe-PCI DSS).

Sebenzisa ii-logos zokukhusela ezifanelekileyo kunye nemifanekiso kwiphepha lakho lomnikelo ukuze uqinisekise abaxhasi.

Unokuxelela nabaxhasi phezulu kwiphepha lakho ukuba ifom ekhuselekile.

Iimfuneko zeMida

Musa ukunikela abaxhasi ngamacangca ukunika i-$ 50 kwimibutho yakho.

Yenza ifomu lenkxaso libe lula kwaye lingenabuhlungu ngangokunokwenzeka. Ukuba ngabaxhasayo kufuneka banike itoni yenkcazelo, banokukhungatheka kwaye bayeke.

Kufuna kuphela ulwazi olufunekayo ukucwangcisa igalelo. Ukulahla nayiphi na enye indawo okanye uyenze ngokhetho.

Musa ukukhuphaza amaphepha akho omnikelo. Yenziwe ngokuchanekileyo, yindlela ehle kakhulu yokunyusa imali kubanikeli abafuna ukunikela lula kwaye ngokukhawuleza.

Injongo yakho kwisigwebo esisodwa? Yenza iphepha lakho lomnikelo libe lula kakhulu ukwandisa izinga lokuguqulwa kwabaxhasi bakho.

8. Sebenzisisa ngokuBamkelekileyo

Makhe sibone iphuzu elibalulekileyo kwindlela yokuqala: musa ukusebenzisa iimvume zakho zokucela imali engaphezulu .

Xa uthumela amanqaku okubulela kubangani kunye nosapho ngezipho zokuzalwa, awufaki uluhlu lwezinto ofuna zona ngosuku lwakho lokuzalwa olulandelayo.

Loo mgaqo uyasebenza kubanikeli bakho abanokubonga.

Kodwa, nangona ungafuni ukunikela ngeminikelo yakho yokubonga, unokubonga iileta zenza injongo ebalulekileyo ekucwangciseni imali.

• Ekuqaleni
  Ukuvuma kukubonisa abaxhasi bakho ukuba uyawaxabisa. Xelela ukubulela kunye nokwakha ubudlelwane obuqilileyo ukwenzela ukuba abaxhasi bafune ukunika kwakhona.
• Isibini
  Ungasebenzisa ukuvuma njengendlela yokukhuthaza ukubandakanyeka kwangomso. Khumbuza abaxhasi bamathuba okuzithandela. Bhekisela kwiiprogram zesipho esifanayo. Baxelele ngeziganeko ezizayo.
• Isithathu
  Izaziso zinikwa kunye neerithi . Abaxhasi, abanikela ngeminikelo yabo kwimbuyekezo yabo yentela, badinga ubungqina bokuba benze igalelo. Ukuvuma kwakho (nge-imeyile okanye ngeposi ngqo) bubungqina.

Injongo yakho kwisigwebo esisodwa: Ukhwabaniso olubalulekileyo olwamkelekileyo olubandakanya abaxhasi.

Ekugqibeleni, ungathumeli iifom yezimali zakho kwihlabathi ngaphandle kweenjongo zokunyusa imali.

Sebenzisa ezi njongo zi-8, kwaye mhlawumbi ezinye zakho, ukuphumelela ukuphumelela imali.

Njengoko uMlawuli wezoNxibelelwano kwiQgiv, iqonga lokuxhaswa kwe-intanethi, u-Abby Jarvis uhlala phezulu kwiindlela ezingenakunzuzo.