KwiRush to Social Do not Forget Your Email List
Hayi, i-imeyile ayifi. Kwaye akukho kufa.
Nangona inani kunye nokuthandwa kwezixhobo eziphathekayo kunye neziteshi zoononophelo loluntu, i-imeyile edala ihlala isetyenziswe ngokubanzi kuwo wonke abantu-kuquka nezo ziMillennials ezinzima, ezilukhuni.
I-imeyile yezibheno zihlala zifumana ukungeniso-nzuzo ukubuyiswa okuphezulu kunotyalo-mali kuzo zonke iziteshi zokuxhaswa kwe-intanethi. Ngokwe-platform yolwazi ye-intanethi ye-Salsa, engenzi-nzuzo ngokwemyinge ifumana i-$ 40 nganye i-$ 1 nganye echithwe kwi-imeyile.
Oko kukubuya okukhulu.
Kodwa kukho izikhokelo zokufumana uninzi kwi-imeyile. Nazi iindlela ezisibhozo ezingenzi nzuzo ezingakhupha imali emininzi ngoluhlu lwakho lwe-imeyile.
Hlonipha abaBhalisi bakho
Ukuba umxhasi unika idilesi ye-imeyile kwaye ikuvumela ukuba udibanise nabo ngebhokisi lokungenayo, into ekhethekileyo. Musa ukuthatha ilungelo ngokukhawuleza. Wena kunye nomnikeli wakho ungene ebuhlotsheni obusenyongweni ngakumbi kune-Facebook efana ne-Instagram elandelayo.
Ukuba awuhloneli ababhalisi bakho be-imeyile-ukuba uthengisa uluhlu lwakho lwe-imeyli kumalungu esithathu okanye uthumele imilayezo ye-spammy-baya kuhamba emacaleni. Kwaye baya kukhangela ezinye iinkcukacha zonxibelelwano, naliphi na iseshini.
Akukho mntu uthanda ukuzizwa esetyenziswe, ingakumbi bakho nabaxhamli bakho. Hlonipha ixesha labo ngokuthumela kuphela ulwazi abalusayinele nto, akukho nto.
Ukubonelela ngexabiso
Xa uxoxisana nabaxhasi kunye nabaxhasayo ngabaxhasi nge-imeyile, jonga umyalezo ngamnye ngamehlo abo.
Ababuza ngokungazibuza "Yintoni na kum?" Njengoko besusa, bagcina okanye bafunde i-imeyile nganye.
Yiyiphi ixabiso lesiphakamiso oyinikezelayo kubhalisi bakho be-imeyile? Abaninzi abangenzi nzuzo abanakho ukunika izikhuthazo zemali, njengeetoni okanye izaphulelo, ngoko kufuneka bafumane ubugcisa. Ubungqina bokuba iziphumo zakho zilingana nexabiso kubanikeli bakho.
Yenza ababhalisile bakho be-imeyli bazive kakuhle malunga nokuxhasa inkqubo yakho. Bakhohlise ukuba banike isipho baze babe yinxalenye yoluntu oncedisayo. Ukubonisa ukuba kungani abaxhasi bakho bebathanda kwaye ukhetha ukutyalomali kwimishini yakho. Emva koko ulungiselele imilayezo yakho ye-imeyile ezijikeleze ezi ngqungquthela ukugcina abaxhasi bebuyela kwakhona kwaye bakhangele abanikeli abatsha.
Ngomzekelo omhle wokubonelela ukubaluleka kubhalisi bakho be-imeyli, khangela le imeyile evela kwiMithi yeKamva.
Inxalenye Yakho Uludwe
Abaxhasi bakho bafuna ukuxhomekeka, ukufika ngexesha, kunye nokuxhomekeka kwe-imeyile yonxibelelwano esuka kwi-nonprofit yakho. Ngokufanelekileyo, uya kubeka uluhlu lwakho uluhlu ngeentlobo zomxholo onqwenelekayo kubhalisi ngabanye.
Ukuba uneenkqubo ezininzi ezahlukeneyo, uluhlu lwenu lwe-imeyile uluhlu lwenkqubo eyafumana umdla wabanikeli kwindawo yokuqala. Ngaloo ndlela ungathumela ii-imeyile ezichaphazelekayo ezivulekileyo zenzeke.
Thumela ii-imeyile ezimfutshane ngakumbi rhoqo
Ungazami ukuhlawula zonke iziganeko, isimemezelo, ibali leendaba, kunye nokuxhaswa kwesibheno kwi-imeyile enye ende, ehleliweyo. Musa ukuba yintsi-nzuzo e thumela lolu hlobo lwe-imeyli ende yekota. Cinga nje-ukuba ababhalisi bakho be-imeyli basusa nje ezimbini zeendaba zakho zenyanga ngekota, ezo zi-50% zezonxibelelwano ze-imeyili kubo!
Izifundo ezininzi zithi ziyazi ixesha elichanekileyo kunye nexesha lokuthumela ii-imeyili. Kodwa kuxhomekeka ngokuqinisekileyo kubaphulaphuli bakho noko bakufunayo kuwe. Ukuvavanya ukufumana oku okulungileyo. Akukho bukhulu bomntu obukhulu-konke ekuthengiseni i-imeyile okanye kwi-online fundraising. Kufanele ukwazi ukuba ngabaxhasi bakho balindele ntoni kwaye banikezele oko.
Into emele uyiqaphele: I-salsa ifumene amagama angama-500 ukuba ubude obuhle kwi-imeyile ye-fundraising. Kwaye umgca wesifundo kufuneka ube ngamahlamvu angama-28-39.
Yabelana ngeendaba ezibonakalayo
Ayikho yonke i-imeyile inokuthi iphendule ngqo iminikelo. Ukwabelana ngamabali amahle kuza kufumana i-imeyile yakho efundwayo phakathi kwezibheno zokuxhasa imali.
Bonisa abantu abazuza kwiiprogram kunye neenkonzo ngendlela echanekileyo. Xelela ibali elenza abaxhasi bakho bafune ukufunda ngaphezulu. Benze bafune ukukunceda ukugqiba ukuphela.
Ukwabelana ngamabali athobileyo kuthetha ukusebenzisa iziboniso.
Khumbula ukuba abanye abathengi be-imeyli bahlula ngokukhawuleza iifoto ezivela kwi-imeyile, kwaye akuzona zonke iifoto ezibonisa ngendlela efanayo kwideskithophu kunye nezixhobo zeselula. Nangona kunjalo, ukuba ubeka inyama ye-imeyile emzimbeni wakho, kwaye usebenzise iifoto njenge-eye-catch "frosting" kwikhekhe, uya kuba nomnqobi. Abaxhasi bakho balindele ukubonakala kuzo zonke iinkcukacha-i-imeyile ngqo, i-imeyile kunye neendaba zoluntu. Sebenzisa okunyanzelisayo, okubonakalayo okubonakalayo ukwenza ibali lakho pop. Uza kufumana intsebenziswano kunye nesenzo.
Bhala abanikeli bakho
Yiba nomniki othile, umniki-mhle ohlala engqondweni xa ebhala i-imeyile. Yenza i-imeyli ibe yintliziyo kwaye inomdla. Bhala kwintetho enobubele, inobumba. Yabelana ngeendlela eziphosakeleyo kwisipho ngoku ngoku. Emva koko cela umnikelo njengoko ucela umngane omhle.
Faka ifowuni ecacileyo kwiSenzo
Ungadangali i-imeyile eninzi ebuzayo. Ukuba unencwadana yenyanga ye-imeyile edibeneyo egcwele izibhengezo, ungalindelanga ukuba iphakamise imali efana neyona nto ibhenela ngeminikelo. Ukwahlula kukubiza kwakho kwisenzo (CTA) .
Isibheno sokuxhaswa nge-imeyile sikhankanywe, sifunde, ukuya kwindawo, kwaye siqhuba umfundi ngokukhawuleza kwiphepha le-intanethi ye-intanethi yewebhusayithi yakho . Isicwangciso esilungileyo sichaza ukudala iphepha elithile lokumisela isikhalazo se-imeyile, equka ibali elifanayo, iifoto kunye neziboniso.
Yenza I-Mobile
Uninzi lwee-imeyile ngoku luvuliwe kumadivayisi eselula . Ngelixa abaxhasi bakho banokwenza ufikelele kulo mkhwa, kuqinisekile ukuba abaninzi basebenzise i-imeyile kwiifowuni kunye neepilisi zabo.
I-imeyile yakho ayiphumeleli ukuba ayikwazi ukufundwa kwi-smartphone, ukuba idibanisa kwiwebhusayithi engathandabuzekiyo kunye nokuba akunakwenzeka ukugqiba ifomu lesipho ngqo kwifowuni.
Musa ukusebenzisa i-imeyile ukucela imali. Cinga ngendlela othanda ngayo ukuva kwizinto ezibangela ukuba uzikhathalele. Emva koko udale umntu, uyanzela ii-imeyile kubalandeli bakho.
U-Julia Campbell uye waba yinkwenkwezi ephakanyayo kwintsimi yezopolitiko ezingenzi nzuzo. Khangela i-bio yayo ngolwazi malunga neenkonzo zakhe zokubonisana, iblogi, iintetho kunye nee-ebooks.