Yaye i-plumber yakho ayikwazi ukucima ukukhanya kwetrikhi ekhishini lakho.
Wonke umntu unendima eyahlukileyo yokudlala. I-Multichannel fundraising kufuneka isebenze ngendlela efanayo!
Kulula ukuthetha malunga nokuxhaswa kwezimali ezininzi, kodwa kunzima kunokuba kubonakala. I-Multichannel fundraising ifuna ukucela amaqela abaxhasayo ngeminikelo ngeendlela ezinxibelelwano ezininzi.
Makhe sijonge ngexesha, ngubani, kutheni, kunye nendlela yokuxhaswa kwezimali ezininzi.
Nini
Unokwenza i-multichannel fundraising ibuza nayiphi na ixesha!
Kakade, akusiyo ingcamango efanelekileyo yokuthumela isikhalazo somnikelo ngomhla we-3 ekuseni ngeLwesibini.
Ithuba elihle lokuthumela imali ngokuxhomekeke kwiqonga. Uninzi lwee-imeyile luvulelwa ngeentsuku zeveki phakathi kweentsasa. Ngaloo mini, abaninzi abantu basebenza ngeebhokisi zabo zebhokisi. Umnikelo wakho wokubhenela kufuneka ube mnandi ngokwaneleyo ukuwagcina ngaphandle kwefowuni okanye udoti.
Kwiimidiya zentlalo, hlela izicelo zakho zenkxaso kwiiyure eziphambili.
Ngamanye amajelo eendaba ezentlalo anamaxesha ahlukeneyo.
- I-Facebook: ngo-1: 00 ukuya ku-4 ntambama, kwaye ngokukhethekileyo ngo-3: 00 ngoLwesithathu.
- I-Twitter: NgoMvulo ukuya ngeLwesine ukususela ngo-1: 00 ukuya ku-3 ntambama
- I-LinkedIn: NgoLwesibini ukuya kuLwesine ngemini kunye no-5: 00 ukuya ku-6: 00
- Pinterest: NgoMgqibelo ekuseni nakwiiLwesihlanu ngo-3 ntambama
- I-Tumblr: NgoLwesihlanu nge-7 ntambama kunye neeCawa ukuya ngoLwesibili ukusuka ngo-7: 00 ukuya kwe-10 ntambama
- I-Google +: 9 ukuya ku-10 ekuseni ngoLwesithathu.
Ngokuqinisekileyo, unokufumanisa ukuba abaxhasi bakho bakwiinkonzo zentlalo ngamaxesha ahlukeneyo. Ezi zihlandlo zisekelwe kwidatha ehlanganisiweyo. Ungajonga i-Facebook Insights kumaxesha amahle kubaphulaphuli bakho.
Ukuze uthumele iposi ngokukhawuleza, kufuneka uthumele iiphakheji ezamkelekileyo kubaxhasi besikhathi sokuqala kungakhathaliseki ukuba zinikwe. Nangona kunjalo, cwangcisa i-imeyili ngokukhawuleza ekupheleni konyaka. Abantu banomuzwa onobubele ngoNovemba noDisemba. Bayazi ukuba bangakubeka phi igalelo kwiminikelo yokunceda.
Unokwenza umnikelo wakho ubhenxise nanini na xa ufuna. Kodwa ukuxhaswa kwezimali kukucela ukuba ufike kubantu abalungileyo ngexesha eligqibeleleyo kulezi zihlandlo.
Eyona nto ihamba ngayo: ishedyuli yokubongoza izibheno kumaxesha athile ukuze kubonakale kakhulu.
Ngubani
Kukho amaqela amathathu angenanto inzuzo kufuneka afake isikhalazo xa enza izicelo zokunikela:
- Ngabanye
- Iinkampani
- Iziseko
Abantu banikezela kakhulu. Nangona kunjalo, kukho izinto ezimbalwa zokugcina ingqalelo xa ubongoza abantu ngabanye ngeminikelo:
- Izizukulwana ezindala zinika izipho ezinkulu.
- Uninzi lwabaxhasi bemali lujoliswe ngabantu abazalelwa ngaphambi kowe-1945, kodwa ezo zibalo ziyancipha.
- Abaxhasi abasemdala banikela umyinge we $ 1,066 ngonyaka ukuya ezintandathu zoncedo.
- Abantwana boomntwana banikela umyinge we-$ 796 ngonyaka kwizinto ezine zosizo.
- Abaxhamli be-Generation Y banikela umyinge we-$ 341 ngonyaka ukuya kwiintando zontathu.
- Abaxhasi abakhulu kunamalungu angama-21% kuphela kwabanikeli abapheleleyo.
Ziyintoni na ezi zibalo ukuba ungenzi nzuzo ? Kuthetha ukuba kufuneka uwandise ububanzi bakho.
Ngaba uye wagxininisa kwizizukulwana ezidala zabaxhasi, ungayihoyi iGeneration Y kunye neMillennials ? Musa ukukwenza oko! I-Generation Y ne-Millennials ayinakukunika abaninzi abaxhasi abavuthiweyo kunye ne- baby boomers okwamanje. Nangona kunjalo, umdla wabo uphezulu .
Nangona abaxhasi ngabanye banikezela kakhulu, akufanele uhoxise inkxaso yenkampani.
Nantsi inzampu encinane yeendidi zeenkxaso-mali omele uziqwalasele ngokulandela:
- Ukulinganisa Izipho: Ukudibanisa iiprogram zeZipho eziphinda umnikelo womqeshwa kwi-nonprofit engafanelekanga. Umnikeli uzalisa isicelo kwaye uyithumele kwiSebe le-HR yenkampani. Ukuba ivunyiwe, umbutho wakho ufumana umnikelo wesibini kwi shishini.
- Izibonelelo Zamavolontiya: Iinkampani zihlala zinika isibonelelo esingenzi-nzuzo xa abasebenzi babo bevolontiya . Amaqela amaninzi akhuthaza iqela lokuzivolontiya aze anike inkxaso ngezibonelelo.
- Izibonelelo zoLuntu: Iinkampani ziphucula uluntu lwazo lwendawo ngokunika izibonelelo zonyaka kwiingeniso zengingqi. Ngamanye amaxesha baqala ukukhetha inhlangano, kodwa iinkampani ezininzi zinenkqubo evulelekileyo yesicelo.
- Ukutshatyalaliswa kwemali: Xa ubambe iqela lokuxhaswa kwezimali, khangela iinkqubo zesipho esifanayo. Ukubambisana kunokuphinda kabini umnikelo womqeshwa ngexesha lomkhankaso wokuxhasa imali. Nangona kunjalo, ukulingana yinkampani kunokwandisa oko abaqeshwa abakhulisayo xa behamba ngekhredithi okanye bahamba.
- Iminikelo Yomnene: Akusiyo yonke iminikelo yenkampani kufuneka ibe yimali. Buza iinkampani zendawo ukuba zinike izibonelelo kunye nezixhobo zeeprojekthi ezikhethekileyo okanye imicimbi. Iminikelo enomdla inokuquka iinkonzo zamahhala.
Iinkampani zokunika iinkqubo ziyahlukahluka kwinkampani. Hlola kuqala ngamashishini asekuhlaleni. Baya kuba baninzi kakhulu ukuba bancede uncedo lwakho olungenzi nzuzo!
Iziseko ziza kuzo zonke iimo kunye nobukhulu . Iingeniso-nzuzo zihlala zifuna inkxaso-mali ngokusekwa kwezibonelelo zeziseko .
Musa ukubhala ukubhala ngokulula. Unokufanisa iimfuno zakho kunye neminqweno yesiseko. Ngaphezulu, izibonelelo zithatha ixesha elide. Azikho izixazululo ezikhawulezayo zezimali.
Eyona nto ihamba ngayo: Phakamisa iindlela ezininzi zokuxhasa imali. Yiloo ndlela yokwenza okungakumbi kwi-multichannel fundraising.
Njani
Akukho nqongophala yezindlela ezingenzi-nzuzo zakho zingacela iiminikelo. Ngamafutshane, nantsi indlela owenza ngayo izikhenkcezo zezimali.
Unokucela izipho:
- Nge email
- Kwijelo loluntu
- Ngobuso
- Ngeposi ngqo
- Ngaphezulu kwefowuni
Imeyili
I-imeyili yenye yezona zizathu ezibalulekileyo ezixhaswa ngemali ezininzi:
- Yindlela echanekileyo yokufumana ukudibanisa nabaxhasi abaninzi.
- Uninzi lwabantu banalo ubuncinane i-akhawunti ye-imeyili, okwenza kube yindlela yokuthintana nayo yonke indawo.
Ezinye iingcebiso ngokubanzi zokuthumela izikhalazo ze-imeyile ziquka:
- Bhala izihloko eziphezulu zezifundo, izivakalisi zokuqala kunye neefowuni kwizenzo. Baxelele abaxhasi ukuba banokwenza ntoni ukunceda. Musa ukwenza ii-imeyile zakho zonke malunga nombutho wakho. Fumana iindlela zokufaka abaxhasi bakho kwingxoxo kunye nomsebenzi wakho.
- Ungasebenzisi i-imeyile ukuthumela izibheno kuphela. Ukuba abaxhasi beva kuphela kuwe xa ufuna imali, baya kuphatha i-imeyile yakho njengogaxekile. Endaweni yoko, thumela ukuhlaziywa kweprojekthi, amathuba okuzithandela, kwaye umema kwiziganeko.
- Sebenzisa ukutshintshwa kwegama lakho rhoqo. Thumela ii-imeyile ezizisebenzayo ezibonisa uphawu lwakho. Ukwenza uphawu olumanyeneyo ludala amava anikezelayo abanikiweyo.
Thumela ii-imeyli ezintle ukukhohlisa abaxhasi bakho ukuba banike umbutho wakho.
Imidiya yokuncokola
I-media yoluntu sele iyindlela eyaziwayo yokunyusa imali emininzi yeendlela.
Intengiso nganye yezokuhlaliswa kwezentlalo ihamba kunye neendlela zayo ezifanelekileyo zokubongoza izipho.
- I-Facebook: Ngaphandle kokungathandabuzeki, i-Facebook igxininisa imicimbi yoluntu. Qinisekisa ukuba izibheno zakho zesikhalazo zifutshane kwaye ukuya kwinqanaba kwaye zibandakanya umfanekiso okanye umzobo ukubonisa ingqalelo. Ungongeza kwakhona isiqhagamshelo kwikhasi lakho lokunikela nge-intanethi ngaphakathi kwinqanaba elithi "Mayelana" kwiprofayili yakho ye-FB engenzi-nzuzo. Qinisekisa ukudibanisa nefomu lakho lomnikelo kwizithuba zakho kunye! Kumele usebenze nabalandeli bakho kwi-Facebook. Ukuba bathumela izimvo okanye imibuzo, phendula ngokukhawuleza. Sebenzisa imidiya yoluntu (kunye ne-Facebook ngokukhethekileyo) ukugcina ingxoxo, kungekhona i-monolog. Ungazihlukanisi nabanikeli bakho ngokungaxubani nabo.
- I-Twitter: Unokuba ucinga ukuba, "Singayiphakamisa njani imali xa sineziqulana ezili-140 kuphela zokusebenzisa?" I-Twitter ingaba yinto enzima ngaphezu kwe-Facebook, kodwa unokukhuthaza intlangano yakho kwaye ukhuthaze abalandeli ukuba banikele. Thumela isibheno kanye ngeveki, kunye nekhonkco kwikhasi lakho lomnikelo. Kufuneka udibanise newebhusayithi yakho okanye iphepha lokunikela kwi-bio yakho ye-Twitter.
- Instagram: Indawo ye-media ye-social-based, i-Instagram inokukhupha nokukhuthaza abalandeli bakho. Loo "mfanekiso ulingana namagama ayiwaka" ingcamango isebenza! Ngoxa ungeke udibanise nekhasi lakho lomnikelo ngaphakathi kwenkcazo yomfanekiso, faka ikhonkco kwi-bio yakho engenzi-nzuzo.
Ukudibanisa ii-akhawunti zakho ze-Instagram kunye ne-Facebook kunokukunceda ukwandisa ukufikelela kwakho kwi-Facebook. Ukuthunyelwa kwe-Instagram izithombe zakho kwi-Facebook kwenza izikhundla ezithokozisekayo kwiziteshi zombini kunye nomsebenzi ongaphezulu.
Amanye amajelo eendaba asasazeka kwimihla ngemihla. Qinisekisa ukuba i-nonprofit yakho igxininisa imizamo yayo kumaziko abaxhasi bakho abaye baqhuba rhoqo.
Ngobuso
Uninzi lwexesha, uya kufuna ukugcina umntu-mntu ucela ababoneleli abanesipho esibalulekileyo abafanelekela ingqalelo yabo. Qinisekisa ukuba ezo ntlanganiso ziphathwe ngumntu okhululekile ngokucela izipho kwaye unokujongana nomathuba wokutshintsha (ngelishwa, akusiyo wonke umntu ofuna ukunikela kumbutho wakho!).
Abaxhasi bakho kufuneka baqhelise ukucela iminikelo ebusweni kunye nohlu lweengongoma zokuthetha ezijongene neengxaki zokuxhaswa kwabaxhasi.
Iposi eLawulayo
Akunabo bonke abaxhasi bakho abanikela ngenxa yokuba uthumele i-newsletter, kodwa abaxhasi abakhetha iindlela zokunxibelelana zendabuko bangazixabisa le ncwadana.
Unokuthumela iposi:
- Iibheno zoBheno
- Iikopi zeposi
- IiNcwadana zihlaziyiweyo
- Mkele iipakethi
- Kunye nokuninzi.
Xa uthumela iibheno ezithunyelwe ngqo, kubalulekile ukuba:
- Abaxhasi beekheli ngegama labo abakhethiweyo.
- Gcina isikhalazo sifutshane. Abaxhasi akufanele bafumane inoveli ngeposi!
- Faka invulophu kubanikeli ukuba bathumele kwiminikelo yabo.
- Khuthaza abalandeli ukuba banikele nge-intanethi ngokungongeza i-URL okanye ikhowudi ye-QR kwiingcingo ze-imeyile ngqo. Uya kumangaliswa yindlela abaninzi abanokufumana ngayo i-imeyile abafumanayo baya kunika inthanethi!
I-imeyile ngokuthe ngqo ayikho inkcitho engancinci yokuxhaswa ngemali, kodwa isona sinye yezindlela ezifanelekileyo kakhulu zokufikelela kubanikeli abathanda ukuvalelwa kwintlangano yakho ngendlela ebonakalayo.
Izingcingo zefoni
Abaninzi abangenzi nzuzo banamkela i-phonathon yonyaka, kodwa oko akufanele kube yedwa ixesha obiza abaxhasi bakho! Ungasebenzisa iifowuni ukuze udibanise nabaxhasi ukuba ungeze umnxeba wakho kumbheno wakho wokubongoza.
Usenokungakwazi ukuba neentlanganiso zabantu kunye nabo bonke abaxhasi bakho, kodwa unokubeka eceleni imizuzu embalwa ukuba ubabize kwaye ucele umnikelo (okanye umbulele omnye! ). Qinisekisa ukuba uzenzele kwaye uchaze indima yakho kwimibutho yakho kwaye uqinisekise ukuba uthetha nomntu ofanelekileyo. Chaza ukuba yintoni enye ingxaki ongenayo inzuzo ukuzama ukuyixazulula, ukunikela izicombululo, nokucela abafowni ukuba bangathanda ukuba yinxalenye yezi zisombululo ngokunikela.
Ukuba ufumana impendulo ngaphandle kokuba "Ewe!" Uzame ukunikela amanye amathuba okubandakanya okuzithandela okanye ukuya kwiindwendwe.
Ezi zintlanu zezindlela eziqhelekileyo unokuzifaka imali engenzi-nzuzo.
I-Main takeaway: sebenzisa iindlela ezahlukeneyo zokunxibelelanisa ukufikelela kubanikeli abaninzi kunye nokuphakamisa imali.
Ngoba
Inqaku lethu lokugqibela liza kufutshane kwaye lilamnandi.
Iintlobo zenkxaso-mali ye-multichannel ibuza iquka:
- Ukufikelela kwabanikeli abaninzi.
- Ukunxibelelana nabaxhasi ngeendlela abazikhethayo.
- Ukufumanisa ezinye iimithombo zengeniso.
- Ukuseka ubudlelwane obuhle kunye nabaxhasi (ngokunyaniseka ukwandisa amazinga akho okugcina).
- Kunye nokuninzi!
Kwiminyaka eqhubekayo yokwenza idijithali, ukuxhaswa kwemali ngamaninzi kunengqiqo .
Qinisekisa ukuba ugcina zonke ezi zinto zilungele ingqondo ukufezekisa impumelelo yokuxhaswa kwemali.
Okuphambili kokuthatha: sebenzisa imali yokuxhaswa kwemali xa ufuna ukuphakamisa imali kunye nokuhlakulela ubudlelwane obunzulu nabaxhasi bakho.
UAbby Jarvis, uMlawuli wezonxibelelwano kwiQgive , uyazi zonke iindlela ezingenzi nzuzo ezingasebenzisa ukunyusa imali. Jonga i-bio yayo ngolwazi malunga nomsebenzi wakhe nendlela yokufikelela kuyo.