Wonke umntu uzuza ngokuSondeza izipho
I-Allison Porter, ye-Avalon Consulting, ithi enye yeendlela eziphambili zokuxhaswa ngemali isipho esifanayo.
Ezi azikho izipho ezihambelanayo apho iinkampani zihlala zibonelela kubasebenzi babo, kodwa ukunikezelwa ngenxalenye yomxhasi omkhulu ukulinganisa neminikelo eyenziwe kwiphankaso yakho yokuxhaswa imali.
Ubona olu hlobo lomdlalo kuyo yonke indawo kunye nesizathu esihle. Ihlawula.
Ngokomzekelo, xa i-Avalon ivavanya isipho sokugqibela esifakwe kwi-intanethi ngesinye isibonelelo sabathengi bayo, isipho esifanayo safumana " isilinganiselo se-37% esiphakamileyo sempendulo, imali engaphezulu kwama-54%, kunye nesipho esiphakamileyo sama-63%" ngaphandle kwesibheno esingazange ziquka isipho esifanayo .
Lo mdlalo uvela kumxhasi omkhulu .
U-Allison ukhankanya ukuba akusiyo kuphela inzuzo ezuzisayo kwisipho esifanayo, esincinci okanye esingaphakamisa zonke iinqanawa, kodwa kunye neenzuzo ezinkulu zabaxhasi. Enyanisweni, ukudala loo mdlalo kuyindlela enhle yokugcina abaxhasi abakhulu ababandakanyekayo kunye nabo.
U-Allison uyayilumkisa ukuba umdlalo awusiyo ibali, nangona kunjalo. Kufuneka wenze iimeko ezinamandla kumnikeli.
Olunye uphando lufumene ukuba izipho ezifanayo zisebenza. Ngokomzekelo, kwi-Freakonomics podcast, u-John List, u-U owaziwayo we-Chicago uchumi owenza uphando olunzulu malunga nokunikezela okuncedo, wathi izipho ezihambelanayo ziindlela ezilungileyo zokunyusa iminikelo.
Uluhlu luneenkalo ezimbalwa. Ngokomzekelo, wathi umdlalo we-1: 1 usebenza kakuhle, kodwa ukwandisa umdlalo wenza umlinganiselo omncinci. Kwakhona, isipho esifanayo sisebenza kakuhle xa umniki-mvume sele sele unxibelelwano oluqinileyo nothando kodwa aluncedi ngokwenene ngabaxhasi abasweleyo okanye abo banxibelelwano obuthathaka.
Hlanganisa isiphelo kumdlalo kunye nomngeni oxesha elide
Ngaba i-NPR kwi-radiyo yakho namhlanje ekuseni kunye nomkhankaso wayo wonyaka, wenyanga okanye wonyaka? Musa ukuguqula! Mamela "umngeni." Kuyinto edabukisayo ngokuqinisekileyo, kodwa loo mboni isebenza. Umngeni xa omnye umnikeli anikezele ukufanisa umnikelo wakho.
Ucelomngeni uvame ukunikezwa ixesha elifutshane, udibanise ukugqithiswa kokukhawuleza. Nika ngemini namhlanje kunye nomnikelo wakho uya kulingana okanye kabini. Ok, utsho kuwe. Ndiya kunika nayiphi na into, ngoko ndiyakwenza ngoku. Iingxaki phakathi kwexesha elifanelekileyo ziindlela eziphezulu zokuguqula izicingo kunye nabaqeshisi ukuba benze-ngaba-ke ngoku abaxhasi.
Iingxaki ezinjalo zisebenza nge-imeyile yezibheno okanye kwi-media media. Lungisa ixesha elithile kwi-medium yakho. Inomathotholo isebenza ngamaxesha ambalwa, ngelixa uzakufuna ixesha elide xa uxoxisana nge-imeyile okanye usebenzisa i-multi-channel, okanye umngeni / umdlalo uyinxalenye yempikiswano yakho yonyaka.
Ngokuqinisekileyo abaxhasi abanokukwazi ukufumana umdlalo mhlawumbi abaxhomekanga ngaphandle komnyango wakho, kufuneka uqaphele ukuba baninzi, baxoxe ngeli thuba elimnandi, bahlale kwiindawo ezithile ezifana nemali engaphezulu kakhulu abazimisele ukuyichitha, bayifake sivumelanise isivumelwano, uze ubeke yonke into ehambayo.
Xa ufuna umniki-mdlalo omhle, gxotha inetha elibanzi. Ngaphandle komxhasi omkhulu, qwa lasela iqabane lakho, qwalasela amalungu akho ebhodi ngamathuba, okanye ujonge ukubeka "i-pool match" apho abaxhasi abancinci kunye nabangaphakathi phakathi kwabo banokunikela ngeminyaka yonke.
Konke oku kuthetha ityala elungileyo lokucwangcisa, ukucwangcisa kunye nokuxoxisana.
Kodwa, nangona unomniki-mnye kuphela ozimisele kwaye unako ukubonelela umdlalo, unokufanelekela ingxaki.
Kukho iholo lozuko lweendlela ezifanelekileyo zokuxhaswa ngemali, kwaye ukufumana umniki-mvume ukufanisa kwaye ngokunjalo ukwandisa iziphumo zakho zokuxhaswa kwezimali ngenye yeendlela ezifunyenweyo apho. Abanye baquka ukunika inyanga zenyanga , iinkqubo zomsebenzi ezifanisa izipho , i- raffles nemali yembewu .
Enye indlela eya kwimpumelelo malunga nayo yonke into efunyanwa yintoni esebenzayo kwaye yenza okungakumbi. Nangona ukusebenza nomxhasi omkhulu ukubonelela ngesipho esifanayo kuthatha ixesha elide kunokuba nje udale umkhankaso ngokukhawuleza ukuba uphume emnyango, loo msebenzi onzima uya kuhlawulwa ngcono kunokuba wawukholelwe.