Basondele kunokuba Ucinga
Okubonakala ngathi kwisehlo lombonisi.
Ezinye izibonelelo zithatha isipho se-$ 500 okanye ngaphezulu ukuba zibe zikhulu, ngelixa ezinye zibona isipho esiphezulu xa isheke singenani i $ 100,000. Inani elincinci lezoncedo lililungelo lokwenza i-$ 1 yezigidi ngaphambi kokuvakalisa isipho esiyinhloko.
Ngelishwa, nangona phantse naluphi na uthando kufuneka luphishekele izipho ezinkulu, nangona kunjalo zichazwe, abaninzi abachithe ixesha elaneleyo okanye batyala imali eyaneleyo yokuzifumana.
Uphando olwenziwa nguBloomerang (2015), umniki-software womniki-ntengiso, wabonisa ukuba ngaphantsi kwe-20 ekhulwini yezinto zokuncedisa unomntu omnye okhethwe ngokukhethekileyo ekuphishekeleni nasekuhlakuleleni abaxhasi abakhulu.
Ukulungelelanisa, uncedo oluninzi lwasasaza uxanduva lwezipho eziphambili kubantu abaninzi, njengesihlalo sebhodi, umlawuli oyintloko, kunye nomlawuli wophuhliso.
Ininzi incinci engenzi-nzuzo nje ayinayo imithombo yoluntu ukuze ikhethe ngokukodwa indlela engenzi-nzuzo okanye isizwe esikhulu esinokuyenza.
Ucwaningo lweBloomerang lufumene ukuba nangona kunjalo inceba ichaza isipho esiyinhloko okanye ibeka iimbopheleleko zesipho esikhulu, kuphela malunga neepesenti ezingama-40 zinezicwangciso ezinkulu zezipho.
Ngenxa yoko, amaninzi angenzi nzuzo alahleka ngaphandle kwebhasikiti enye yengeniso kwihlabathi apho iibhasikiti ezininzi zifunekayo ukufezekisa umsebenzi wazo.
Kungenzeka ukuba uncedo oluninzi aluqondi ukuba ngubani umniki omkhulu.
Bacinga i tech tech tycoon okanye i-CEO ye-hedge fund. Enyanisweni, abaxhasi abakhulu beentlobo ezinokuthobeka kakhulu zizonke.
Enyanisweni, umthombo ongcono kakhulu wesipho ngumnikeli owaziyo ngaphambili. Abaxhasi abakhulu bahlala bengabonakali ngenxa yokuba bengaboni okanye benze njengokuba sicinga ukuba umxhasi omkhulu uza kuba.
Nangona kunjalo abanye abaxhasi abanomdla babenomdla, njengowesizukulwana esilandelayo.
Zama ukukhangela abaxhasi bakho ngendlela entsha, kwaye unokufumana abaxhasi abambalwa abanganika isipho esihle sesipho.
U-Anthony Powell, umbhali wesahluko kwi-Major Donors: Ukufumana izipho ezinkulu kwi-Database yakho kunye ne-Intanethi, ubonisa izikhombisi ezintathu ofuna ukuwujonga njengoko ulinganisa abaxhasi bakho.
- Ukuchonga amandla oMnikeli
Ukwazi ukuxhamla ngokuqhelekileyo ngumthengisi womsebenzi wezakhono ezinkulu zesipho. Ukuhlawula ubuchule bomniki-ncedisi kunceda ukucacisa isicwangciso sesipho ongayicinga. Zibuze le mibuzo malunga neziphambili zakho zezipho:- Ingakanani na umnikeli onokubaluleka kwaye unokubanceda njani?
- Iyintoni inzuzo yakhe, yiziphi iimali azinayo, kwaye ziziphi iimpahla abanayo?
- Ziziphi iimfanelo zabo zezimali? Mhlawumbi sele sele bezinikezele kwizipho ezinkulu kunomnye umbutho okanye baneentlawulo zamashishini.
- Ukuchonga Ukunyuka koMnikeli
Unomdla kangakanani lo mnikeli? Zibandakanyeka njani kwimicimbi yoluntu?- Ngaba banikezela kwizinto ezincedisayo kwaye zibandakanyeka kunye nemibutho eneemishini efanayo naleyo?
- Ngaba iimfuno kunye nezinto zokuzilibazisa zihambelana nomsebenzi kunye neenkqubo zakho?
- Ngaba zivolontiya okanye zikhonza kwiibhodi zemibutho efana neyakho?
- Ukuchonga i-Linor's Linkage
Ukuqala nomniki-mali okhoyo osuvele unalo ubudlelwane kunye nawe kulula kwaye indlela efanelekileyo kakhulu yokufumana umniki-mkhulu. Amathemba akho amahle kunokwenzeka ukuba sele esekweni sakho seenkcukacha.- Ngaba aba baxhasi bayaqhubeka? Ngaba banokubaluleka kwexesha elide?
- Ngaba zona okanye iintsapho zabo ziye zafumana abafumana iinkonzo zakho? Ngaba zikhona ezinye iindlela ababandakanyeka ngayo nombutho wakho?
- Ngaba bavolontiya ? Yiya kwiimbali zakho? Bhengeza kwabanye malunga nenhlangano yakho kunye nomsebenzi?
UPowell ubonisa ukuba ithemba lokuba amaphuzu aphezulu kuzo zonke ezi zikhombisi kufuneka zifumane ingqwalasela yakho ngokukhawuleza . Iimpembelelo ezingenamsebenzi kunoma yimuphi ummandla ungabhekisela ngakumbi kwisikolo sonyaka okanye mhlawumbi zingashiywanga.
Njengoko uPowell uthi, "UBill Gates unokuba nokuphakama kwamandla ehlabathi, kodwa ukuba akanakho ukuxhamla kwintlangano yakho kwaye akukho mkhwa wokunikezela isizathu sakho, ngaba unenjongo efanelekileyo?"
Imithombo:
I-2015 State of Major Gift Fundraising, i-Bloomerang.
Abaxhasi abakhulu: Ukufumana izipho ezinkulu kwiDatabase yakho kunye ne-Intanethi , uTed Hart et al., Wiley, 2006.