Indlela yokuyila iComputer Point yokuThengiswa ngeSellCheck.com
Indawo yokuThengisa ukuThengiswa, okanye njengokuba imboni yokutya iyitshilo, i-POS, yonke imizamo yokuthengisa kwinqanaba levenkile ukuze i-shopper iqale, jonga ityhilo kwaye uyethemba ukuyithenga. Inxalenye yentlangano enkulu ebizwa ngokuba yi-Shopper Marketing, kwaye le nto izama ukuqonda indlela esithenga ngayo, kutheni sithenga, xa sithenga nalapho sithenga khona.
Imbonakalo yokuThengiswa kweeNtengiso, eziyinxalenye yendawo enkulu enkulu yokuThengiswa kweMiboniso, iyakhutshwa kuyo yonke ivenkile njengemiboniso yokuphela, ukuma kwamahhala abathungiweyo kunye nokunye okunjalo.
I-POS iquka zonke iimpawu, ezibizwa ngokuba ngababhali beeshelf, ezithatha ingqalelo kwizinto ezithengiswayo, njengeThengisa enye-Fumana enye ye-10 ye-$ 10. Izibonakaliso ze-elektroniki zedijithali zihamba ezinkampini kwaye zingaphinde zitshintshe indawo yokuthengiswa kwintengiso kwixesha elizayo elikude kakhulu.
I-4C i-Tried and True
Ndafunda i-C C, iimeko ezibalulekileyo ekuthengiseni iirhwebo ezininzi kwivenkile yokuthengisa okanye ivenkile ekhethekileyo:
- Qaphela
- Qhagamshelana ne-shopper
- Dlulisa ulwazi
- Vala ukuthengiswa
Ndiza kuzihlanganisa ezi nkcukacha ngokubanzi kwinqaku.
Iimveliso zeeRafa zineNgcaciso yesiBini kwaBathengi bokuThengisa
Ndadliwanisa noRichard Butwinick, uMsunguli weSellcheck.com. Udale ibhizinisi elitsha kakhulu elivavanya ukusebenza kwe-In-Store Point Yokuthengisa (POS). Isicwangciso sakho sokuthengisa esithengiswayo kufuneka silungise le statistical njengoko unayo malunga neyesibini nje ukuze uthathe ingqwalasela yomthengi.
I-POS (leyo yinkcazo yemveliso yePoint of Sale) ibaluleke kakhulu ekufumaneni ingqalelo kubathengi kwindawo exakeke kakhulu kunye nengqongqo.
Ndiyakuthanda ukubhekisela kwi-Plat Promotional Plat Pretzel Crisp kwi-Plans yokuPhakamisa ... ukugxila kwabo kuBhulu, imibala kunye neLula kubathengi beefufti, ukupakisha kwakho kokupakisha kokutya , kunye nokugcina ukugcina izinto.
URichard wandixelela ukuba "Sasidibanisa amachaphaza. Amashishini ayechitha ixesha kunye nemali yokufumana iziphumo ze-POS ezingahambelaniyo, abathengisi basengozini xa besenza indawo, kwaye sineenkqubo eziqinisekisiweyo zokuphucula iziphumo zombini."
Thengisa I-Check yenzelwe ukunceda abathengisi ukudala nokuvavanya ukunxibelelana kwabo. Inceda iimveliso zifikelela kwizinto ezilungileyo ngokukhawuleza kwaye zingabizi. Sifuna ukuhlakulela into eyayigunyazisileyo kwaye ixhomekeke kwimetrikhi kwaye ifumaneka kunoma ubani ongenasiphelo.
Ukulinganisa nokwandisa ukuphakanyiswa kokuPhakanyiswa
Ngaba u Sellcheck umsebenzi? NgokukaRichard, basebenzisa imigaqo yabo ye-4 C ukuze "Amanqaku angalindela ukuphakanyiswa okukhulu okukhuphayo okunika u-40: 1 ukubuya kotyalo-mali". I-Promotion Lift iboniswe ngokucacileyo kwincwadi yokuThengisa iMetriki: Isikhokelo esicacisiweyo sokuSebenza kokuThengiswa kweNtengiso njenge "ukuthengiswa okwandisiweyo okuveliswa yimisebenzi ethile yokuthengisa kwizinto zokuthengisa ezisezantsi." Esi siseko sinezinye iimpembelelo, ezinjengeenkqubela zonyaka okanye ukukhushulwa okukhuphisanayo ukukhangela ukuphumelela kokupromotha kwakho.
Ziziphi ii-Four C's
Ngamanye, nganye ye-4C ibonisa isinyathelo esicatshulwayo kwizinto ezibuhlungu xa zibandakanyeka ngeendawo zokuthengisa. Iqala ngokuqaphela umveliso okanye ukunikezelwa kokukhetha ukuthenga. Unokuyicinga njengendlela yokuthenga ingqondo eyenzeka kwindawo yokuthengisa.
Nantsi indlela iSellCheck kuphucula ngayo ii-POS Izinto zakho usebenzisa ii-4 C
Nceda uqaphele - Isiqwenga esingabonakaliyo asiyi kusebenza!
Isinyathelo sokuqala kwinkqubo ye-4C kukuqinisekisa ukuba i-POS yakho ibonakala kwiindawo zokuthengisa okanye kwi-intanethi.
Qhagamshelana ne-shopper - Emva kokuba izinto zakho zilawule ingqalelo yomculi, kufuneka uqinisekise ukuba umculi uyavuma ukuba umele ntoni, kodwa awunaso ixesha elide - ngokuphindaphindiweyo kwisibini okanye ngaphantsi. Ukuba i-POS yakho ayibhalisi njengento ebonakalayo nefanelekileyo, umqhubi uyaqhubeka ngaphandle kwengcamango yesibini. Mhlawumbi kungenxa yoko awuyikuvelisa ithengiso efumana iimveliso zakho ngaphandle kwereferensi yokuthengisa?
Dlulisa ulwazi - Ngoku ukuba umthengi u-STOPPED kwi-shelf kwaye uvavanya umkhiqizo wakho wokutya, indlela onokuyithumela ngayo umyalezo ocacileyo, onyanzelisayo kumgcini we-shopper ubafumana ekubeni bacinge ngokusondeza ukuthenga imveliso yakho!
Vala ukuthengiswa - Uyalumnxeba umgcini we-shopper, Uxhumene naye, kwaye Uhambisa ulwazi lokuqala.
Ngoku, yintoni inqwelwana enokuyenza ukuze Vala ukuthengiswa kwaye ufumane umkhiqizo kwibhaksi? Le yilapho iSellCheck idala ixabiso elihle kakhulu ekucebiseni izinto eziyimpumelelo eyenza ukuba umkhiqizo wakho ukhuphe kwi-shelf nakwiinqwelo zokuthenga.
Izinto zokungenzi kakuhle zibonakaliswe ukukhusela ukuvala ukuthengiswa ... ngoko ke ngaba kungenjalo ukuba awuyikuvelisa iimveliso ezithengisa iimveliso zakho kwi-shelf yokuthengisa?
I-4C yayenzelwe ukuba yilwimi elisiseko. I-Path to Purchase Institute yamukele i-4C njengendlela yazo yokuncintisana. Kwakhona kwongeza isayensi kunye nezifundo ukuziphatha ngokukhawuleza kunye noyilo lwe-POS.
Abathengi banqunyula ngaphambi kokuba bakhethe, iingongoma zisitsho indlela yokuhambisa umyalezo kunye nendlela yokuvala. Banikeza neendlela zokwenza ngcono ukuyila kwe-POS.
Ukusebenzisa i-4 C kwiCandelo lakho lokuThuthukisa iNtengiso
Enye indlela udibana noSellcheck ukubona oko abakwenzayo kuwe. "O obiza kakhulu," utsho. I-Wel, kubiza kakhulu ukuchitha i-$ 5000 kwiintetho ezingabonakaliyo zeethala kunye nokuboniswa kwezinto. Musa ukucinga ukuba le nombolo ilungile? Fumana icatshulwa uze ubone.
Kubiza kakhulu ukuqala umkhiqizo wakho omtsha nomthengisi wokutya oza kukuhlawula i-$ 1250 ngenyanga yokugcina iinyanga ezintandathu ukuhamba ngeenxa zonke kwaye wenze iintetho zokuthenga abathengi. O ... awuzange ukwazi ukuba umthengi uhlawulise ukugcina indawo ekuqaleni?