Ukuba ufuna ukuba ngumthengisi weWalmart , isinyathelo sakho sokuqala sinokuthi uthethe ngcali. U-Erik Rosenstrauch, uMongameli kunye ne-CEO ye-FUEL Partnership, uyazi konke ngokuthengisa imveliso yokutya kwi-Walmart enkulu. Ikhampani ibakhuthaza ngakumbi abafazi abadala ukutya okunempilo.
I-Walmart yi-Moby Dick yabathengisi kunye nomnxeba omangalisayo wokubamba. "Xa udibana naloo mkhumbi, isiqhekeza sakho sibe bhetele ukuba sikwazi ukusiphatha.
Ndibona iimpazamo ezinkampani ezinomkhiqizo omkhulu, iWalmart yomhlaba njenge-akhawunti, kwaye ke uyaqonda ... ndiyifeza njani imiyalelo! "I-Rosenstrauch ithi.
Uncedo luni?
Njengoko i-Rosenstrauch ichaza, "Kwi-FUEL, sakha ibhizinisi lomthengi wethu ngokudala iiprogram ezikhethekileyo kumthengisi ukunyusa ukuthengiselana ... sigxininisa ekuncediseni iimpahla zabathengi ukuqhuba ukuthengisa kumthengisi. Asithengisi kumthengisi, senza inkqubo ezayo Ubomi kwiindawo zokuthengisa. Uphando lubonisa ukuba i-75 ekhulwini yezigqibo zokuthengwa zenziwe kwi-shelf. Siza kunceda iimveliso zichaphazela abathengi ukuba bakhethe uphawu lwakho. "
Namanyathelo amathandathu omele uzalise kunye nokuqonda ukuba ufuna ukuthengisa ngempumelelo kwiWalmart.
Ukuphuhlisa iiMveliso Zakho ukuba zibhekiselele kwiWalmart Abathengi
I-Walmart ifuna ukuba ngowokuqala ukuthengisa iimveliso ezitsha ezifanelekileyo kubathengi bayo. Ikhasi lomthengisi weWalmart, "Yazi iWalmart," ichaza into abafuna ukuba wenze ngayo:
"Qhathanisa imveliso yakho kunye nenkonzo kwiindawo ezikhoyo ." Khangela iindidi zeemveliso kunye neenkonzo esizithengisayo nokuzisebenzisa. ubuninzi obuphezulu, umgangatho ophezulu kunye nexabiso eliphantsi? "
I-Rosenstrauch inikeza umzekelo womxhasi ophumelelayo. "I-Walmart ngumthengisi wokwakha impawu ... bafuna iimveliso ezintsha kwi-store kwaye kungekhona nje ezo zijolise kwiindleko eziphantsi." Omnye wabathengi be-FUEL, amaSpredishithi, umele uphawu olunikeza oko iWalmart ifuna. Yintsha, intsha, kwaye inika imfuno yabathengi yangempela. Iipredishithi zingumnqamlezo phakathi kwe-Listerine kunye nomtya wokupheka kwamandla onke, yonke into efanelekileyo, umtya onokutya. Akukho nto enye efana nayo ngaphandle.
Qinisekisa ukuba umkhiqizo wakho uhlukile, ulungelelanise kwaye ulunge ngakumbi
Kuyafaneleka ukuphindaphinda-I-Walmart ichaza ngokucacileyo kubathengisi abatsha: " Ngaba imveliso yakho okanye inkonzo yakho iyona nto inobuninzi, umgangatho ophezulu kunye nexabiso eliphantsi?" Kumele unikeze umkhiqizo wakho kwenye yeendlela ezimbini xa uhlawula umthengi weWalmart:
- Njengento entsha: Imveliso yakho ifanele ibe yinto entsha kakhulu kuba iWalmart ifuna ukuqala ukuthengisa.
- Njengento ecacileyo bhetele: Cinga le nto njengenqanaba lomgca wemveliso, ukuthatha umkhiqizo okhoyo kunye nokongeza iimpawu kunye neenzuzo ukuba ukhuphiswano lwakho alubelani.
Iindaba zokuba "ukuba iWalmart ibona ukuba ibiza kakhulu, abayi kuyithatha" akunjalo. Oko kwathiwa, uRosenstrauch uyayeluleka, "Ukuba awukwazi ukwenza nantoni na ngasentla, ungcono ukuba ungabizi!
Nangona kunjalo, le nto ingaba 'umncintiswano wezantsi' kuba ukhuphiswano lwakho luya kuhlala lusezantsi kwaye ke wenzani? Yiya ngaphantsi? Oku mhlawumbi akuyona indawo efanelekileyo yokuhamba. "
Ekuqaleni kwindlela yokutya abasomashishini abafuni ukuhlala kwinqanaba elijongene nexabiso, ngoko ke shiya le ndawo ukuya kubadlali abadala.
Qonda iiNkqubo eziKhethekileyo zeeWartart zeKota okanye uNyaka
I-Rosenstrauch ichonga amaqhosha amathathu e-Walmart ofuna ukuba uyayiqonda kwaye ifake kwi-Walmart yakho yokuthengisa:
- Iindaba zoLuntu: I-Walmart ijolise ekwakheni uxhumano loluntu kunye nabathengi babo. Ukuzibophezela kwabo ekuthengiseni intlalontle kuboniswe kakuhle kwiphepha labo le-Facebook elithi "MyLocalWalmart." Yilungele ukucacisa indlela oza kubandakanyeka ngayo ekuthengiseni imidiya yoluntu. I-FUEL yavelisa inkqubo ekhethekileyo esekelwe ekusebenziseni ngokutsha kweendaba ezentlalo, ukuhlonywa, kunye nomxhasi odumile, u-Pitbull.
- Imakethe yaseSpeyin: I-Walmart igxile kakhulu kwimakethe yaseSpeyin, ngoko ke ukuba unayo imveliso enokuthi ibekwe kwi-Hispanics, yenza oku kwiprogram yakho.
- Ukuba luhlaza: IWalmart nayo igxininise kakhulu kwiimveliso ezizinzileyo kunye eziluhlaza . Cinga ngephakheji yakho ngokwemfucuza, izitya zokuthumela, kunye nokucwangciswa kwepallet yakho. I-Walmart ilindele ukuba abathengisi benze konke oku kuqikelelwe ngaphambi kokuba benze umnxeba kumthengi weWalmart.
Yazi iKhalenda yokuthenga iWalmart kunye neMigudu yokuPhakamisa
Abathengisi abazithengi zonke iindidi unyaka wonke. Bathengile iikhalenda apho bahlawula ixesha lokujonga nokugqitywa kwemveliso emitsha kwieshelufu zabo. Ukuchonga amaxesha amahle kakhulu ekuthengiseni ngayo iimveliso zakho. Abathengisi abancinci kuphela abaya kuthenga ngaphandle kwekhalenda.
Ngoko ufumana phi izandla kwiWalmart ukuthenga ikhalenda? U-Rosenstrauch uthi, "Uza kufuna uncedo kumthengisi okanye i-arhente yokuthengisa ezifana ne-FUEL Partnerships esebenzisana ngqo neWalmart."
Phantse yonke imveliso ineenkalo zonyaka kunye, ngoko uyazi ukuba uluhlu luni lwemveliso yakho luya kungena kwixesha elifanelekileyo. Akusoloko icacile.
Umxhasi weFUEL U-Hydroxycut unemveliso yempilo kunye nempilo enokuthi ungacingi ukuba unyaka. Enyanisweni, ikota yokuqala yinkqubo yabo yokunyusa ngokugqibeleleyo ngenxa yokuba izigqibo zonyaka omtsha zabathengi ziquka ukunciphisa umzimba. U-Rosenstrauch uyachaza, "Xa ndiyakha ukukhushulwa kwabathengi kwaye le yikota yokuqala yonyaka naliphi na unyaka, kufuneka ndisebenze inyanga ezisibhozo ukuya kwezi-10 phambi komhla wokuqalisa ukukhutshwa komkhiqizo. unyaka wonke. "
Ukuphuhlisa iNkqubo yokuThengiswa kweSitolo
Kuthatha ngaphezu kokutya okumnandi ukufikelela kwishedyuli . Ukuthengiswa kwe-Shopper kuhlanganisa zonke iinkqubo zakho zokuxhasa ezithatha ingqwalasela yomthengi. Khumbula, iikhomishini ezingama-75 zeenqabana zenzeke kwi-shelf.
Uvile umbuzo malunga nokuba umthi wenza ingxolo ukuba iyawa ehlathini apho kungekho mntu ukuwuva. IWalmart ifuna ukwazi ukuba umyalezo wakho omtsha wokuthengisa uthetha ukuba umthi wakho wenza isandi. I-Rosenstrauch ithi, "Iimpawu zokuxhamla i-Hydroxycut moms. Umama wafezekisa iinjongo zakhe zokulahlekelwa ubunzima nokuphatha intsapho yakhe kwiholide enkulu. "
Ukusebenza kunye nabaThengisi nabaThengisi beWalmart
Abarhwebi bathengi kunye nabathengisi. Umrhwebi okanye umthengi unoxanduva lokungena kwivenkile kwaye uya kugxila kumaxabiso akho, ukuhanjiswa, kunye neyunithi iyajika ngeveki okanye ngenyanga. Injongo yakhe kukunyusa intengiso kunye nenzuzo kwi-shelf.
Njengomrhwebi wesondlo, kufuneka udibanise imiba yorhwebo kunye nemiba yokuthengisa-amaqhinga axhasa inkqubo yakho ye-store-kwindawo yokuthengisa yokuthengisa. Omnye ngaphandle komnye akayi kukufumana kwii-shelf ze-Walmart.