Ukususela kwitena kunye nomdaka kwi-Intanethi, iintlobo zabathengisi ziyahluka.
Kwimeko yabathengisi abaninzi abafana neWal-Mart kunye neTgethi, izinto abathengisayo zithengwa kumenzi okanye umthengisi kwaye zithengiswa kumsebenzisi wokugqibela ngexabiso elimatshiweyo. Ngokuqhelekileyo apho inzuzo yomthengisi ivela khona: Leyo mali.
Kodwa igama elithi "umthengisi" alisebenzisi nje kwiivenkile ezinkulu; Omnye umzekelo womthengisi yi-pharmacy encinci yentsapho edolophini yakho okanye ivenkile yokutya.
Ngokubanzi, abathengisi abavelisi iimpahla abazithengisa. Kukho ezinye izinto ngaphandle kwaloo mgaqo, ngokuqinisekileyo, kodwa ngokuqhelekileyo umthengisi nguye umnxibelelwano wokugqibela kwisixhobo sokubonelela esifumana umthengi kumveliso. Umahluko phakathi kwabathengisi kunye nabathengisi bokuba kukuba abathengisi bathengisa ngokuthe ngqo kubathengi, abathengisi beempahla bathengisa impahla yabo kwamanye amashishini (oko kukuthi abathengisi).
Kukho iindidi ezine eziphambili zeemveliso ezithengiswa ngabadayisi. Ezi zinto zibandakanya iimpahla zokutya, ezinzima okanye ezizinzileyo (ezo zinto zisebenzise ngexesha, njengefenitshala okanye iimoto), iimpahla ezithambileyo, ezifana nezambatho okanye izihlangu (ezinokusetyenziswa kwexesha elifutshane kunye neendlela zokuphila) kunye nobugcisa, njengeencwadi, zomculo izixhobo okanye izipho.
Iintlobo ezahlukeneyo zabathengisi
Izitoro ngeendawo zezitena kunye nezidanga azizona kuphela iintlobo zabathengisi. Omnye wabathengisi bezona zikhulu kakhulu kwihlabathi i-Amazon, ethengisa izinto zayo ngokupheleleyo kwi-intanethi. Naluphi na ukuthengwa kwe-intanethi, kukulungile ukuba uqaphele malunga nendlela kwaye unikezela phi ulwazi njengamanani ekhadi lesikweletu okanye idilesi.
Abathengisi abasemthethweni abathengisa i-intanethi kufuneka basebenzise ukubethelwa kwe-SSL encryption ukukhusela idatha yabathengi.
Kodwa igama elithi "umthengisi" lingasetyenziselwa iintlobo ezingaphantsi kwemveli zamashishini, nazo. Ngokomzekelo, umculi othengisa iingubo zokuzenzela kwintambo yomdumo unokuthi uthathwa njengomthengisi, ukuba uthengisa iimpahla zakhe kubathengi ukuze athole inzuzo.
Abadayisi bangaba ngabanikezeli benkonzo. Umzekelo, I-Best Buy ithengisa abathengi ngekhompyutha. Kodwa isebe lazo leGeek Squad phakathi kwevenkile lithengisa iinkonzo zokulungisa ezo mveliso.
Nalu uluhlu lweefomathi zentengiso okanye iintlobo:
- Isitena kunye nempahla (ngokubhekiselele kwisakhiwo somzimba)
- I-intanethi
- Kiosk
- Indawo ekhethekileyo (ibhekisela kwimbonakalo efana nobugcisa okanye izibhamu)
- I-Catalogue (ibhekisela kwishishini eliqhutywa kuphela kwikhathalogu)
- I-Pop up (indawo yesikhashana kwenye ivenkile okanye kwisiganeko okanye umthendeleko.
Namhlanje, umthengisi kufuneka abe yi- omni-isiteshi . Oko kuthetha ukuba kufuneka bathengise kwifomathi enye okanye "ishaneli" ukuze baphumelele. Ngokomzekelo, kwanokuba i-Amazon.com sele yongezelela izitolo zomzimba. Umthengi wanamhlanje uthanda ukuba neendlela ezininzi zokuthenga kwi- brand yakhe oyithandayo . Kuhlolisiso lwakutshanje malunga nemikhuba yokuthenga kunye nezinto ezikhethwa ngabathengi beGen Z (abaneminyaka eli-19 nangaphantsi), kwafunyaniswa ukuba ukwazi ukusebenzisana nemveliso ngaphambi kokuthenga yinkalo yabo enye.
Yonke isizathu esenza i-intanethi kuphela abathengisi baye bavula izitolo zenyama.
Indlela Yokuba Ngomthengisi
Ngaphambi kokuba uqale ukuthengisa, qiniseka ukuba unamaphepha afanelekileyo, ngokwasemthethweni nangaphandle, okufunekayo. Uzakufuna ukufumana iNombolo yoNgcaciso yoMqeshi (i-EIN) , enjengeNombolo yoKhuseleko loLuntu kwishishini lakho. Abathengisi abaninzi banokufuna ukuba ube ne-EIN ngaphambi kokuba wenze ibhizinisi nawe. Ikhululekile ukufaka isicelo se-EIN, ongayenza kwiwebhusayithi ye-IRS. Oku kuya kuthetha ukuba uya kuba noxanduva lweentlobo ezahlukeneyo zerhafu, ngoko kucacise ukuba yintoni iirhafu zakho zendawo kunye nezoburhulumenteni, kwaye uyazi ukuba umthengisi uya kulindeleka ukuba ahlawule kwintlawulo karhulumente. Kukho ezininzi iimaphepha kunye neengxelo ezifayili njengomthengisi kunye nelizwe lakho, ke qiniseka ukuba uphezulu.
Ngaphandle koko uya kuba neentlawulo ezinzima kunye nezohlwayo.
Abadayisi nabo kufuneka babe neelayisenisi zeshishini, eziza kugqitywa yimithetho kwisixeko okanye urhulumente wakho. Hlola kwiofisi yakho yaseburhulumenteni ukuba ufumane oko uza kuyidingayo. Imithetho yasemakhaya kunye neyephondo iya kugqiba ukuba ngaba ufuna ilayisenisi yokubuyisela, isitifiketi esithile soshishino, okanye isitifiketi sokuhlala ( kwizitena zakho zetena kunye nempahla ).
I-Retail iyona nto iphambili yezoqoqosho zaseMerika. Kuye ngaloo ndlela ukususela ekuzalweni kwelizwe lethu. Kwaye abathengisi bancedisa ukuxhuma abathengi ngeempahla abazifunayo kunye neemfuno zabo. I-Retail ingakhetha ukhetho olufanelekileyo kuwe kunye nendlela onokuphila ngayo "i-dream yaseMerika" yokuba neyakho ishishini. Kodwa yenza umsebenzi wakho wesikolo kuqala. Ukuthengisa kunzima kunokuba ungacinga.