Indlela iZappos isebenzisa ngayo i-Tech kunye neMisebenzi yokuPhumelela

I-Business Operations kunye neThekhnoloji yokuSebenzayo

UZappos wayengomnye wabameli bokuqala beendaba zentlalo njengendlela yokuthengisa inkampani yabo. Basebenzise imidiya yoluntu njenge-Twitter kunye ne-Youtube kungekhona nje ukutsala abathengi abatsha kodwa ukusebenzisa i-platform yoluntu yokuthengisa "ilizwi lomlomo". Ngenxa yoko, akukhona nje ukuba uZappos wayengumdlali wokuqala weendaba zoluntu; yindlela abasebenzisa ngayo amajelo asekuhlaleni ahlukeneyo. Apho ezinye iinkampani zisebenzisa amaphepha e-Facebook ukuthumela amakhuphoni kunye nokukhushulwa, iZappos isebenzisa ezi ntlobo zamacandelo eendaba zoluntu ukuqokelela amazwana avela kubathengi nabasebenzi.

Abathengisi be-tweet baxhamla ngokuba ngabathengi baseZappos, kunye nabasebenzi tweet okanye iblogi malunga nobomi babo eZappos, ngaphakathi nangaphandle kwenkampani. Indlela oononophelo lwentlalo asetyenziswa ngayo ngokwenene uluntu. Ekubeni intlalontle yenye yezinto ezintathu ezisetyenziswa ngabathengi ukuba benze izigqibo zokuthenga, uZappos uye wakwazi ukuphazamisa le nkqubo ngokuzifaka ekuxubeni kunye namabakala okwenyaniso avela kubathengi nabasebenzi. Eli nqanaba lokubonakaliswa ngokungaqhelekanga lingaqhelekanga.

Elinye, kwaye isicwangciso esithengise kakhulu sokuthengwa kweZappos esisebenzise ngokufanelekileyo ukuhlukana: baye bakhetha ngenjongo yokujolisa abathengi be -e-yorhwebo kwaye abazange baphambuke kweli qhinga. Ekuqaleni, iZappos yaqaphela ukuba ihlabathi lethu liya ngokuya ngokugqithiseleyo yedijithali, kwaye yenzeke ngoku ngokunyaniseka kwabo abathengi be-e-commerce kuphela. Akuzange kubekho imodeli yebrick kunye nomdaka eZappos: baye bakwazi ukufezekisa ngakumbi ngokunciphisa i-website yabo kwi-e-yorhwebo kunye nokongeza olu hlobo lwenkqubo yokuthenga ngomnye wabasebenzi beenkonzo zabathengi abanomdla.

I-Zappos iye yagqithisa kakhulu inkampani kungekhona kwintsimi yabo yokukhuphisana kodwa nangayiphi na imilinganiselo echasene nezinye iinkampani ezame ukuthobela idijithali ithetha ukutsala nokugcina abathengi.

Ukususela kumbono wezobuchwepheshe, i-Zappos iye yahlala ekupheleni kwezinto ezintsha ukususela ekuqaleni.

Ukwazisa kukaZappos ukuba sisanda kuba yidijithali yenze i-khampani ukuba yenze iteknoloji ukuthengisa iimveliso zazo ngendlela ebonisa indlela yokuphila yabathengi eguqukayo.

I-CEO yeZappos, uTony Hsieh wayengumvulindlela kwindawo ye-CEO esebenzisa ijelo zentlalo ukuze ziqokelele iingxelo zabathengi, kunye nokusasaza kwenkampani yokuzinikela kwinkonzo yabathengi njengento ephambili yenkampani. Umbono wakhe kukuba ishishini liwumsebenzi wabantu abadibanisa nabanye abantu kwaye yile nto kanye akwazi ukuyifeza ngokusebenzisa i-Twitter ukukhuthaza ukugqwesa kwenkonzo enikezelwa yinkampani yakhe. U-Hsieh ukhuthaza nabasebenzi bakhe ukuba bathathe inxaxheba kwi-Facebook ukwabelana ngamava abo ngokusebenza kwiZappos. Izithuba zengqesho zizodwa, ezo zikhuthaza abathengi baseZappos ukuba babelane ngezikhundla ezilinganayo malunga namava abo njengabathengi. Incoko yababandakanyeka kwaye ifanelekileyo.

Inkcubeko ye "digital" kunye ne-"customer first" yeZappos eyadala kwaye iyanconywa yiyo ngoku ikhona njengemininzana ngokusebenzisa isikhungo esiyingqununu esiyiZappos esiye sakha ibizwa ngokuthi zapposinsights.com. Njengoko i-Disney Institute kunye nezinye iinkampani eziphumelelayo zendlela yokufaka uphawu lwekhampani yabo yenkcubeko njengeforamu yezemfundo, i-Zappos Insights yintengiso enye yeenkampani ezifuna ukufutshane kwesebe yokufunda ekuthengiseni idijithali enkulu nokuqonda indlela yokutsala ngempumelelo kwaye kugcinwe abathengi ngeenkonzo ezixhamlileyo zabathengi.

Nantsi uThony Hsieh ethetha malunga nenkonzo yabathengi kunye nendlela adala ngayo inkcubeko ngokubhekiselele kulo mbandela ophezulu ukwenza uZappos inkampani ephumelelayo ukuba namhlanje.

I-Zappos, inkcubeko yayo kunye nobunkokeli yinto efanelekileyo kakhulu kwiinkampani eziphakathi kwenguqu kwaye zijongene nendlela yokumisa imbono yombono, yokuhlala iyakwazi ukumkelwa ngabasebenzi, abathengi nabathengisi. I-Zappos kwakhona yinkampani enkulu yokuqalisa ukuqhuba kakuhle indlela yokwenza okokuqala ngexesha lokukhawuleza ukulandelela ukukhula kwendlela.