Ithetha indawo yokugcina indawo, kodwa inesinye isiqalo: Esidala.
Kwakhona kuthiwa indawo esecaleni, izitolo zitena kunye nezidaka ziquka izitolo zesebe ezifana ne-Macy's, izitolo zokutya ezifana neKroger, ibhanki kunye neentlobo ezahlukeneyo zabathengisi bobukho (ngokuqhelekileyo kwindawo engaphezu kweyodwa).
Ininzi izitolo zitena kunye nezidaka zinezinto eziphathekayo kunye ne- intanethi zincinci.
"Ukubonakalisa" Ukuvumela abathengi bazame ngaphambi kokuba bathenge
Abathengi abaninzi baya kukhangela kwindawo yomthengisi ukuze bahlole ukuthengiswa, kodwa bathenge ukuthengwa kwi-intanethi, isenzo esibizwa ngokuthi "ukubonisa indawo." Uninzi lwabathengi banokukhetha ukuzama okanye ukukwazi ukuva nokuthintela into ngaphambi kokuyithenga kwaye uyayiqonda ukuba uyakwazi ukuthenga ngokukhawuleza.
Kodwa iintlawulo zokuthengwa kwee-intanethi kunye nokukhathazeka kwezokhuseleko ziphakathi kwezinto eziqhuba abathengi abaninzi ukuba bahlole umkhiqizo kwi-Intanethi, ngoko u tyelele isitorethi kunye ne-mortar yokuthengisa. Oku kubangela umngeni kubathengisi abathembela kwiintengiso zentengiso kunye nokuthengiswa kwevenkile yesigcawu.
Kodwa iindaba ezilungileyo kukuba abantu Kwiminyaka emininzi edluleyo, ndandiseqela leengcali kwintlanganiso yokuthengisa. Wonke amanye amalungu ephaneli aqikelele ukuba i-trick yodaka kunye nomdaka uthe i-storefronts iza kuhamba kwiminyaka emihlanu okanye iyancishiswa ukuba ilandele indawo yokuthenga i-intanethi.
Ndandingumlindi oyedwa owathi izitolo ziya kuhlala zihlala kwindawo yethu.
Ekupheleni kuka-2016, i-Forrester yagqiba uphando lwabathengi baseMillennial kwaye yababuza ukukhetha phakathi kwe-intanethi kunye netena. 62% bathi bathetha ukuthenga kwisithuba somzimba ngokubhekiselele kwi-intanethi. Isizukulwana esinobuninzi kwezobuchwepheshe kwimbali sisasafuna ukuthenga nokuthenga kwisitolo.
Yiyo yinyani. Sixabisa ubudlelwane. Siyathemba abantu abangaboniyo kwi-intanethi. Abathengi baye bafunda ukuba izinto ezithunyelwe kwi-Intanethi ayikho into eyinyaniso. Oko bekuye kwagqalwa ukuba yiyinyaniso kuba yayisekhompyutheni, ngoku ixutywa njengongummangali.
Ukuthengwa kweeholide kunjalo
Ixesha elincinci kakhulu kwiivenkile zezitena kunye nezidaka kusekho ixesha lokuthenga iholide yeKrismesi. Olu ludlu lwexesha phakathi kwe-Thanksgiving kunye nokuphela konyaka wekhalenda luye lwaba lukhuphiswano olungakumbi, kunye nabathengisi bezitena kunye nabasemzini bongeza iiyure kwaye baqhuba ukukhushulwa rhoqo. Kwiminyaka yakutshanje, abanye abathengisi abaninzi baye bavula iivenkile kwiSuku lokuBonga kunye neKrisimesi, okubangela ukuba kubekho ukulungelelaniswa kwabasebenzi kunye nabasebenzi.
Kodwa umfanekiso awuzange uphelele abathengisi be-intanethi ngeeholide kwiminyaka embalwa edlulileyo, nokuba. Abathengisi bezinto abaye balinda kwaze kwaba yile mizuzu yokugqibela ukuba bafumane izipho zeholide kwi-intanethi bexakeke iinkampani zokuhambisa iinkqubo ezithengiswa ngabadayisi be-intanethi, okubangela ukuba iipakethi zihanjiswe emva kwexesha okanye emva kweeholide. Ngoko kukho ubuninzi benzuzo kunye neengcambu zombini-zitena kunye nempahla yokuthengisa kwi-intanethi xa kuziwa kwixesha lokuthenga.
Ulwabala lwezitena kunye ne-Mortar
Imingeni yokuvula izitena kunye ne-mortar ebudeni be-Intanethi zifana noko bahlala bekhona: Kubiza kakhulu ukuba nekhona.
Ngokuxhomekeka kwendawo, indawo yokuqeshisa indawo yokuthengisa ingaba yindleko ebonakalayo kumthengisi, kwaye nangona ukuthengisa kungenamandla, irente kufuneka ihlawulwe rhoqo ngenyanga. Yaye kuxhomekeke kwimigqaliselo yokuqeshisa, abanini bevenkile yokuthengisa abanako ukulungelelanisa okanye ukuhlaziya iimpahla zabo zokugcina iimpahla ukuze baqhubeke kunye neendlela.
Umzekelo omhle weshishini elunzima ukugcina ubungqina bentena kunye nomdaka kubathengisi beencwadi. Ngokunyuka kweencwadi zentengiso kwi-intanethi, ngokukodwa nge-Amazon.com, kuba nzima ngakumbi kwiindawo zokuthenga iincwadi, ngokukodwa ezizimeleyo, ukugcina iindleko zabo phantsi kwaye zikhuphisane. Imida, ibhokisi lokugcina ibhokisi elithile elinamaphepha angaphezu kwama-500 ezityebhetri kunye nomdaka kwaye yayingomnye wabathengisi abakhulu kunabo bonke emhlabeni, efakwe kwi-bankruptcy ngo-2011 kwaye yatshatyalaliswa izitolo zayo ngaphambi kokuphela kwaloo nyaka.
Kodwa akusiyo isiphelo sebali. I-Amazon.com ngoku ivula izitolo zayo zezitena kunye nezidaka. Baye bafunda ukuba inxalenye ebalulekileyo yoluntu iya kugcinwa kuphela kwaye ngoko ikhefu elikhulu le-intanethi ngoku lihamba nomthengisi. A