Umlinganiselo uvumela abathengisi ukuba baqonde ukusebenza konyaka-nyaka
Kutheni uSebenzise iMetrics yamashishini efaniswayo?
Lo mlinganiselo osebenzayo ngakumbi wokusebenza ngaphandle kokuthelekisa enye yekota yokuthengisa kwikota yangaphambili, kuba ibonisa izinga lokukhula kwemali (okanye ukuncipha) kwixesha elifanayo.
Ngokomzekelo, ukujonga ngoFebruwari 2013 ukuthengiswa kweevenkile ezifanayo kunye noDisemba 2013 izibalo zazingayi kuba i-apples to apples. Ixesha elidlulileyo lokuthengisa kwangelo xesha, ke, ikhefu lokuthenga iholide, ngoko ke amanani kaDisemba anokuphakanyiswa kakhulu (ubuncinane umntu uya kucinga) kunanoma yiphina enye intengiso yokuthengisa.
Ukuthelekiswa okuchanekileyo kuya kubakho ukujonga iimpawu zikaDisemba 2012 ngokuchasene namanani akwaDisemba 2013. Iimeko zifana nokufana nokulindeleke ngokufanelekileyo, oko kukuthi, nje kuphela ukuba ivenkile ivuliwe ubuncinane ngonyaka.
Kutheni i-Comps ifuna Unyaka woLwazi
Izitolo ezitsha, njengenxalenye yohlu oluqhelekileyo lokuthengisa , mhlawumbi luba nenzuzo ephezulu kunokuba ikulindeleke, ngenxa yokuvulwa okukhulu kunye nezinye iziphakamiso, okanye i-lower-than-expected because store has need time to build a clientele.
Nasi umzekelo wendlela idatha ingasetyenziswa ngayo ukucacisa imeko yehlabathi ngokwenene: Ukuba umthengisi omkhulu othengisayo uthembisa ukukhula kwe-store-sales ye-5.9 yepesenti kunyaka-nyaka, leyo yinkcazo enempilo yokuba izitolo ezikhoyo ziqhuba kakuhle.
Ingaba okanye akunjalo ukuba ukukhula kwanikezelwa yimizila efana nokuthengiswa kwee-TV zephaneli eziplatiweyo kwikota enye kunye neekhomputha zeekhomputha kwikota yangaphambili. Kodwa amandla aphantsi kwenkampani ibonisa ukuba kungakhathaliseki ukuba yeyiphi imeko, izitolo ezikhoyo ziphilile.
Ixesha elide loMthengisi
Ukuthengiswa kweevenkile kuyimilinganiselo ebalulekileyo kungekuphela komsebenzi wokugcina izitolo kodwa yempilo yezemali yomthengisi.
Ukukhangela ukuthengiswa kwevenkile efanayo kwenkampani kunokwenza umfanekiso wendlela ukhenketho olwandisa ngokukhawuleza lokwenza ngokwenene. Izitolo zabo ezintsha zingakhuthaza okwesikhashana (okanye ezantsi) inani elipheleleyo lemali engenayo, kodwa ingaba kukho ubungqina bokuba inkampani iphucula okanye iyancipha?
Ukuthelekiswa okuchanekileyo kunokufunyanwa ngokukhangela ukuthengisa okukhoyo kwendawo yesitolo kunye nokuchonga iintlobo apho. Kwezinye iimeko, ikhonkco evulekele izitolo ezininzi kakhulu ngokukhawuleza inokuba yinkathazo emininzi yemali yokuba i-entsha yokugcina imali yentlawulo ibonisa.
Ukuba kukho umzekelo omude wokuhla kweentengiso ezifanayo, zithi ngaphezu kwexesha leemitha eziliqela okanye kwiminyaka, oku kungabonisa ukuba inkampani ikhuphe igumbi lokunyuka, nangona ivula izitolo ezintsha. Nangona umthengisi omkhulu weetoni ufuna zonke izitolo zayo ukuba zenzeke kunye nokusemandleni, izitolo ezikhoyo ziyakunakunyulwa okanye zingabinakunyulwa ngamashishini amatsha.
Nangona inkampani ibhekisela kwiimfuno zokugcina ezitsha kunye nokusetyenziswa kwezinto zokusetyenziswa ukuze zipapashwe kwaye zikhuthaze, kufuneka zinyamekele ukuba zingabikho izibonelelo ngaphandle kweendawo zayo ezikhoyo. Enye imeko yeshishini ezininzi iinkampani zifuna ukuphepha, ngokucacileyo.