Isizathu sokuba Ufanele Uqale Ukuqhuba I-Business Online
Okokuqala, makacacise into ethile. Ngomxholo wale nqaku "inkampani yendabuko" yenye indawo yokuhlala kwaye ithengisa ngomntu, ngefowuni okanye ngeposi; ngokuqhelekileyo iseshishini "lesitena-kunye" nemveli. Basenokungena okanye abanakho ukuhamba ngabathengi.
Okubalulekileyo, ishishini elingathengisi iimveliso zenyama kuphela kwi-intanethi, njengenkampani ye-e-commerce .
Ngexa ezininzi kwiimeko ezininzi, amanyathelo okusekwa kwe- intanethi kwi-brick kunye ne-mortar ishishini ifana kakhulu nalawo ukuba ufuna ukuqala ishishini le-intanethi , kukho ezinye izinto ezenza ubukho be-intanethi kwi-brick ne-mortar ibhizinisi eliyingqayizivele.
Kukho intetho enkulu malunga nokwenza ishishini kwi-intanethi okanye "ukubeka ishishini lakho kwi-intanethi". Kwabaninzi kunokuba kuzwakale kunzima okanye kunzima kakhulu. Kodwa kukho izizathu ezininzi zokuqala ukuthengisa (kunye nokuqhuba ibhizinisi lakho) kwi-inthanethi. Nazi izizathu ezilishumi ezithoba kufuneka uzinze kunye nobukho bekhompyutha kwi-intanethi yakho ye-intanethi:
Izizathu Ezifanele Uqale Ukukwenza Ngoshishino Kwi-Intanethi
1. Ukuphucula imifanekiso yakho yeNkampani
Le yodwa kufuneka ibe nesizathu esaneleyo sokuqala iwebhusayithi entsha kwaye uqale ukuthengisa nge-intanethi . Yinto ebaluleke kakhulu ekuqwalaseleni ukuba ngaphandle kwewebhusayithi, iblogi, okanye i-online presence abathengi abathengi bangaqala ukuzibuza ukuba unobungakanani obubi malunga nezoshishino.
Namhlanje, iinkampani zobukhulu bomhlaba kunye namashishini zisungula ukufumaneka kwe-Intanethi ngokuphumelelayo.
Ukuba awukho ubukho be-intanethi (kunye nobuchwepheshe bokuqalisa) ngoko awukwazi ukulindela ukuba amathuba akho akuthathe ngokungathí sina kwaye uya kulahlekelwa shishini ukuya kumncintiswano abanobuchule obubonakalayo kwi-intanethi.
2. 24/7 365 Ukufumaneka kweeyure
Nangona ezinye iivenkile zokutya ezikhawulezayo, izitolo zokutya, kunye nezitishi zegesi zilawula inkonzo yeeyure ezingama-24, akunakwenzeka kwamashishini amaninzi. Oko kukuthi, ngaphandle kwe-intanethi. Inzuzo eyinqobo yokuba newebhusayithi ye-e-yorhwebo , kukuba ngabaxhasi bakho kunye namathemba akho anokufunda malunga nemikhiqizo yakho kunye nemiyalelo yeendawo naliphi na ixesha- imini okanye ubusuku. Ngeentsuku zoshishino eziqhelekileyo okanye iiholide. Khawucinge ngento evulekileyo amaxesha ama-3-4 ubude angayenza kwi shishini lakho.
Nangona unomsebenzi wenkcubeko yangaphandle ye-intanethi ungenza izikhokelo kunye nemibuzo ngelixa uvaliwe kwaye ulandelelana nalawo mathuba kunye nabathengi xa uvula ngosuku olulandelayo.
3. Uxhaswa ngabathengi abangcono
I-intanethi ikuvumela ukuba uphendule imibuzo, unike i-webinars yokuthengisa , kwaye uphendule iingxaki zabathengi-konke ngaphandle kokuthatha nayiphi na ixesha lakho. Yakha ividiyo, i-spec leaf sheet okanye i-FAQ (umbuzo obuzwa rhoqo), kwaye unako ukuhambisa abaxhasi kule nkcazelo ngeminyaka. Akugcini nje ukukusindisa ixesha, kodwa uya kunika inkonzo engcono. Abaxhasi bakho kunye nethemba bafuna ulwazi oluthile, njengale:
- Ngaphambi kokuba benze isigqibo sokuthenga
- Ukuxazulula ingxaki ngokuthenga okukhoyo
- Ukuphanda ezinye iindlela ngaphambi kokuthatha isigqibo sokuthenga
Ngethuba lokufumaneka kwi-intanethi ungabanika kuphela ulwazi abalucingayo, kwaye nje xa befuna. Oku kuthetha iifowuni ezingaphantsi kwee mibuzo zobugcisa kunye nokuthengisa okungaphezulu.
I-imeyile yokuthengisa ngenye yezindlela ezichanekileyo zokuphuhlisa ubuhlobo kunye nokwandisa ukuthengisa .
4. Iindleko zokuqalisa eziphantsi kakhulu
Ukuqala nge-intanethi kuthetha iindleko zokuqalisa ukuhlawula. Awunazo izakhiwo ekwakheni, akukho zithuthi zokuthenga kunye nabambalwa (ukuba kukho) abasebenzi ukuba baqeshwe. Yakha nje indawo yakho kwaye uqale ukuthengisa. Ukuba sele usithengisa ungaxhunyiwe kwi-intanethi ngoko utshintsho lunokuba lukhulu kakhulu. Uyaqhubeka uthengisa iimveliso ezifanayo owaziyo kwaye unokubonelela kakuhle. Ukubeka inkampani yakho kwi-intanethi ikunika nje umthombo omtsha wabathengi.
Inyani le nto unako ukukhupha izinto ezininzi zobugcisa kunye nezinto ezifana nokuthengiswa kweendaba zentlalo .
Ngelixa unako ukuchitha amashumi amawaka eedola ekuphuhliseni i-website efanelekileyo kakhulu kunye nesisombululo se-e-commerce abaninzi abaza kukhuphisana nabo baya kuyenza ngokukhawuleza. Iwebhsayithi elungileyo ingakhelwe ngokulula kunye nemali encinane kakhulu.
Ukusebenzisa iplatifti yamahhala njengeblogi ye-WordPress kunye nekhwalithi ye-premium ye-quality (i-$ 70- $ 200) ungakha isayithi elisebenzayo. Ezinye iinkampani zokubamba zewebhu zinikela ngamathuluzi esixhobo sokwakha samahhala.
Ngomxholo oncomekayo we-WordPress, kunokwenzeka ukuba uyilile isayithi lakho kwaye wenze kunye (phantse) akukho coding.
Ukuze uqalise kwisabelomali esincinci, lindele ukuhlawula naphi na kwiiyure ezimbalwa zeedola ukuya kumawaka ambalwa. Iindleko eziphambili ziquka ukusingathwa kwewebhu , umxholo we-WordPress, igama le-domain , kunye ne- imeyile yokuthengisa nge-email . Emva kokuba yonke into isetyenziswe iyakwazi ukuhamba kwi-autopilot.
5. I-Intanethi Yenziwe Yoshishino
Ubuhle be-intanethi kukuba abaxhamli bakho (aba) abaxhamli bakho banokukhangela nje kuphela kwivenkile yakho ye-intanethi. Ngokusebenzisa i-intanethi unokufundisa, ufundise kwaye uphendule iingxaki zabaxhasi. Unokwamkela iilayali kunye neentlawulo kwaye uwamkele ngqo kwibhokisi lakho lebhokisi.
Uyakunqwenela ukufunda ngeendlela ezintsha ezinokusetyenziswa kwaye ezingabizi ukuqhuba i-traffic kwiwebhusayithi yakho ; abantu abaninzi bakufumanisa kwi-intanethi kukhokelela kunye neentengiso ozenzileyo.
6. Ukuphila / Umsebenzi ukusuka naphi na
Ngaba ubusika obude buqala ukuhla? Ngaba ukhathele ukufudumala nokuhlala kumanzi apho uhlala khona? Ukuthatha ishishini lakho kwi-intanethi kukunika amandla okuba nenkululeko yendawo ukuze uhlale kwaye usebenze naphi na ukufunayo; awunamathele kwindawo yendawo.
Ngethuba nje unakho uxhulumaniso oluqinileyo lwe-intanethi ungaphila naphi naxa uqhuba ibhizinisi lakho kwi-intanethi. Abantu abaninzi bahlala kwilizwekazi elilodwa, bebambelela kwelinye kunye neendawo zabo zokugcina. Ihlabathi liye lincinci kwaye unokusebenzisa oku. Unokuba usenokunyuka waya kwiiCaribbean okanye eMzantsi Melika, ujonge ixabiso eliphantsi lokuphila, ngelixa usenza ishishini kwi-intanethi.
Ngezinto ezimbalwa ngaphandle kwe-intanethi kunciphisa imfuno yakho yokuba "ube" kwindawo ethile. Hlala apho ufuna khona, kwaye uvumele ibhizinisi lakho livumelane nendlela yakho yokuphila endaweni yeenxa zonke. Kukho ezinye izinto eziphawulekayo, njengabemihlaba, abagqirha nabadwebi basekhaya abafanele babe kwindawo ethile ukuze benze umsebenzi wabo.
Ngokuqinisekileyo, njengoko kubonakala ngathi zonke izandi, ukuba ne-intanethi yezoshishino akuyena wonke umntu. Kukho izizathu ezininzi onokuthi ungaqalisi ishishini le-intanethi kwaye ugcine umsebenzi wakho wosuku okanye ishishini lendabuko.
7. Ukunciphisa iindleko zokuSebenza
Umsebenzi omnye nje ungenza umehluko omkhulu kwiindleko zokugcina imali. Ngokomzekelo, ukufumana i-oda kwi-intanethi kuncitshisa imfuno yabasebenzi benkonzo yabathengi. Ngokuthengisa okubanzi kunye nolwazi lwemveliso kwi-intanethi, uzakufumana nje iilawuni zokuthenga kunye neentlawulo nge-imeyile okanye kwi-database yakho. Inani labasebenzi lingancitshiswa, ngoko ke indawo yeofisi kunye neendleko zeofisi ezihambelana nazo.
Ividiyo ethengisayo yokuthengisa, ileta yokuthengisa, okanye intetho ye-intanethi ye-intanethi ingathatha indawo yomntu wokuthengisa ngexesha elipheleleyo.
Ukusebenzisa ababoneleli ngeenkonzo ezahlukeneyo ngoku ungathatha yonke imiba yoshishino lakho kwi-intanethi, njengokuthenga, ukuhlawula, ukuzaliseka komyalelo kunye nokuthumela. Enye imisebenzi ingabandakanya inkonzo yokuthengiswa kwamakhasimende kwangaphambili-efana nokuphendula imibuzo yomthengi ngecandelo le-FAQ okanye iforum yamakhasimende.
8. Ijolise kwiMakethe yeHlabathi
Ngomsebenzi wakho wezitena kunye nomdaka, ulinganiselwe kwisixa somntu onokukutyelela nangaliphi na ixesha, ungazifumani nje ukukufumanisa. Ngewebhsayithi elungileyo, unako ukufumana amawaka, nokuba ngamashumi amawaka (nakwiizigidi) zabantu abavakashela ivenkile yakho ye-intanethi kanye kanye. Khawucinge ngekhono lakho kwenkampani yakho, ukuba unokubonisa iimveliso kunye neenkonzo zakho kwinani elingenamkhawulo labantu abanomdla.
Ukukwazi ukufumana iindwendwe zeendwendwe kwaye ngokwenene ukuba nazo zizinto ezimbini ezahlukeneyo. Impumelelo yoshishino lwe-intanethi lixhomekeke kwinto efanayo nawuphi na ishishini lokungabikho komsebenzi: ukuthengisa. Funda indlela yokwandisa i-traffic traffic. Ukuthengiswa kokuqukethwe kuyindlela ephezulu yokwandisa i-traffic kwiwebhusayithi yakho / kwisitoreji se-intanethi. I-media media ingaba yindlela enamandla kwaye engabizi (yamahhala) yokuqhuba amaxhuba afanelekileyo kwisayithi lakho. Ndiza kuba yi-remiss ndizange ndikhankanye ukuba ukuqonda ubugcisa bokukopisha ngenye yezakhono ezibaluleke kakhulu onokufunda ukunyusa ukuthengisa .
9. Ukwandisa iNkampani yokuphendula
I-intanethi ikuvumela ukuba uhambise isiluleko sakho, umyalelo wokuthenga, ukuqinisekiswa komyalelo ngokukhawuleza-kwiimeko ezininzi ngokukhawuleza-kubathengi bakho. Izitolo ze-intanethi ziya kuqhuba iilawuliso kwaye ziqiniseke kumxhasi. Kwiintsuku ezindala, ii-oda zokuthenga zabizelwa kuyo, zithunyelwa okanye zishiywe. Ngokuxhomekeke kumthwalo womsebenzi wabasebenzi bezentengiso, kunokuthatha iiyure, okanye iintsuku ukuqhuba umyalelo. Ngesicelo esilungileyo sokugcina i-intanethi, unokwenza ngokuzenzekelayo ulandelelwano lwempahla, iinombolo zokuthengisa, ii-oda ezivelele - yonke into. Ixesha lokuphendula ngokukhawuleza lithetha abathengi abanonophelo kunye nomsebenzi ongaphantsi kolawulo kuwe.
Ezi zizathu zezona zizathu ezinamandla kufuneka uthabathe ishishini lakho lokungaxhunyiwe kwi-intanethi kwi-intanethi. Ngezo zonke iinzuzo zokuba ne-intanethi yoshishino abaninzi abantu bathengisa amashishini abo asemveli kunye nokuqaliswa kwamashishini ase-intanethi ngexesha, indawo kunye nenkululeko yemali .
Qaphela: Eli nqaku liye lahlelwa / lihlaziywe nguNgcali weBafana kwi-Intanethi uBrian T. Edmondson.