Ukuba kukho umxholo omnye ophezulu kwimimiselo esiyibonayo kwi-B2B ukuthengiswa kwe-intanethi kwangoku, kuyinkqubela. Imithombo ye-intanethi iguqukile ukusuka kwisigaba esitsha kunye nesilingo kwindawo ekhuselekileyo phantse yonke inkampani ye-B2B yokuthengisa.
Nangona kukho ukujikeleza okuqhubekayo kwamajelo ezitsha ezentlalo zoluntu, ii-apps, kunye nesofthiwe yokuthengisa, i-teknoloji ephantsi esetyenziswa kwi-B2B yokuthengiswa kwe-intanethi iye yazinzisa.
Utshintsho esilubona ngoku luyizithuba ezintsha zeetheknoloji ekhoyo ukwenzela ukuphucula ukuchaneka nokuthengisa.
Namhlanje, siza kujonga iindlela ezinhlanu ezinkulu kunye neempembelelo zabo kwiinkampani zeB2B.
1. I-Omnichannel Marketing
Imidiya ye-intanethi ibe yinto yonke elula ukuba kulula ukulibala ukuba ubomi bufana nobani phambi kweenjini zophando kunye neendaba zoluntu. Ngoku idibaniswe kuzo zonke iinkalo zobomi bethu kunye namashishini ethu.
Ingqwalasela yethu yongxowankulu ihamba ngokusuka kumjelo omnye ukuya kwelinye-kwaye ukuthengisa kwethu kufuneka kwakhona.
Isinyathelo sokuqala-ukudibanisa ukuthengiswa kwegedijithali nazo zonke iinkqubo zokuthengisa zenkampani-sele zenzeke. Akukho "isicwangciso soononophelo loluntu," "isicwangciso senjini yokukhangela," kunye "nesicwangciso soqhagamshelwano somxholo" - kuphela nje "isicwangciso sokuthengisa."
Isinyathelo esilandelayo kukuhamba ukusuka kumashishini athengisa ukuthengisa. Nangona zombini kubandakanya ukuthengisa kumashishini amaninzi eendaba, kukho umehluko ocacileyo kwindlela ukuthengiswa kwenziwa.
Kwi-marketing multichannel, kugxininiso kumajelo-endaba - ukuba ishini ngalinye linokwenziwa njani ukuvelisa umphumo omkhulu. Kuqhutywe kwedatha, kunye neziphumo ezilinganiselwe ngaphakathi kwinqanaba ngalinye.
Ukuthengiswa kwe-Omnichannel ngokuphumelelayo kwinkqubo ecaleni kwayo, kugxininise kumthengi endaweni yesiganeko esithile sendaba.
Umthengi uholwa ngokusebenzisa inkqubo yokuthenga kuwo onke amanqwanqwa eendaba, ehlala efumana umyalezo ohambelanayo, ochaphazelekayo.
Kubaluleke kakhulu ukuba banikeze amava amakhasimende abahle phambi kokuba abe ngumthengi. Ukwenziwe ngokufanelekileyo, kufuneka uzive ungenasiphako kunye nemvelo kumthengi kwaye uvumele ukuba bazive belawulwa kwisigqibo sokuthenga kwabo.
2. I-Content Adaptive
Ukuthengiswa kwe-Omnichannel kubeka isigaba sokufumana amava angcono okuthenga ngokubambisana.
Isiqulatho esithintekayo siyanelisayo esilungisa oko kuboniswe, ngokusekelwe kwizenzo zomfundi. Kungcono mhlawumbi ichazwe ngokujonga umzekelo.
UCameron ufuna ihotele ukuba abambe inkomfa enkulu. Njengabanye abacwangcisi bezehlakalo, uya kufuna ulwazi malunga nobukhulu begumbi lokuhlangana, i-audio and video set-up, kunye nokufumaneka kwegumbi lokulala.
Nangona kunjalo, ekubeni enye yeentetho yiNtloko-ngameli we-United States, ixhalabele kakhulu ngehotele yokukwazi ukusebenza kunye neNkonzo yeNgcaciso kwaye inika ukungena okukhuselekileyo nokuphuma.
UCameron uphando kwi-intanethi yeehotele kwindawo kunye namava abamba amagosa aphezulu karhulumente.
Unciphise uphando lwakhe phantsi kwihotele ezimbini kwaye ulandele iipakethi yenkomfa yenkomfa.
Ihotele yokuqala iyamkhawuleza kwiphepha ngobungqina obuvela kwezinye izicwangciso zomcimbi ezixhalabisa ngeendawo zokutya kunye nokutya okubanjwe kumcimbi wabo.
Yonke ingcaciso efanelekileyo, kodwa ingeyona into ecacileyo kwiimfuno ezixinzeleleyo zikaCameron.
Ihotele yesibini, nangona kunjalo, "ebona" ukuba wachitha ixesha elininzi kwiphepha malunga nokukhuseleko kwehotele, umbuyisela kwiphepha elinolwazi oluncedo malunga nokusingatha igosa eliphezulu likarhulumente kunye nomgca othe ngqo kwiNtloko yezokhuseleko zehotele. Umsebenzi kaCameron waqala ukulula, ngenxa yokusetyenziswa kwehotele kwimixholo eguquguqukayo.
Isiqulatho esithintekayo singabonakali kuphela umntu ngamava athengiweyo, sitshintshela ingxoxo esuka kwintengiso kwisakhiwo sobudlelwane.
3. Ividiyo kunye nePodcasting
UBrian Clark weDammaker Digital uye wagxininisa ukubaluleka kwazo zonke iinkampani zibe yinkampani yeendaba kwiminyaka emininzi ngoku. Ukuqhuma kwintando ye- podcasting kunye nevidiyo kwenza le ngxaki namhlanje.
Esinye sezizathu zevidiyo sisixhobo esibalulekileyo kubathengisi beB2B kukukwazi ukubonisa indlela esetyenziswa ngayo imveliso enzima.
Ukongeza umfanekiso obonakalayo awuvumeli kuphela ukucaca ngakumbi ekunxibelelaneni, kuvuselela ingqondo yomthengi ngendlela iindatshana zombhalo ezingenako.
Ividiyo inokudibaniswa kwiiwebhsayithi, iintetho, uphando lwezifundo kunye namaphepha amhlophe. Inokusetyenziswa kwakhona njengenxalenye yenkqubo yokubhankqalaza, kubonisa umthengi omtsha indlela yokuphumeza ukuthenga kwabo nokuphendula imibuzo eqhelekileyo ngemveliso.
UWistia, inkampani yokuthengisa ividiyo, wafumanisa ukuba ukongeza ividiyo kwi-imeyli kwanda ukunqakraza ngamazinga ngama-300%.
Okumangalisayo kukuba, ividiyo enokutsholwa ingadutshulwa nge-smartphone okanye ithebhulethi, okwenza ividiyo ibe yinto enokusetyenziswa kuyo nayiphi na inkampani yayizikhulu.
Ukuthandwa kwe-podcasting kubonisa indlela yokujonga ulwazi kunye nokuzonwabisa. Abaninzi abaphathi bezoshishino baphulaphula i-podcasts ngexesha lokuhamba, ngelixa besetyenziselwa, okanye badlulise ixesha ngexesha lokubambezeleka kweminye.
Ukumisa nokusebenzisa i-podcast kuthatha umgudu omkhulu, kodwa umvuzo unokufaneleka.
Qaphela kwakhona: I-Top 10 Money Podcasts e-Smart Entrepreneurs Listen To
4. Ukuthengiswa kwe-Influencer
Iindaba ezentlalo ziye zavelisa iqela elitsha leempembelelo - abantu abanezi zilandelayo eziphezulu abanakho ukuchaphazela izigqibo zokuthenga zabalandeli babo.
Kwiimeko ezininzi, ukufikelela komntu omnye kunokudlula iindaba eziphathekayo ezifana neLos Angeles Times neWashington Post. Imidiya ayisayi kulawulwa kuphela ngabapapashi abancinci.
Oku akukona nje umthengi; kukho abantu abaneempembelelo kakhulu kwimarike yeB2B. Ngokuqinisekileyo, bekukho iingcali kunye neenkokeli ezicingayo kuzo zonke iicandelo, kodwa ukufikelela kwiimidiya ze-intanethi kuye kwandisa inani labo.
Iinkampani zeB2B ziqala ukufikelela kubachaphazeli kwiimarike zabo ukuphakamisa ukufikelela kwabo kunye nolwalamano kunye nethemba eliphambili.
Kwi-intanethi yakutshanje kunye ne-B2B yokuPhumelela ukubhala, uKirsten Billhardt, uMphathi weNtengiso kwiCandelo lika-Dell's IoT wagxininisa, "Sithanda ukusebenzisana neempembelelo!"
Ngaba uyazi ukuba ngubani na ochaphazelayo abakhuphisayo?
Jonga kwakhona: Izizathu ezi-7 zokuthi ukuThengiswa kwe-Influencer Kunamandla kakhulu
5. Iingcali zeFranelance
Ukuba intloko yakho ijikeleza ekuzameni ukuqhubeka kunye neendlela ezininzi zeendaba, iindlela zokuthengisa ezitsha, kunye neendawo zokuzonwabisa zentlalo yoluntu rhoqo, awuyedwa.
Njengoko abagqugquzeli bavumela iinkampani ukuba zandise ukufikelela kwabo ngaphaya kwemigudu yabo, ukusebenzisa ama-copywriters abazimele kunye nezinye iingcali zorhwebo zedijithali zivumela inkampani ukuba igxile kwimilayezo yawo eyintloko kwaye iphumelele imisebenzi yokuthengisa.
Nangona ngokuqinisekileyo ungabhawula abasebenzi ukuba babe nobuchule obubanzi ngaphakathi kwendlu, kukhululeka kakhulu ukugubungela uluhlu oluninzi lweziteshi ezifunekayo ngoku ukuthengiswa kwe-B2B kwi-intanethi. Ukuba nokufikelela kwiintlobo ezahlukeneyo zobuchwepheshe bezithuthi ezizimeleyo kunye nobuchule obunzulu buvumela inkampani ukuba yandise ukusebenza kwabo kokuthengisa ngaphandle kokuphula iibhanki.
Isiphumo sokuphela kwazo zonke ezi zintengiso kwi-B2B ukuthengiswa kwe-intanethi ngamava angcono kumthengi - kunye nekhono lamashishini ekujoliseni bhetele umthengi wabo ofanelekileyo. Yintoni ongayithandiyo?
Ngoko, yiyiphi elandelayo ekugqibeleni? Jonga ngefuthe lokunyaniseka okwenziweyo kunye neyona nyaniso-zombini isithembiso sokuguqula ngokutsha inkqubo yokuthenga kwiinkampani zeB2C neB2B.
Ngokumalunga nombhali: uCharlotte Hicks Crockett nguMlawuli we-B2B oPhumeleleyo wokuBhala, owanceda abakopishi bamazinga onke amava amanqaku athathela amathuba amakhulu emarike yeB2B. Amalungu anelungelo lokufikelela kwilayibrari yokwandisa ngokuqhubekayo, amavidiyo, kunye neeseshoni zoqeqesho ezivela kwiingcali eziphezulu zeB2B zokubhala ukuba zibancede kunoma yiluphi uhlobo lweprojekthi yokubhala ikopi yeB2B kwizithuba zeblogi ukuya kwiempendulo zevidiyo kumaphepha amhlophe.
Jonga kwakhona: 7 Iindlela eziqinisekisiweyo zokwenza abantu bathande ishishini lakho kunye ne-Brand