Ukupapashwa kweepapasho kuyaqhubeka nokunciphisa ngokukhawuleza njengoko amajelo amashishini afana neendlela ezintsha.
Njengoko abantu bachitha ixesha elingakumbi kwimidiya yoluntu, abathengisi balandela
Ukulandelwa kunye nokulawulwa kweendaba zoluntu akusekho imisebenzi esetyenzisiweyo kwi-interns zasehlobo. Kukho ubungqina obubanzi kwibala lokuthengisa ukuba ijelo leendaba loluntu luyisitishi esisemthethweni sokuthengisa. Inani elipheleleyo labantu abaxhamliweyo kwiinkonzo zentlalo yoluntu sinesizathu esaneleyo sokuba amashishini anike ingqalelo kwiintanethi zentlalo ezifana ne-Facebook, Instagram, Pinterest, Twitter kunye neMivini. Kuqikelelwa ukuba abantu abayizigidi ezi-2 basebenzisa amanxibelelwano asekuhlaleni, imali esetyenziselwa ukutsala aba bathengi ngeentengiso kwi-intanethi i-$ 20 billion.
UkuHlanganiswa nokuThengiswa okuThengisiweyo
Iimonxibelelwano zentlalo yoluntu ngokubanzi ziqokelela idatha malunga nabasebenzisi bazo ezingasetyenziswa ngamashishini ukuba zijolise ngqo kwiimarike ezibandakanya neempawu zazo.
Ngokomzekelo, abathengi abavakalisa umdla kumkhwa, umkhiqizo, okanye inkonzo kwindawo yeemarike banokufumanisa ukuba loo mveliso ilandelele kwindawo ebonakalayo yamanethiwekhi asekuhlaleni.
Ukukhangela okuhlawulwa kulindeleke ukuba kube kathathu ngo-2017 ukusuka kumanani ka-2008. Nangona ihlabathi lichitha ixesha lokubonisa ukukhangisa landa, lithengisa xa kuthelekiswa nokukhula kweentengiso zentengiso eye yabonwa kwividiyo nakwijelo.
Iingcali kwiZenithOptimedia zixela ukuba imali echithwe kwiintengiso zentlalo kunye neentengiso zevidiyo kwi-intanethi ziza kuba kathathu ukusuka ngo-2015 ukuya ku-2017.
Amanqaku athuthukisa Ubuntu be-intanethi ukubandakanya abaThengi
Abathengisi bahlaziya amafomathi okwenkcazo ukwenzela ukuba basebenzise kakuhle iindlela ezahlukeneyo abathengi basebenzise . Abathengisi bajolise ekuthengiseni abathengi kwiimarike zabo ngokuguqula iiprojekthi ekutsaleni abantu abakholelwayo ukuba baya kukwazi ukuphendula kwisibhengezo ngasinye. Inxalenye yalo mzamo kukuphuhliswa kobuntu bentengiso.
Ngokuqinisekileyo kukho ukurhweba phakathi kwemigudu yokuvelisa ukuhlakulela iimpawu zobume be-intanethi kunye nokwaziswa kwe- brand kunye nokuphakanyiswa kwempawu ezinokubangelwa yile migudu. Nangona kunjalo, abathengi balindele ukuba bafumane okanye baphefumlelwe ziimpawu zabo zentengiso ezizithandayo . Ngokuqhelekileyo, abathengi bemivuzo abayinika iikholeji yakudala bazama baze bafikelele ekuhlaleni okanye inzala yabantu kwii-tweets zabo. Khawuqwalasele lo mzekelo: I-iPhone yegolide ye-Apple yaziswa kwiimarike ngo-2013. Ivenkile yokutya yaseDenny yathetha iifoto zepencake zichazwe ukuba i-pancakes yazo "ihlala ikhona kwigolide."
I-One Stop Social Media Platforms: IiNtengiso zentengiso kunye nokuXhunywa kweNtlalo
Indawo entsha yentlalo yeendaba ezentlalo inomxholo othile wezorhwebo, nakwizinga le-Facebook, Instagram, Twitter kunye namanye amajelo eendaba ezentlalo ezithengisa indawo yokukhangisa equka amaqhosha axenga abathengi ukuba "bathenge ngoku." Oku kuthetha ukuba abathengi bafumana ukulula yokuthenga ngaphandle kokuhamba ngokubanzi kude namajelo eendaba ezentlalo.
Abapapashi bathengisa indawo kwiipolatifti zentlalo kunye nembono yokuba amalungu omnatha wezonxibelelwano ezentlalo azakuchitha ixesha elithile kwiindawo. Ukongezelela, kukho umnqweno onqabileyo ngabathengisi kunye namajelo eendaba ezentlalo abathengi baya kuqonda ngamathuba okuthenga njengamathuba kwaye angaboni njengento yokuthengisa, ingxolo, kunye neengxaki.
Imithombo:
____. (2015, Agasti 29). Ukuthengisa kwixesha ledijithali: Umdlalo omtsha womdlalo. Economist .