Ngokucacileyo, impendulo nguyebo.
Ukwandisa, oomashishini ababukhali be-intanethi bayaqaphela ukuba amathuba angama-Twitter okwandisa i-traffic, ukukhulisa ulwazi lwe-brand, ukuvelisa izikhokelo kunye nokuthengisa okunyukayo .
Ama-Cynics angacela ukuba yintoni enokwenziwa ngamanqaku angamakhulu amane anamanci mane (144). Enyanisweni, unokwenza unzima kakhulu, ngokukodwa xa ukwandisa ixesha lezithuba zakho. Ngethamsanqa, oosomashishini be-intanethi banokungqongqoza kwi-Twitter analytics ngexesha langempela.
Jonga kwakhona: 3 Amanyathelo okuPhumelela kweNtengiso yeForam
IiNgcaciso zeNgcaciso zeTwitter
I-Twitter yenye yezona zinxibelelwano eziphezulu kakhulu kwihlabathi, kunye ne- Tweroid, i-Followerwonk kunye nezinye izixhobo zokuhlalutya ezikhokelela endleleni.
Amashishini ase-Intanethi angama-24/7 kunye nokufikelela kwehlabathi, kodwa oku kulandelayo jikelele, ukujonga okuzimeleyo kwendawo ye-Twitter kunokubonelela ngenye ingqiqo ebalulekileyo ekukhombiseni isicwangciso sakho sokuthengiswa kweendaba zoluntu kwi-Twitter:
- Amanani amanqanaba aphezulu ekukhunjulwa ngamaxabiso (CTR) ayenzeka phakathi koMvulo kunye neLwesine, ngo-1: 00 no-3 ntambama, kungekho zihlandlo eziphambili. Eli liza kuba lixesha elifanelekileyo lokuposa ukuba umnqweno wakho kukuba abantu baqakraze kwi-website yakho okanye iphepha lokuhlahlela.
- Ixesha elibi kunazo zonke lokuthunyelwa kubonakala ngeveki ngeveki (emva kwe-8 ntambama), kunye neLwesihlanu emva kwe-3 ntambama. Ezi zihlandlo zihambelana nexabiso eliphantsi kakhulu lokubandakanya, ukuchofoza, ukubuyisela iifayile, njl.
- Iifayili kunye nemifanekiso zisebenza kakuhle. Qinisekisa ukusebenzisa imifanekiso emihle kwisicwangciso sakho sokuthengisa .
Kwakhona kuphawulekayo ukuphuculwa kwempumelelo yokusebenzisa imifanekiso, njengoko iifayile kunye nemifanekiso ziphumo:
- 36% ngaphezulu kweefowuni
- Ukunyuka kwe-31% kwiintengiso zewebhusayithi
- 41% ngaphezulu
- I-48% iyanda kwii-tweets zithandwa
- Ukunyuka kwama-33% kwindwendwe yokukhokela ukuguqulwa
Ukunyusa iShedyuli yakho kwi-Audience yakho
Endaweni yomsebenzi, ukuba iifayile zakho zibonwe, zifundwe, zabiwe kwaye zenzeke, uya kufuna ukuzithumela ngexesha lesidlo sasemini. Yilapho abantu abaninzi bangena kwiTwittersphere ukujonga ukuba kwenzekani. Ukuba abazange bajonge i-tweet yakho ngo-3 ntambama, amathuba awayi kubonwa. Oku kuyinyaniso ngoLwesihlanu, xa iingcamango zabasebenzi sele ziphendukile ngeveki. Iimviwo emva kwe-8 ntambama nazo zixesha elihle ukuba zidwebe abaphulaphuli bakho.
Unokuzama ukuthumela ekuseni; njengoko eli lixesha abantu abaninzi baya kwenza ukukhawuleza kwe-social media check-in ngaphambi kokuqala usuku lwabo.
Jonga kwakhona: 4 Iinkqubo ezibonakalisiweyo zokuThengiswa kweNtengiso kwi-Intanethi
Icandelo loShishini kwiShishini (B2B) lihluke kakhulu. Kule meko, iintsuku zeveki (ngoMsombuluko ukuya kuLwesihlanu) zi-15-20% ezingcono ukubandakanyeka okunentsingiselo. Ukongeza, i-5 ntambama (iindwendwe ezininzi) kunye no-6 pm (i-CTR engcono) i-tweets iyanconywa, kuba isihlwele 'sesi-5 kuya ku-7' siquka abaninzi abasomashishini abanomdla abafuna ukufikelela kwiindaba zakutshanje. Mhlawumbi ngokumangalisayo, iBusiness to Consumer (B2C) umsebenzi we-Twitter ungcono ngoLwesithathu nangempela-veki; abathengi bathanda ukubandakanya iimveliso ngaphandle kwemisebenzi kunye nosuku lokuthenga ukutya.
Kuye kunjalo xa usebenza nomsebenzi wokuzilibazisa / uhlobo lomdla wohlobo lwemarike; apho abantu banokukwazi ukubandakanya ngeveki.
I- tweets ezisekelwe kwisixhumanisi zisebenza kakuhle, kwaye zisekelwe kumaphesenti angentla, kubonakala kufanelekile umzamo wokongeza imifanekiso xa kunokwenzeka. Kukho iinkonzo kwi-intanethi eyenza i-Twitter ihlelwe ngokucwangcisa ngakumbi ngokulula, ikuvumela ukuba ugxininise kumyalezo wakho.
Qaphela kwakhona: Indlela yokuhlawula uMphathi wezeMali zoLuntu
Ukudibanisa i-Twitter Sebenzisa ukuhamba ixesha
I-Twitter ibonakala ngathi iyathandwa kakhulu esikolweni, emsebenzini nakwi-transit. Isihlwele 'esi-9 ukuya ku-5' sisoloko sisebenzisa ixesha lokuhamba phakathi kwekhaya kunye nokusebenza ukusebenzisana nezixhobo zabo eziphathekayo, ngokukodwa kwiimidiya zentlalo. Abasebenzisi bezithuthi ezisemphakathini ngokukhethekileyo banokuthi baye kwiyure enye ukuya kwiintsuku ezintathu ukubulala, ngoko i-Twitter iba ngumthombo oyintloko wolwazi olubalulekileyo (inqaku: Siyancomela ngokuthe ngqondweni ukuba singabikho i-tweeting okanye sifunde iifayile ngexesha lokuqhuba).
Ngokuqinisekileyo isincomo esihle kukuba ukhangele kwii-analytics zakho ukugcina umxholo weentsuku ezifanelekileyo kunye namaxesha ukuba ulandele i-tweet kwaye udibanise nabaphulaphuli bakho abathile. Oku kunjalo nangamanye amanxibelelwano asekuhlaleni asetyenziswayo, afana ne- Facebook , LinkedIn , kunye ne- Instagram - unokufumana ubuninzi beenkcukacha kunye nedatha esekelwe kwindlela abaphulaphuli bakho abachaphazela ngayo ngayo i-brand yakho.
Iingcamango zokugqibela kwi-Twitter Marketing
Inkomfa yokuthengisa ngokuphumelelayo kwe-Twitter yinto elula kakhulu:
- Bhala i tweets ezinkulu.
- Ixesha lakho i-tweets kakuhle.
- Ukulinganisa (ukuvavanya) ukusebenza kwakho kwe-Twitter.
- Yenza utshintsho olufanelekileyo.
Kunengqiqo kwixesha lakho i-tweets ukwenzela ukuba umxholo wakho omhle ufike phambi kweelona lezilwanyana ezilungileyo. Kungathetha umahluko phakathi kwempumelelo enkulu nokusilela okuphindaphindiweyo. Ngenxa yobume bezorhwebo ne-intengiso ye-intanethi, ixesha lokuzonwabisa loluntu namhlanje linelungelo lokujonga. Ukuhlaziywa kwamaziko e-Twitter kunye neshedyuli yakho yokuthumela ukufikelela kangcono kwaye ukwanelise abaphulaphuli bakho.
Ukuba ukhangele ukwandisa ukuthengiswa kweeendaba zentlalo, usenokuba nomdla kwixesha elifanelekileyo ukuthumela kwi-Facebook kunye namaxesha amahle kakhulu okuthumela kwi-LinkedIn ukuchazwa okukhulu, ukubandakanyeka kunye nentengiso.