Ngoko unokuba uzibuza ukuba i-LinkedIn ifanelana ngqo nalabo abasemarikeni yomsebenzi wendabuko, okanye ukuba wena-njengomnini-shishini lomncinci - unokusebenzisa inethiwekhi ukukhulisa ishishini lakho.
Impendulo emfutshane nguwe, xa ulandela ezinye ze-LinkedIn iindlela ezintle zokuqhuba amashishini amancinci. Ungaxhalabi. Uluhlu olungezansi lude kakhulu, kodwa akudingeki ukuba ufezekise enye yalezi zicebiso ukuze ubone ukwanda kwe-LinkedIn yamandla enethiwekhi . Khetha nje ezimbalwa iingcamango zakho ezizithandayo ukuqala, kwaye wongeza ngaphezulu kumxube ngexesha.
Iingcebiso zokuPhucula iPalamente yakho yoluntu kwi-LinkedIn
I-LinkedIn inikeza iindlela eziliqela zokuzibonakalisa wena kunye neyeshishini lakho, indlela eyona nto iphambili kwiprofayili yakho yomntu. Iprofayili yakho ayikho nje yoluntu kumntu okhangeleyo ku- LinkedIn , kodwa nabo basebenzisa izixhobo zokukhangela zoluntu njengeGoogle, Yahoo! kunye ne-Bing, kukunika ithuba lokungeza indlela entsha yokukhangela ukukhuthaza.
Iingcebiso ezingezantsi ziya kunceda iphrofayili yakho ibonakale kwiziphumo zophando ezifanelekileyo kwaye ukwandise ukukwazi kwakho ukufumaneka kwi-intanethi.
- Sebenzisa umfanekiso wesiprofayile Ngokufanelekileyo, oku kuthetha ukuba i-headshot yengcali, kodwa ukuba akunakwenzeka ukuqinisekisa ukuba usebenzisa isithunzi esibonakala ubuchwepheshe. I-LinkedIn ayiyiyo indawo yeefoto zakho zelwandle!
- Gcwalisa iprofayili yakho: Thatha ixesha lokugqiba yakho iprofayili kuba inceda yakho iphrofayili iboniswe kwiziphumo zophando. Ukuzalisa iprofayili yakho, qiniseka ukuba ungeze i-shishini lakho, indawo, indawo yangoku (ngeenkcazo), izikhundla ezidlulileyo, imfundo, ubuncinane ubuncinane abathathu, ubuncinane ubunxibelelwano abangama-50 kwaye, ngokuqinisekileyo, ifayile yakho yefayile.
- Ukhwabanisa isishwankathelo sogunyaziso: Bhala isishwankathelo esicacileyo-ngokubamba iqela lakho ngenkcazelo. Gxininisa kwizinto ezizahlukileyo kunye nokwenza ukuba ume kwiontanga zakho.
- Yenza i-URL yakho ngokwezifiso: Yenza i-URL yeprofayile ye-URL eyenziwe ngokwezifiso eziphucula uphawu lwakho lomntu okanye olutsha. I-URL yakho ingaba neileta ezi-5 ukuya ku-30 okanye iifowuni, ngoko yenza ubuchule kwaye wenze i-URL elula ukuyikhumbula.
- Yenze kube yedwa: Xa uqala ukumema ukudibanisa nabanye abantu, thabatha imizuzu embalwa ukulungisa imiyalezo yakho yoxhumano nganye ye-LinkedIn. Oku kuya kwenza udibaniso lwakho lube noluntu kwaye lufana nomdlalo wamanani.
- Sebenzisa iziphakamiso: Lawula ziphi iziphakamiso zobuchule ezibonisa kwiphepha lakho ngokutshintsha umyalelo, ukususa izakhono ezingahambelaniyo, ukugcina iziganeko zokufihla kunye nokususa imvume evela kubasebenzisi abathile ngokufanelekileyo.
- Khangela amathuba okuxhumela: Khangela ngubani ojonga iprofayili yakho ukuze afumane ukuxhumeka okutsha. Ukuba iprofayili yakho isetyenziswe kuluntu, abanye baya kukwazi ukubona xa ubheka iiprofayile zabo ngokunjalo.
- Yeka ukuthumela ngokuzenzekelayo: Akukho nto oyithumelayo kwi-Twitter okanye i-Facebook ifanelekile kwi-LinkedIn. Gwema isilingo sokondla ukuhlaziywa kwamanye amanethiwekhi asekuhlaleni ngqo kwiphepha lakho le-LinkedIn.
- Sebenzisa iziphakamiso: Buza abathengi bakho ngeengcebiso kwi-LinkedIn. Ezi zingqinisiso zisebenza njengegama elinamandla lokudluliselwa komlomo elowo wonke umntu othe tyelela iphepha lakho unokubona.
- Thumela kwiMaMail: Sebenzisa imiyalezo yabucala ebizwa ngokuba yi-InMail ukudibanisa namalungu e-LinkedIn engekho kwinethiwekhi yakho. Le miyalezo ejoliswe kuyo kunye neyomntu ifike nge-100% yokubonelela kwaye yindlela enkulu yokudibanisa nabantu abatsha.
- Shicilela kwi-LinkedIn: Ukuba unobumba benkampani yangaphandle, sebenzisa ikhasi lakho le-LinkedIn njengeqonga lokushicilela iblogi yakho yebhsayithi. Unokushicilela umxholo wexesha elide kwikhasi lakho le-LinkedIn xa ungeze ibhlogi yakho kwaye ushicilela amandla.
Iingcebiso zokuphucula iKhampani yakho ye-LinkedIn
Ikhasi le-LinkedIn leNdawo yilapho abanikazi bamashishini abancinci bangabonakalisa inkampani yabo, iimveliso kunye neenkonzo, amathuba emisebenzi kunye nokunye, kwaye kuyindlela enkulu yokudibanisa nabaphulaphuli bakho. Ngokutsho kweenombolo ze-LinkedIn, amalungu angama-50% amathuba okuthenga kwinkampani abandakanyekayo kwi-Linkedin.
Emva kokuba udale Ikhasi leNkampani, nayiphi na ilungu le-LinkedIn lingalandela lakho Ikhasi ukuze libone ukubuyekezwa kwekhasi kumsebenzi wabo. Oku kwahluke kwiprofayili yakho kunye nendlela efanelekileyo yokufikelela kubaphulaphuli abangaphezulu kwezoqoqosho. Iingcebiso ezingezantsi ziya kukunceda ukwandisa iKhampani yakho Page.
- Sebenzisa ithebhu yaseKhaya: Yenza uninzi lwethebhu yakho yaseKhaya, eninika ithuba lokubonelela ngokutsha kweshishini lakho. Le yindawo apho ungaqala khona ingxelo eya kubakhokela iindwendwe kuyo yonke iphepha lakho.
- Yongeza imifanekiso: Iifoto zinakho ukubeka ingqwalasela engakumbi kunomxholo wedwa, kodwa kufuneka uqinisekise ukuba usebenzisa imifanekiso efanelekileyo. Umfanekiso wakho wesibhengezo kwiphepha lakho kubaluleke kakhulu. Ungaphuthelwa leli thuba ukwenza impembelelo.
- Ukuthunyelwa kweposi: Sebenzisa izilungiso kwikhasi lakho leNkampani elijolise kwisakhiwo sobudlelwane. Ulungiso olulungileyo luyinyani, lufanelekileyo kwaye lufutshane.
- Zama umxholo oxhaswayo : Yenza izibuyekezo zakho zibe ngumxholo oxhasiweyo ukuze ufumane amehlo ngaphezulu kuyo. Sebenzisa imifanekiso okanye ividiyo ukuze ukwandise ukubandakanyeka, kwaye ugxininise ekunikezeni into abaphulaphuli bakho baya kuyiqonda, njengengcebiso, imfundo, iingcebiso okanye iinkcukacha ezithakazelisayo.
- Sebenzisa amagama angundoqo: Sebenzisa amagama angundoqo ase-SEO kwikomidi lakho lekhasi leNkampani kunye nokuhlaziywa kwakho ukuqinisekisa ukuba kuvela kwiziphumo zophando. Le nto ingaba yindlela enamandla yokukhupha iphepha lakho elilandelayo.
- Umnqamlezo woMnqamlezo: Qhagamshelana nekhasi lakho lewebhu kwiwebhusayithi yakho yebhsayithi kunye nebhulogi, kwaye ngokuphambene nanjalo, ukuba ukhuthaze phambili kwaye uncede bobabini bezilondolozo zakho kwi-intanethi kube lula ukufumana. Unokongeza kwinkinobho ethi Landela kwiwebhusayithi yakho ukwenza kube lula ukuba iindwendwe zendawo zibandakanye nawe kwi-LinkedIn.
- Imisebenzi yeposi: Ukuba unamathuba emisebenzi ngaphakathi kwenkampani yakho, sebenzisa iThebhu yomSebenzi ukufikelela kwizigidi zabantu abafuna umsebenzi usebenzisa i-LinkedIn.
- Yakha umboniso: Yakha i-Showcase Page yokwandisa iNkampani yakho Page. Ngomfanekiso omkhulu weqhawe kunye nomlobo ombini lwekholomu, ungakha iphepha elinokubambisana elijolise kwiqela elithile lenkampani yakho. Unokwenza ufike kwi-10 ye-Showcase Pages kwiNkampani yakho Page.
- Yabelana ngayo: Khuthaza ikhasi lakho leNkampani kwezinye iindawo, ezifana newebhusayithi yakho, isayinitsha ye-imeyile, iincwadi zeendaba kunye nekhadi lakho lebhizinisi. Yenza okuqhelekileyo ukunyusa iNkampani yakho kwiphina indawo apho uphakamisa amanethiwekhi akho asekuhlaleni.
- Memeze: Cinga ukusebenzisa ii-LinkedIn Izikhangiso ukukhuthaza amathuba emisebenzi, iimveliso, kunye neenkonzo, okanye iziganeko ozihlelayo kwishishini lakho.
- Sebenzisa amamethrikhi: Hlola kwaye usebenzise i-analytics ezayo nekhasi lakho leNkampani. Unokujonga idilesi ekuhlaziywa kwakho, abalandeli, kunye neendwendwe ukuze ubone indlela abaphulaphuli bakho ababandakanyeka ngayo iphepha lakho, kwaye wenze ukuphuculwa kwesiqhinga sakho phezu kwexesha.
Iingcebiso zokusebenzisa ii-LinkedIn zamaqela ngokuchanekileyo
Kukho okwangaphezulu kwezigidi ezi-2 ze-LinkedIn amaGrike, ukubonelela ngeendawo ezijoliswe kwisifundo, ukufumana iimpendulo, ukuthumela, nokujonga imisebenzi, ukwenza oonxibelelwano bezentengiselwano, kunye nokuzimisela ngokwabo njengengcali yoshishino. Amaqela e-LinkedIn anika ithuba elihle kakhulu kubanini bamashishini abancinci ukuba baqulunqe uqhagamshelwano olutsha, baqinise iinkcukacha zabo kwaye bakhuthaze iimveliso kunye neenkonzo zabo.
- Khetha amaqela akho ngobulumko: Unqamle ukujoyina amaqela angama-50 kwi-LinkedIn, kwaye oku kunokuba ngumngeni kunye nabaninzi abakukhethayo. Xa ukhetha amaqela akho, khangela amaqela amakhulu kwaye unobulungu obusebenzayo.
- Ukuthatha inxaxheba rhoqo: Funa amathuba okuba negalelo kwiingxoxo, wabelane ngomxholo ochaphazelekayo kwaye wenze ukudibana namanye amalungu.
- Ukuthobela imithetho: landela imigaqo yeqela emiselwe ngumnini ngamnye weqela ukuqinisekisa ukuba awususwanga kwiqela, ulahlekelwa ithuba lokubandakanya nabathengi nabasebenzi.
- Musa ukunyusa-phambili: Gxininisa kwi-intanethi kunye nokwakha ubudlelwane, ungakhuthazi ishishini lakho. Gcina amaqhinga akho okuphromotha kwiKhampani yaKhosi, kwaye sebenzisa amaqela ukuba zenzelwe ntoni - iingxoxo zentengiso ezichaphazelekayo.
- Sebenzisa iziboniso: Yiya ngaphaya kweengxoxo zetekisi ngokungongeza imifanekiso, ukuchithwa kwamagama, ukulandwa, iividiyo kunye nezinye izinto ezibandakanyekayo kwiingxoxo zeqela lakho.
- Yongeza ixabiso: Yabelana ngobuchule bakho kumaqela ngokuphendula imibuzo, ukufaka iingxoxo kunye nokumema iingxoxo. Ukubambisana ngakumbi okwenzekayo, ngakumbi uya kubeka isiseko sobudlelwane.
- Qalisa ukudibanisa: Xa uqala ukuba neengxoxo eziqhubekayo nabantu abakwiqela, thumela izimemo zokuxhuma kwi-LinkedIn ukuze ukhule inethiwekhi yakho.
- Qala iqela lakho: Mema osebenza nabo ukuba bakujoyine kwiingxoxo ezichaphazelekayo kubaphulaphuli bakho. Njengomnini weqela, uya kuba nethuba lokuqokelela ulwazi oluncedo oluza kunceda ibhishini lakho.
Njengoko ndikhankanyile apha ngasentla akudingeki ukuba ulandelele nganye yale mibono ngokukhawuleza ukuze ubone utshintsho kwindlela lakho ishishini elinokuzuza ngayo kwi-LinkedIn. Qala ngeeqela ezimbalwa, uze wongeze xa ufumana ngokuqhelekileyo ekusebenziseni iqonga. Xa usuwazile ezi ngcebiso, bamba i-LinkedIn yokuThengiswa kweShishini lokuThengiswa kweBhizinisi ngeendlela ezininzi zokusebenzisa i-LinkedIn ukukhuthaza ishishini lakho elincinci.