Njengomrhwebi-ntanethi, uhlala uqhathanisa izicwangciso zoshishino lwakho loluntu ukuze usufikelele ekubhekiselele kwimarike ekujoliswe kuyo. Nangona kunjalo, njengoko imimiselo yemidlalo yokuthengisa imidiya yoluntu igcina ishintsha kwaye amathuba amatsha aphakama, ukugcina izinto ezintle kunokuba nzima kwaye kunzima.
Akukho mbuzo malunga nokuba ngaba i-media media iyasebenza xa ifika ekuqhubekeni kwezithuthi kwiwebhusayithi yakho , ukuphakamisa ulwazi lwe-brand online , ukuvelisa abhalisi be-imeyile , kwaye ekugqibeleni ukwandisa i-sales online .
Kuzo zonke iimeko ezikhoyo apho kufuneka uqale khona kwaye yintoni omele ugxininise imizamo yakho?
Ayikho ifom ye-magic eya kukunika idilesi yemidiya yentlalo ngobusuku bobusuku, kodwa uqala ngokuphucula ukusebenza kwakho kwisayithi enye yezonxibelelwano zentlalo ngexesha. Thatha i-Facebook, umzekelo. Amathuba kukuba ubuncinci bezinye ezingenakuthenjwa kwi-Facebook, kodwa uqhubeka ulahleka. Mhlawumbi ukuba wazi ixesha elifanelekileyo lokuthumela, izinto ziya kuphucula?
Zenzele u bubele. Kwiintsuku ezingamashumi amathathu (30), gxininisa usebenzisa i-Facebook ukuthengisa kwaye ukhuthaze ishishini lakho . Ngokuqinisekileyo inethiwekhi enkulu ye-intanethi yehlabathi, ngoko ke ukuphuculwa kancinci kwintsebenzo yakho ye-Facebook kunokuthetha ezininzi kwi shishini lakho.
Ngenxa yokuba baninzi abantu kwi-Facebook, kukho ithuba eliphezulu lokuba ufikelele kwiimarike zakho; kungakhathaliseki ukuba uphi na ishishini okanye yiyiphi imarike oyisebenzisayo.
Fumana amaxesha amahle kwiPost kwi-Facebook
Icandelo lezemali lidla ngokuthetha ngexesha leemarike, nangona kunjalo ngamajelo asekuhlaleni, kufuneka uqaphele ixesha lezithuba zoluntu.
Ngethamsanqa, iinkampani ezininzi ziye zafunda iifayile zexesha ze-Facebook kwaye zafikelela kwisixhobo sayo sokuhlaziya i-Insights. Siyazi ukuba iinkampani, ngokukodwa kwimashishini e-intanethi, zidla ngokuba ngama-24/7 kunye nehlabathi jikelele. Nangona kunjalo, sinokwazi ukuziphatha ezininzi iindlela zokuziphatha ngaphandle kwanoma yiyiphi indawo yokuhlala esekelwe kuyo. Nazi ezinye izibalo ezibandakanyekayo zokuqwalasela:
- Umlinganiselo ophezulu ophezulu wokukrola (i-CTR) (oku kuthetha ukuba inani labantu abaza kucofa kwiikhonkco kwizithuba zakho okanye kwiintengiso kwi-Facebook) ziba phakathi kwe-1: 00 no-4 ntambama, ukukhwela ngoLwesithathu nge-3 ntambama.
- Ixesha elibi kakhulu lokuposa libonakala liveki ngeeveki, zombini ngaphambi ko-8 ekuseni nangemva kwe-8 ntambama.
- Ukongeza iifoto okanye imifanekiso ikhuthaza ukubandakanya - iikhosenti ezingamashumi amahlanu 'Ukuthandwa' kwaye kabini inani lamagqabaza.
- Okwangokunje iividiyo kunye ne-Facebook Live zifumana ukufikelela okungakumbi kunezithuba eziqhelekileyo.
Ngokusekelwe kule mijelo "jikelele" (ngaphezulu kwelo xesha), ngokuxhomekeka kwinjongo ethile yezithuba zakho ziyakwazi ukugqiba xa ugqiba ukupapasha ezo zithuba.
Ngaba ukhangele ukuba izinto zakho zabelwana ngazo? Kwimeko apho, yenza izithuba zakho nge-1 ntambama. Abantu babonakala bebuhlungu kweso xesha, kwaye ngelixa bengenakukwazi ukuhamba ngeposi yakho ngokweenkcukacha ngokwabo, bazimisele ukunika abasebenzi kunye nabahlobo ibonakale.
Ngelixa unokufumana ukuchofoza ngaphezulu ngoLwesithathu, ungazibali iiLwesine kunye neLwesihlanu ukwenzela ukubandakanyeka komsebenzisi okwenyaniso. Abantu badla ii-12-24 iiyure ukufudumala kwiingcamango zenu, njengoko kuboniswe ngu-6-7% kunyuka ngoMsombuluko ukuya kwixesha lesithathu. Mhlawumbi akumangalisi ukuba i-Facebook ebizwa ngokuthi "Inwaba" isalathisi seshumi ephakamileyo ngoLwesihlanu kunexesha lonke lomsebenzi.
Ezi zinto zingathinta njani iqhinga lakho le-Facebook ? Ngokucacileyo, unokuzama ukuthumela izinto ezintsha kwixesha 'lomhla emva kwemini' emva kokuhlwa kwasemini. Abantu bahlala beqhenqa emva kokutya kwabosemini basebenzise i-Facebook ukuze bafumane iindiza ezihambayo kwaye bafumane iziganeko zakutshanje ngaphambi kokuba babuyele emsebenzini. Le ngethuba elifanelekileyo lokuzibandakanya kunye nomxholo wokuthengisa ococekileyo; Umxholo onokuthanda ukwabelwana ngawo ufinyelele abantu abaninzi kwaye awuyi kuthengisi umxholo onxulumene apho ufuna ukuba abantu baqhekeze.
Ngokufanayo, kutheni ungayeki ekupheleni kwakho kwezithuba zeposi ze-Facebook kude kube ngoMvulo ozayo? Amathuba kukuba aya kufundwa ngeveki. Emva koko, abantu abaninzi banomdla wokuthatha ikhefu kwimidiya yoluntu ngenxa yemisebenzi yentsapho yangaphandle, imisebenzi yasekhaya kunye nezinto ezinjalo. Mhlawumbi wenza okufanayo? Ngaphandle kwalokhu kungaba yinto yokuzilibazisa; apho abantu banakho ukubandakanya ngokuzilibazisa okanye kumashishini axhameneyo xa bethatha ikhefu emsebenzini okanye kwizithuba ezinxulumene nezoshishino.
Unokufuna ukucwangcisa izithuba zakho kwangaphambili okanye ukuqesha umphathi wentengiso yezokuhlalisana ukulawula ukufumaneka kwakho kwe-Facebook. Umphathi onoxanduva lokuthengisa imithombo yoluntu unokukunceda nge- online management management .
Ukusebenzisa i-Facebook Insights
Ngoku ukuba sijonge ezinye zeendlela eziqhelekileyo, kukho indlela enamandla ngakumbi ongayisebenzisa ukujonga amaxesha afanelekileyo okuthumela ngokubhekiselele kubabukeli bakho - ngokusebenzisa i-Facebook Insights.
Kwi-Facebook Insights yakho, okuyiyo kuphela ukuziphatha komsebenzisi kubalandeli bakho be-Facebook, uya kukwazi ukubona ukuba ngabaphulaphuli bakho banakho ukubandakanya nekhasi lakho le-Facebook.
Ingaba uninzi lwabalandeli bakho be-Facebook bazibandakanya nezithuba zakho ngeentsuku zeveki? Emva koko kufuneka wenze ezinye izithuba ngeveki zeveki. Okanye ngaba iphepha lakho lifumanisa umsebenzi walo ngeveki? Ngokucacileyo uya kufuna ukwenza okunye ukuthumela ngeveki.
Kukho ulwazi oluninzi nolwazi lwe-Facebook oluza kukuxelela malunga nendlela abantu basebenzisana ngayo kunye nokusebenzisana kwiphepha lakho - kwaye ekugqibeleni oko kuya kuba yindlela efanelekileyo yokukhokela zakho izithuba ze-Facebook.
Ukongeza kule nto, unokufunda okuninzi malunga nolwazi lwabantu kunye ne-psychographics yabalandeli bakho kunye nabantu ababandakanyeka nawe kwi-Facebook kakhulu. Oku kungadlala indima ebalulekileyo ekujoliseni iintengiso zakho ezihlawuliweyo kwi-Facebook .
Iingcamango zokugqibela zokuthumela kwi-Facebook
Ukubala ixesha lakho kwi-Facebook ngokufanelekileyo kungabaluleka ekuphumeleleni kwiphulo njengento eposwe ngokwayo. Kungathetha umahluko phakathi kokuqhuma kokuqhuma kunye nokuhluleka okukhulu. Imidiya yoluntu iyanda inxalenye ebalulekileyo yamashishini anamhlanje. Ukunikezelwa kwimihlaba ye-Intanethi ye-24/7, unokucinga ukuba ixesha lezithuba zakho aziyiyo into enkulu. Nangona kunjalo, oku kuyimpazamo. Ukuphonononga ishedyuli yokuposa yokufikelela abaphulaphuli bakho abajoliswe kuyo kwaye ufumane ezininzi kwizithuba zakho ze-Facebook; enoba ufuna ukufikelela kubantu abaninzi, fumana ukubandakanyeka, okanye ufumane iinkcukacha ezininzi kwiwebhusayithi yakho ukwakha uluhlu lwakho okanye ukuvelisa ukuthengisa okungaphezulu.