Iidable ziphendulelwa kwiindlela zokuThengisa
Abathengi befuna iindlela zokudibanisa nabathengi kunye nokwandisa ukulingana kwempawu kushintshe ukusuka ekugxilweni kokuthengiswa okugqithisiweyo kumakethi athengisayo. Yiyiphi ixabiso lobungakanani? Ukulingana kweBrithani kubaluleka kubangelwa kwimveliso okanye inkonzo kumntu umboleki ngenxa yinto eyaziwayo.
Izindlela zokuthengisa ezahlukeneyo zichaphazela uhambo lokuthenga abathengi. Ukuze ufunde kabanzi malunga nesi sihloko, jonga imimandla yeendlela ezahlukeneyo zokuthengisa.
UkuThengiswa koNxibelelwano olungabonakaliyo kunye nokuThengiswa kweMveliso ephumayo?
I-HubSpot yenza lula ukuhlula phakathi kokuthengisa okubonakalayo kunye nokuthengisa okungenakunzima ngale ndlela elula:
Cinga ngokuthengisa okubonakalayo njengesando; Cinga ukuthengiswa okungaqhelekanga njengemagnethi.
Yiyiphi ukuThengiswa okuPhezulu? Ukuthengiswa okuphumayo kwenzeka xa inkampani ijolise ekuveliseni ukuthengisa ngokukhokelela ngokuhlawula amajelo . Xa kuthengiswa ngokugqithisileyo, inkampani ifaka ukugxininisa imisebenzi ukuze igcwalise i-top bar yokuthengisa.
Ukuthengiswa okuphumayo kubandakanya ngokubanzi imisebenzi elandelayo:
- Ukubizwa kobushushu
- U boniso
- Ukupapashwa
- I-telemarketing engasetyenziswanga
- Uchungechunge lweemviwo
- Uphando lwe-intanethi kunye neengxoxo
- I-imeyile ibhubhe kwiintlu ezithengiweyo
Ngalunye lwale ndlela liphonsela isigidimi ngokubanzi ngokubanzi kunye nethemba lokuba umyalezo uya kuhlawulela iithagethi zamakhasimende ngaphandle kweemarike.
Yiyiphi Intengiso Ebonakalayo? Ukuthengiswa okungenakwenzeka kwenzeka xa umboleki ezithatha kakhulu ekuhambeni kokuthenga.
Xa umthengi onokuthi asebenze ngokuqinileyo ngekhontrakthi kakuhle ngaphambi kokuba ngumnxeba wokuthengisa, kubonakala ukuba bathatha inxaxheba kwinxalenye ethile yokuthengisa okungekho.
Ukuthengiswa okungenakunako kungasetyenziselwa ukulinganisa imiphumo yokubonisa. Ukuthengiswa kwabathengi ngokukhawuleza kuyamenywa nge-portal iblogi.
Umzekelo, ukuqala ngebhulogi, ukuphuculwa kweenjini zokusesha kunokusetyenziswa ukunyusa ukuhlaselwa kwimixholo. Ukunxibelelana kweevenkile zokunxibelelana kwezentlalo kwi- constellation engabonakaliyo yokuthengisa kunokunxibelelana kakhulu kunye nomxholo webhulogi.
Abathengi babathanda ukuThengiswa okuThengisiweyo -Bathanda ukuthetha kwabo
Isicwangciso esiqhelekileyo sokuthengisa sisetyenziswe kakhulu ekuthengiseni okubonakalayo. Kodwa ubuchwephesha obutsha buye banceda abathengi ukuba baphephe ukuthengisa amaninzi . Enyanisweni, ukunyamezela abathengi kwizicwangciso zokuthengisa ezithe gqithwa kakhulu. Abathengi bathabatha inxaxheba ekhulayo ekuhlunguleni i-adversi abayivumeleyo , kwaye basebenzisa ukuthengiswa okungabonakaliyo nokungabonakaliyo kumaphuzu ahlukeneyo eluhambweni lwabo lokuthenga njengenxalenye yezindlela zabo ezithile malunga nophando lwabathengi malunga neemveliso kunye neenkonzo .
Ukudala uqhagamshelwano oluqhubekayo kunye nabathengi ngokusebenzisa izicwangciso ezingapheliyo isiphakamiso sokuphulukana ngokuqhubekayo. Cinga ukuba, ngokuqhelekileyo, abantu bahlaselwa ngaphezu kwe-2000 ngosuku lokuphazamiseka kokuthengisa . Ezi ziphazamiso zokuthengisa zinciphisa kakhulu abathengi ukuba baqaphele ngobuchule iindlela zokuthintela ukuthengiswa kokungena kwiindawo zabo zobuqu kunye nezobugcisa.
I-ID yocingo yenye yeendlela zokuqala zokuphazamisa ukhenketho lokuphazamiseka kokuthengisa. Yakhawuleza ilandelwa ngumtshini wekhompyutheni entsha, njenge-spam filters nge-imeyile, i-radio yerediyo ye-Sirius, imirhumo yekhefu ye-pay-per-view, kunye neTivo. Ukongeza, apho abathengi basebenziselwa ukukhupha kwimininimdla ephezulu kwiehotele okanye ukuhamba ukuya kwimiboniso yezorhwebo kwizixeko ezikhulu, namhlanje, uphando lwabathengi kunye nolwazi lokuqokelela malunga nemveliso kunye neenkonzo lunokwenziwa lula kwi-intanethi .
Ziziphi Izinto KwiThutha lokuguqula?
Inzuzo ebalulekileyo ekuthengiseni okungenayo kukuba ihamba kwindawo apho abathengi sele befunda malunga nemveliso ethile kunye neenkonzo , kwaye baninzi sele besesendleleni yokuthenga . Ngoko, ngokuthengisa okungenakwenzeka, umsebenzi okhuni wokuzama ukufumana iindlela zokungena kwiimingcipheko ezisungulwe ngabantu abazama ukuvimba yonke indlela yokuthengisa ayifanelekanga.
Iinjongo zokuthengiswa okungenakunokuthi zenze kube lula kangangoko kunokwenzeka ukuba abathengi abanokufumana imveliso yenkampani okanye iminikelo yenkonzo, baze banikeze umxholo onyanzelisayo owenza ukuba babe ngababukeli abanomdla kubasebenzisi abazimisele ukuzinikela ekuthengeni.
Nangona inzululwazi yokuthengisa ebonakalayo ikhula ngokukhawuleza, iprofayile yabathengisi abaninzi namhlanje ibonisa malunga ne-90% yemigudu yokumaketha eyenza ukuthengiswa okuphumayo kunye ne-10% ezinikele ekuthengiseni okungekho. Iingcali ziyacetyisa ukuba iinkampani zifake ezo zibalo, zigxininise imithombo yazo kunye nokuchitha imali ekuthengiseni. Ukwandisa isimboli sokuthengiswa okungenakulinganiswa njengemethinethi , iziqwenga zamagnet ezithatha imveliso yenkampani okanye i- hub yenkonzo ziya kuza kwi-blogosphere, iinjine zophando, kunye neendaba zoluntu.
Isicwangciso esithengisayo sokuthengisa siquka iqela leendlela abathengi abavame ukuzenza. Ngokungafani nokuthengisa okubonakalayo okubonakalayo ngabathengi njengamandla okuphazamisa, ukuthengiswa okungenakunqwenelekayo kukuzonwabisa, kuncinci, kufike ngexesha, kwaye kuvelisa i-ROI ephezulu kunokuba kukhangiswa okuqhelekileyo. Isicwangciso soThengiso esibalulekileyo kwiindlela ezifanelekileyo zokuthengisa ziza kuqinisa ukubandakanywa kweentengiso zabathengi kule ndawo yokuthengisa.