Ingaba ukhangele ukuba wenze imali ethe xaxa kwicala okanye ubeke umvuzo wakho kwi-intanethi ye-intanethi unokukhawuleza kwaye ufumane ingcamango yakho ngaphandle komhlaba, ukuseka ubukho bewebhu, uqale ukuqhuba i-traffic kwiwebhusayithi yakho, nokuvelisa iintengiso ngokufutshane.
Ngaloo nto wathi, makhe sijonge kwiimpawu ezili-10 ezilula ongayenza ukuze uphakamise kwaye usebenze ngoshishino oluphumelelayo kwi-intanethi ngokukhawuleza kwaye kulula.
1. Yazi iMakethe yakho
Esinye seziqhosha eziphambili kwimpumelelo ye-intanethi kukuba ukwazi ukuthengiswa kwemalike (okanye ufuna ukuba).
Ziziphi iimfuno zabo ezinkulu kunye neemfuno zabo? Bachitha phi ixesha labo kwi-intanethi kwaye unokufikelela njani kubo? Ziziphi amagama afanelekileyo kunye namaqhosha ashushu afuna ukujongana nawo?
Eyona nto uyazi ngayo imarike yakho, impumelelo eyongezelelekileyo iya kubafikela umyalezo ofanelekileyo kwaye ubanikeze iimveliso kunye neenkonzo ezilungileyo. Akunjalo ukuba ube neengcali kwiimarike yakho kwaye unokufunda njengoko uhambayo; kodwa kulungile ukuba nolwazi olumalunga nemarike ofuna ukuba kuyo njengesiseko. Ukuba akunjalo, kufuneka ube nesithakazelo esinzulu ekufundeni ngakumbi ngeemarike oya kungena.
Ngandlela-thile, uya kuba ngcono xa uqala ngeemakethe ezibonakalisiweyo, inzuzo kunokuba uzame ukuvuselela ivili.
Ukuba kukho kakade ukhuphiswano oluninzi kwi-marketplace into ebalulekileyo ukuba kukho inzuzo. Ngelixa abaninzi abantu beza kunxaxha kwiimarike ezikhuphisanayo, abathengisi bexesha elifanelekileyo bayazi ukuba iimarike zokhuphiswano apho ikhona imali.
2. Bhalisa Igama Lakho Legama
Ngoko unqume kwi-market niche ofuna ukuyifumana.
Isinyathelo sokuqala emva koko kukubhalisa igama lesizinda kwi-intanethi yakho entsha.
Igama lakho lesizinda lidilesi yakho ekhethekileyo kwi-intanethi. Yiluhlu lwakho lwepropathi yolwazi, njengelungelo lobunikazi okanye uphawu lokuthengisa. Kukho ezininzi zegama lokubhalisa igama (iinkampani ezibhalisa izizinda) kwi-intanethi apho ungathenga khona isizinda sakho.
Abanye ababhalisi baze banikeze "iindawo ezikhululekile" kunye nephakheji yokubamba okanye enye intengo. Enye yale nkampani i-Bluehost Web Hosting, enika igama lesizinda samahhala kunye nokuthengwa kweakhawunti yokubamba.
Ngelixa uninzi lwazo lusemthethweni, qi niseka ukuba uqinisekisa ukuba idibansi ibhalisiwe egameni lakho. Ukuba idilesi ibhalisiwe kwigama lababhalisi, kunokuba kunzima, ukuba akunakwenzeka, ukutshintshela kwenye inkampani yokubamba ngaphandle kokulahlekelwa idilesi yakho.
Kwakhona, ukuba usebenzisa i-website yakho kwenye ikhampani uya kufuna ukuqinisekisa ukuba uyithenga igama le-domain kwaye ibhaliswe egameni lakho kwaye ayikho eyona nkampani oyisebenzisayo.
Amagama amabini adibeneyo kwi- domain registrars yiGoDaddy.com kunye neNameecheap.com .
Nazi ezinye iindlela zokubhalisa igama lakho lesizinda .
Xa ubhalisa igama lakho lesizinda kukho iindlela ezimbini eziqhelekileyo zokuhamba.
Ukuba ungaphezulu kwi-branding yakho uze uhambe kunye negama lakho; okanye uhlobo oluthile lwegama lakho ukuba sele lithathwe. Ngokomzekelo ungabhalisa uJohnDoe.com ukuba igama lakho nguJohn Doe. Ukuba uJohnDoe.com sele sele esetyenziswe, unokuya kunye nento efana neYohnDoeLifeCoach.com ukuba unokuba ngumqeqeshi wokuphila.
Enye indlela eqhelekileyo yokuhamba kukuba ubhalise igama lesizinda elichazayo imveliso okanye inkonzo oyinikezela kuyo. Umzekelo omhle nguFreeCreditReport.com. Kucacile ngokucacileyo kwigama ngokwayo kanye nantoni leyo ndawo.
Zama ukuphepha amagama "adibeneyo kunye nobuchule" engacacisekanga kwi-marketplace ukuba isiphi isisombululo sakho sexabiso.
Qaphela kwakhona: Indlela yokuthenga igama le-Domain ngaphandle kokucinywa
3. Khangela i-Web Host
Umncedisi webhubhu yinkampani eyona nto iya kuthi "irente" ubeka isikhala kwiiseva zazo ukusingatha iwebhusayithi yakho.
Ezi nkampani zisoloko zinika ukubhaliswa kwesizinda kwaye kubonakala kulula ukuba zibe neenkampani ezifanayo-nangona abantu abaninzi baya kuthengela idilesi yabo kunye nenkampani enye kwaye bayayibamba ngolunye.
Ngokukodwa umphathi wakho webhubhu apho uza kulayisha iphepha lakho lewebhu, imifanekiso, iividiyo, njl.
I-Web host host features ezifana nokugcinwa kwamandla, ipesenti yokuphumla, i-imeyli esekelwe kwi-domain kunye nokukhuseleka kwe-server kufuneka zizinto ezibalulekileyo ukuba ziqwalaselwe xa zivavanya umphathi wewebhu. Kwakhona, ukukwazi ukubamba iblogi , ukubonelela ngeefom zempendulo, amathuluzi okuthengisa kunye nezixhobo zoshishino lwe- e-intanethi kubalulekile ukuqwalasela xa ukhetha umphathi wakho wewebhu .
Enye into ebalulekileyo yokuqwalasela, mhlawumbi ebaluleke kakhulu, kulula ukufikelela kwi-24/7 inkxaso yabathengi.
Amanye amashishini aseburhulumenteni adumile afaka:
Ngokubanzi ininzi yamashishini yewebhu anika iinkonzo, iimpawu kunye neenzuzo ezifanayo; kwaye zonke iindleko ngokubanzi malunga nomlinganiselo ofanayo. Nangona ndikholelwa kakhulu ekuxhaseni amashishini asekuhlaleni, le yindawo enye apho ungcono ukuhamba nenkampani enkulu enokunika inkxaso nge-24/7 xa kwenzeka ingxaki.
4. Ukuyila iwebhusayithi yakho
Oku akunzima kunokuba kuzwakala. Unenketho ezimbini zokudala indawo:
- Yakha isayithi ngokwakho
- Hlala umyili wokuyila ukuyibeka
Kukho okungenani iindlela ezintathu zokudala isayithi lakho.
- Iinkampani ezininzi zokubamba zibonelela ngezixhobo zokwakha izakhiwo zewebhu .
- I-WordPress yindawo eyaziwayo yokubhubhisa yamahhala - zombini kwiiwebhusayithi kunye neeblogi ezimeleyo. Ukufakela kulula, kunye neenkampani ezininzi zokubamba ezinezixhobo zokusebenza zokufaka iWindowsPress kuphela. Awudingi iminyaka yokufunda kunye neencwadana ezinamandla ukusebenzisa le software. Kukho iifayile zee-WordPress ezinokuzifumana ukuze uqhube ngokwakho isayithi lakho.
- Enye indlela yokusebenzisa inkqubo ephezulu njengeDreamweaver nge-Adobe (tyelela iWebhusayithi ye-Adobe) eya kwenza konke okukufunayo, kodwa inomgca wokufunda omhle. Enye yeencwadana zokuqeqesha zeDreamweaver yimihlathi engama-1000 eninzi.
Ukuqeshwa ngumyili wezakhono kungabakho okulula. Oku akubi kubi. Kukho iiwebhusayithi eziliqela apho unokufumana abaqeqeshi bezithuthi ezizimeleyo kuquka uCraigsList.com, UpWork.com, kunye neFiverr.com. Unokuba usenokuqwalasela ukuqesha isikolo esiphakamileyo okanye umfundi wekholeji ngokungabi nzuzo. Ukongezelela kumsebenzi woyilo olubonakalayo, kuya kufuneka uqikelele ingqalelo kwisiqulatho sakho kwisayithi.
Kwakhona, kubalulekile ukuba xa uphumelela ukuyila iwebhusayithi yakho, ngokuqinisekileyo uthenge kwaye ungumnikazi wegama le-domain kunye ne-akhawunti yokubamba; umyili wewebhu uyilila nje iwebhusayithi yakho.
Ukuba ungeyonto eneteknoloji okanye ungenalo ixesha okanye umonde ukufunda indlela yokwakha iwebhusayithi yakho kunokuba ungcono ekukhupheliseni kwiprogram ukuze ukwazi ukugxila kwizinto ezibalulekileyo ezifana nokuveliswa kwemveliso, ukuthengisa nokukhuthaza , kunye neminye imisebenzi ephezulu.
5. Yamukela iintlawulo ze-Intanethi
Imihla yokushicilela kunye nefeksi ifom ye-oda, okanye ukuthumela itekethi sele ihambe. Kubaluleke kakhulu ukuba unako ukufumana iintlawulo kunye nokuqhutyelwa kwemisebenzi ngqo kwiwebhusayithi yakho. Oku kuvumela ukuba abathengi benze ngokushukumisa kwaye bathabathe ngokukhawuleza.
Ukwamkela iintlawulo ze-Intanethi:
- PayPal.com
- Stripe.com (bona eli nqaku lifanisa iPapPal vs Stripe )
Ukuthengwa Kweenqwelo:
- 1ShoppingCart.com
- Infusionsoft.com
- Samcart.com
Qinisekisa ukujonga iimpawu ezifunekayo kunye nemigomo yabo. Imirhumo encinci yenyanga nganye inokuchaphazela ishishini lokuqalisa. Eyona nto ingcono ukukhetha umboneleli wenkonzo ovumelekileyo ukuvumela ukukhula, ngoko unokuqala ngeenkonzo ezisisiseko kunye neendleko eziphantsi kwaye uphuculo njengoko ivolumu yakho iyanda.
Uninzi lwabantu luya kuqala ngecebo elincinci elincinci lentengo xa liqala; uze uphucule kwisisombululo esiphezulu senqwelo yenkcitho njengoko ishishini labo likhula.
Ngaphandle kokuba unesitolo se-e-commerce kunye namakhulu okanye amawaka eemveliso, unokuthi ugweme isisombululo senqwelo yenqwelo yezithuthi kwaye usebenzise njengenkqubo yokuhlawula ilula ukuyithatha intlawulo kwi-intanethi.
Abantu abaninzi baya kuqala ngokusebenzisa indlela efana ne-PayPal yokwamkela iintlawulo ze-intanethi, ngoko ukuba ishishini labo likhula liya kwongeza enye inxalenye yeenqwelo zokuthenga ezityebi / ukujonga inkqubo.
6. Qinisekisa iindlela zokuNikwa kweMveliso
Ngokuxhomekeka kwindlela yakho yomkhiqizo, iindlela zakho zokuhanjiswa ziyakwazi ukusuka kwizinto ezilula (umkhiqizo wolwazi olungenakukhutshwa okanye inkonzo ye-intanethi) kwiinkqubo ezinzima (ukuthunyelwa kwempahla ngeposi, usebenzisa inkampani ezalisekisayo). Iimveliso ezinokukhuphela ziqwalasela inkampani yokuzaliseka kwikhompyutha njenge-E-junkie.com okanye iKhobankbank.com
Ukuba awukho kakade, kufuneka uqikelele ngokuqwalasela ukukhuthaza imikhiqizo yolwazi lwedijithali njengobambiswano .
7. Fumana i-Traffic kwiwebhusayithi yakho
Nokuba i-design edityanisiweyo kunye nemveliso entsha emangalisayo ayinalutho xa ingcwatywa phantsi kwezigidi zezinye iiwebhusayithi. Ukuze uvelise i-intengiso ye-intanethi kufuneka uqhube ixabiso elikhulu lezithuthi zewebhu . Cinga ngeendlela eziphambili zokukhuthaza isayithi lakho elitsha:
- Bhalisa ngeenjini ezintathu zokukhangela (Google, Bing kunye ne-Yahoo)
- Bhala uluhlu lweblogi kwiibhloko ezinkulu zeblogi
- Ukuthengiswa kokuqukethwe, ukuthengiswa kwevidiyo kunye nokupodcasting
- Ukuthengiswa kwe-Intanethi: Google PPC , iintengiso ze-Twitter kunye nokukhangisa kwe-Facebook
- Ukuthumela ngokuzenzekelayo (shicilela, hhayi imeyile)
- Ukuthengiswa okungaxhunyiwe ku-intanethi (amabhodi amabhilidi, iinqwelo zenkampani, ezishicilelweyo, ukupapasha iintengiso, iimveliso zokupapasha)
Nangona kukho iindlela eziliqela zokuqhuba i-traffic kwiwebhusayithi yakho, awufuni ukuphazamiseka ngabo bonke ukhetho. Gxila kwiindlela ezimbalwa ekuqaleni, ukwandisa le mithombo yezithuthi, ngoko ke ungeze rhoqo iindlela ezininzi zokuqhuba ixabiso elikhulu lezithuthi kwiwebhusayithi yakho .
Ukuba uhlahlo lwabiwo-mali uze uqalise ngeendlela ezikhululekile zokuqhuba i-traffic kwiwebhusayithi yakho . Emva kokuba uqale ukuvelisa inzuzo uza kufuna ukuvuselela iindlela zokuhlawula ukuhamba (njengentlawulo yekhefu ngokukhawuleza ) ngenxa yokuba iindlela ezihlawulwayo zikhawuleza kwaye zinokutshabalalisa kuneendlela eziqhelekileyo ngokubanzi.
8. Shicilela i-Newsletter ye-imeyile
Ukuthabatha iidilesi ze-imeyile zeendwendwe zakho kwiwebhusayithi zibalulekile ekukhuleni kwazo zonke iinkcukacha ze-intanethi. Nangona kunjalo, uluhlu olukhulu nolusakhulayo luxabisekileyo kuphela xa ulwazi olufanelekileyo kunye nolwazi olufanelekileyo luthunyelwa rhoqo kubo bantu. Injongo yoluhlu lwe-imeyile ukuguqula amathuba okuba ngabaxhasi kunye nabaxhasi ukuba baphinde baphinde bathengise kunye neenkampani zabo.
Zama ukuhlala uqhagamshelana rhoqo nohlu lwakho lwe-imeyile, ukuthumela nge-imeyli okungenani kanye ngeveki kunye nokuhlaziywa, ulwazi, okanye uhlobo oluthile lokunikezelwa.
Umnikezeli omkhulu wenkonzo yokuthengisa i-imeyili ngu-AWeber.com (jonga ukuhlaziywa kwethu okupheleleyo kwe- AWeber apha .)
Indlela efanelekileyo yokufumana abantu ukuba babhalisele uluhlu lwakho kukunikela uhlobo oluthile lokunikezela ngokukhululeka. Le nto ingaba ingxelo yehhala, iphepha elimhlophe, okanye ikhowudi yesaphulelo / yekhuphoni. Ezi zintlobo zonikezelo zisebenza kangcono kunokuba ithafa ibhalisele kwi-newsletter yethu.
Kubaluleke kakhulu ukuba uqalise isicwangciso sokuthengisa nge-imeyile kwi shishini lakho njengoko ukuthengisa nge-imeyili kuseyona imisebenzi ephezulu ye-ROI ongayisebenzisa ukuthengisa nokuthengisa iimveliso zakho kwi-intanethi.
9. Ukulandelela ukukhula
Izixhobo ezilula (kunye nezikhululekile) zikhoyo ezikuvumela ukuba ubone ngubani ochofoza apho kwaye nini. Iinkampani ezininzi zokubamba iWebhu zinika izixhobo zokuhlaziya izithuthi.
I-Google Analytics iyisitayile samahhala - elandela, phakathi kwezinye izinto:
- Amaphepha adumile
- Imithombo yendlela
- Amagama abalulekileyo
- Indawo yokuchofoza
Ezi ngxelo zingenziwa ngezilungiso kunye ne-plethora yezinto eziguqukayo eziquka uluhlu lwamanani, ukubukwa kwiphepha, nobude bexesha kwisayithi.
Ezinye izinto onokufuna ukuyiqwalasela ukulandelela indlela abantu abaninzi abavula ngayo ii-imeyile kunye nokuchofoza kwiinqununu ukuya kwiwebhusayithi yakho.
Nangona i-traffic traitor inikezela umlinganiselo othakazelisayo, yintoni okhangela ngokwenene ukuthengiselana. Ingaba uthengisa umkhiqizo okanye inkonzo, impumelelo ibalwa kwiirhwebo.
Kubaluleke kakhulu ukuba ulandelele kwaye uhlalutye ezi methrikhi eziyinhloko kwiwebhusayithi yakho; Ngenye indlela uza kukwazi njani okusebenzayo, into engasebenziyo, kwaye yintoni okufuneka uyenze ukuphucula ukuguqulwa?
Ezinye iirhwebo
Ukongeza kwimiba ethile ye-intanethi, kuya kufuneka uqikelele:
- Rhafu
- Banking
- Ilayisenisi kunye neempawu zokuthengisa
- Isakhiwo soshishino lwezomthetho
- Indawo yo shishino
- Ukuthengwa kwemveliso
- Akhawunti
- Imiba yomthetho, phakathi kwezinye izinto
Phawula ezi zinto zidweliswe ekugqibeleni. Nangona kubalulekile, awufuni 'ukuvumela ukwenza ezi zinto kukubambe. Ingcamango kukukhetha imarike yakho, fumana igama le-domain, ukwakha iwebhusayithi yakho, kwaye uqale ukuvelisa ingeniso ngokukhawuleza kwaye usebenzise iinkcukacha endleleni!
Ulungiswe nguShishino lwe-Intanethi / uNgcali wezokuHlala uBrian T. Edmondson