Ungaqala njani kwaye Yenza Imali ngeBusiness Online
Ngoxa i-intanethi ye-intanethi igxininiswa ngabadlali abakhulu abafana ne-Amazon kunye ne-eBay, kusekho amathuba amaninzi kubanini-bhishino be-intanethi ukuqala ishishini elinoxhamli kwi-intanethi.
Naliphi na i-niche yakho, nokuba yeyiphi imveliso yakho, nokuba yeyiphi imboni yakho, kukho indawo kwindawo yokuthengisa. Kwaye ndibulela kwi-bevy yezixhobo, iinkonzo, kunye nezicwangciso eziqinisekisiweyo ezikhoyo kubanini-shishini be-intanethi, akuzange kube lula ukuqala ishishini le-intanethi ukwenza inzuzo enkulu.
Ithuba-kunye nokukwazi ukufumana inzuzo-luya kuphucula kakhulu kwi-marketplace. Kunezinto ezininzi ezidlala apha, ngenxa yamanye amashishini afanelekileyo kwi-intanethi.
- Abantu abaninzi kunanini ngaphambili bathengisa nge-intanethi. Ngokomboniso wokubukela iMintel, ama-69% aseMerika akwenza njalo.
- Iprojekti kunye nezixhobo ezifumaneka kwi-intanethi zenza ukuba umntu akwazi ukuza nokulawula i-website ye-e-commerce. Kwaye unokwenza okungaphantsi kwe $ 100.
- Ukuthengiswa kwe-intanethi kungabizi kwaye kulula kwakhona, nabani na onokukwenza. Kwaye kunye namajelo eendaba ezentlalo ezifana ne-Facebook, kukho iindlela eziqhubekayo zokufikelela kubathengi bakho.
Kodwa uqala njani? Uhamba njani ukusuka apho ukhona khona, ukuya kwingxowa-mali enkulu evumela ukuba ushiye umsebenzi wakho wosuku kwaye ujonge ixesha elide kunye nenkululeko yemali?
Nantoni na ebomini, uqala ukususela ekuqaleni. Nazi iindlela zokudala ishishini lakho kwi-intanethi, iindlela ezibonakaliswe ngamawaka e-intanethi oshishino.
Khetha iMarike enenzuzo
Le yilapho kufuneka ubeke eceleni igogo yakho ngomzuzu.
Usenokuba "nebhizinisi lephupha" engqondweni iminyaka. Uyazi nje entliziyweni yakho ukuba i-niche ethile inenzuzo, okanye ukuba umkhiqizo othile uza kuthengiswa njengezigqeba. Kodwa kude kube yilapho usenza uphando olwenziweyo lwemarike awuyi kukwazi. Kwaye akufanelekile ukutshala imali yakho yokuqalisa-ixesha kunye nemali - de ube wazi ngokuqinisekileyo ukuba iimarike ezithile zifanelekile ukusukela.
Eyona nto, kufuneka uqale ngeemarike kuqala. Kufuneka uqaphele ukuba zeziphi iindawo ezidumile ngoku, kwaye ziziphi iintlobo zeemveliso ezishushu. Kodwa qaphela ukuba ungakhethi into ekhanyayo kwi-pan. (Khumbula loo mavili "ama-hoverboards" ayenomsindo emva kweminyaka emibini?
Baphi ngoku?) Kunoko, ufuna into ethile ngokuhlala ngamandla. Ezi zimakethi ezizinzile ziquka:
- Ukunakekelwa kwezilwanyana
- Ukuzivocavoca iinkqubo kunye nokulahleka kwesisindo
- Ukuncedisa okunomsoco kunye nokunyanga kwendalo
- Uhambo
- Ifoto
- Iimidlalo yevidiyo
Ezinye iindlela zokuchonga iimarike ezitshisayo kukuba zikhangele abathengisi be-intanethi njenge-Amazon.com - bangabathengisi abaphezulu? Gcina amehlo kwiindaba, kwakhona: Khetha amaphephancwadi uze ubone oko kukupapashwa okanye okubhalwa ngayo. Yaye ubone oko abantu bathethayo (okanye oko kupapashwa) kwi-Facebook. Zonke ezi zibonelela ngeenkcukacha zokufumana i-marhwebo enokubakho inzuzo.
Kungabonakala kungenakuphikisa, kodwa ufuna ukufumana ukhuphiswano oluninzi kwimarike yakho. Eyona nto ibhetele, ubuncinci kumashishini omncinci omncinci onjengawe, kungekhona ukuba nguvulindlela oqala ukuthengisa. Ufuna ukuhamba apho sele sele iqela elikhulu labantu elungele ukuthenga.
Okushiyweyo kuhambelana nenye yeemarike ezinokungeniso ezibonakalayo ezinokungenelela nento enomdla kuyo. Uninzi lweemarike ezikhoyo apho, unesiqiniseko sokufumana indlela ethile yokufanisa ukuthanda kwakho ngenzuzo.
Indlela elula kakhulu yokuQala ishishini le-Intanethi: UkuThengiswa koBambiswano
Emva kokuba sele ukhethe ityala lakho elitshisayo kunye nekhono lokufumana inzuzo, lixesha lokuba ufumene ukuba uthengise ntoni. Ngethamsanqa, akufanele uhlakulele, uvelise, okanye uvelise nemveliso yakho! Kukho indlela elula yokuvelisa iimveliso ezikhoyo kunye nerekodi eqinisekisiweyo yokufumana inzuzo. Ibizwa ngokuba yintengiso yokubambisana.
Ngokuthengiswa ngokubambisana, iimveliso zibonakaliswe ukuthengisa, kwaye akuyi kuba nexhala malunga nokuhambisa, ukugcinwa, ukulawula iilaydi, inkonzo yabathengi, ukubuyiselwa kwembuyekezo, okanye nayiphi na enye imicimbi yemveli yokubuyisela.
Kwimashishini ekuthengisayo, uthengisa kunye nokukhuthazwa kweemveliso nge-e-commerce site yakho, kodwa i-reatiler ye-intanethi (okanye inkampani eyadala umkhiqizo) ilawula abanye. Kwaye, njengomntu onxulumene naye, ufumana ikhomishini (ukusuka kwi-5% ukuya phezulu, kuxhomekeke kwimveliso) rhoqo xa umntu uthenga. Le yindlela enkulu yokuqalisa nge shishini lakho.
I-Amazon inenkqubo enxulumene nayo, kunye nemveliso ehlukahlukeneyo.
Clickbank.com igxininise kwimveliso yolwazi, nangona ineemveliso zenyama. Uzakufumana abadayisi begama elikhulu kwiCJ Abambisene neContactant (owayebizwa ngokuba yiCommission Junction). Kodwa malunga ne-niche kunye noshishino inomsebenzi onxulumeneyo. Yenza ezinye i-online digging if these do not fit your market or business.
Ezinye izinto eziMveliso eziNcedo
Ukuthengiswa kokubambisana yindlela epheleleyo yokucwenga inzwane yakho kwi-intanethi ye-intanethi. Kwaye mhlawumbi kungumthombo wakho kuphela wemveliso - loo modeli inokukwazi ukuba yinzuzo kakhulu, kwaye inokwenziwa ngokulula.
Kodwa kukho ezinye iimveliso zemveliso ngaphandle apho, kwaye akudingeki ukuba wenze utyalo-mali obuninzi ukuze usebenzise.
Ukuthunyelwa kweenkunkuma kufana kakhulu nokuthengisa. Kulo mzekelo, uthengisa nezinye iimveliso zenkampani. Uthengisa iimveliso kwiwebhusayithi yakho. Kodwa ngeli xesha uqhuba ii-oda. Xa beza kuwe ubathumele kumlingani wakho wokuthutha, odla ngokuba ngumenzi okanye umthengisi. Ubahlawula, kwaye ke bathumela loo mveliso ngqo kumthengi wakho.
Unokwenza imali kwisikhwama kwizinto ohlawula umthumeli wezinto zokuhamba kunye noko uhlawula abathengi bakho.
Ngeemveliso zelayibhile ezimhlophe, uqabane kunye nenye inkampani enomkhiqizo omile. Ubeka nje igama lakho kunye ne-branding kuyo. Ngokuqhelekileyo, lo mzekelo weshishini kwi-intanethi udibene nokuthunyelwa kwehla. Izibonelelo, unyango kunye nezinye iimveliso ezinxulumene nempilo ziyi-hot niche ekhangayo kakhulu.
Ewe, ukuba ulungele ukudala iimveliso zakho, unokukwenza oko, nawe. Kodwa ukudala umkhiqizo womzimba kudinga utshalomali oluphambili ngaphandle kokubuyiswa okuqinisekileyo.
Indlela engezantsi yokuthengisa iimveliso zakho iza kuba kukudala imveliso yolwazi, kuquka iincwadi, ii-website, ubume, iividiyo kunye neenkqubo zomsindo. Ngokomzekelo, ukuba uhlala kwintsimi yegadi ye-garden ungenza i-ebook ingxelo ekhethekileyo ekukhuleni kwamakhakheni e-organic, okanye ividiyo ibonisa iindlela ezifanelekileyo zokulawulwa kwezilwanyana ngaphandle kokubulala izibulala-zinambuzane.
Ukuba i-electronics, inokugcinwa lula kwifu okanye kwi-hard drive yakho, kwaye ithunyelwe kwi-intanethi. Oku kwenza ixabiso eliphantsi kakhulu kunye nomgudu ophantsi. Into oyisebenzisayo ukuphuhlisa le mveliso yilexesha lakho nobuchule.
Setha IWebhusayithi Yakho Ngoko Unako Ulawulo Lonke
Unayo imarike yakho, kwaye unayo imveliso yakho. Ngoku yisikhathi sokumisela isithuba sakho esitolo se-intanethi, apho uya kuthengisa khona kwaye uthengise iimveliso zakho.
Akukufuneka ube yinto ye-tech ukusetha iwebhusayithi yakho kwi-intanethi yakho, kwaye akudingeki ukuba uqeshwe umyili we-web obizayo, nokuba kunjalo. Ngesofthiwe kunye neenkqubo ze-intanethi kunye neenkonzo ezikhoyo namhlanje, nabani na umntu unokudala iwebhusayithi ejongene neengcali ezibandakanya inqwelo yokuthenga, uludwe lwezakhono zokwakha, ukubhalisa, kunye nantoni na enye into oyifunayo kwishishini lakho elikhulayo.
Kwaye inxalenye engcono kakhulu yinto yonke kukuba ikhululekile, okanye ubuncinane iindleko eziphantsi. Iinkqubo ezifana ne- WordPress okanye i- Squarespace zinikela ngeempendulo ze- ready-to-go. Ukudala isayithi lakho kulula nje ngokuba ugcwalise ibhokisi kunye namaphepha akho okuthengisa kunye neebhokisi zokungena nge-imeyile, ukuzalisa iimveliso zakho kwinqwelo yakho yokuthenga, nokudala olunye umxholo ochaphazelekayo. Ukuba ungathumela i-imeyile, ungasetha iwebhusayithi. Ngaphezulu, unokuhlaziya kwaye utshintshe umboniso wewebhusayithi kunye nomxholo ngaphandle kokufuna nawaphi na amava okuphuhliswa kwewebhu.
Ezi ziqonga ezinamandla, zininzi ezininzi zeenjongo zokusebenza kunye neeplagi zokulungiselela ukwenziwa kweenjini zokusesha, imizamo yokumaketha, i-analytics ukulandelela iindwendwe kwiwebhusayithi yakho kunye nokunye okuninzi. Ukufikelela ekubanjeni iwebhu nokukhetha igama le-domain , unokukwazi ukuphatha oko ngeenkonzo ezifanayo owazisebenzisayo ukwakha lewebhu, okanye uhambe nenkonzo ekhethekileyo njengeGoDaddy . Ixhomekeke kuwe.
Ngokuqinisekileyo, unokuqesha umqeqeshi wokwakha iwebhusayithi yakho, kodwa le ndlela ithwala kakhulu. Zindleko, enye. Ngokuqhelekileyo badla ixesha elide, ingakumbi ukuba uqesha umntu onokubuya emva kwabaxumi. Kufuneka uqhagamshelane nabo (kwaye uhlawule) nanini na xa ufuna ukwenza utshintsho. Kwaye bahlawula ngeyure, engalungile xa uhlahlo lwabiwo-mali lokuqalisa.
Kodwa kunye nabanikezeli endikukhankanyileyo, akudingeki ukuba uxhalabele malunga naluphi na loo nto. Uya kuba ngumphathi wewebhusayithi yakho kwaye unokwenza utshintsho kwi-24/7 - kwaye oko kukubeka ekulawuleni ngokupheleleyo kwi-intanethi yakho.
Yakha Uluhlu kwaye Ukhuthaze Imveliso nge-Imeyili yokuThengisa
Xa uneshishini, udinga amakhasimende ukuba aphile. Awukho-brainer. Kodwa ufumana njani ithemba - abantu abanomdla kwimveliso yakho - kwaye ubaphendule kuba abathengi?
Ukuqalisa, ishishini elincinane kwi-intanethi, kukulungele ukufuna i-market target, ukucela i-imeyile yabo, kwaye ke ithengise kuloluhlu. Unokwakha uluhlu lwakho lwe-imeyile ngeendlela ezahlukeneyo. Emva kokuba uluhlu lwakho lwababhalisile, kufuneka uqale ukuthengisa. Kodwa akukona ukuthumela ukuthengiswa kweentengiso ngosuku nosuku. Ngokukhawuleza abantu baya kubhalisa okanye bakuxelele njengogaxekile.
Kubalulekile ukudlulisa ulwazi oluxabisekileyo nakwiziphumo zakho. Banike ininzi yamahhala-iingcebiso kunye neengcinga kwi-niche yakho. Oku kwenza ukuba bazi, njengawe, kwaye bathemba wena. Unako "ukufudumala" kunye nomxholo obalulekileyo kwiphepha leendaba, umzekelo. Unokwenza njalo kwiblogi yakho, iincwadi zeencwadi, iingxelo ezizodwa, izithuba ze-Facebook, iividiyo kunye nee-audios.
Kakade ke, ngelixa unokuba ngumntu omhle, awukho kule nto ukuba ube ngumntu onobuqu. Ufuna ukwenza imali nge-intanethi yezoshishino. Ngoko ke kufuneka udibanise neentengiso zokuthengisa kunye nomxholo wakho.
Ihlawulela ukuba ne-finesse apha. Awukwazi nje ukuthumela ifom ye-oda: Ufanele ubonise iintlawulo zomkhiqizo. Kufuneka upende umfanekiso (ngokomfanekiso) obonisa indlela ubomi babo buya kuba ngcono ngayo xa basebenzisa imveliso yakho. Kufuneka unikezele ubungqina bokuba lusebenza. Kwaye ekugqibeleni, kufuneka ubenzele inkqonkquthela yokuthenga loo mveliso - isibonelelo esikhethekileyo abanakuyinqabela. Abantu banqabile ukuba bathenge into entsha, ngoko kufuneka udale umdla kunye nomnqweno wemveliso yakho.
Ukwenza oko ngekopi yokuthengisa esebenzayo . Kuyinto yobugcisa bokusebenzisa amagama ukuthabatha ingqondo yengqondo. Kwaye kufuneka usebenzise le migaqo malunga nantoni na nxi be lelwano kunye nabathengi, nokuba ingaba kwiwebhusayithi yakho, i-imeyile yakho, izithuba zakho zeendaba zoluntu, okanye iintengiso zakho ezihlawuliweyo.
Ukuba uceba ukubhalela ikopi yakho kubalulekile ukufunda ubugcisa bokukopisha nokuthengisa, ukugxila ekuthengiseni ngokuthe ngqo. Kwaye kukho itoni yeenkcukacha ezikhululekile ngaphandle apho, ukusuka kumaqela afana ne-American Writers kunye ne-Artists Inc. kunye ne-Copyblogger.com. Unokuqasha kwakhona abahlaziyi-copywriters ngokusebenzisa iziza ezifana ne-Upwork.
Iindlela ezi-4 zeDrive Traffic kwi-Business yakho ye-Intanethi
Indlela ephantsi kakhulu-kodwa ixesha elininzi-ukuqhuba i-traffic kwishishini lakho kwi-intanethi ukuhamba kancane kodwa ngokuqinisekileyo ukongeza umxholo obalulekileyo (obhaliweyo okanye ividiyo) malunga ne-niche yakho kwiwebhusayithi yakho kunye / okanye iblogi. Oku kuya kutsala ingqalelo kwiinjinjini zophando ezifana ne-Google. Ezi zenzame zokuphucula injini (ii-SEO) ziza kuhlawula ngokunyuka kwezithuthi kwiwebhusayithi yakho ngabo bantu bafuna ulwazi ngesihloko sakho. Ipesenti yalabo bantu baya kubhalisela uluhlu lwakho lwe-imeyile. Yingakho kungcono ukuba nebhokisi lokubhalisa, ngokuqhelekileyo ucele igama lokuqala negama le-imeyile, ngokugqithiseleyo kwikhasi lakho lasekhaya.
Kodwa ukuba le nto isebenze, kufuneka uguquke. Umele ungeze umxholo omtsha, ochaphazelekayo ngamaxesha amaninzi ngeveki, ukuba awukho imihla ngemihla. Yithi unobucala be-yoga. Ungabhala malunga nemikhwa, ubuyekeze iiDVD ii-DVD, ubeke izimvo kwiimbali ezintsha ezinxulumene ne-yoga, kwaye ubeke izimvo kwiindlela ze-yoga. Qalisa ingxoxo ngamathuba akho kwaye unikele ngolwazi oluxabisekileyo kunye nokuqonda, kwaye wenze ngendlela eya kubhenela kubathengi abanokufuna ulwazi ngesihloko.
Imidiya yoluntu yindlela enye ephantsi kwendlela yokuqhuba i-traffic kwiwebhusayithi yakho nokwakha uluhlu lwakho. Nge-Facebook, kwi-Twitter, nakwezinye iiprojethi zeendaba zentlalo, unokwenza i-akhawunti ye-akhawunti kunye ne-post content enxulumene neshishini lakho. Njengoko ngokubhengezwa okanye umxholo wewebhu, kufuneka ube ngumxube wezinto ezinokusetyenziswa kunye nezenzo ezinokusetyenziswa, kunye neziimemo ezihambelanayo ukutyelela indawo yakho kwaye ubhalisele uluhlu (okanye ukuthenga iimveliso).
Kwakhona, thumela rhoqo kwaye uhambisane nemilayezo yakho.
Enye yezona zibalulekileyo zokuqhuba izithuthi kwi-YouTube. Ngeendlela ezininzi, enye yeenjini eziphambili zophando: Ukuba abantu banombuzo malunga nesihloko, bahlala beya kwi-YouTube ukuze bafumane impendulo. Ukuzisebenzisa ngokunjalo, unako ukuthumela iividiyo ezichazayo, ukuthetha iividiyo zeentloko apho uchaza isihloko esichaphazelekayo kwi-niche yakho, kunye namavidiyo. Mane unikeze umxholo obalulekileyo - kwaye unxibelelwano kwiwebhusayithi yakho.
Ngokuqinisekileyo, kukho iindlela zokuthengisa ezihlawulwayo ukuqhuba i-traffic, kuquka ne-ads banner, faka iintengiso, ukuhlawula ngokukhawuleza, kunye nokunye. Kodwa oku kungabiza. Ngoko ke ndincoma ukujolisa kwiindlela zokukhululeka zokuqhuba umzila ekuqaleni. Fumana iwebhusayithi yakho ngendlela ofuna ukuyifumana ngayo, fumana umkhiqizo wakho udibanise ngokufanelekileyo, uhlalutye kakuhle ibhizinisi lakho kwi-intanethi, qalisa ukwenza ezinye zokuthengisa. Emva koko, xa unenzuzo encinci ungayihlalisa kwi shishini lakho, ungahlola iintengiso ezihlawulwe.
Ukuyibeka Konke
Oku bekuye inkambo yokuhlaselwa ekuqaleni ishishini lakho kwi-intanethi ukususela ekuqaleni. Kungabonakala ngathi yinkqubo eyatshisa. Akufuneki ukuba.
Kodwa kuya kuthatha ixesha kunye nomzamo, kwaye kuya kufuneka wenze izigqibo ezinzima endleleni. Iqhinga kukukwenza kancinci suku ngalunye, kwaye uhambe ngokulandelelana: Fumana imarike yakho, ngoko umkhiqizo wakho, ngoko wakha indawo yakho uze uqale ukuthengisa. Yenza oku, kwaye uya kwakha isiseko esiqinileyo se shishini eliya kuhlala kwaye li ngenise ngeniso kwiminyaka ezayo.