Fumana i-Best Business Model yakho
Masithi uthe wenza umsizi wespaghetti onqabileyo kunye nabahlobo bakho bakuxelele ukuba ufanele uwuguqule ube shishini. Yiyiphi imodeli yohlobo oyisebenzisayo?
"Ewe," uthi, "Ndiza kwenza umkhiqizo ndiwuthengise." Le yindlela enye, kodwa ngokuqinisekileyo ayikho yodwa.
Thatha ixesha lokuqwalasela imodeli ebalulekileyo yezoshishino ngombono wakho omtsha kwaye uya kukwandisa ngokuphawulekayo imiphumo yakho yokuphumelela.
Yiyiphi Imodeli Yakho Yoshishino?
Kukho iintlobo ezintathu zoshishino ezisisiseko kumashishini ase-intanethi.
- Thengisa umkhiqizo.
- Thengisa inkonzo.
- Thengisa umkhiqizo wolwazi lwegedijithali.
Enye imvelaphi yengeniso, evumela ukuba ufumane ingeniso eyongezelelweyo kungakhathaliseki ukuba yiyiphi imodeli okhethayo ukuhamba nayo, kukuthengiswa ngokubambisana .
Makhe sijonge nganye kule mizekelo ngokubanzi.
Ukuthengisa izinto eziphathekayo kwi-intanethi
Thengisa umkhiqizo wenyama: Oku mhlawumbi umzekelo wokuqala oza engqondweni. Yenza umkhiqizo okhutshweyo, umzimba kwaye uthengise kwi-intanethi. Ingathengiswa nge-e-commerce yakho yangaphambili, kwindawo yesitishi, okanye ungathengisa iimveliso zakho kwisayithi lesithathu, njengama-Amazon.com .
Izinzuzo zokuthengisa izinto eziphathekayo kwi-Intanethi: Ukuthelekiswa nokuthengisa kwindawo ethile, kukho iintlobo ezininzi zokuthengisa impahla yakho kwi-intanethi. Okokuqala, abathengi banokukhangela umnikelo wakho wemveliso ngaphandle kokuya kwindawo yakho yokuhlala (ukuba unayo enye). Abathengi baya kubona zonke iinketho zakho kuquka izinto ezifana nokuhlaziywa kwabaxumi, uluhlu lwezithako, kunye neendlela zokupheka kunye nokusetyenziswa.
IiVideos kunye neefoto zemveliso yakho kunye nezigaba ze-FAQ zinokunika abathengi ulwazi oluninzi kunokuba babeza kuba nalo kwisitoreji sotena kunye nomdaka.
Imiba yokuthengisa izinto eziphathekayo kwi-intanethi : Kufuneka wenze into ethile. Yaye igcina indawo. Emva koko thumela. Izinto eziphathekayo zingonakalisa kwaye zichitha ixesha ukuvelisa, ukugcina izinto kunye nokuthumela.
Kwaye kukho imbuyekezo. Ngezinto eziphathekayo, ukulawulwa kwempahla kuyinselele. Ukuba wenza kakhulu kwaye uyaphanga, ulahlekelwa. Ukuba unokwenza okuncinci kwaye uphumelele kwisitokisi, ulahlekelwa yintengiso yokuthengisa kwaye mhlawumbi abathengi abaza kubheka kwelinye indawo ukubonelela ngokuthembakalayo.
Qaphela: Enye indlela yokuthengisa izinto eziphathekayo kwi-intanethi ngaphandle kweenzuzo zokudala iimveliso, ukuphatha ukuthunyelwa, njl. Ukuqala ishishini lokuthunyelwa kwe-drop drop online .
Iinkonzo zokuthengisa kwi-Intanethi
Thengisa inkonzo: Iinkonzo zifanelekile ukuthengiswa kwe-intanethi. Kukho iindlela ezimbini ezisisiseko zokuthengisa iinkonzo zithengiswa ngekhompyutha.
- ISayithi njengeThuluzi lokuThengisa: Ukusetyenziswa kwe- Offline ye-intanethi njengesixhobo sokuthengisa kwiinkonzo ezithunyelwa ngaphandle. Amashishini amaninzi angasebenzisi i-intanethi asebenzisa intanethi njengethuluzi lokuthengisa kwinkonzo yabo. Isayithi labo lisebenza njengencwadana engaphezulu kwenkcazo yenkampani. Ungayifumana (kwaye ufaneleke) ngumbazi, udokotela wamazinyo okanye u-massage we-massage bonke ngokusebenzisa ubukho be-intanethi. Into enye efana nayo kukuba ufumana zonke ezi nkonzo. Le ndlela yindlela ephezulu yokuvelisa kunye nekhokelo ezifanelekileyo ezifanelekileyo kwi-business based based business.
- Isiza njengeSitolo sangaphambili: Iinkonzo zithengiswa (kwaye zithunyelwa) kwi-Intanethi: Imizekelo yale nkonzo iquka ukuthengiswa kwewebhu, ukuhamba kunye nokuzonwabisa. Zonke ezi zinto zithengiswa kwaye zithunyelwa nge-server yomthengisi. Iintlobo zale modeli kukuba abathengi banokuthotywa ngokukhawuleza ngokuthengisa ngokuthe ngqo kwi-intanethi kunokuba balinde ukuthetha nomntu okanye benze isigqibo.
Izinzuzo ekuthengiseni inkonzo kwi-Intanethi: Kungabiza kubiza ukufaka iikhokelo kunye nabathengi ngewebhusayithi eyakhelwe kakuhle neyathengiswayo kunendlela yezithethe zangaphandle. Abathengi bafumana ulwazi oluninzi malunga nemveliso yakho kwaye akudingeki ukuba bahambe ukuze bahlole iinketho zabo. Izakhiwo ezakhelwe kakuhle kunye nomxholo omninzi ziya kukhupha umncintiswano obuthathaka rhoqo rhoqo. Kungakhathaliseki ukuba usebenzisa i-brochure okanye iplatifti yesigxina, lo mzekelo weshishini ukhawuleza kwaye kulula ukumisa ngaphezu komntu othengisa impahla.
Imiba yokuthengisa i-intanethi : Kukho amanqanaba aphezulu okukhuphisana - ngokukodwa amagama athile. Ukuba ungumplumberhi e Seattle, unokuba nobunzima bexesha lokumisela igama elingundoqo "Seattle plumber". Uphando lweGoogle luneziphumo ezingaphezu kwezigidi ezi-2.5. Ngenxa yoko, kuya kufuneka uqwalasele isicwangciso sokuthengisa esichengileyo.
Ngenxa yokuba ngokubanzi awufumani ithuba lokuseka ubudlelwane bomntu kunye nomthengi wakho, iblogi edibeneyo kunye namavidiyo inendima ebalulekileyo kulo mzekelo wezo shishino.
Enye yeendlela eziphambili zokunyusa ishishini elisekelwe kwisevisi kukusebenzisa ukukhangisa kwe-Facebook . Unokujolisa kubaphulaphuli bakho ngendawo yokuhlala, ulwazi lomdabu kunye neenjongo ezijoliswe kuyo. Kwaye iindaba ezilungileyo kukuba xa kuthelekiswa nezinye iindwendwe, i-Facebook isenokungabibizi kunye neendleko ezifanelekileyo kumashishini amancinci.
Ukuthengisa Imveliso Yolwazi Online
Thengisa iimveliso zengcaciso: Ukwenza imali kwi-intanethi ngokuthengisa iimveliso zengcaciso yindlela yokuzikhethela yoshishini lokuphila kwamashishini kunye nabathengisi be-intanethi. Xa uthengisa iimveliso okanye iinkonzo i-bottleneck ihlala ikhula. Abanini-shishini bahlala bebetha izinga lokuthengisa abanako ukukhula ngaphaya ngaphandle kokuguqula ishishini labo - ukuqesha abasebenzi abaninzi, ukuthenga izixhobo ezingaphezulu, njl. Ngeenkcukacha zengcaciso, awunayo i-hsle yamashishini ashishino afana nokugqithisa, ukubala, abasebenzi , uvalelwe kwindawo enye, njl
Iimveliso ziphantse zihanjiswe ngokuzenzekelayo ngekhompyutha kunye ngokuzenzekelayo. Iintlawulo kunye ne-invoicing ilawulwa ngokuzenzekelayo yinqwelo yakho yokuthenga kunye nesango lokuhlawula. Unokucwangcisa umyalelo owodwa ngosuku ngokulula nje njengemali enye yokuthengiselana.
Intengiso yemveliso yenkcazelo ingaqhekeka ibe ngamaqela amabini.
- Izinto eziphathekayo: Izinto eziqhelekileyo ezikhuphelayo yi- ebook . Bahlala kwixabiso kuyo yonke indawo ukusuka kwi-3.99 ukuya kwi-$ 49.00 ukuya phezulu. Ezinye izinto ezinokukhuphela zingabandakanya i-audio (MP3), ividiyo (MP4) kunye namaphepha okusebenzela. Iikhosi eziphakamileyo zexabiso zihlala ziquka ukudibanisa kweefayili ze-PDF kunye neefayili / zevidiyo. Ngenxa yokuba ezi mveliso zithunyelwa nge-digitally kwaye akukho zindleko ezibandakanyekayo ufumana iindleko eziphezulu kakhulu kwiintlobo zemveliso.
- Iziza zobulungu: Ezi zixhobo zivela kwi-intanethi ukufikelela kumaphephandaba / kumaphephancwadi kwiindawo eziqeqeshwayo eziqeqeshwe ngevidiyo, iirediyo kunye neengxoxo ezisebenzayo zonke emva kwesango lobulungu. Ezi zinto zihlala zihlawula imali yenyanga okanye iindleko zobulungu. Ngamanye amaxesha kusekwe ukuzenzekela ngokuzenzekelayo isixa esicwangcisiweyo somxholo kwilungu ngalinye elitsha-njengezifundo zekhosi-kwixesha elimiselweyo. Injongo yale ndlela "yokukhupha" kukugwema abaxhasi abancinci banomxholo omningi kwaye bahlale behlawula ixesha elide. Ukuba nelungu lobulungu apho amalungu ehlawulwa rhoqo ngenyanga yindlela efanelekileyo yokuzinza, imali engenayo rhoqo kwi-intanethi yakho.
Izinzuzo zokuthengisa iimveliso zengcaciso kwi-Intanethi: Abaninzi balaba bathengisi benkonzo ye-intanethi banikezela ngolwazi oluqhubekayo olubhekiselele kumzekelo wokuhlawula. Ngentlawulo yenyanga okanye yonyaka, uya kufuna inani elingaphantsi kwabaxumi ukuba liphumelele. Lo mzekelo weshishini ufuna ixesha elincinci lokugcina, emva kokuba imveliso yenziwe ngokwenene. Ngenxa yesimodeli esinqabileyo, ungakwazi ukuphatha kalula amanani amaninzi okuthenga abathengi ngaphandle kokubetha i-bottleneck eqhelekileyo kumashishini nemveliso kunye nesevisi.
Iimpawu zokuthengisa ukuthengisa iimveliso zengcaciso kwi-intanethi : Abathengisi bezoLwazi banomzabalazo ngokuhambisa ixabiso lexabiso lezinto zabo. Ngolwazi oluninzi olukhululekile olufumaneka kwi-intanethi, kunzima ukukholisa umntu ukuba akuhlawule umxholo wakho. Kwakhona, umxholo wedijithali kulula ukukopa nokuba. Uya kufuneka ucinge ngendlela yokukhusela umxholo wakho - nendlela yokuphatha ubusela balo.
Icebo lokuThengisa ulwazi kwi-Intanethi
Abantu abazimisele ukuhlawula nayiphi na inkcazelo endala. Inkoliso yezinto eziphathekayo ifuna ukuxazulula ingxaki ekhoyo, ekhoyo . Cinga nge "indlela" ngayo. Ukuba uyazi ukufezekisa umsebenzi onzima okanye odidekayo, mhlawumbi oku kuya kuba sisiseko esihle semveliso yolwazi. Ungacingi ukuba abantu baya kuhlawula ulwazi olufana nesithuba seblog. Qinisekisa ukuba iphelele kwaye isombulula ingxaki yangempela.
Inqobo yokwenene yokuphumelela ngokuthengisa imveliso yeenkcukacha kwi-intanethi iyakwazi ukubhala kakuhle, ikopi ye-website enyanzelisayo . Ukubhala ikhophi yokubhala yinto enye into oyifunayo ukuba ube yimveliso yokuthengisa i-intanethi ngokuphumelelayo (ngokuqinisekileyo inokukunceda nayiphi na uhlobo loshishino kunye nokuthengisa).
Yiyiphi iindleko zoBuchule kwi-Intanethi
Kungakhathaliseki ukuba imodeli yoshishino oyikhethayo, uya kufuna isiqulatho sokwenza umxholo . Ngaphandle kwesiqulatho esiqinileyo kwisiza sakho, awuyi kutsala i-injini yesithuthi okanye unike ithuba lakho lokubuyela kwiwebhusayithi yakho. Kwaye abathengi abanokuthi abayi kuba nolwazi abayidingayo ukwenza ukuthengwa ngokuchanekileyo-ngoko mhlawumbi abayi kuyenza enye.
Kufuneka uqwalasele ukuphumeza iqhinga lokuthengisa i-imeyile kwi shishini lakho ukuze uthathe ulwazi lwabantu abavakatyelayo kwiwebhusayithi yakho kwaye ulandele nabo ukunyusa ukuqala kwakho nokuphinda ukuthengisa.
Yiyiphi i-Business Model Model eya Kukhetha?
Ngoko ubuyele kwisiphumo sakho se-spaghetti esimnandi. Yiyiphi imodeli yohwebo oya kukhetha?
Ukuthengisa umkhiqizo wenyama: I-sauce yakho enomnandi i-spaghetti ingaveliswa ngomthamo, ihlanganiswe, igcinwe kwaye ihanjiswe kubathandi be-pasta emhlabeni jikelele. Unokunikela ngeendidi ezahlukeneyo zebhotile (ngabanye, entsapho, kwiphathi), izivumba (inyama, iziqholo, i-organic) kunye nezitayela (i-sauce kuphela, i-noodle, i-mix spice). Uya kufuneka ukuba usethe umveliso okanye uphumelele umveliso. Ngandlela-thile, oku kubiza. Uya kufuneka uqikelele: isango lokuhlawula, ukuthumela umthumeli, ukuvelisa, amabango kunye nokubuyisa.
Ukuthengisa inkonzo: I-recipe yakho ekhethekileyo ingaba isiseko seenkampani zaseTaliyane zokutyela. Ukusebenzisa i-brochure iwebhusayithi ethi ungayithengisa ishishini lakho lokutya. Okanye unako ukunika uqeqesho lwendlu ngaphakathi kwiindawo zokutya. Mhlawumbi unako ukubonelela ngokuqeqesha abantu ngabanye abafuna ukufunda ukupheka ukutya okwenene kunye nokuhle. Ixesha lokumisela kunye notyalo-mali luya kuba nzima kakhulu kwaye lubizi ngaphantsi kunexabiso lomzimba. Kumele kube lula ukwahlula umnikelo wakho ngokuthengisa inkonzo.
Thengisa umkhiqizo wolwazi: Oku mhlawumbi kunzima kakhulu (kwaye ngoko ke kuncinci ukukhetha). Ungabhala incwadi elula efundisa iprogram kunye nezithako kwiresiphi yakho edumile. Okanye ungayenza le nto ibe yindawo epheleleyo yokupheka yobulungu ezaliswe ngamavidiyo kunye neforum yelungu. Umxholo wakho unokukhula njengoko ubulungu bakho bukhula.
Yaye ngubani oza kuthetha ukuba awukwazi ukwenza yonke imodeli yeshishini eline-spaghetti isuphu esekelwe kwimveliso yomzimba, inkonzo kunye nemveliso yombuso?