Yenza iNqanaba lokuQaphela uLwazi lweNkampani
Ingaba ngaba abathengi bayazi nokuba umthombo wakho ukhona?
I-Twitter iya kuba ngumhlobo osisomashishini wokutya ukuba abuze umboleki into engqondweni yabo. Enye into ongayenza kukuba ukuqhuba uphando kwi-esitolo. Oku kungadityaniswa nesimo sokutya sele usuceba. Enye imbono icela iimveliso ezingabambisisaniyo ukupota abathengi kwiwebhusayithi yabo, ngesithembiso sokuphindaphinda.
Fumana ukuba Abathengi Bakhetha Imveliso Yakho
Ukwazisa ngeBrits akwanele. Ufuna uphawu ukuba ube ngabavangeli bakho bentengiso. Misela ukuvavanya okungaqhelekanga kwindawo yokungathathi hlangothi, ukuvumela abathengi ukuba batye isampu sakho kunye nokhuphiswano lwakho. Khangela ukuba yeyiphi i-brand ekhethayo, kwaye ebaluleke kakhulu, fumana ukuba kutheni. Ingaba yinto enomdla, ukupakishwa, okanye oko bakukholelwa ukuba umele?
Ukuphuhlisa isitatimenti sokuma kwemveliso kukufuneka kukuncede ucinge ngamava akho. Qinisekisa ukuba uluntu uyazi ukuba inkqubo yakho "eluhlaza" okanye ukuba uxhasa uncedo oluthandayo.
Zonke ezi zinto zifaka isandla ekuphuculweni komkhiqizo.
Fumana ukuba Abathengi Bayiqonda Imveliso Yakho
Inkampani enkulu yetyuwa yatshintsha iphakheji yayo ngaphandle kokuxelela abantu baseSpeyin, enye yeqela layo lomsebenzisi. Akumangalisi; balahlekelwa ukuthengisa. Ukupakishwa kokutya kufuna ukwenza ngaphezu kokukhusela imveliso yakho.
I-Packaging idibanisa ubunjani bebhankini yakho ebangela ukuba imveliso ibhabhise kwi-shelf.
Hlola iimveliso zakho 'Ixabiso eliqikelelweyo
Ixabiso lokuqonda liza kuzo zonke iimo kunye nobukhulu. Ixabiso liwumsebenzi wobungakanani, intengo kunye nobungakanani. Ungalibali ukuxelela abathengi ukuba umkhiqizo wakho unenkqubo yokucocisa ephezulu, i- carbon footprint encinci, okanye isitya esikhulu, esipheleleyo kunomncintiswano wakho.
Fumana apho Ukho kwiKhulo lokuPhila kweMveliso
Ngaba uhlakulela ukuveliswa kwemveliso emitsha, ukuqala kwakhona, umkhiqizo onobuchule, okanye ngaba uyena mqondiso othembekileyo kwizizukulwana? Unako ukubeka nganye yezinto ezi njengenzuzo enobungozi.
Khuphukisa iikholi zakho zokuHlala eziPhambili
Ukuba uthengisa omnye-mkhondi, ngokuhamba-ngokuhamba, umveliso ojoliswe kulutsha, ngoko awufuni ukujongana nokugcina izinto ezifanelekileyo. Ngakolunye uhlangothi, ukuba imveliso yakho inika imali ekuthengiseni i-bulk, qi Khumbula, unikezwe nge-e-retailing, ivenkile zorhwebo ngoku zilandelelana ngaphantsi kwesigamu sazo zonke iimveliso zokutya.
Chaza iSicwangciso Sakho sokuKhula iMashishini
Ngokuqinisekileyo akukho mntu unesigaba esisodwa semveliso, nokuba ngabadlali ababalaseleyo. Kuhlala kukho indawo yokukhula. Nangona kunjalo, ubungakanani bebhoyi buphelile. Indlela yodwa yokufumana i-pie ngaphezulu ukukususa komnye umntu.
Ngoko, uza kufumana njani isabelo sakho "esingenabulungisa"?
Ungayenza ngokusebenzisa izandiso zomgca (umzekelo, izinto ezininzi, i-SKU ngaphezulu), unokukwenza ngokunyuka kumashishini athengisa ngaphezulu, okanye, unokukhuphula isabelo sakho semakethe ngokuhlanganyela ngokubambisana nomdlali ohambelanayo, ongeyomncintiswano. Oku kunceda ukwazi ukukhulisa umthamo wakho. Umzekelo, ukuba uthengisa ibhotela ye-peanut, sebenzisa ukukhuthazwa okudibeneyo kunye nomenzi wejellies kunye nejams.
Qinisekisa ukuba Ukwazisa ngeBhanki kunye nokukhetha kweMpawu kwiRhwebo
Imveliso yokutya kunye neyiselo ekuthengiseni ifuna ukuphuhlisa ukuthengisa okuthengayo kuba abathengisi ngabagcini-masango kwi-shelf. Unokujoyina umbutho wakho womthengisi okanye umthengisi kunye nokukhonza kwiikomiti, ukuya okanye ukubonakalisa kwimiboniso yezorhwebo , ukuthumela abanye abashishini bokutya kumthengisi, kunye neendwendwe zabavakalisi kwi-newsstand yezorhwebo.
Cinga Ngezinto Ozinikezele Kwixesha elide loBrakthi
Kulula ukuwela kwisicupho sokukhuthaza nje ukuthengiswa kweveki. Ekugqibeleni, kukugcina kwiesheluli kodwa ayakha ukwakha yakho. Abathengi bakhawuleza kwaye baya kutshintsha amaxabiso ukuze bafumane intengo yokuthengisa baze batshintshe. Ukwakha ukunyaniseka, kufuneka ukhangise ngokuqhubekayo kwaye ukhuthaze iimpawu zegama lakho, zombini kunye nezinto ezingabonakaliyo.
Ukubandakanya ukuthengiswa okubangelwa imbangela kunceda lo mzamo. Abathengi baya kuhlala bexhasa i-brand they believe they support their thoughts, lifestyle, and values. Bonisa ukuba unenyameko kwaye abathengi baya kuqhubeka bethenga kuwe kwaye batusa uphawu lwakho.
Yenza Zonke Ezi Ngaphezulu
Ukubeka nje, ukuba awuyi kubuza imibuzo efanelekileyo, unokufumana njani iimpendulo ezilungileyo? Akuyena wonke umntu onokuqonda ngeSteve Jobs. Uninzi lwabantu lufuna ukuqhuba ubuncinci uphando lwemakethi olungacwangciswanga nabantu abaluleke kakhulu kwihlabathi labo, abathengi babo.
Abathengisi bokutya bangafunda kubaxhasi babo kuba abantu bathanda ukunika izimvo zabo. Ijelo zentlalo yenza kube lula ukubuza malunga nokupakisha kwakho ipakethi, amanqaku exabiso, ukukhushulwa, intlawulo yeemveliso zakho, iimikhankaso zesikhangiso ngaphambi kokuya kwimarike. Kubizwa ngokuba "yintengiso yomshuwalense." Zisindise ubuninzi bexhala (kunye neendleko) ngokufunda malunga nokuthandwa kwabathengi phambi kokuba uqale ukufaka ipakisha entsha, ukubonisa ukuthenga , kunye nekhankaso yomrhumo.