Iifom zeNtuthuko kunye neengcebiso kumaBusiness MLM
Ukuba uninzi, unokungathembeki kumashishini e-MLM.
Eminye yexilongo isekelwe kwiingcali kunye neengcamango ezingalunganga malunga nokuthengiswa kwentengiso , kunye nokwesaba kobukrakra . Nangona kunjalo, ngokwe-Direct Sales Sales Association, izigidi zabantu baseMelika zibandakanyeka ngokuthengisa ngokuthe ngqo, zongeza ii-36 ezigidigidi zamaRandi kwizoqoqosho ngo-2015.
Ngoko yintoni inyaniso malunga neMLM? Ngaba unako ukwenza imali ukwenza oko? Ingakanani ixesha nemali ebandakanyekayo? Yiyiphi indlela enokwenzeka yokuphumelela kweMLM?
UJon M. Taylor, i-PhD (PDF) uqhube uphando olubanzi kunye nohlalutyo lwezicwangciso zembuyekezo zeenkampani ezingaphezu kwama-400 ze- MLM kwaye wabonisa iziphumo zakhe kwincwadi yakhe ethi "I-Case (Kwaye) Nxamnye nokuThengiswa kwamanqanaba amaninzi." , ezithunyelwe kwiwebhusayithi yeFTC, zibuhlungu kakhulu:
Ziziphi i-MLM Impumelelo kunye neeRhafu eziLawulayo?
Ngokwe-Taylor ucwaningo:
- Ngonyaka wokuqala wokusebenza, ubuncinane be-50% yabameli abashiyayo.
- Emva kweminyaka emihlanu yokusebenza, ubuncinane be-90% yabameli baye bashiya inkampani.
- Ngomnyaka we-10, kuphela abo abasondele okanye abasondeleyo phezulu abazange baphume-bakwenza kukhuselekile ukuba bathi ubuncinane aba-95% babameli baye baphuma.
Uhlula le manani kunye namazinga angaphumeleli kumashishini amancinci asemveli, usebenzisa amanani e-Small Business Administration angama-2008 athola ukuba i-44% yamashishini amancinci iphila iminyaka emine kunye ne-31% ubuncinane iminyaka emisixhenxe, kwaye i-39% yamashishini anenzuzo ngaphezu ebomini kwishishini elincinci.
I-64% kuphela yamashishini amancinci aphumelelanga kwiminyaka eyi-10.
Ngenxa yezinga lokungaphumeleli kweMLM kunye nezinye iindlela, amashishini e-MLM awafanelanga ukuboleka imali ye- SBA okanye ezinye iinkxaso-mali zenkxaso-mali.
Ingakanani ixesha kunye nemali ebandakanyekayo kwi-MLM?
UColon uphando malunga nokutyalomali olufunekayo ukuze kuqaliswe umkhankaso osebenzayo wokwakha ishishini elijoliswe kwi-MLM (inkampani ebeka intlawulo kunye nokukhuthaza abantu ukuba baqeshwe "umgca-phantsi," kunye nokuthengisa imveliso). Uqikelele ubuncinci bee-25,000 zeendleko kwiindleko ezipheleleyo ezibandakanya izikhuthazo, iimveliso, ifowuni, intanethi, i-giveaways, iikhomputha, ukuthengisa, kunye nokuhamba njl. Ukuza nalo mfanekiso, wajoyina inkampani ejolise ekuqeshweni kwaye wasebenza ixesha elipheleleyo kunye ishishini ngonyaka. Kubonakala ukuba wenza konke afunyanwayo, ekuthengeni iimveliso zenyanga zoqeqesho ukuya kwiinkomfa, ezinokuthi zibiza. Namhlanje, ezo ndleko zinciphisa kakhulu. I-intanethi, ukuqeqeshwa kwe-intanethi, umgama omde wendawo kunye / okanye inkonzo yefowuni, kunye nokuthengiswa kwe-intanethi nokuhlawulekayo kwenzile nayiphi na ishishini, kuquka iMLM, enokuthengwa kakhulu.
Ikhampani yokuthengisa ejoliswe kumveliso, apho i-mveliso igxile kwimbuyekezo kunye neebhonasi, iindleko ziquka iindleko zethiza yokuqalisa, iindleko zentengiso, iindleko zokubamba iqela, i-intanethi, ifowuni, iifowuni, iimpahla kunye neendleko zokuhamba , njl njl. .
Ukulungiselela umkhankaso okhankanywe ngokufanelekileyo, oku kuya kuhamba ukusuka kwi $ 1,000 ngonyaka ukuya phezulu.
Ngaba i-MLM Amashishini adluliselwe ukusilela?
Ingcaciso engentla ingase ikukhusele ngaphandle kweshishini elizithengisayo; Nangona kunjalo, kukho enye ibali kunokuba uTaylor anike ingxelo yakhe. Idata ayikhuthazi kwaye ibonakala ibeka zonke i-MLM njengemodeli yoshishino. Nangona kunjalo, kukho izinto ezimbalwa zokuqwalasela ngaphambi kokuba uchithe iMLM njengenketho yezoshishino zasekhaya:
1) I-MLM ingabizi ngaphantsi kwamanye amashishini. Ngoxa i-Taylor ibonisa imali eninzi efunekayo kwi-MLM, xa kuthelekiswa namanye amashishini amaninzi, utyalo-mali lincinci. I-Franchises kunye namathuba oshishino asebenza kumawaka kuphela ukuqala, ngelixa amaninzi amaninzi amashishini athengiswayo angaqaliswa angaphantsi kwama-$ 100.
2) Iindleko eziphantsi zihlala zibala abantu ngaphandle kokwenza uphando lwabo. Abantu benza iimpazamo ezininzi xa beqala kwi-MLM .
Abanye abayi kuphande inkampani okanye umkhiqizo. Abanye abayifunde isivumelwano abasayinayo. Uninzi olutsha luxhomekeke kwingcaciso enikezelwa ngumxhasi wabo. Le ngxaki kuba nokuba umxhasi owona mhle akayi kukwazi ukumboza yonke into encinane, kwaye ke, abanye abaxhasi bahluleka ukutyhila yonke into (kwimeko apho, awufuni loo mxhasi). Iingxaki zabantu abahlangabezana nazo kwi-MLM ngenxa yokungaphumeleli kuphando okanye ukufunda ikhonterikthi iphoso labo, kungekhona iMLM.
3) Abantu bayeka iMLM lula kunamanye amaqhinga. Ngenxa yokuba utyalo-mali lokuqalisa kwi-MLM lincinci kuncinci kwishishini elincinci, kulula kwakhona ukuyeka. Kulula ukuhamba ukusuka kwi-$ 100 kunama-5,000 okanye i-$ 25,000.
4) Iintlobo ezininzi zinzima ngenxa yokuba aziphathe MLM yazo njengoshishino. Ngesizathu esithile, amashishini amaninzi e-MLM ayabonwa kwaye athathwe ngokwahlukileyo kunobuciko bendabuko, engxaki. Akukhathazeki ukuba yiyiphi ibhizinisi oqalayo, ukuba ungathengi, uthengise, kwaye wenze imisebenzi eyenza imali ngesiseko esifanelekileyo, ishishini lakho liza kuphumelela.
5) Hayi, ungagcini, ulawule impumelelo yakho. Njengazo ezininzi izinto ebomini, impumelelo okanye ukuhluleka kakhulu kuncike kumntu. Ngokuqinisekileyo, imboni ye-MLM inommandla omkhulu wolwandle olungabonakali imali okanye oyekayo, kodwa kukho iirejista ezidibanisa iinjongo zengeniso yazo kunye nezinye (ezincinci ezimbalwa) zizityebi. Kuyafana okufanayo malunga neeblogi kunye namanye amashishini amashishini.
Ngaba Ndiyakwazi Ukuphumelela Ukwakhiwa kunye ne-MLM yeCandelo leeNxalenye-shishini?
Kukho izinto ezininzi eziya kwimpumelelo ye-MLM , kubandakanywa:
1) Iinjongo zakho. Kunokwenzeka ukuba ube nobutyebi kwi-MLM ukuba ukhetha inkampani enhle kwaye wenze umsebenzi. Nangona kunjalo, abaninzi abanini beMLM bafuna ukwenza enye encinane ukuba bahlawule ityala okanye bahlale ekhaya kunye nezingane, injongo eninzi ifinyelela. Ibhizinisi lokuthengisa elijongene nexesha elichanekileyo lingakunceda ufikelele kwiinjongo ezithobekileyo. Kwaye xa uqala ukwakha ishishini lakho, kwaye ufunde iindophi, unokwakha ngakumbi xa ufuna.
2) Inkampani. Abantu abaninzi baninzi bahlakulwa yi-hype, ngaphandle kokuyeka ukuqwalasela inkampani okanye imveliso / inkonzo. Iyithengisa yintoni inkampani kwaye unako ukuvuyela? Ziziphi izicwangciso zembuyekezo, inkqubo yokuthengisa kunye nemigaqo-nkqubo, kwaye unokusebenza nayo? Ingaba ilungu le-DSA, kwaye ngokusebenzisa uphando lwakho, kufunyenwe ukuba yinkampani esemthethweni?
3) Umsebenzi wakho wokuziphatha. Injongo nganye idinga isenzo. I-MLM ayifani. Impumelelo ivela ngokwenza umsebenzi omele ukwenziwa.
Ngaba Unako Ngempela Imali?
Ngaba unako ukwenza imali enkulu? Impendulo emfutshane nguyewe. Nangona kunjalo, abaninzi abantu abakwenzi. Ngokutsho kwinqaku le-Inc.com ekuthengiseni ngokuthe ngqo, ingeniso yemali ye-MLM rep i malunga ne-$ 2,400 ngonyaka. Inqaku elifanayo lichaza umama owenza i $ 300,000 ngonyaka. UColon uphando nge-Nu Skin kwaye wachaza uphando lwama-2008 olwalubonisa inani labantu abaphumelele kwi-Blue Diamond isimo (izinga eliphezulu lemvuzo) laliyi-0.14% - kungekhona nehafu yepesenti.
Ukunyaniseka kukuba, ipesenti kuphela yabameli abona ngokwenene imali ephezulu epapashwa kwizixhobo zokuphromotha ze-MLM nakwiintlanganiso. Abanye bathi abazuzi baqala bafika ekuqaleni kwaye bajonge phezulu; nangona kunjalo, njengenye idatha ye-MLM, oku kudukisa. Okokuqala, kubonisa ukuba ukuqala kusenjenjalo konke okufuneka uyenze ukuze uphumelele, oko kukuko kukukho. Impumelelo ivela emsebenzini. Okwesibini, iinkampani ezininzi ziye zajikeleza iminyaka engaphezu kwe-30, kwaye ezinye zazo zokuthengisa ezithengiswayo eziphezulu zihlangene ngonyaka odlulileyo okanye kwiminyaka emihlanu edlulileyo. Ngokwenene, abafumene abaphezulu abayena kuphela abajoyina iminyaka engama-30 edlulileyo. Ekugqibeleni, ewe, ngokuqinisekileyo, abantu ababekwe phezulu benza okungakumbi, kodwa akubangelwa ukuba bafika ekuqaleni. Kungenxa yokuba bakha ishishini elibabeka phezulu.
Ngaba kunokwenzeka ukwenza nayiphi na imali ukwenza iMLM? Emva kokugqiba konke uhlalutyo lwakhe kunye nophando kwiinkcukacha ezahlukeneyo ze-MLM, uJon Taylor waphetha wathi, "Kwiimeko zonke, ukusebenzisa uhlaka lohlalutyo oluchazwe, izinga lokulahlekelwa kuzo zonke ii-MLM zivela kwi-99.05% ukuya kwi-99.99%, ngokulinganiselwa kuma-99.71% abathathi-nxaxheba belahlekelwa imali kwi-MLM. Ngokomyinge, omnye ngo-545 unokufumana inzuzo emva kokukrazula iindleko kunye no-997 kubantu abayi-1 000 ababandakanyeka kwi-MLM balahlekelwa yimali (kungabandakanyi ixesha elityalomali). "
Oku kuthetha ukuphazamiseka ngaphandle kokuba u-1 ngowama-545 okanye ipesenti eziphezulu zisebenzela ishishini lakho. Ukongezelela, ityala iMLM ngaphandle kokuqwalasela nawuphi na umntu ojoyine.
Isiphelo
Ukucaca, i-MLM yithuba elifanelekileyo lezentengiselwano kwikhaya. Nabani na onomdla ekuthengiseni umkhiqizo ukuvelisa ingeniso unokukwazi ukufezekisa impumelelo. Ngaloo nto, kubalulekile ekuphandeni nasekuphandeni inkampani kunye nemveliso ngokuqinisekileyo ukuba akuyiyo igrafu , kwaye kwakhona, ukuba ngumveliso kunye nenkqubo ozivelayo unokuyikhuthaza. Kukho amanqaku amaninzi okuthengisa (iimveliso zokuthengisa ngaphandle kwenkampani yokuqesha) iinkampani apho amathuba okuvelisa ingeniso aphezulu kakhulu kunezibalo zeMLM eziqhelekileyo. Oku kungenxa yokuba isinxephezelo siza kuphela ngokuthengiswa kwemveliso (akukho zihlomelo, ubuncinane okanye amaqhinga okuqesha). Ukongezelela, ezinye iinkampani ze-MLM zi-centric-centric kwaye zinezicwangciso zokuhlawulela ezenzelwe ukuthengiswa kwemveliso enomvuzo.