Umbhali Wendwendwe uMary Calo uye wachitha yonke imisebenzi yakhe ekudleni okhethekileyo ekuthengiseni ukusabalalisa ukuthengiswa kwemveliso. Usebenza kuMike Hudson Ukusabalalisa, umthengisi wendawo, oyedwa, ummandla wesithili okhonza iSan Francisco Bay Area kunye neendawo zaseMntla California. UMariya usebenzela ukwandisa iipotifoliyo zokutya kunye neeseti ezikhethekileyo, kuncedisa ukwandisa ukhetho kwiakhawunti ezikhoyo, ukukhula kwoshishini elitsha kunye nokugxila kwizinto ezingaqhutyelwa ngabahambisa abakhuphisanayo.
Abaqhibi bokutya be-Artisan bavame ukuqala ngokuthengisa nokuhambisa kwiivenkile kwimoto yabo. Kukho iphuba xa uqaphela ukuba akuyona indlela efanelekileyo yokusebenzisa ixesha lakho xa unelungelo lokufumana (okanye kufuneka ukuba unyuke) ukuya kwiindawo zokuthengisa ezikhethekileyo kunye nevenkile.
Ixesha lokuba likhangele kwi-distributor yokutya yesithili.
Yiyiphi i-Distributors Food Distributors Yenza (kwaye Kutheni Kufanele Unakekele)
Abaphakeli bokutya banamashishini apho isitokisi ezininzi zininzi kunye neemveliso zokutya. Bathabatha iilayiphu kubathengi bokutya kunokutya "ukukhetha nokupakisha" ukutya kwiibhokisi okanye iipellets zokuhambisa kwiivenkile. Le ndlela yindlela efanelekileyo ngakumbi yokuhambisa nokufumana iimveliso.
Abasasazo bokutya besiFunda bayagxila kwiivenkile zokuzimela ezizimeleyo kunye nezincinci kummandla welizwe, okanye kwiindawo ezinokuthi zizaliswe ziinkalo ezincinci ezifana neNyakatho-mpahla, indawo eninzi yommandla.
Abasomashishini bokutya kufuneka balindele ixesha eliza kuthengisa ngalo umthengisi-nangona namhlanje ucinga ukuba uya kuthengisa kuphela kwiimarike zamafama asekuhlaleni - xa kwenzeka ithuba elingenakuphikiswa. Funda ukuze wakhe ulwazi lwakho. Khangela kwi- Food Good, I-Great Business: Indlela ongayifumana ngayo ukutya kwakho kwe-Artisan ukusuka kwi-Concept ukuya kwi-Marketplace .
01 - Uthanda ukuthini ukuthengisa nge-Distributor encinci?
Abanikezeli bangaba neengcali ezahlukileyo ngokubhekiselele kokutya abazithengisayo kunye ne-akhawunti epheleleyo abayisebenzayo. UMike Hudson usebenza ngokubanzi kunye nabathengi kunye nezidlolikazi kunye neemarike ezincinane ezizimeleyo zaseMntla California kunye namaketanga afana ne-Nugget Market, i-Andronico kunye ne-Mollie Stones.
Iziqithi zaseNtshona-ntshona kunye ne-East Coast zineendawo ezininzi zokuthengisa ezincinci kunye nezizimeleyo, ezihlobo lwee-akhawunti zengingqi zabasabalali zivame ukukhonza. Oku kuyingxenye kuba ivolumu ezi zinto zithengwa zingaba mncinci kakhulu, kubabashi belizwe beenkonzo.
Kwi-flipside, abahambisa amancinci abanakho ukukhonza ii-akhawunti ezinkulu (njenge- Whole Foods, apho ungafuna ukuthengisa ), njengoko abathengisi abafuna ukunciphisa inani labasasazisi basebenzisana nabo kwaye banokufumana iindidi abazifunayo kubasasazwe abanjalo njenge- UNFI noKeHe .
02 - Umkhiqizi wezonka ezincinane unokufumana njani umthengisi ofanelekileyo?
1) Zibuze wena ofuna ukudlala nani.
Ndihlala ndicebisa abavelisi ukuba bazi apho bafuna ukubona iimveliso zabo:
- Kwi-foodervice efana neendawo zokudlela eziphezulu?
- Kwivenkile ngeeshizi kunye nebalawuli zokudibanisa kunye nama-cheesemong?
- Intwana emibini?
2) Yazi injongo yakho yokusasaza kwaye ufumane abahambisa abaza kubakhulula.
Ukuba ufuna kuphela ukuya kwiivenkile okanye enye inkonzo yokutya, khangela abaphawuli abanobungqina obuhle baze bathengise kwiakhawunti ezithandayo.
Xoxa nabanye abavelisi bokutya kunye nezophuzo abathengisa kwiakhawunti apho ungathanda ukuthengisa khona. Ngelo xesha, funa kwi-intanethi ukuqala ukukhangela.
Izinto ezenziwayo zokutya abatshatyalaliswayo kufuneka zikhangele kwi-Distributor
Ukuba wenza ukutya okutsha okanye iziphuzo ezifudumeleyo, njengamajusi acinyiweyo, uya kufuna ukusebenza nomsasayeli owake wafumana amava kunye nezibonelelo zokusingatha ukutya ezifana nokuvelisa okanye ushizi. (Le ngqwalasela ephambili xa wenza nayiphi na ukutya okukhuselekanga ngaphandle kokulondoloza i- shelf mfutshane .)
Ngokomzekelo, uMike Hudson unesistim kunye neeprotoksi kwindawo ukuze uqinisekise ukuba iinkuku, ukuvelisa, ushizi njl. Zithathwa kwaye zithunyelwa ngokukhawuleza kubakhweli kunye ne-delis.
Sifake ngokuthe ngqo imisebenzi yethu kufuphi nabakhiqizi abatshatshelayo bokutya ukuze u mgangatho kunye nokutsha kugqithise kakhulu kunabo baninzi abakhuphisana nabo.
Imisebenzi yethu isetyenziselwe ukuvumela imihla ngemihla okanye ngeveki iqokelele ekuveliseni ukutya kunye nabavelisi bokusela, kuquka iifama.
03 - Ziziphi iinzuzo zokuSebenza noMboneleli weZithili?
Kwimeko kaMike Hudson Ukusabalalisa, ngenxa yokuba sithili kwaye sigxininisekile, sinendlela ephezulu yokuthintela iimfuno zethu kunye neemfuno zabathengisi kunye nabathengisi.
Ngokuqhelekileyo, kunye nomthengisi omncinci wokutya, uya kuba neenzuzo ezininzi ezibaluleke ngakumbi xa uthatha ukukhwela ekuhambiseni ukuya kwindawo yokugcina ukuthembela kumsasayeli:
- Abakhiqizi bokutya abancinci badla ngokuxhamla kubusondelelo obusondeleyo, obunobunye kunye nomthengisi omncinci kunye nethuba lokufumana izigqibo ezibalulekileyo ezifana nokubekwa kwemveliso, ukukhushulwa kunye nexabiso. Ngaphezu koko, xa sifaka umgca omtsha wemveliso, senza uluhlu lwee-akhawunti apho sicinga ukuba umkhiqizo uya kuthengisa.
- Abaphawuli bezifunda bathabathe ukugxininisa kwinkonzo yabathengi. Sinemisebenzi yeenkonzo zabathengi kwintsimi ukuze sikwazi ukwandisa ngakumbi kwaye sikhulise itekisi yokutya encinci kunye nokuhambisa ibali elingcono kunomthengisi omkhulu.
- Abahambisa abancinci banokukunceda ukuba uphishethe ukuthengiswa kokutya- okuvumela umenzi ukuba aqonde ukuba kuveliswe phi.
04 - Ngaba Ndifuna uMthengisi Wokutya kunye noMthengisi Wokutya?
Kwimeko kaMike Hudson Ukusabalalisa, ngokuyinene sizalisa indima yomthengisi, ukufumana iimveliso zakho zokutya nokuziveza kubathengi kunye neengcebiso zokuthengisa kunye nokukhuthaza.
Sinokukunceda umenzi ukuba abone indlela yokukhushulwa. Ukuba abanako ukwenza isaphulelo (esoloko sihlala siwacela), siza neengcamango zobuciko malunga nendlela yokufumana umthengi ukuba athole umtya wemveliso.
Ngakolunye uhlangothi, ukuba umenzi uya kubanikezeli belizwe elibanzi baya kubaxelela ukuba baqale ukwenza i-sales / product placement (into enokuyenza ngayo nomthengisi) ngaphambi kokuba baqwalasele ukugcina impahla.
Abanye abakhiqizi bokutya abancinci, abavelisi bamanzi, kunye neefama zentsapho bafuna ukuhlala bincinci nakwimimandla, bezithumela ngokwabo ukugcina okanye ukuthengisa kumaxabiso asefama. Kwimeko apho, umthengisi wokutya okanye u-sales rep unokukunceda wenze ukuthengisa xa ukhetha ukungaqhubi ukuthengisa.
05 - Ngaba uMniki-mphathiswa unika ukungabonakali apho Iimveliso zam zithengiswa khona?
Uza kuba nethuba elikhulu lokufumana apho ukutya kwakho kunye neziphuzo ziza kuthengiswa xa usebenza nomthengisi omncinci.
Ngokuphindaphindiweyo xa umenzi wesondlo uthengisa kumthengisi omkhulu, uwonke-wonke wabasasaza, abafumani iingxelo apho iimveliso zabo zithengiswa khona. Ukuba, ngokuqinisekileyo, kwenza kube nzima ukubamba ii-akhawunti kwaye uqinisekise ukuba babuya umyalelo kwakhona.
KuMike Hudson Ukusabalalisa, senza iphuzu ukwazi abaxhasi / iakhawunti bethu esithengisayo kwaye singayidlulisa loo ngcaciso kunye nomenzi.
Ngokukodwa, xa kuziwa ukutya okutsha, sikholwa ukuba kubaluleke kakhulu ukuhlonipha izicelo zomenzi ukuba awufuni ukuthengisa kwiakhawunti ethile - akunangqiqo ukuthatha ushizi ophezulu ohlaza okwesibhakabhaka ukuya kugcina apho kungayi kuthengisa khona. Oko akuncedi nabani na.
06 - Ziyiphi iinkampani ezinkulu zokutya zeeNkcazo zokuThengisa ezenzayo xa kuthengisa nge-Distributor?
Akulindele ixabiso ... kunye nexabiso elingalunganga.
Yakha ukwandiswa ekuthengiseni ngokusebenzisa abahanjisi kwisicwangciso sakho sezo shishino ukusuka.
Mhlawumbi inkohlakalo evamekileyo abavelisi bokutya abenzayo bacinga ukuba banokuthengisa kumthengisi ngelixabiso elifanayo bathengisa ngqo kumthengisi. Akukho mthengisi okhuphisana naloo nto.
Ngokomzekelo, ukuba ufuna ukwenza i-$ 15 nganye ngepiliti, kufuneka ucinge ngokungongeza umgama we-margin kwiindleko zakho ngoko xa ulungele ukwandisa ekusabalaleni, unako ukuthengisa ngexabiso lomvelisi ube ngumthengisi kunye nentlawulo ngqo uthengisa kumthengisi.
Kwakhona, cinga ngendlela ukutya kwakho kuya kufumana ngayo umthengisi.
- Ingaba umthengisi uya kuthatha ishizi yakho (eyongeza iindleko zokuhamba)?
- Okanye ngaba baya kuzizisa? Ichaphazela intlawulo yeendleko umthengisi ngokuqhelekileyo uyongeza kwixabiso lemveliso.
[Phawula ku-Susie: Ngokutya okulungileyo, iBusiness Great ufumana imizekelo yendlela intengiso yabathengisi ikukunceda ukubala ngayo umgama.)
07 - Xa kufuneka iNkampani Yokutya ifumaneke kuMthengisi wokutya?
Xa uqalise umvelisi wokutya uphindaphinda amandla abo, nokuba uhamba ukusuka ekhitshini elibiweyo kwiikhi ezinikezelweyo, okanye kwi-packer-packer , lixesha elifanelekileyo ukuqala ukucinga ngomthengisi. Iingqalelo ezibini ezibalulekileyo:
- Okubaluleke kakhulu, udinga amandla okuvelisa okwaneleyo ukuzalisekisa iilaydi.
- Kufuneka uqiniseke ukuba ixabiso lakho liya kukuvumela ukuba ube nenzuzo.
Xa kuziwa kubakhi beeshizi kunye nabakhiqizi bezilwanyana, xa usanda ukwandisa umhlambi wakho, qalisa ukuthetha nabasasazo abanokukunceda ukuba uhambise iimveliso zakho ngelixa zihlaziyekile.
Kukho nexesha elifanelekileyo lomnyaka ukwandisa ukuhanjiswa: Ubusika kunye neSpres. Yiza ngokukhawuleza kwehlobo kunye nokuwa, iivenkile zixakekile zilungele ieholide, kwaye into yokugqibela abafuna ukuyenza kukuba bakuve malunga nemveliso emitsha, inxalenye enkulu.
Kukho ixesha elifanelekileyo lokusebenza nomsasayeli omkhulu. Ukuba umthengisi omkhulu uyeza kumvelisi, banokuphakamisa ukukufumana kwiindawo ezithile zokugcina izakhiwo, ezifana neethamo ezinkulu zevenkile .
Umsebenzi wabo uya kumela apho, kwaye inkampani yokutya ikhonkco yokwakha imfuno yemveliso. Kule meko, umenzi angadinga ukuqesha idemo kunye nokuncedisa ukuthengisa kunye nokutyalomali ekuthengiseni.
Ngoko kufuneka ulungele ngokwemveliso yakho, ukuthengiswa, kunye nokuthengisa - kungakhathaliseki ukuba ukunyamezela isibonelelo sokusasaza nge-distributor enkulu kunokwenzeka.