Iingcebiso ze-Pretzel Crisps® zeNgcaciso yokuThengiswa kokuThengiswa kokuThengiswa nokuThengisa
I-Pretzel Crisps ® I-VP yokuThengisa uPerry Abbenante uyazi into okanye ezimbini malunga nokuthengiswa kweentengiso-wayengumlawuli oyiNtloko weZiko lokuThengisa kwi-Market e-Austin, eTexas kwaye wayejongene nokuthengwa kobuzwe kunye nokuthengisa.
I-Perry kutshanje isinike isiluleko malunga nokuphumelela iingcebiso ezintsha zokuvelisa iziveliso, kungekhona nje icebo kodwa ezinye izibonelo zendlela ayenzayo nge-brand Pretzel Crisps ukuqhuba ukuthengisa kwindawo yokuthenga.
Ufumana njani ukungena?
Ungena njani ukungena, ukufumana abathengi abatsha ukuthenga loo mveliso? U-Perry uthe, "Xa unomkhiqizo omtsha, ukufumana indawo okanye ukubonisa ngaphandle kwisebe eliqhelekileyo liqhinga eliphambili. Kwiimarike zethu zokuqalisa, sifumana abasebenzi bethu emhlabathini ukuba bafumane ngaphandle kwendawo yokutya apho siqhele ukuthengiswa khona. Iqhinga lnceda ukunceda abantu abatsha abangazange babone imveliso yakho. "
Ukunikela ngaphezu kweSetyenziswa esinye
Ukufumana abathengi abakhona ukuba bathenge okungaphezulu ibhokisi lokutya labathengi. UPerry wasinika imizekelo yendlela yokwenza oku.
"I-Pretzel Crisps iyimveliso eninzi yokusetyenziswa. Ukongezelela ekubeni yindawo yokutya yokutya, ikulungele ukutshiza kwaye inokubambisana kunye nenyama, ishizi, iziqhamo, okanye izigulane.
Umzekelo wale nto yiTortellini Delight, iSlider kwi-Pretzel Crisp, ebonisa ukuba sisisiseko esihle sombheno. I-demos yethu ibonisa abantu indlela yokuyisebenzisa ngendlela engaphezulu kweyodwa. Iindaba zentlalo zisinceda sisebenzisana nabathengi bethu ekusebenziseni kwethu amaninzi. Khangela iincwadi zethu zokupheka zeFinger ngoLwesihlanu kwi- Facebook .
Iveki nganye, izithuba zokufumana iresiphi zinika abalandeli bethu abangama-250,000 kunye kunye nendlela entsha yokusebenzisa imveliso yethu ngokuhlukileyo. "
Iingcebiso zexabiso loPhuhliso
Ukufumana abathengi abakhona ukuthenga ngaphezulu ngexesha lohambo lokuthengwa kunceda ukunqanda ukhuphiswano. UPerry wachaza indlela asetyenzise ngayo intengo yokuphromotha ukufumana ama-Pretzel Crisps angakumbi kwiintlanzi zabathengi. Uthi, "Yonke into malunga nexabiso lentengo." Abaninzi abathengisi baye bamkela i-mantra yamanani amaninzi. I-2-for-$ 5 iyasebenza ngakumbi kune-2.49 nganye. Ukuba unayo i-2-for, uza kuqinisekisa ukuba wonke umthengi uya ukuthenga ezininzi. "
Ukuphuhlisa ukuPhuthukiswa kokuThengiswa kweSitolo
Ziziphi na amanyathelo okuphuhlisa ukunyuswa kwe-esitolo? Iqala ngokuzibophezela kwezentengiselwano-ukufumana inani elikhulu labathengi kufuphi nomtshini wakho. "Yonke iqala ngokuba nolwalamano nabathengi abathengisa kunye nokuxhasa iinkqubo zabo ezibalulekileyo zokuthengisa," kusho uPerry. "Uninzi lweempawu zakwahluleka ukuzibuza oko kubalulekile kubo njengabathengi abathengisi. Ukuba ukukhushulwa okubalulekileyo kubalulekile kumthengisi, kuxhaseni! Umthengisi unako ukunyusa ukuba akuxhase kwixesha elizayo. Yiba njalo ngathi! "
Misa i Shopper!
Yeka i-shopper-yenza ibe mkhulu, ibe nemibala kwaye ilula.
U-Perry wasitshela ukuba ukubonisa kwakho kwi-esitolo kufuneka kube mkhulu ngokwaneleyo ukutsala ingqalelo. Ucebisa ukuba kulungiselelwe umboniso ngokusekelwe kwimibandela yokupakisha nokudala iibhloko ezitshiyeneyo okanye ezingenanto. Wanikela iintlobo ezahlukeneyo zezithombe ukubonisa.
U-Perry uthe, "Ufanele ube ne-assortment yabathengisi bakho abonakalisiweyo kubonakaliso. Isiboniso sakho kufuneka sikwazi ukusinda kwiiyure ezininzi zokuthenga ngaphambi kokuba kuhlaziywe. "
Ukubalwa kwabaThengi yinto into yokuba ivenkile ayinakukunika yona kuba iyona mnikazi, kodwa ibalulekile. Cinga ukwenza ukwenziwa kophando olutsha-tyelela ivenkile eziliqela ukuba ubale abantu ngexesha leeyure ezimbini ukuya kweyesithathu.
Kungenzeka kube yinto encinci, kodwa ibuyisela inzuzo enkulu ngendlela yokwandisa ulwazi lomthengi wakho.
Amabango anxulumene neRhafu
Gxininisa kumabango anxulumene nesaphulelo-kufuneka kube yinto enyanzelisayo yexabiso. Oku akuthethi ukuba uthetha ngaphantsi, kodwa kufuneka kuhambelane nomthengi kwaye umenze enze okuthile. Ukuba wawungumthengi wakho, yintoni eyakukukhuthaza njengento yexabiso? Ukunyaniseka nawe xa uphendula lo mbuzo.
Cinga ngamabango okunyusa, ukusebenzisana nomnye umqondiso. Zama "ukuthenga into kwaye ufumane into ekhululekile". U-Perry wasitshela, "Siye sakhuthazwa ukuthenga iibhegi ezimbini ze-Pretzel Crisps kwaye ufumane isitya se-hummus samahhala. Siphumelele kakhulu. Naluphi na umkhiqizo wakho, jonga iimpawu ezidibeneyo kunye nawe kwaye uqhagamshelane nabo ukuba ubone iqabane ekukhutshweni ngokubambisana. "
Ezinye iingcamango zokugqibela kwi-Supermarket Promotion Success
"Kwi-store promos yinto ebalulekileyo yerhwebo ephumelelayo. Ngaphandle kwabo, uphawu luya kulahleka," uPerry uthe. "Ndixelele abathengi ukuba akufanele bangene emgibeni wokukholelwa ukuba baya kugcina imali ngokuphepha ukutshala imali ekuthengisweni kweentengiso. Awuyi kusindisa imali ... uya kulahleka ukubeka indawo yeshefu."
I-Perry icebise, "I-Off-shelf promos kunye ne-TPR-ixabiso lokunciphisa okwexeshana, itekiti kwi-shelf-yi-combo eqhuba umthamo. Awudingi isaphulelo esikhulu kakhulu kwi-TPR. yenza okokuba itekiti idonsa ingqwalasela. Uya kuphakama kwaye umthengi kufuneka abone ukuphakanyiswa kokukhuthaza ".
Ukuphakamisa ukukhuthaza? Ithetha ntoni le nto? "Ukuba ngokuqhelekileyo uthengisa iiyunithi eziyi-10 ngeveki kwaye uthengisa iiyunithi ezingama-20 ekunyusweni, uza kuba nokuphakanyiswa kweeyunithi ezili-10 kunye nepesenti zokuphakamisa ipesenti eziyi-100," uPerry wachaza. "Abathengi banakho elinye ixesha elifanele ukuba liyazi." Abathengi bafuna ukubona ukuphakanyiswa kwakho kwintengiso kukuguqulela ekuthengiseni isiseko esingaphezulu kwepromoshini. Ngoko ke ukuba sinokuphakanyiswa kokuphromotha kweeyunithi ezili-10 ngeveki, umthengi angathanda ukubona iposi ukuthengiswa kweziseko zentengiso kukhula ukuya kwiiyunithi eziyi-13 ukuya kwi-15 ngeveki. Esi sikhundla esiphakanyisiweyo sibonisa ukuguqulwa kwamakhasimende amatsha ngokukhushulwa kwakho. "
Ngaba sonke asifuni abanye abathengi kunye nokunyuka kweentengiso?