Le fomathi yokuthenga ithatha i-eBay ngaphaya kwe "indlu yintengiso"
Nangona i-eBay isoloko icingelwa ngabaninzi njengendlu yintengiso, ingcamango iyatshintsha kancane.
Nokuba nje uludwe lwexabiso olumiselweyo lukhula ekulawuleni nasekuthandeni, nangona kunjalo, kukho izinto ezininzi abaziyo ngabo.
Baye bafika emva kwaye babekhokisana
I-eBay ayizange ihlale iluhlu lwamaxabiso ahleliweyo. Enyanisweni, i-eBay yayisele impumelelo enkulu kwixesha elidlulileyo-kuza ixesha kunye nangaphezulu ngaphambi kokungeza into ethi "Thenga It Now", eyayiza kuthiwa yaya kuthiwa yi-list-price list. Baye bahlawula intlawulo: enye inkampani ibanjwe inkqubo ye-patent kwinkqubo, kwaye eBay ekugqibeleni ikhokhelwa ukuba ikwazi ukuyisebenzisa kwaye inike ithuba lokuba "ithengele ngoku" kubathengi be-eBay.
Ziyi-eBay Retail Gambit
Okokuqala nangakumbi, kulabo abangazange bafike kwi-eBay kutshanje, ukubaluleka kohlu olumiselweyo lwentengiso lwenze eBay lufana kakhulu nabanye abathengisi be-intanethi kunokuba kwakunjalo ngaphambili. Uhamba, ungeze into enqwelweni yakho, ukhangele, iya kufika kungekudala emva koko. Ukuba awuzange unqamle eBay kuba oko kwenzeka, zama.
Ukuba u "eBay utshintsha isikhalazo," khumbula ukuba ngaphandle kokushicilela, i-eBay ingahamba ngendlela ye-dodo njengoko ubuninzi bathengi abaqhelekileyo badibana kwi-eBay.
Basenokuthi babe nee-Listings Listings
Ngokuqinisekileyo, igama lomdlalo we-eBay lihlale liguquguqukayo elinikezela ngaphezu kwezentengiso, kwaye ngaloo ndlela, uluhlu lwe-eBay olukhethiweyo lwamaxabiso lukhethiweyo.
Xa ubhala izinto, umthengisi angakhetha ukudala uluhlu oluyintengiso kunye nexabiso elithile.
Ukuba umthengi uza kunye kwaye enze ukuthengwa ngentengo echanekileyo, izinto ezithengiswayo zithenge ngokupheleleyo. Ukuba umthengi uza kunye kwaye ubeka ibhidi esezantsi, ixabiso elimisiweyo liyabhubha kwaye uludwe luba yintengiso, luvulele ukuthengiswa ngabo bonke. Eyona mibili yehlabathi.
Ziyakwazi Ukuguquguquka Kwezinye iindlela
Uhlu lwe-eBay olumiselweyo lwamaxabiso luye lwahluke nakwaye e-Amazon kuba abathengisi banokugqiba isigqibo sokuvumela ukuxhatshaza nabathengi basebenzise i-offer best feature. Oku kunika abathengisi ithuba olongezelelweyo lokuguqulela ukulinganisela amanqaku afanelekileyo kwiimali zentengiso. Ukunikezelwa kwe-trifecta kwintengiso, uludwe lwexabiso olusisigxina, kunye nesibonelelo esilungileyo, iBay ihlala yindawo ekuthengwa kuyo kwi-marketplace kubathengi kunye nabathengisi ngokufanayo, kwaye esinye sezizathu eziqhubekayo zikhula.
Abayidingi ngokungabalulekanga
Kukho imbono yokuba yonke into edibeneyo ekuthengiseni kwi-eBay yinto enqabileyo; yonke into ithola uluhlu, ukwenza i-eBay ibe njengezinto ezahlukileyo kunomthengisi. Enyanisweni, abathengisi banokwenza iziganeko ezininzi zento efanayo kunye nohlu olulodwa, kwaye i-eBay iqokelela uludwe lwezinto ezifanayo ezivela kubathengisi abaninzi kwaye zihlanganiswe kumaphepha athile yekharityhulam ngezinto.
Umphumo we-intanethi kukuba i-eBay ikwazi ukuguqula indawo yayo yemakethi ibe yinto esebenza kakhulu njengabathengisi bendabuko kwi-intanethi, into eye yaba negalelo ekutshintsheni kwayo.
Bayakwazi ukugijima ixesha elide kuneenqwelo
Nangona uludwe lwefomathi zentengiso lungathunyelwa kwi-1, 3, 5, 7, okanye i-10-day-durations, uludwe lwexabiso olumiselweyo lunokuthunyelwa kwiintsuku ezingama-30 okanye ezisebenza-kuze kube yilapho kuqhutywe isikhokelo ngabadayisi kwaye zifakwa eBay izitolo. Impembelelo yomnatha yalo mda wukuba uqondise abathengisi beengcali kunye namashishini amancinci athengisa kwiintengiso ezikhethiweyo, apho luhlobo lokulungeleka luba luleke ngokubalulekayo, kwaye uqondise umntu omnye kunye kunye nabathengisi bempahla kwiintengiso zentengiso.
Ziyinkimbinkimbi ngakumbi ukudala iFree
Ubuncinane kwinyanga kunye neminyaka yakutshanje, ukukhushulwa okongezelelweyo nge-eBay kuye kwaba yizaphulelo kwiimali zokufaka iintengiso kwiintengiso zentengiso kunezihlomelo zentengo echanekileyo.
Ngenxa yoko, uludwe lwexabiso olumiselweyo lube yinto ethile kwifom ye-"premium" kwi-eBay, uludwe lwefayili-fomathi ngakumbi kufomati "yesaphulelo", into ebonisa ukubuya kwayo (jonga ngezantsi).
Bazama ukunikezela ngokubuyisela phezulu
Nangona akuzange kubekho izifundo ezivelele zalo mphumo kwaye i-eBay ayizange ibeke ingxelo ngayo, abathengisi abaninzi nabathengisi baye bacetyiswa ukuba kwiminyaka yakutshanje kuyacaca ukuba uludwe lwefomathi lubangelwa kwimigca ephantsi kunezihlomelo zexabiso. Oku mhlawumbi ngenxa yokuxutywa kwezantsi kwintengiso yeevenkile kunye nokuqonda okukhulayo ukuba iimpahla ezithengisiweyo zizinto "zokuthengisa" iimpahla ngelixa iimpahla zentengiso ziyimpahla "isaphulelo" phakathi kwabathengi.
Ziyakulinganiswa ngakumbi
Ngenxa yokuba uludwe lwefomati zincinci kwaye ixabiso lawo lixhomekeke kwintengo yokuthatha inxaxheba kubathengi, kwaye kuba abathengisi banako ukufaka ingeniso encinci kwiimilinganiselo zabo zokugqibela, baninzi ngakumbi kwiziphumo zesikhathi kunye nezinye ukunyuka kweemarike. Ukulungiselela ukugcinwa kweencwadi kunye neenjongo zokucwangcisa, kulula kakhulu ukulawula uludwe lwexabiso olusisigxina kunye nokulinganisa ukusebenza ngokubhekiselele kwisilinganiso sokuthengiswa kunokuba kuthengiswe intengo yokuthengisa.
Bangakwazi Ukuphelisa Izibulala
Kubathengisi, abathengisi bokubulala babesele kubekho yeengxabano eziphambili kwi-eBay. Abathengi be-Deadbeat bathenga into ethile (mhlawumbi ngokuthenga ibhanki okanye "ngokuvuma" ukuthenga uluhlu lwexabiso elimiselweyo), emva koko linyamalale kwi-radar ngaphandle kokuyihlawula, ukuhlawula intloko, umrhumo kunye nokulibaziseka. Enyanisweni, i-eBay ilungise le meko yezinto zokuthengisa abathengisa intengo ixesha elidlulileyo.
Abathengisi bezinto ezizithengiswayo ngoku bangafuna "intlawulo ngokukhawuleza" yezinto. Kuze umthengi ahlawule, into iya kuhlala ithengiswa, enye inguqu ezisa iBay kufuphi nomninimzi wokuthengisa.
Ngendawo yokuthengisa e-intanethi ishintshe ngakumbi kwiindawo eziphathekayo kunye neendawo zokuthengisa ezithengiswayo kwi-intanethi ngokuqhubekayo, i-format-price-fixed is here to stay and promises to play a part in eBay's evolution in the future.
Ukuba ingaba i-eBay ingeyona "indlu yintengiso" ngokungenammiselo, kuya kuba "intengo echanekileyo" kwimarike, ukuba akukho nto enye, de kube yinto yokufa kwayo.