Njengoko i-Amazon ibonakala iyasebenza kwaye ikhangeleka, iyingxaki zayo.
Iithintelo zokungena
Awukwazi nje ukugxuma kwi-Amazon uze uqale ukuthengisa. Njengoko iqonga liye lahlaselwa ngabadayisi abangayithobeli imithetho, i-Amazon kufuneka ibenze ngokugqithiseleyo xa ivumela ukuba ngubani onokuthengisa-kunye noko kunokuthengiswa. Ngokomzekelo, abathengisi kufuneka bavunyelwe ukuthengisa iimpahla, izihlangu, izikhwabanini , izinto zezimoto, kunye nezinye iindidi zezinto ezikhoyo. Uludwe lweentlobo ezifuna ukuvunywa ziqhubeka zikhula. Kwaye akunjalo ukuba kulula ukuvunyelwa. Oku akukwenzeka kwi-eBay. Akukho zi thintelo zokungena kwaye nabani na onokuthengisa nayiphi na into engekho kwiluhlu olukhawulelweyo lwe-eBay.
Ama-Amazon abathengisa kuphela Ukufumana Imali Yabo Kwiiveki ezimbini
Xa uthengisa into e-Amazon, inkokhelo yenziwa ngediphozithi ngqo kwi-akhawunti yakho yokujonga nganye iintsuku ezili-14. I-Amazon ayamkeli i-PayPal kubathengi. Oku kungaba yingxaki ukuba usebenzisa imali evela kwiivenkile zokuthengisa ukuthenga izinto ezininzi zokuthengisa.
Kukho iindlela zokusebenza malunga neenkqubo zokuhlawula iiveki ezimbini, kodwa kufuneka ufake isicelo kwaye uvunyiwe yi-Amazon. Nge-eBay, uhlawula imihla ngemihla, kaninzi ngamaxesha.
Ukhuphiswano luBrutal
Abathengi abaninzi be-Amazon abazithengisi izinto ezikhethekileyo. Bathengisa izinto ezithengiweyo kubathengisi beevenkile okanye ababoneleli ngobuninzi.
Oku kukubongoza umbuzo, ukuba ungayithenga ngobuninzi, kwaye nayiphi na inamba yabanye abantu banakho, ngoko kutheni ujoyina ukhuphiswano olunjalo kwizinto ezifanayo? Kwakhona, abathengisi base-Amazon basebenzise isofthiwe yokuhlaziywa ngokuzenzekelayo ukwenzela ukuba amanani abo ahlale ahlengahlengiswa ukuba abe yixabiso eliphantsi. Kwabaninzi abathengisi basebenzisa ii-pricers, ngokukhawuleza xa kuthengiswa omnye umthengisi, uthetha umthengi wexabiso kunye nokuhla kwexabiso lentengo kuqala. Umqhubi kuphela ngumthengi we-Amazon ofumana izinto ngeendleko eziphantsi kakhulu.
Kukunzima kunye nexesha elidlulileyo ukwakha iprofayile yeempendulo ezilungileyo
Ukuba ucinga ukuba abathengi be-eBay babi ngokushiya impendulo, abathengi bama-Amazon babi kakhulu. Kuphela abathengi aba-1 ngo-30 bashiye ingxelo kwi-Amazon, ngoko kufuneka uthengise iimveliso ezininzi ukwakha impendulo yakho. Malunga ne-eBay abathengi be-1 kwi-3 bashiya ingxelo.
Iimveliso Zakho Unokuthi Unqandeke kwaye Ungenakunceda Ngaliphi Ixesha
I-Amazon isebenza ngokusondeleyo nabavelisi kunye neempawu. Ukuba i-brand ikhetha ukuba abafuni ukuba bathengise izinto zentengiso kwi-Amazon, banokuzibona banqatshelwe naliphi na ixesha. Ndabona amaxesha amaninzi kwi-Amazon. Ngokomzekelo, ndathengisa ikhofi yeDunkin Donuts engayithengayo kwiivenkile zokutya kunye neTgethi. Ndineengxowa ezingama-40 ekuzalisekeni kwe-Amazon (FBA) yokugcina impahla.
Ngelinye ilanga ndafumana i-imeyli i-Amazon eyayibambene noDunkin Donuts kunye nabathengisi benkampani yesithathu abangeke besathengisa lo mqondiso. Kwafuneka ndihlawule ukuze ndifumane ikhofi ngaphandle kwendawo yokugcina kwaye ndibuyisele kum.
I-Amazon iyinkimbinkimbi kwaye iyabiza
Oku kuyinyani ngokuthe xa uthengisa kwinkqubo ye-FBA. Ngama-Amazon, ukuzaliseka xa uthumela izinto zakho kwindawo yokugcina impahla kwaye bahlala apho de ukuthengwa ngumthengi. Emva koko, ama-Amazon athumela loo nto. Ingxaki kukuba, ukufunda inkqubo ye-prep akulula, kwaye ezininzi zinokungahambi kakuhle ngezinto ezimileyo, izinto ezilahlekileyo kunye nezinye izinto zokugcina izinto. Iimali ze-Amazon zi malunga ne-1/3 yentengo yentengiso yento, engabandakanyi umrhumo wenyanga wama-39.99, kunye neendleko zokugcina izinto ezikhulayo. I-eBay i malunga neepesenti ezili-15 zentengo yentengiso, malunga nehafu engama-Amazon.
Nangona kunjalo, abantu abaninzi bakhetha i-Amazon kumncintiswano. Abaqalayo, baqhelana ne-Amazon, ngoko ivakalelwa njengekhaya. Ukongeza kwimibandela engentla, kukho inani lezinto ezithengiswayo nabathengisi be-Amazon abade okanye bexesha elide. Iindaba ezilungileyo kukuba, ndinokunceda ngaloo nto.
Ngokukodwa xa ungumtsha kwi-Amazon, zilapha iingcebiso ezintathu eziza kuthenga ngokulula kwaye zizuze ngakumbi.
Ukusekwa kweRhafu
Kuyinto emangalisa ukuba bangabathengisi abangeke bamise iikhompyutha zokuqokelela irhafu kwi-Amazon, becinga ukuba i-Amazon ngandlela-thile iyanyamekela yonke imicimbi yentela yokuthengisa kwi-marketplace ye-Amazon. Akukho nto ingaba yinyani kwi nyaniso.
Ngexa i-Amazon ivuyile ukuqokelela irhafu yentengiso kuwe (ukuba ihlawulwe imali encinci), kuya kumthengisi ukubonisa ukuba ufuna ukuba i-Amazon iqokelele irhafu, kwaye ukulawula ukuhlawuliswa kweerhafu kwiindawo ezifanelekileyo zeerhafu lizwe.
Iinkonzo ezininzi zokurhoxiswa kweerhafu ziyafumaneka kubathengisi be-intanethi. Okwesine endiyithandayo yi-Taxjar.com, Avalara.com, Taxify.com, ne-Vertexsmb.com. Khawukhumbule nje ukuba umthengisi ekugqibeleni unembopheleleko yokuhlawula irhafu.
Nangona umthengisi angakhetha ukungaqokeleli irhafu yentengiso yelizwe, ukhetha ukufumanisa ukuba njengendleko yokwenza ishishini, uxanduva lokubuyisela irhafu alukhethi.
Inzuzo
Abathengisi abaninzi banokugxininisa kumanani othengiso-mgca-phezulu kunenzuzo engezantsi.
Ngokuqhelekileyo, abathengisi baya kuthi, "Ndifuna ukuthengisa i-$ 1 yezigidi ngonyaka kwi-Amazon" okanye "Ukuba nje ndingaba ngumthengisi we-$ 10 wezigidi ngonyaka."
Nangona kunjalo, kukho inzuzo encinane yexesha elide lokuba ngumthengisi omkhulu kwi-Amazon. Kunengqondo ukugxila ekukhuleni okuphantsi kunye ne-akhawunti kuzo zonke iindleko ngaphambili. Abathengisi abakhulisa umvuzo wabo we-line-year-over-year ngokukhawuleza kunokuba abathengisa umgca wabo ophezulu bahlala bebhetele ngakumbi. Le nto idinga ukuqonda kwezinga le-SKU ngenzuzo, ukubandakanya ngaphezulu, kunye neendleko ezithile ezingekho ngqo kwi-SKU yenzuzo yokubala.
Awukwazi ukulinganisela yonke into ngaphandle kwaye ubujonge kuphela kwiimpawu zakho zokuthengisa kunye neemida. Udinga ukucinga malunga nayo yonke i-SKU uthengisa kwi-Amazon njengeP & L yayo, amandla ayo emakethi, kunye neyakhe inqanaba kunye neentlobo zemincintiswano.
Uluhlu loLungiso
Ungasebenzisa inombolo yemithombo yedatha ekhoyo kwiSeller Central ukuphucula umgangatho woluhlu lwekhathalogi yakho. Kwabaninzi abathengisi, inkqubo yokwakha nokuphucula ukuhlonywa yinkqubo yexesha elilodwa, njengoko iqondakala ngokufanelekileyo ingqwalasela kwezinye izinto zokusebenza. Into yokuqala ofuna ukuyisebenzisa isebenzisa iingxelo zenkampu ye-Ad Ad sponsored by Amazon. Noko ke, ithuba elibalulekileyo lihlala kusetyenziswa iingxelo ezivela kwiikhankaso zeMveliso ezixhasiweyo. Kule ngxelo, unako ukubona amagama asemthethweni axhunyiwe kuma-Amazon abathengi abathengi iimveliso zakho.
Ngokuhlolisisa le ngxelo ngezikhathi (ngokukodwa kwiikhankaso zokujolisa ngokuzenzekelayo), uzakufumana amagama athile obangela ukuthengisa ongazange ulindele ukuba uphumelele. Ukuphakamisa loo magama ngokuchanekileyo kumagama akho akwii-generic kuzakuphucula ukutholakala kwe-SEO kwezihlomelo zakho. Ndicetyisa ukuphinda le nkqubo nganye kwiinyanga ezintathu ukuqinisekisa ukuba ukuziphatha kwabathengi abathile kumagama athile akutshintshi.
Njengomntu othengise nge-eBay ukususela ngo-2003, kwaye kwi-Amazon ukususela ngo-2009, i-eBay yinto engcono kum. Nangona kunjalo, ukuba ungumhlobo we-Amazon, qiniseka ukuba ubeke ingqwalasela kwiingxaki ezinokuthi. I-eBay ayikho wonke umntu, kwaye akukho i-Amazon. Kuphela nje umcimbi wokuqwalasela okufanelekileyo kumashishini akho.