Indlela yokubhala i-Unique Sales Sales Proposition (USP)

Amanyathelo amane okukunceda ukuchonga oko kwenza ukuba iBhizinisi lakho likhetheke

Isiphakamiso esizodwa sokuthengisa (USP), okanye isikhundla esithengisayo sokuthengisa, sisitatimende esichaza ngokucacileyo indlela ibhizinisi lakho, umveliso okanye inkonzo yakho eyahlukileyo ngayo naleyo yokhuphiswano lwakho. Ichonga oko kwenza ukuba ishishini lakho libe lilungelo elingcono, kwaye kutheni abafundi bakho abajolise kuyo bakunyusele ngaphezu kokhuphiswano.

I-USP yakho ingaba yinto esebenzayo ekunceda ugxininise iinjongo zakho zokuthengisa, kwaye uqinisekise ukuba zonke iindidi zokuthengisa ezithembekileyo ozenzayo zikumisela ngokukodwa ukhuphiswano.

I-USP yakho inokuba yinto ebalulekileyo yokwakheka kwakho okwenza ibhizinisi lakho likhunjulwe.

Olu hlobo lwesinyathelo esinezinyathelo luyakunceda ubhale isiluleko esikhethekileyo sokuthengisela inkampani yakho, imveliso entsha okanye inkonzo.

Inyathelo 1: Buyela kwizinto ezisisiseko

Isinyathelo sokuqala sokubhala i-USP sidinga ukuba uthathe isinyathelo emva kwaye ubuyekeze ezinye zezinto ezisiseko ezibandakanya isitatimende sakho semishini , icebo loshishino , uhlalutyo lwemakethi , kunye neenjongo zoshishino jikelele.

Qala ngokuthi uphendule imibuzo ethile yokuqala ebuyisela oko ibhizinisi lakho lithengisa khona, ngubani othengisayo kuyo kwaye kutheni uthengisa.

Umzekelo, inkampani ethengisa ibhokisi ehambayo inokuqokelela kwaye iphendule imibuzo efana nale:

• Ziziphi iimveliso okanye iinkonzo ozithengisayo?
  Ibhokisi kunye nezinto ezihambayo.
• Ngubani na umlindo wakho?
  Abanini bezindlu basendaweni abahambayo, kwaye abanalo ixesha elide lokukhangela ibhokisi esetyenziswayo ukupakisha.
• Ushini lakho ishishini?
  Sinikela ngenkonzo esheshayo, esabelayo ngelixa senza inkqubo yokuthenga lula kubaxhasi bethu.

• Yiyiphi injongo ebalulekileyo yoshishino lokujoliswe kwabaxhasi?
  Ukunceda abathengi bethu bafumana iimpahla ezihambayo abazifunayo ngokukhawuleza, ngokulula kwaye zifikeleleke.

Inyathelo 2: Sombulula ingxaki

Isinyathelo esilandelayo kukucacisa ngokucacileyo ingxaki yabameli bezinto ezijoliswe kuzo kwaye uchaze indlela umkhiqizo okanye inkonzo yakho isombulula ngayo loo ngxaki.

Umzekelo wethu inkampani ezithengisa ibhokisi ehambayo inokuthi ichonge ingxaki yabathengi abangenakho ukufumana kalula izikhonkwane ezifanelekileyo xa zifaka impahla yazo kwaye zilungiselela ukuhamba.

Inyathelo 3: Ukuchonga abahlukeneyo

Eli nyathelo lijolise ekuboneni ukuba yintoni isisombululo sakho kwingxaki yabathengi bakho eyahlukileyo, okanye ingcono kunoko, isisombululo sakho ukhuphiswano. Ixabiso ochongayo apha liya kuba esinye sezizathu eziphambili zokuba kutheni abathengi bakho bakunyule esikhundleni somncintiswano.

Abahlukeneyo abanokukwazi ukuhamba nabo kwinkampani yokubonelela ngenjongo yokubambisa inokuthi banokunikela ngeebhokisi ezinqabileyo, ibhokisi ezibizileyo, izisombululo ezigqityiweyo zokupakisha, ukuhanjiswa kwexesha elifanayo, okanye inkonzo yabathengi ekhethekileyo.

Inyathelo 4: Yenza isithembiso

Eli nyathelo lidibanisa iinkalo ezibalulekileyo zamanyathelo angaphambili kwisitatimende esicacileyo esichaza ixabiso lenkampani yakho. Gcina ukhumbule ukuba i-USP yakho ibhekiselele kwisithembiso, okanye isibambiso osenzayo kubathengi bakho.

Inkampani yokubonelela yokuhamba, umzekelo, inokudala i-USP ethi, "Iibhokisi ezomeleleyo kwiiyure ezingama-24," zijolise ekubhekiseleleni kubathengi babo abagxininisekile abakulungele ukuhamba, kwaye ngokukhawuleza badinga amabhokisi angayi kuwa.

Emva kokuba unomsebenzi wase-USP, kukusoloko ulungele ukulala kulo, ugijime ngabanye kwinkampani yakho, okanye udale iqela lokujolisa ukulinganisa impembelelo yalo. Ingathatha amalinge ambalwa, kodwa xa ushaya i-USP epheleleyo, inokuba yinto ebalulekileyo yebhokisi lakho lokuthengisa.