Isizukulwana sesikhokelo asiyindlela entsha yokuqhuba ibhizinisi elitsha, kodwa ngoku inendlela entsha. Kunokuba uhlale etafileni yokubonisa iiyure ekupheleni, okanye ukubeka umboniso othembekileyo kubathengi baya kugcwalisa ifom, unakho ukukhokelela kunye nokuthunyelwa kuwe usebenzisa iteknoloji ye-intanethi.
Ukuveliswa Kweenkokheli Kusebenza Njani?
Kukho ii-arhente ezisebenzayo ekuboneleleni ngokufanelekileyo ezikhokelela kumashishini. Inkqubo yesizukulwana sokukhokela empeleni kulula kakhulu. I-ejenti yenza i-website okanye intsebenziswano kunye newebhusayithi eziliqela apho zikhuthaza kwaye zipapashe imveliso okanye inkonzo yakho. Umthengi ufumana ezi zikhokelo okanye iziza zolwazi, kwaye banokugqiba ifom yesicelo se-intanethi. Le fom ithunyelwe kwi-arhente. Ulwazi lomthengi luqinisekisiwe kwaye luhambelana nababoneleli abafanelekileyo. Ezi zihambelana nezikhokelo zithunyelwa nge-imeyile kubanikezeli abaza kuba neenkcukacha zoqhagamshelwano ngokupheleleyo kunye neemfuno zokuthenga.
Ziziphi i-Industries zeShishini zisebenzisa i-Lead Generation?
Isizukulwana sesikhokelo singasebenza malunga naliphi na ishishini, kodwa amashishini amaninzi abasebenzisa lolu hlobo lokuthengisa zibandakanya i-inshorensi, amaziko emfundo, abaphathi bee-ofisi, ababoneleli beeofisi kunye neefenitshala zefenitshala.
Imizila ibonisa ukuba isizukulwana esizayo siza kuqhubeka sikhula, ngakumbi kumashishini axhomekeke kwiinkonzo.
Kutheni Usebenzisa I-Lead Generation?
Isizukulwana seNkokeli siwine-win-win for both the buyer and seller. Umthengi angacela ulwazi kumashishini amaninzi anikezela ngemveliso okanye inkonzo abayifunayo kwaye umthengisi unikwe ithuba lokufaka imveliso okanye inkonzo yabo kumntu obanike imvume.
Izinga lokuguqula kwizikhokelo ofumanayo ngokuqhelekileyo zinezinga eliphezulu lokuphumelela ukuguqulwa kunezityalo ezibandayo kuba i-prospect is pre-qualified before you ever lead.
Isizukulwana sokhokelo siye sathandwa ngamashishini ngenxa yokuba yenza ukuba ishishini libe khona:
Qinisekisa intengo kwisiseko ngasinye
Khetha imveliso okanye inkonzo abanqwenela ukunikela ngamathemba
Khetha indawo yendawo apho ishishini linomdla kulo
Lawula inani lokukhokela ibhizinisi lifuna ukufumana ngenyanga (oku kuncedisa ngohlahlo lwabiwo-mali)
Bhatala kuphela izikhokelo ezifunyenweyo
Ingaba ibiza malini?
Isizukulwana seNkokeli sinokuba yindleko ephezulu. Ukhokela ububanzi ukusuka kwi $ 25 ukuya kwi-500. Ixabiso lidla ngokuxhomekeke kwimilinganiselo yobunzima bokukhokela. Ukulula ukukhokelela kukufumana ixabiso elisezantsi.
Ii-Agencies ezinikezela isizukulwana senkqubela ziza kukuhlawula imali yokumisa okanye yokugcina. Inokuluhlu phakathi kwama-$ 200 ukuya kwi-1000 ngonyaka ngonyaka.
Ngaba iNkokeli yeNkokeli kuwe?
Ukuba ikhalenda yakho ayinalutho kwaye udinga isizukulwana esiphambili sokuqhuba ibhizinisi yindlela ongakhula ngayo ishishini lakho ngokukhawuleza. Yindlela elula yokwandisa i-ROI yakho kwaye ufumane ishishini elongezelelweyo kwiincwadi zakho. Sondela kuye nje ukuba unokwenza nayiphi na enye intengiso, jonga eceleni uhlahlo lwabiwo-mali ukuvavanya kwaye ubone ukuba lusebenza njani kwishishini lakho.
Isihluthulelo sokuphumelela kwisizukulwana esikukhokelayo kukusonga kwizakhono zakho zokuthengisa kunye nokuthengisa ukwenzela ukuba izikhokelo ufumana ukuguqula kwizinga eliphezulu lokuthengisa. Ungazami ukusondela kule ndlela yokuthengisa ngaphandle kokukwazi ukulandela nokuvala intengiso.
Yiyiphi Intlekele yeSizukulwana seNkokheli?
Isizukulwana sesikhokelo yindlela enkulu yokugubha ishishini, kodwa kwiminyaka kukho i-arhente ezikhokelayo ezithe zamkela iindlela ezingaqhelekanga. Xa uthengela umkhombandlela, awunalo ulawulo malunga nokuba bangaphi ababoneleli abaholayo abathengiswayo. Awazi na ukuba ulwazi luchanekile kangakanani. Kukho ii-arhente ezikhokelayo eziza kuthengisa into esiyibiza ngokuthi "i-junk leads" okanye ikhokelo eziqulethe ulwazi olungamanga okanye olungalunganga. Ukhokelo luyinto efanelekileyo nje njenge-arhente ekhokelayo ukuba uyithenga kuyo. Ukukhokela kunokufumana iindleko kwaye ukuba uthembele kuphela kwiiofisi ezikhokelayo ukukunceda ukuba ukhokele oku kunokutshintshisa isabelomali sakho sokuthengisa nzima.
Ukusebenzisa i-arhente ekhokelekileyo ekuthengeni iikholeji kusengcono indlela yokukhula kwishishini lakho, ngokukodwa kwisigaba sokuqala, kodwa ungakuyeki ukuza nesicwangciso esiza kukunceda ekuveleni lwakho ukhokelo.